SWIPE FILE: Proven 4 Step Cart Abandonment Sequence

Abandoned cart email campaigns come in all different shapes and sizes.

You’ll see plain text emails with links in, to full-on graphic/image-based emails that
promote the product again. You see serious, you see funny. You see a sequence of 3
emails, and you see other sequences of 5 emails over a longer period.

You have to find what works for you.

This sequence is a text-only campaign that generates thousands of dollars per month in
revenue.

You can, of course, use the same copy and add additional graphics in your emails.
Example 1:

Email 1: Triggered 1 hour after an abandoned cart

Hey [first_name]

You Left Something In Your Cart...

Don't worry, we saved it for you so you can just bounce straight
back to it and finish your order…

Remember, Join Us Today and Get a 20% Discount!

Use discount code 'XXX' at checkout

LINK

Thanks,
Name
Email 2: Triggered 1 day after an abandoned cart

Hey [first_name]

You forgot about your new training partner...

It's way easier to work out when you have motivation and training goodies every month...

Come on, one last rep to 'checkout' and start killing your fitness goals!

You can do it! We even saved your order and offer to help you.

LINK

Thanks,
Name

P.S. Your cart and offer will expire in 2 days as we can’t hold it forever
Email 3: Triggered 3 days after an abandoned cart

[first_name]

We're Giving You a Deal...

Here Is 25% Off!

We saw that you still have a product left in your cart that you never finished purchasing.

Before we close your cart and the 20% discount we're giving you a final offer of 25%.

We can't keep it open for long so you have 24 hours before it expires.

Use the discount code below when you jump back to your checkout…

CLICK HERE TO FINISH YOUR PURCHASE

Thanks,
Signoff

P.s. If you are having any technical issues checking out, email us at xxx@xxxxx.com
Email 4: Triggered 5 days after an abandoned cart

[first_name]

Your 25% Discount Offer Ends Today!

Don't worry, it happens to us too! You signed up to a xxx account but didn’t finish your
purchase, so here's what to do next:

Head over to your cart by clicking here, enter your discount code 'XXX’ for 25% off, and
submit your order.

Remember, your coupon expires today so be sure to act quickly! Just click below to
complete your order.

<Complete Your Order>