You are on page 1of 9

9/23/23, 8:18 PM The Apple iPhone 15 Pro is teaching me to embrace digital zoom - The Verge

Menu

CAMERAS AND PHOTOGRAPHY / TECH / MOBILE

The iPhone 15 Pro is teaching me to embrace digital zoom / With new crop options and processing
upgrades, digital zoom is finally worth your time.

By Allison Johnson, a reviewer with 10 years of experience writing about consumer tech. She has a
special interest in mobile photography and telecom. Previously, she worked at DPReview.
Sep 23, 2023, 3:00 PM GMT+2 | 20 Comments / 20 New

Cookies on The Verge


We use cookies and other tracking technologies to improve your browsing experience on our site,
show personalized content and targeted ads, analyze site traffic, and understand where our
audiences come from. To learn more or opt-out, read our Cookie Policy. Please also read our
Privacy Notice and Terms of Use, which became effective December 20, 2019.

By choosing I Accept, you consent to our use of cookies and other tracking technologies.

I ACCEPT I DO NOT ACCEPT

I promise digital zoom isn’t as icky as it used to be. Photo by Allison Johnson / The Verge

If you want to hear a love story, ask any photographer about their favorite lens.

They’ll probably get a little glimmer in their eye as they tell you about the fast 35mm they carry everywhere or the long portrait
lens with the bokeh that hits just right. Camera bodies come and go, but your favorite lens is a lifelong relationship.

Phone camera lenses are a different story. They’re built like a regular camera lens — only, you know, tiny — and they’re with us
literally everywhere we go. But I don’t know anyone who would wax poetic about the 24mm equivalent wide angle on their
iPhone or the 5x telephoto lens on their Pixel. Our relationships with them are much more transactional, and the results have as
much to do with the image processing pipelines they’re attached to as any physical optics.

https://www.theverge.com/23884240/iphone-15-pro-max-5x-camera-google-pixel-7-samsung-s23-ultra-comparison-zoom 1/9
9/23/23, 8:18 PM The Apple iPhone 15 Pro is teaching me to embrace digital zoom - The Verge

Cookies on The Verge


We use cookies and other tracking technologies to improve your browsing experience on our site,
show personalized content and targeted ads, analyze site traffic, and understand where our
audiences come from. To learn more or opt-out, read our Cookie Policy. Please also read our
Privacy Notice and Terms of Use, which became effective December 20, 2019.

By choosing I Accept, you consent to our use of cookies and other tracking technologies.

If telephoto lens compression is your thing, then you’ll be very happy with the iPhone 15 Pro Max’s new 5x lens.
Photographically inclined smartphone owners might not have any special attachment to those lenses, but they definitely have
strong negative feelings about digital zoom. Many photographers would rather use a native focal length and crop later in
software, which makes sense when you’re working with a traditional digital camera. But the latest round of flagship phone

https://www.theverge.com/23884240/iphone-15-pro-max-5x-camera-google-pixel-7-samsung-s23-ultra-comparison-zoom 2/9
9/23/23, 8:18 PM The Apple iPhone 15 Pro is teaching me to embrace digital zoom - The Verge

cameras is flipping that traditional wisdom upside down. Nowhere is this more evident than on three of the best you can buy
right now: the iPhone 15 Pro Max, the Google Pixel 7 Pro, and the Samsung Galaxy S23 Ultra.

I’ve been shooting with them over the past 10 days, and I’ve come away with two major impressions: optical zoom still wins, but
digital zoom isn’t as far behind as you might think. And it might be time to come around to digital focal lengths, even if using
them made you feel icky in the past.

Optical zoom still wins


Let’s just get this out of the way: smartphone camera zoom has improved a lot over the past few years, but you’ll still get much
better quality from a big, traditional camera with a big sensor and a big lens. Computational photography hasn’t overcome
physics. But comparing apples to apples, a traditional zoom lens on a phone still beats smartphone digital zoom — even with a
lot of extra data and neural networks involved. Take a look at the iPhone 15 Pro Max’s new 5x telephoto lens compared to the
Cookies on The Verge
Samsung Galaxy S23 Ultra at 5x, which is between its 3x and 10x optical zoom focal lengths.
We use cookies and other tracking technologies to improve your browsing experience on our site,
show personalized content and targeted ads, analyze site traffic, and understand where our
audiences come from. To learn more or opt-out, read our Cookie Policy. Please also read our
Privacy Notice and Terms of Use, which became effective December 20, 2019.

By choosing I Accept, you consent to our use of cookies and other tracking technologies.

A 5x zoom photo from the iPhone 15 Pro Max (left) versus 5x digital zoom on the Samsung Galaxy S23 Ultra (right). Full size images via the links
above. Neither look great at these 100 percent crops, but the 15 Pro Max clearly captures more detail than the S23 Ultra.

https://www.theverge.com/23884240/iphone-15-pro-max-5x-camera-google-pixel-7-samsung-s23-ultra-comparison-zoom 3/9
9/23/23, 8:18 PM The Apple iPhone 15 Pro is teaching me to embrace digital zoom - The Verge

The iPhone 15 Pro’s 5x telephoto lens does fine in bright light, but indoors, the phone still occasionally switches to the main
camera in dim lighting or if your subject is too close for the tele’s minimum focus distance. You can sometimes get it to switch
back to the 5x lens by changing your framing or moving back slightly, which I did between the two shots below. And oh, what a
difference it makes.

A digitally zoomed 5x portrait from the main camera sensor (left) compared to a similar shot taken with the optical 5x zoom, also in portrait
mode (right).

Cookies on The Verge


Digital zoom is getting better
We use cookies and other tracking technologies to improve your browsing experience on our site,
show personalized content and targeted ads, analyze site traffic, and understand where our
audiences come from. To learn more or opt-out, read our Cookie Policy. Please also read our
But even when digital zoom is the only option, there are better approaches than others. At 10x, the Pixel 7 Pro crops into the
Privacy Notice and Terms of Use, which became effective December 20, 2019.
middle 12 megapixels of the high-res, 48-megapixel sensor coupled with its 5x optical zoom lens. The iPhone 15 Pro’s 5x
By choosing I Accept, you consent to our use of cookies and other tracking technologies.
telephoto uses a 12-megapixel sensor, so it can’t do the same thing at 10x — and the results look much more like traditional
digital zoom compared to the Pixel 7 Pro.

https://www.theverge.com/23884240/iphone-15-pro-max-5x-camera-google-pixel-7-samsung-s23-ultra-comparison-zoom 4/9
9/23/23, 8:18 PM The Apple iPhone 15 Pro is teaching me to embrace digital zoom - The Verge

A 10x photo from the iPhone 15 Pro Max (left) and the Pixel 7 Pro (right) both cropped at 100 percent. Neither has a 10x optical zoom lens, but
the Pixel has a higher-res sensor to retain more detail. Full images via the links above.

And then there’s the iPhone 15 Pro’s new “focal lengths” — the 28mm and 35mm settings that are accessible in the camera app
by tapping the 1x icon. You can cycle between them, disable them, or set one as your new default “lens.” They’re a version of
digital zoom but with some extra processing going on in the background. You can read a more detailed explanation in my full
review of the iPhone 15 Pro Max.

Cookies on The Verge


Does this extra processing make a noticeable difference? Well, kind of. If I take a photo in decent light at 35mm and zoom out to
We use cookies and other tracking technologies to improve your browsing experience on our site,
31mm, I can just barely make out more detail in the 35mm image. Same thing if I crop in on a 24mm image rather than use the
show personalized content and targeted ads, analyze site traffic, and understand where our
in-camera
audiences zoom
come toTo
from. 35mm.
learn more or opt-out, read our Cookie Policy. Please also read our
Privacy Notice and Terms of Use, which became effective December 20, 2019.
The photos below were taken from the same position; I cropped the 24mm image to match the framing of the 35mm, which
By choosing I Accept, you consent to our use of cookies and other tracking technologies.
resulted in an image a little bigger than 12MP. I up-resed that image in Photoshop to match the 24MP 35mm image — that’s what
will happen with typical digital zoom — and comparing the two at 100 percent, you can just see some very fine detail from the
in-camera 35mm photo that’s smudgier in the crop from 24mm. Take a look at the side of the square, clear bottle on the top
shelf.

https://www.theverge.com/23884240/iphone-15-pro-max-5x-camera-google-pixel-7-samsung-s23-ultra-comparison-zoom 5/9
9/23/23, 8:18 PM The Apple iPhone 15 Pro is teaching me to embrace digital zoom - The Verge

Cookies on The Verge


We use cookies and other tracking technologies to improve your browsing experience on our site,
show personalized content and targeted ads, analyze site traffic, and understand where our
audiences come from. To learn more or opt-out, read our Cookie Policy. Please also read our
Privacy Notice and Terms of Use, which became effective December 20, 2019.

By choosing I Accept, you consent to our use of cookies and other tracking technologies.

A 100 percent crop from a 35mm image using in-camera zoom (left) compared to a 24mm image cropped and up-resed in Photoshop (right). Full images
available via the links above.

More important than that, using the in-camera zoom has one key feature that cropping later doesn’t: showing you the framing
that you want right in the moment when you’re taking the photo. This isn’t just some high-brow, “making photographs”
nonsense. In my experience, I just “see” photos better when I know what I’m getting before I take it into Lightroom.

https://www.theverge.com/23884240/iphone-15-pro-max-5x-camera-google-pixel-7-samsung-s23-ultra-comparison-zoom 6/9
9/23/23, 8:18 PM The Apple iPhone 15 Pro is teaching me to embrace digital zoom - The Verge

Seeing this image as I take the photo — rather than envisioning what it will look like when I crop it later — helps me get my composition just
right. Taken with iPhone 15 Pro at 2x zoom.
Honestly, I’m learning that getting my head into the right space has more of an impact on my photography than any minute
amount of detail that I might be losing in the process. I might technically be capturing a slightly better image at 35mm on an
iPhone 15 Pro versus an iPhone 14 Pro, for example. But being able to tap an icon and quickly switch to that 35mm setting takes
some of the friction out and makes the whole experience more enjoyable — and that’s the real difference-maker.

20 COMMENTS (20 NEW)

Cookies on The Verge


F E AT U R E D V I D E O S F R O M T H E V E R G E
We use cookies and other tracking technologies to improve your browsing experience on our site,
Taylorand
show personalized content Swift vs.ads,
targeted Ronald Reagan:
analyze site The
traffic, and Ticketmaster
understand where our story
audiences come from. To learn more or opt-out, read our Cookie Policy. Please also read our
Privacy Notice and Terms of Use, which became effective December 20, 2019.

By choosing I Accept, you consent to our use of cookies and other tracking technologies.

https://www.theverge.com/23884240/iphone-15-pro-max-5x-camera-google-pixel-7-samsung-s23-ultra-comparison-zoom 7/9
9/23/23, 8:18 PM The Apple iPhone 15 Pro is teaching me to embrace digital zoom - The Verge

More from this stream The iPhone 15 lineup has arrived, and here’s everything you need to know

iFixit tears down… Apple’s FineWoven cases


Sep 22, 2023, 10:45 PM GMT+2

Apple iPhone 15 Pro and Pro Max review: by the numbers


Sep 22, 2023, 10:45 PM GMT+2

This retractable cable can help make the iPhone USB-C transition easier
Sep 22, 2023, 9:33 PM GMT+2

Make sure to update your iPhone 15 before transferring over data from your old phone
Sep 22, 2023, 8:54 PM GMT+2

SEE AL L 31 STORIES

RECOMMENDED

Cookies on The Verge


We use cookies and other tracking technologies to improve your browsing experience on our site,
show personalized content and targeted ads, analyze site traffic, and understand where our
audiences come from. To learn more or opt-out, read our Cookie Policy. Please also read our
Privacy Notice and Terms of Use, which became effective December 20, 2019.

By choosing I Accept, you consent to our use of cookies and other tracking technologies.
La joven marca suiza Beckham Marries The Only $49 to get all the This Is The Jet That [Photos] 30 Photos [Photos] Most
que encandila a miles Richest Heiress In The TV channels? It's now Always Escorts Air That Really Make You Inappropriate Dress
de personas en World possible Force One Think On Met Gala Red
España Sponsored | Street Insider Sponsored | TV Superboost Sponsored | Street Insider Sponsored | Good Hype Carpet 2023
Sponsored | CODE41 Sponsored | Editors Nation

TERMS OF USE / PRIVACY NOTICE / COOKIE POL ICY / DO NOT SEL L OR SH ARE MY PERSON AL INFO / L ICENSING FAQ / ACCESSIBIL ITY / PL ATFORM STATUS
/ HOW WE RATE AND REVIEW PRODUCTS

https://www.theverge.com/23884240/iphone-15-pro-max-5x-camera-google-pixel-7-samsung-s23-ultra-comparison-zoom 8/9
9/23/23, 8:18 PM The Apple iPhone 15 Pro is teaching me to embrace digital zoom - The Verge

CONTACT / TIP US / COMMUNITY GUIDEL INES / ABOUT / ETHICS STATEMENT

THE VERGE IS A VOX MEDI A NETWORK

ADVERTISE WITH US / JOBS @ VOX MEDI A

© 2 02 3 VOX M E D I A , L L C . A L L R I G H T S R E S E RV E D

Cookies on The Verge


We use cookies and other tracking technologies to improve your browsing experience on our site,
show personalized content and targeted ads, analyze site traffic, and understand where our
audiences come from. To learn more or opt-out, read our Cookie Policy. Please also read our
Privacy Notice and Terms of Use, which became effective December 20, 2019.

By choosing I Accept, you consent to our use of cookies and other tracking technologies.

https://www.theverge.com/23884240/iphone-15-pro-max-5x-camera-google-pixel-7-samsung-s23-ultra-comparison-zoom 9/9

You might also like