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Integrating Social Entrepreneurship Literature Through Teaching
Integrating Social Entrepreneurship Literature Through Teaching
Teaching
Abstract
As boundaries between the business and social sectors dissolve, social entrepre-
neurship has emerged as a phenomenon that bridges two worlds previously divided.
Now, social entrepreneurs embrace market-based tools to address society’s greatest
challenges. Coinciding with the growth of the sector, students and researchers have
sought to understand development, growth strategies, and the practical challenges
related to social entrepreneurship. In turn, universities have bolstered social entre-
preneurship education by creating academic offerings that emphasize business, social
impact, and innovation. Still, social entrepreneurship education remains in its infancy.
Courses are as varied as the field itself, and instructors routinely rely on their
professional backgrounds and networks to develop curricula that explore the
field’s multifaceted character. Thus, social entrepreneurship courses are diverse
across disciplines, and the academic literature theorizing the phenomenon is similarly
emergent. As social entrepreneurship courses combine theoretical insights with
experiential learning in a myriad of ways, aligning theoretical insights with necessary
core competencies presents a challenge. To address this dilemma, we highlight the
importance of employing theory-driven concepts to develop core competencies in
social entrepreneurship students. In doing so, we review key threshold concepts in
the social entrepreneurship literature and suggest how instructors might link theo-
retical insights to practical skill sets.
1
School of Law, University of Oregon, Eugene, OR, USA
2
University of Arizona, Tucson, AZ, USA
Corresponding Author:
Angela E. Addae, School of Law, University of Oregon, Eugene, OR, USA.
Email: aaddae@uoregon.edu
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Keywords
social entrepreneurship, enterprise education, entrepreneurial competencies,
pedagogy
Introduction
Since Greg Dees’ (1998) illuminating work, the concept of social entrepreneur-
ship has garnered broad appeal from scholars, entrepreneurs, and students
across the globe. Not only has social entrepreneurship transformed the way
that business and social sectors intersect, but the potential to ‘do well’ while
also ‘doing good’ has captured the attention of socially-minded citizens seeking
to upend the status quo (Sullivan Mort et al., 2003). Social entrepreneurship
rewards innovation and creative market solutions that contribute to the greater
good—a characteristic that attracts changemakers from all sectors of society.
As a result, budding social entrepreneurship enthusiasts have turned to aca-
demic institutions to understand the emerging field (Tracey & Phillips, 2007). In
response, universities created degree programs, research centers, and specialty
concentrations that emphasize social entrepreneurship (Brock, 2008). Though
social entrepreneurship differs from traditional entrepreneurship, a significant
portion of social entrepreneurship programs are housed in business schools
(Wiley & Berry, 2015). Others can be found in schools of Education, Public
Administration, Social Work, International Service and Nonprofit
Management, among others (Mirabella & Eikenberry, 2017). Since social entre-
preneurship education spans multiple disciplines, social entrepreneurship
courses adopt a broad range of pedagogical approaches to theory, experiential
learning, and core competencies (Brock & Steiner, 2009). With little consensus
on the core elements of social entrepreneurship and with academic programs
gaining exponential traction, educators may struggle to keep abreast of the
rapidly evolving literature and resources (Short et al., 2009). Moreover, educa-
tors must balance their own subjective theoretical training and lens with student
needs for core competencies typically gained through practical training and
experiential learning. For example, social entrepreneurship pedagogy is deeply
rooted within the principles of respective academic disciplines: public affairs
programs often emphasize public goods and nonprofit social enterprises while
business schools emphasize profits and efficacy (Miller et al., 2012).
Due to the dynamic nature of social entrepreneurship, experiential learning is
an effective method in the delivery of social entrepreneurship education.
Instructors are encouraged to utilize project-based learning through tools such
as income generating projects (Chang et al., 2014b), design-thinking (Kickul
et al., 2018), and consultancy projects (Kickul et al., 2010). Experiential learning
allows students to convert immersive experiences into knowledge, encouraging
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Literature Review
Conceptualizing Social Entrepreneurship
Prior to the broad emergence of social entrepreneurship, entrepreneurs were
limited to nonprofit and for-profit entities as formal avenues for their work.
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2017; Wiley & Berry, 2015). The various approaches to social entrepreneurship
education also reflect the diversity of socially-oriented professions: social entre-
preneurship taught to aspiring practitioners or entrepreneurs differs from that
taught to aspiring public servants (Young & Grinsfelder, 2011). As a result of
these individualized approaches, social entrepreneurship education is expansive
but remains impacted by its characterization as fragmented and tailored. On one
hand, fragments serve as points of departure for a diverse range of inquiries,
thus expanding the relevance of social entrepreneurship across disciplines. On
the other hand, such incongruence precludes the advancement of concerted
dialogue rooted in baseline understandings of established doctrine.
Individualized approaches may serve individual interests and, perhaps, are ade-
quate for a small segment of social entrepreneurs, but the lack of cohesion yields
a clear gap across the field.
As educators and researchers, we assert that providing a solid foundation
from which students can develop a broad and critical understanding of social
entrepreneurship is necessary. Indeed, as instructors, we have struggled to create
syllabi that balance necessary experiential learning with theoretical training that
equips students with strong mental models appropriate for the challenges of
social entrepreneurship.
enterprises agree that the organizations embrace both commercial and social
goals—oftentimes referred to as the ‘double bottom line’ (Kickul et al., 2010;
Reiser, 2013).
Given these unique organizational attributes and goals to combine purpose
and profit, there are practical challenges related to both the conceptualization
and formation of social enterprises. The absence of an agreed-upon conceptu-
alization of ‘social enterprise’ forces scholars and practitioners to rely upon self-
identification—disrupting the potential for consistency across disciplines and
within the field (Light, 2008). The lack of consensus also inhibits other elements
of practical and methodological value, such as a comprehensive database of
organizations (but see Weaver’s Social Enterprise Directory2 for an exception).
Despite the challenges of conceptualization, a potential solution has emerged:
legal forms that allow organizations to formally designate their status as a social
enterprise. In light of the ‘middle ground’ occupied by social enterprises, dozens of
states have enacted statutes that enable social enterprises to formally incorporate
as ‘benefit’ or ‘social purpose’ entities (Manesh, 2019). These hybrid forms include
benefit corporations, low-profit limited liability companies (L3Cs), social purpose
corporations, and benefit LLCs (collectively, hereinafter “benefit forms”).
Though the benefit forms vary by state, the premise is the same: organizations
designate a social purpose, and they acknowledge that they will consider stake-
holders other than shareholders (e.g., employees, suppliers, customers, environ-
ment, community, etc.). Many states also require organizations to submit a
benefit report detailing its social and environmental impact (Alexander, 2018).
Decisions regarding sector choice also have wide-ranging consequences.
Because the governing statutes for benefit forms are permissive in nature,
social enterprises have broad discretion in choosing between traditional for-
profit and nonprofit forms and the newly established benefit forms
(Alexander, 2018). The value of benefit forms is uncertain, and traditional
for-profit and nonprofit forms each have incentives and disincentives that
should be narrowly tailored to organizational goals. For example, the for-
profit sector may accommodate social business, and courts are likely deferential
to business operational decisions that advance a social mission (Manesh, 2019;
Stout, 2012). On the other hand, the new benefit forms offer clarification for
conceptual boundaries related to social enterprises (Ball, 2016). Without delib-
erate consideration of sector choice, a social enterprise’s legal form can turn on
capricious factors such as funding resources, human capital, or stakeholder
influence (Addae, 2018).
Understanding the theoretical backdrop of social entrepreneurship concep-
tualization and formation has tremendous implications for student competen-
cies. First, a social enterprise’s organizational identity is inherently convoluted–
complicating the entrepreneur’s ability to “sell and/or market the organization,”
“manage strategy development,” and “create/evaluate the feasibility and imple-
mentation of a business plan” (Miller et al., 2012). Secondly, sector determines
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if–and to what extent–social entrepreneurs may pursue dual social and commer-
cial goals. By introducing students to theoretical concepts related to formal
sector selection, instructors enhance students’ capacity to “create a significant
social impact” and “challenge traditional ways of thinking,”–core competencies
necessary for success in social entrepreneurship (Miller et al., 2012). Essentially,
conceptualization and formation theories provide students with the ability to
identify the point on the continuum that would best align with their social and
profit goals.
Governance
Governance, or “the set of relationships between a company’s management, its
board, its shareholders and other stakeholders,” is an important mechanism
within social entrepreneurship (OECD, 2015, p. 9). Governance determines
the structure through which an organization’s goals are established, the means
for attaining those goals, and the beneficiaries of the organization’s activities.
Traditionally, in corporate governance, a firm’s shareholders are its ultimate
beneficiaries (Mason et al., 2007). However, when a corporation is viewed as a
social institution, its beneficiaries are its identified stakeholders–external parties
who are affected by the organization’s activities (Parkinson, 2003).
Social enterprise governance is complex because of the diverse nature of
social enterprises and the need to balance competing interests. The amalgam-
ation of varying legal forms, projects, partnerships, and alliances poses further
challenges for social enterprise governance. As it stands, social enterprises are
not governed based upon their hybrid nature—a defining characteristic—but
rather they are governed based upon their individual organizational structures
(Low, 2006). In efforts to adequately capture social entrepreneurship’s compet-
ing objectives and relationships, scholars have borrowed from corporate gover-
nance models and voluntary sector governance models to suggest approaches
for social entrepreneurship governance. Though scholars have not reached a
consensus regarding the appropriate form of social enterprise governance, stake-
holder models, stewardship models, neo-institutional models, and democratic
models all have practical implications for social enterprise governance (Low,
2006; Mason et al., 2007).
Confusion regarding social enterprise governance presents a major threat to
the sector (Young, 2012). This issue is exacerbated by the numerous forms of
social enterprises, with each type affected differently by push-pull factors that
detract from their desired balance. No form of organizational governance for
social enterprise is ideal, and “every form of social enterprise is subject to
tensions that can lead to long term instability of mission, organizational viabil-
ity, or organizational form” (Young, 2012, p. 41). Informed with the trade-offs
of governance models, especially as it relates to broader theoretical insights,
students can move nimbly from a sector’s governance constraints and into an
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analysis where they are equipped to determine which type of governance aligns
best with the organization’s goals.
Resource Access
Resource access is another defining feature of social entrepreneurship. Social
enterprises, like other organizational forms, must find resources in order to
secure their survival. However, the hybrid nature of social entrepreneurship
presents unique resource challenges due to the need to balance logics
(Battilana & Dorado, 2010; Pache & Santos, 2010), span categories
(Zuckerman, 1999), and overcome additional obstacles related to hybrid orga-
nizing (Haigh & Hoffman, 2014). Social enterprises must effectively appeal to
different audiences. The difficulty in this delicate balance of a hybrid organiza-
tional form cannot be overstated. Despite these challenges, the nature of hybrid
organizing offers innovative resource opportunities. For example, by offering a
combination of revenue-generating activities with a social purpose, social enter-
prises can pursue diverse funding opportunities in various sectors (Doherty et al.,
2014; Zahra et al., 2009). For social enterprises, their blended organizational
features can be thought of as tools to supplement funding and other resources.
Because traditional organizations are limited by narrow revenue streams,
detailed attention to decisions regarding formation and governance are critical
to accessing funding opportunities. Thus, when considering social entrepreneur-
ship or the broader question of organizational survival, one must ask which
models of organizational forms and governance are better equipped to survive
(Yunus, 2003). This question becomes critical in periods of uncertainty. For
example, the for-profit social enterprise might attract more socially-motivated
resources in an economic recession whereas a nonprofit social enterprise might
focus on revenue-generating activities in changing administrations or times of
reduced public funding (Young, 2012).
Theoretical understandings of access to resources– and how it intersects with
notions of formation and governance– are essential as students navigate social
entrepreneurial pursuits of purpose and profit. These theoretical foundations
can enhance students’ core competencies related to “management of financial
capital,” “identification, evaluation, and exploitation of opportunities,” and
“creative use of minimal resources” (Miller et al., 2012). Thus, instructors
should incorporate funding theory to inform students about the resources avail-
able for different organizational forms and the challenges associated with
acquiring the resources necessary for survival.
accessible to audiences. However, the duality embedded within the social entre-
preneurship sector creates challenges for legitimacy and accountability within
the field (Dart, 2004). Legitimacy is the perception that an entity is desirable or
appropriate because it subscribes to social norms (Suchman, 1995), and audi-
ences weigh legitimacy based upon adherence to those societal standards (Hsu &
Hannan, 2005). Moreover, though audiences hold organizations accountable to
pre-existing standards, it is the deviance from such standards that result in
innovation–a key feature of social entrepreneurship.
Social entrepreneurship scholars address this issue by considering alternative
forms of legitimacy. For example, legitimacy may be garnered from what is
actually produced (pragmatic legitimacy), whether activities are conducted as
they should be (moral legitimacy), or the standards upon which activities are
based (cognitive legitimacy) (Mason et al., 2007). Legitimacy may also be built
into formal organizational structures (Battilana & Dorado, 2010; Battilana &
Lee, 2014). As the boundaries between social mission and profit generation
become increasingly blurred, formal organizational structures help orient exter-
nal audiences (Haigh & Hoffman, 2012; Mair et al., 2012). When compared to
traditional organizations, social enterprises may ultimately fail the ‘Goldilocks’
test: they may be viewed as not ‘commercial enough’ or not ‘social enough,’
leaving audiences confused and distrustful when they cannot validate social
enterprises’ claims of authenticity (Galaskiewicz & Barringer, 2012). With des-
ignated organizational structures, audiences can rely on formal categorizations
to assign cognizable traits and attributes, thereby bestowing legitimacy upon
social enterprises (Hsu et al., 2009). By doing so, audiences eventually can mea-
sure legitimacy with the appropriate social entrepreneurship barometer.
That social enterprises occupy the ‘gray area’ between two sectors also com-
plicates accountability and assessment. Just as with governance and legitimacy,
the social entrepreneurship sector lacks general guidelines for accountability.
Outside of the hybrid legal forms, accountability for social enterprises is
housed in the practices of the traditional for-profit and nonprofit sectors.
For-profit organizations are accountable to shareholders, and shareholders
measure success by the amount of profit generated (Mason et al., 2007).
Nonprofit organizations are accountable to donors and constituents, and
donors assess the social impact (Ben-Ner & Van Hoomissen, 1994). The
newly-established benefit forms introduced accountability measures such as
annual reporting and third party assessments of social impact (Ball, 2016).
Though attractive on its face, the value of reporting requirements and third-
party assessments for social enterprises is less clear. For example, self-reporting
understates organizational critiques, and third-party standards do not uniformly
apply to social enterprises across industries (Alexander, 2018).
Understanding the theory related to legitimacy and accountability is essential
for student competency development. Legitimacy and accountability have sig-
nificant practical implications, and mastery of these concepts encourages
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Conclusion
Social entrepreneurship is a dynamic, rapidly evolving discipline. Social entre-
preneurship education is at the forefront of preparing aspiring social entrepre-
neurs to enact transformative social change. We encourage educators to adopt a
renewed emphasis on the value of theory-based pedagogies in social entrepre-
neurship courses. Though experiential learning is a key component of social
entrepreneurship education, instructors should not underestimate the role of
theory-driven threshold concepts in developing core competencies applicable
across multiple sectors of social entrepreneurship. As educators and students
embrace core principles, we better position the social entrepreneurship sector to
benefit from the diverse tools offered by its members.
Author’s Note
Cheryl Ellenwood is now affiliated to Center for Native American Research and
Collaborations, Institute for Research & Education to Advance Community Health,
Washington State University, Pullman, Washington, USA.
Funding
The author(s) received no financial support for the research, authorship, and/or publi-
cation of this article.
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ORCID iD
Angela E. Addae https://orcid.org/0000-0002-4736-5870
Notes
1. Though there are many types of ‘nonprofit organizations,’ here, the term ‘nonprofit
organizations’ refers to public charities as designated under Section 501(c) of the
Internal Revenue Code.
2. Rasheeda Weaver’s Social Enterprise Directory houses over 1,050 social enterprises. It
is unique in that it is a crowd-sourced database offering practical benefits for research-
ers and recruiters. However it is not an exhaustive directory of SEs in the U.S. https://
socialenterprisedirectory.com/
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