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Rahul Marketing Project
Rahul Marketing Project
PROJECT REPORT
ON
“A STUDY ON NEWS PAPER READERSHIP
SURVEY”
-SUBMITTED BY-
MR. RAHUL UTTAM SHINDE
TYBBA (SEMESTER-5)
-SUBMITTED TO
SAVITRIBAI PHULE PUNE UNIVERSITY
FOR THE PARTIALFULFILLMENT OF
BACHELOR OF BUSINESS ADMINISTRATION (BBA) –
UNDER THE GUIDENCE OF
– Prof. DR VIVEK KANADE
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DECLARATION
Place- Nashik
Date-
Index
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01. introduction of topic
02. objectives of the study
03. scope of the study
04. limitations of the study
Research methodology
Data analysis & interpretation
INTERPRETATION
Suggestions
Conclusion
Bibliography
Annexure
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In an era dominated by digital media, the act of reading a physical
newspaper reflects a desire for in-depth analysis, diverse perspectives,
and a tangible connection to the world. This practice not only enhances
their knowledge but also fosters critical thinking skills, making them well-
rounded individuals who are better equipped to navigate an ever-
changing global landscape.
In this discussion, we'll explore the motivations, benefits, and impact of
undergraduate students who choose to read newspapers in an age of
digital information overload.
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researcher's specific interests and hypotheses. Here are some
possible objectives for such a study:
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Investigating Information Literacy: To assess the information literacy
skills of undergraduate students in critically evaluating newspaper
articles for accuracy, bias, and reliability.
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Comparing Print and Digital Reading: To compare the cognitive and
experiential differences between reading physical newspapers and
digital newspaper formats among undergraduates.
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The scope of a study for an undergraduate student reading
newspapers can cover various aspects, depending on the specific
research question and objectives. Here are some potential areas to
consider:
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Motivations for Reading Newspapers: Explore the motivations
behind reading newspapers, such as staying informed, academic
requirements, or personal interests.
Digital vs. Print: Compare the reading habits of students who prefer
digital newspapers to those who prefer print newspapers.
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Sampling Bias: The sample of undergraduate students may not
represent the entire student population, leading to potential biases
in the findings.
Time Sensitivity: The study's findings may not remain relevant over
time due to changing media consumption habits, especially in the
digital age.
Limited Depth: The study might not explore the reasons behind
reading habits, missing important insights into motivations and
preferences.
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External Factors: External factors like class assignments, cultural
background, or individual interests may influence reading habits but
could be challenging to account for comprehensively.
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