Arts Intern Test

Enzo Jover
Design Rationale:
The brand’s tagline of being plastic na totoo is Visually, the brand mimics more expensive brands to add
incorporated by giving the tabo a more fancy and “burgis” to the “social climber” joke of the advertisement.
name while having a smaller copy below it that adds some
hmor that the brand has already built from old campaigns.
Design Rationale:
Using the ingit angle, “sirena” was used to show that even
mermaids like Mega Tuna. Mermaids were chosen so that it
is more close Tuna which helps show the freshness of the
product. The live-adaptation of Little Mermaid is releasing
soon so mermaids were chosen to capitalize on that trend.
This campaign uses flyers so that they can be given out
during the movie release or in supermarkets.