SALEM COLLEGE

OF ENGINEERING AND TECHNOLOGY

B.E/B.Tech. DEGREE EXAMINATION, APR/MAY 2023
INTERNAL ASSESSMENT TEST – I
DEPARTMENT OF BIOMEDICAL ENGINEERING
CCW331 -BUSINESS ANALYTICS Year/ Sem: III / V
Date: 25.09.2023 Time: 3 hours Maximum: 100 marks

Reg. No.

PART A-(10X2 =20 marks)

Answer All Questions
Q.
Question CO PO BTL
No.
1. Define Data Science 1 1 1
2. What is exploratory analysis 2 1 2
3. Differentiate between Hold on and cross validation 2 1 1
4. Explain data validation 1 3 2
5. What is iteration 1 1 1
6. Define Data mart 1 2 1
7. List out the benefits of business intelligence 2 2 2
8. Expand and explain ETL 2 1 1
9. List out any two knowledge management tools 4 3 2
10. Differentiate between OLAP and OLTP in business intelligence 2 1 2
Answer ALL Questions
PART B-(5X13=65 Marks)
11. a. (i) Define Data Science and detail about its process (7)
1 1 1
(ii) Write a brief note of Data collection methods (6)

(OR)
b. Define data preparation and describe the stage of processing in detail (13) 1 1 2

12. a. Identify how hypothesis generation and hypothesis testing is used in

2 2 3
Business analytics (13)
(OR)
b. Analyze the levels of data modelling in business prospective (13) 1 2 4

13. a. Discuss in detail about Model validation and evaluation (13)

1 2 2

(OR)
b. Write a note on Business intelligence (13)
2 2 1
14. a. Detail about the types of decision and Decision support system (13)
4 4 1

(OR)
b. Discuss about the process, tools, types and its importance in decision
4 4 2
making process (13)
15. a. Examine the importance of Knowledge management system in
2 3 3
business intelligence (13)
(OR)
b. Describe the role of OLAP in Business intelligence (13)
2 2 1

Answer ALL Questions

PART C-(1X15=15 Marks)
16. a. Outline lifecycle of analytics and mention the stages of processing and data
1 2 2
collection method in detail. (15)

(OR)
b. Identify the method of processing the data through data warehouse and
data mart system for business management (15) 2 3 4

SUBJECT INCHARGE HOD PRINCIPAL