KISI – KISI UAS

Strategic Management (Dr. Baruna Hadibrata, MM)

1. A PESTLE analysis is a strategic framework commonly used to evaluated the business

environment in which a firm operates. Traditionally, the framework was referred to as a PEST
analysis, which was an acronym for Political, Economic, Social, and Technological; in more recent
history, the framework has extended to include Environmental and Legal factors as well. CPMK3
(CPL11)
a) How do your company analysis external factors?
b) Give an example about your company’s PESTLE analysis!

2. Based on your knowledge of current efforts to promote your services, what are the major
internal barriers to selling your services to client? Why does innovation mater? How do you
succeed in innovation at your company? Explain! CPMK3 (CPL11)

3. Why should a firm go global? What are the two opposing forces that multi companies have to
face when competing around the globe? Explain! CPMK4 (CPL12)

4. Which sorts of business ethics are required in COVID 19 Calamity across the Globe? Can
economic policy conducted in accordance with the principle of ethics and high moral standards
be the basis for the countries economic success? Explain! CPMK3 (CPL11)

5. What do you like the most and the least about managing teams’ people? How you help your
company to grow within this strategic leadership role? What was a difficult decision you had to
make as a leader, and how did you come to that decision? Explain! CPMK4 (CPL12)