Executive Programme In

Artificial Intelligence
For Business
BATCH 02

New age Exemplar for

AI Business Applications

Mode of Learning Program Duration Ai Implementation Network with Earn the most coveted
Live Online Lectures 6 Months Tutorials AI Application & IIM Lucknow Executive
Campus Immersion 6 Industry Projects Implementation Alumni Status
Capstone Project Leaders
 Prologue
“An eye to Business
Intelligence is an art you can
re-design through Artificial
Intelligence.”

Why is AI Important
for Business?
AI enables task automation, and data analysis, improves
decision-making, and enhances customer experiences. It streamlines
processes, boosts efficiency, and drives innovation, yielding cost savings
and competitive advantages. Leveraging AI enables businesses to
understand customers, personalise offerings, and predict trends. AI
empowers adaptation, growth, and staying ahead in the digital
landscape.

+38% $14 61% 83%

Trillion
AI drives Estimated Marketers Early
profitability revenue prioritise AI adopters
by 2035 in data will benefit
strategy economically

Forbes estimated By 2025, companies will spends

INR 91,537 Cr.

on building or buying AI products
About Executive Programme in
AI for Business
This is a cutting-edge business application oriented program for AI
technologists, specialists and enthusiasts to expedite their AI
implementation skills in the industry. Over a period of 6 months,
participants gain a rigorous understanding of all possible machine
learning and deep learning algorithms in the context of solving
current and future real world business problems using AI.

The programme provides an overview of various:

Rigorous understanding of various machine learning algorithms (supervised and
unsupervised learning) and deep learning algorithms (text, speech, image)

Foundational AI business applications (sentiment analysis, recommender systems,

chatbots, audio and image processing)

AI Cloud deployment platforms (Azure, AWS & Google Cloud)

AI change and project management techniques and tools (Agile, Scrum)

Industry specific AI use cases (Fintech and Supply chain)

Industry best practices in AI transformation (regulations, ethics and cyber risk)

Skills You Need To Become

a Successful AI Business Leader

Business Acumen

Technical Skills

Strategic Thinking

Data Analysis

Adaptability
Program Outcomes

Understand and Identify the most Learn the inner workings Gain understanding of
appreciate the depth of suitable machine of widely used machine the foundational
AI’s impact – emerging learning or deep learning learning and deep business applications
business models, algorithms to solve learning algorithms – using AI & ML such as
disrupted business specific business from data to insights sentiment analysis,
functions, predictive challenges, covering generation, and their recommender systems,
analytics methodologies, text, speech, and video. interpretation. chatbots, audio and
digital economy canvas. image processing.

Acquire hands-on Learn to harness the Learn from successful Adhere to industry
experience through power of top industry AI AI implementation use practices regarding
project demos in platforms such as cases in Fintech and regulations, AI ethics,
real-world AI applications Microsoft Azure, Supply Chain, and and cyber risk when
like heart disease especially the BOT apply them to your deploying machine
prediction, product services and cognitive industry. learning or deep
pricing, climate change services. learning algorithms.
analysis, etc.

Apply Agile Develop strategies for

Methodologies, Scrum AI product adoption,
project management, and effective
and change management of AI
management principles transformation.
for successful AI program
delivery.
How will I
develop New-age
AI Implementation
Abilities?

Best AI application and

implementation focused programme

126hrs of rigorous live online lectures,

campus and demo tutorials-based
learning over 6 months

3 days of Campus
Immersion at IIM Lucknow

Live demos of 6 real world AI

projects by Industry experts

Case pedagogy to provide

exposure to real world business
opportunities and challenges
in AI projects

Capstone project

Access to LinkedIn learning resources,

Masterclasses, self-paced preparatory
course on python prior to program launch

Networking and peer learning

with best AI Industry professionals

Executive Alumni Status

of IIM Lucknow
Key Underlines of the Program

Business Application Oriented Curriculum for AI Leaders

High potential technology professionals operating in AI domain
can synthesize learnings about why, how and which AI algorithms
need to be applied to when and what types of business
problems. Participants gain access to various possible predictive
ML models and current DL models that are applied in industry.

Access real world AI Projects & Industry best practices

The programme offers you end to end execution visibility of multiple
AI projects – from data gathering to algorithmic implementation
choice to model deployment to insights generation to business
interpretation. You will also gain use cases and AI best practices
across industry such as Fintech and supply chain.

IIM Lucknow Executive Alumni Status

Upon completing the program, you'll gain access to all the essential
benefits that IIM Lucknow Executive Education Alumni receive,
including updates from the Alumni body, invitations to both on and
off-campus events, membership to local alumni chapters, and
much more.
Key Underlines of the Program

Case Pedagogy
A highly engaging mix of business case studies, live lectures by
acclaimed faculty, demos of real-world projects by industry
practitioners, and capstone projects by and with peers will help
you accelerate your execution-oriented learning journey in the
new age AI industry.

Peer Learning and Networking

At the program's conclusion, you can participate in a 3-day
Campus immersion that allows you to meet people in person. In
addition to the expert faculty from IIM Lucknow and Industry
Leaders, you'll also interact with peers who hold impactful roles in
various organisations, enriching your learning experience.
 Let's Walk Through Your
Learning Journey

Start

Aspiring / Current
high potential AI
Understand AI Professional
Business Models

Learn ML
Algorithms
(Supervised and
Unsupervised
Predictive Models)
Learn Deep Learning Algorithms
for Text, Speech & Video

Experience
Demo Labs of AI Gain know-how
Industry Projects Foundational AI
Applications

Exposure to AI
Project Management
and Deployment
AI Cloud Services practices

AI Application
use cases in Fintech Managing AI
& Supply Chain Transformation - Driving
Industry AI Change & Culture

AI Business Leader
Program Curriculum

AI/ML an Imperative for Digital Businesses

Gain an overview of the AI/ML landscape, its impact on businesses, and the
ethical debate of using an AI/ML solutions.

Module 1

The AI & ML landscape - Emerging Business Models

Predictive Analytics Methodology
Impact of AI technologies - Digital Economy Canvas
Data Preparation for AI/ML - Imputation Methods

Fundamentals of Supervised Machine Learning

Learn the fundamentals of supervised machine learning used to solve business
problems. Understand concepts like regression and classification using
parametric or non-parametric components of a dataset.

Module 2

Predictive Modelling using regression - Business scenarios / Best practices

Building explainable models using CART (Non-Parametric)
Predicting customer behavior (classification models) with less data
Advance predictive models by using big data (Non-Parametric)

Understanding Unsupervised Machine Learning

Learn concepts of clustering, data mining and feature mining and their
applications in different use cases.

Module 3
Customer behavior analysis using segmentation
Market Basket Analysis
Statistical methods to create implicit scoring factors (FA and PCA)
Program Curriculum

Introduction to Deep Learning Algorithms

Gain an overview of neural networks, text speech, image processing and
different use cases of these concepts in a business context.

Module 4

A walkthrough with neural networks and Deep Learning

Advance techniques to get forecast of business KPIs (estimate of sales and
demand)
Science behind AI for speech processing
How AI companies process text data
Understanding how vision works

Practicing Machine Learning

Work hands-on on different areas of supervised & unsupervised learning to
gain an overview of advantages & limitations of concepts learned.

Module 5

Heart Disease Prediction

Product Pricing
Climate Change Analysis
Taxi Fare Prediction
Targeted Marketing
Vehicular Performance Prediction

Applications of AI / ML
Learn about different AI & ML products available in the market today and how
they are enabling businesses become more efficient.

Module 6

Sentiment Analysis
AI for Chatbots, best practices and guidelines
Recommender Systems
Image processing, Audio
Program Curriculum

Frameworks for Delivering AI Solutions

Understand tools & frameworks used by Industry to build and integrate AI
solutions into existing business offering.

Module 7

Agile Methodology
Scrum - Jira - Project Management
AI Project Life Cycle - Teams
AI Model Deployment - Regulations - AI Ethics - CyberRisk

Enabling AI with Cloud Services

Gain exposure to how cloud services are helping business deploy AI solutions
and enabling businesses overcome challenges of localized solutions.

Module 8

Build ML models using Azure

Building chatbots using Microsoft bot framework
Exploring Azure cognitive services to build enterprise AI solutions
AI in Cloud Options

AI in Practice
See how AI has revolutionized different sectors and enabled firms of varying
sizes gain an advantage over incumbents.

Module 9

AI in Financial Services - Fintech

AI in Supplychain
Building and driving the AI culture
Leadership and Change Management for AI

Capstone Project

*Modules and topics are indicative only. The suggested sequence may be modified at the discretion of IIM Lucknow faculty.
AI Projects That You
Will Get Demo Of

Heart Disease Prediction Product Pricing Climate Change Analysis

Build a predictive Before introducing a new Perform in-depth
model to analyse if a product, determine the analysis to study
person suffers from pricing points for mobile climate change over
heart disease. phones that consumers the years.
will accept.

Taxi Fare Prediction Targeted Marketing Vehicular Performance

Predict taxi fares in a Segment your customers Prediction
busy city using various to design the right Predict vehicular
journey-related promotional campaigns performance of heavy
attributes. based on social data. vehicles based on data
collected from sensors
of the vehicles.

Tools & Libraries Used In The Projects

*The above are only indicative libraries and tools used in the delivery of the projects. The focus of the sessions is on the
business problems and the approch to implementing AI solutions, not on teaching the usage of the tools.
Case Studies
That You Will Work On

Building the AI-Powered Organisation

- Harvard Business Review
AI's exponential growth across sectors like agriculture and banking is
projected to add $13 trillion to the global economy in the next
decade. However, organisations should address cultural barriers,
promote mindset shifts, invest in AI education, and align AI initiatives
with their business context to seize this opportunity.

Competing in the Age of AI - Harvard Business Review

AI-driven firms such as Google, Facebook, and Alibaba are
revolutionizing markets through algorithm-based operations. This
approach enables unrivalled scalability, learning capabilities, and
broad scope, surpassing traditional firms.

Reshaping Business with Artificial Intelligence

- MIT Sloan Management Review
Amidst rapid change, company leaders must embrace the potential
of AI and develop a strategy for its integration. MIT Sloan
Management Review and the Boston Consulting Group offer insights
on leading AI strategies, growth prospects, and steps for executives
to navigate this transformative technology.

*Above case studies are indicative and may be subject to change at the discretion of IIM Lucknow
Program Directors

Dr. V.S Prakash Attili

Assistant Professor

Dr. V S Prakash Attili has 20 years of

Dr. Sowmya Subramaniam
extensive experience in IT Service
Associate Professor
Delivery, Corporate Training, and
Academia. This includes 6 years of
Sowmya Subramaniam is an
client-facing roles in the USA, a
Associate Professor in Finance and
decade of management experience
Accounting at Indian Institute of
in driving global, large-scale IT
Management Lucknow. She
projects. He is also an Agile Coach
teaches Fixed Income Markets,
and Certified Scrum Master and has
Financial Reporting and Analysis
acted as Strategic Advisory for
and Financial Management at IIM
multiple teams. He has been part of
Lucknow. Her primary research is in
leadership teams in his earlier
the area of Fixed Income Markets.
organization and has won the
Her research has been published in
prestigious Award of Excellence as
peer-reviewed journals such as
the Most Valuable Contributor in
Emerging Market Review and
2016 and 2018. He has published in
International Review of Economics
various journals and conferences,
and Finance. In addition, she has
including, Communications of the
reviewed papers for economic
Association for Information Systems
letters and IIMB Review.
(CAIS), Information Systems Frontiers
(ISF), and Americas Conference on
Information Systems (AMCIS).
Learn From The
Experts

Prof. Pradeep Kumar

Prof. Pradeep Kumar is a seasoned professor who has taught and trained
postgraduate management students in Big Data Analytics, Information
System Analysis, Project Management, Business Analytics, Data
Warehousing, MIS Information Technology and Systems. In addition, with
five years of industry experience at esteemed organizations like the Institute
for Development and Research in Banking Technology and Infosys
Technologies Limited, he has published numerous research papers on
Social Network Analysis, Data Mining, Data Warehousing, and Decision
Support Systems in renowned international refereed journals.

Mr. Laxminarayanan G
Mr. Laxminarayanan G, the Sr. Vice President and Global Delivery Head at
Polestar Solutions, is a seasoned management consultant with 16 years of
experience providing AI, analytics, and Digital Marketing consulting to
Fortune 500 companies. With leadership roles in firms like Deloitte and
PwC, he is also a visiting faculty at IIM Kolkata, IIM Lucknow, and IIM
Amritsar, teaching modern tools and techniques. Additionally, he actively
mentors students and guides MSMEs through industry forums such as CII
and NASSCOM.

Dr. Mahesh Balan Umaithanu

Dr. Mahesh Balan Umaithanu is currently working as Senior Manager -
Machine Learning at PayPal. In his current role, he leads Credit Fraud Data
Science for PayPal's global product portfolio. He has over 10 years of
academic research and industry experience in the field of Machine
Learning in various domains like retail, healthcare, and fintech. He is also a
visiting professor of data science in various premier institutes like IIM
Calcutta and IIT Madras. From the academic side, he holds an MS and
PhD in Information Systems from IIT Madras.

Karthik C
Karthik has overall 11+ years of experience in the Data Science domain
where he worked with companies like Mu Sigma, Infogain and Amazon. He
has solved diverse set of business problems for various Fortune 100 clients
leveraging his experience in Machine Learning (ML), Text Analytics, Natural
Language Processing (NLP), Deep Learning using scripting languages like
SAS, R, Scala and Python. He is an alumnus of RV College of Engineering.
He thoroughly enjoys mentoring, training and teaching young
professionals/students. Currently, he heads the Data Science vertical at
Imarticus Learning.

*Faculty
. pool may be subject to change based on their availability and at the discretion of IIM Lucknow
Program Certificate
IIM Lucknow seeks participants who demonstrate a strong commitment to intellectual
rigour and a desire to learn throughout the program. Participants can fully benefit from
the program by attending all course sessions. Candidates must meet the attendance
and course evaluation criteria to qualify for successful completion.

Roll Number:

Indian Institute of Management Lucknow

Management Development Programme
This is to certify that

has successfully completed the certificate course on

Executive Program in Artificial Intelligence for Business
held during October, 2023 – March, 2024

Program Director Program Director Chairperson - MDP

* Programme Delivery in Online Live synchronous mode with campus immersion

*Certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Lucknow without notice.

Criteria for Certificate of Successful Completion

A. A Bachelor's or Master's degree in Computer Science, Engineering, Mathematics, Statistics,
Economics, or Science.

B. A minimum of 50% marks earned during graduation.

C. 2 years of post-qualification experience.

Programme Audience
A. Working Professionals aspiring to build a career in AI/ML
B. Current or Aspiring Data Engineers, Data Scientists, Software Developers, and IT professionals
interested in gaining cutting-edge knowledge on AI/ML
C. Product and project Managers/Leaders aiming to develop AI product vision, roadmap, data
strategy and drive AI product adoption
D. Working professionals across Fintech, Health Care, Manufacturing, Supply Chain and
Marketing domains, who want to learn and use AI Technologies successfully to solve business
challenges and drive impact
E. Managers, Senior Executives, Entrepreneurs, Business Consultants who want to make
data-driven management decisions leveraging AI and associated technologies
Eligibility Criteria
A. Candidates must have a UG qualification, either a Diploma (10+2+3) or Bachelor's Degree or
equivalent (10+2+3) or (10+2+4), with a minimum of 50% aggregate marks to apply for the
program.

B. Candidates with a two-year Master's Degree or equivalent from a recognised University in

any discipline with a minimum of 50% aggregate marks are preferred.

C. Candidates must have at least two years of work experience post-completion of the
qualifying education mentioned above.

Class Timings
Saturday 3:00pm to 6:00pm (3hrs session with 15 minutes break)

Sunday 10:00am to 1:00pm (3hrs session with 15 minutes break)

*Subject to rescheduling in case of unforeseen circumstances or public holidays

Admission Process

Pay Get
Registration Receive
Apply Shortlisted
Fees Offer Letter

Program Fees Structure

Program Fees Instalment Schedule

Registration Fee:

`2,35,000 + GST
`47,000+GST

1st Instalment: `94,000+GST

(EMI options are available) 2nd Instalment: `94,000+GST

*Registration fee consists of non-refundable application fee of ₹3,000+GST

Empower your
AI Implementation skills
With IIM Lucknow
The Indian Institute of Management Lucknow, established in 1984, is the fourth
member of India's prestigious IIM family of management schools. At IIM Lucknow,
the focus is on developing value-driven leaders, managers, and global players. The
institute achieves this goal by leveraging its globally recognised and affiliated
faculty members, who are instrumental in shaping the leaders of tomorrow.
Additionally, the institute offers executive education programs catering to senior
leaders in the business, government, and non-profit sectors who desire to create a
significant impact on a large scale.

IIM Lucknow has collaborated with various Business Schools in Europe, Australia,
Canada, etc, for Faculty and Students Exchange. The Association of MBAs (AMBA)
has accorded accreditation to the institute's PGPM, IPMX and WMP programme. IIM
Lucknow broke into the 151-200 rankings of the QS Global MBA Ranking 2021. IIM
Lucknow has the prominent AACSB International Accreditation for a global
network of business schools. Overall, IIM Lucknow is known for its strong foundation,
exceptional faculty, and commitment to developing leaders who can thrive in a
global setting.

How Does IIM Lucknow Outstand?

4 th
Rank
4 th
Rank
6 th
Rank
AACSB
and
in in in AMBA
OUTLOOK-ICARE
2022
IIRF Rankings
2023
NIRF MBA
2023 Certified
About
Imarticus Learning
Imarticus Learning is an innovative
educational institute with extensive experience
transforming careers and creating leaders in
business, data and emerging technology
domains.

Imarticus is the country's only institute that

uses dynamic technologies and training
methods to impart knowledge, as well as a
cutting-edge Learning Management System
to seamlessly integrate online and live
learning.

Over 56,000 successful career transitions

have been completed, and we have assisted
500+ renowned organisations within finance,
technology and analytics industries in
meeting their human capital requirements
and developing highly skilled individuals to
strengthen their workforce.
 iimlucknow.admissions@imarticus.com

+91-9319746164

Prabandh Nagar, IIM Road, Lucknow – 226 013.

https://www.iiml.ac.in/

For more information, contact us:

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