Professional Documents
Culture Documents
Ratio-Based Evaluation
2
Contents
Introduction...........................................................................................................................................3
Financial performance...........................................................................................................................3
Liquidity Ratio....................................................................................................................................4
Efficiency...........................................................................................................................................5
Solvency Ratios..................................................................................................................................5
Profitability ratios..............................................................................................................................6
The Balanced Scorecard........................................................................................................................7
Apple Inc.'s proposed balanced scorecard............................................................................................8
Integrated Reporting (IR).....................................................................................................................11
Conclusion...........................................................................................................................................15
References...........................................................................................................................................16
APPENDIX............................................................................................................................................20
3
Introduction
Ratio analysis is an important instrument for evaluating a company's financial health and
performance (Mavlutova et al., 2021). According to Mavlutova et al. (2021), this analysis
involves assessing various ratios derived from a company's financial statements to gain
insights into its liquidity, solvency, efficiency and profitability. Two of the top technology
businesses in the world are Apple Inc., with its headquarters in Cupertino, California, and
Samsung Electronics, with its headquarters in Suwon, South Korea (Joshua, 2021). They
work in the very competitive consumer electronics sector and are renowned for their cutting-
edge goods and solutions. These organizations' financial statistics can be analysed to get a
comparative picture of their financial performance and reveal both their strengths and faults.
As of 2022, Apple's net value was $2.650 trillion ($2650 billion). In June 2021, Apple
became the first company to reach the $3 trillion milestone. The company has firmly
maintained its position by overtaking Exxon Mobil Corporation as the largest corporation in
the world. There is a huge gap of approximately $500 billion between Apple and the second
largest company in the world Microsoft, which is larger than most of well-known global
companies. On the other hand, Samsung has a market value of $262.80 billion as of October
2022.
In his evaluation, we will delve into the financial ratio analysis of this two tech giants, Apple
and its main competitor Samsung, focusing on the years 2022 and 2021, going forward we
will critically analyse Kaplan and Norton’s Balanced Scorecard where a proposed Balanced
Scorecard for Apple will be developed. Finally, the report will critically evaluate the analysis
Financial performance
To assess and differentiate Apple and Samsung's financial performance over the previous two
years, this paper will do a financial ratio analysis of both companies. The data used for this
analysis will be sourced from annual financial statements and available links Apple and
Liquidity Ratio
According to Saleem and Rehman (2011), liquidity ratio gauges a firm’s capacity to
recompense interim debts. By concentrating on a company's most liquid assets, the liquid
ratio sheds light on its current liquidity condition. Current, quick and cash ratios will be
Current Ratio
The current ratio, according to Bordeianu and Radu (2020), is a financial indicator that
assesses a firm’s ability to use short-term assets to cover short-term liabilities. Apple's
present ratio in 2021 was more than 1, showing that the business had enough short-term
assets to meet its short-term liabilities. This was a blatant sign of a strong 2021 liquidity
position. The current ratio's value dropped dramatically to 0.88 in 2022, but it was still
positive, suggesting a little decline in the company's ability to pay short-term debts with
current assets. Samsung, a rival of its, had a current ratio that was higher than 1 in each of the
Quick Ratio:
The fast ratio focuses on a company's assets that are most readily available for use in paying
off short-term debts, providing a quicker evaluation of its liquidity situation (Tumanggor,
2020). In comparison to 2022, when it slightly decreased, Apple's fast ratio was also over 1,
5
showing a high ability to pay short-term obligations without largely relying on inventory.
This indicates that the liquidity situation is favourable. However, Samsung's quick ratio was
Cash ratio
This ratio simply takes a company's cash resources into account and, provides information on
commitments may be paid for without the assistance of other assets or external financing.
Samsung has had greater reading of cash ratio compared to Apple throughout the past two
years. It can be concluded from the analyse that both companies had strong positive cash
positions and were unlikely to encounter any financial issues. The cheap cost of sales was
advantageous to the business. Apple, however, recorded a modest reduction in working cash
flow.
Efficiency
According to Herison et al. (2022), efficiency ratios evaluate how best an organisation
Inventory turnover
This is a company’s efficiency that quantifies how fast stock is sold and replaced by a fresh
stock (Rajagukguk and Siagian, 2021). It is stated that Apple was extremely effective at
managing its inventory over the past two years since it was able to quickly turn its stock into
sales. As a result of the cheap cost of sales and rapid inventory movement during that time, it
is observed that its inventory turnover grew significantly (Al Mheiri, 2021). However, in the
past two years it can be noted that the turnover inventory for Samsung has been low which
Receivable Turnover
This tool measures the efficiency in which an organisation collects its accounts receivable
from clients (Purwanti, 2019). When comparing the two businesses, it is possible to see that
Apple had a larger accounts receivable turnover than Samsung, which signals a quick
conversion of sales into cash on hand. However, it should be noted that during the past two
Total assets turnover is a financial metric that measures how well a company uses its total
assets to produce sales. The asset turnover ratio is derived by dividing a company's net sales
by its average total assets. This ratio can be used to assess if a company is making enough
money to maintain a significant amount of assets on its balance sheet. Apple generated more
revenue from its assets than Samsung, as evidenced by the fact that its total assets turnover
was larger.
Solvency Ratios
A company's long-term financial health and ability to pay off long-term debt are evaluated
using solvency ratios. The debt-to-equity ratio compares a company's total debt to its
Debt ratio
According to Restiant and Agustina (2018), this ratio is responsible for the proportion of
firm’s assets that are sponsored by liabilities. In the previous two years, Apple's debt to
equity ratio levels stayed high. It suggested that management had taken advantage of the
substantial debt to gain tax-wise from the interest payment deduction. Because the company's
7
external debt carries a larger risk, Apple's large debt ratio dilutes the interest of its
shareholders.
This type of ratio is responsible in the evaluation of company’s capacity to pay interests costs
Samsung's interest coverage decreased over the past two years, whereas Apple's increased.
However, despite Apple's lack of issues, its diminishing operating profit raises concerns
among investors regarding the company's strategy and rising product pricing
Profitability ratios
According to Kharatyan et al. (2016), profitability ratios are frequently used to assess a firm’s
capacity for profit-making. The main goal of a company should be to make money that will
be distributed to its shareholders. The following important profitability ratios have been
Return on equity
reinvesting shareholder capital. In the last two years, Apple outperformed Samsung in terms
of return on shareholders' equity, indicating that the company was making more money
relative to the amount spent. It should be noted that Samsung's net profit fell significantly
over the course of the two years, and its total equity fell as a result of the reduction in retained
earnings.
Return on Assets
This financial ratio assesses an organization's ability to generate profits relative to its total
assets. Even though both returns on assets were positive over the course of two years, Apple's
8
was just lower than Samsung's. The positive number shows unequivocally that during the
course of the two years, both businesses increased their income per unit of assets. Samsung
stated that its value had increased over the previous two years.
Profit Margins
By calculating the proportion of profit derived from a company's sales or revenue, profit
margins are financial statistics that shed light on the profitability of the business. The ability
correlated with its profit margins. In comparison to 2021, Samsung's net profit margin shrank
in 2022. However, Apple's ratio value marginally decreased within the same time period.
with its strategic objectives and monitor performance in multiple dimensions (Kaplan and
Norton, 2001). Since its debut in the early 1990s, the BSC has grown in acceptance among
businesses all around the world. However, its effectiveness as a strategic management system
has been a subject of debate among scholars and practitioners. In this report, we will critically
One of the key strengths of the BSC for the Apple industry is its ability to offer a stable
measures (Kumari, 2011). The BSC suggests that financial measures alone are insufficient to
capture the complex dynamics of contemporary organizations. The BSC adds other
9
perspectives, such as those of the customer, internal operations, and learning and growth, to
Numerous studies have highlighted the positive impact of adopting the BSC. For example, a
study by Ittner and Larcker (2003) found that firms implementing the BSC experienced
improved financial performance. Other research has shown that the BSC enhances
execution of strategy (Kaplan and Norton, 2001; Quesado et al., 2018). However, there are
also several criticisms and challenges associated with the BSC. One criticism is that the BSC
multifaceted process that involves a wide range of factors, including organizational culture,
leadership, and contextual influences. The BSC's focus on measurement may overlook these
critical aspects.
Furthermore, the BSC's design and implementation can be resource-intensive and time-
across different perspectives can be challenging. Additionally, the BSC requires a significant
commitment from top management to drive its implementation and sustain its use over time.
Without strong leadership support, the BSC may become a mere reporting tool rather than a
Another criticism is that the BSC may not adequately address dynamic and uncertain
environments. The BSC's traditional approach assumes a relatively stable strategy and
environment, which may not be suitable for industries characterized by rapid change and
disruption. Scholars argue that organizations operating in turbulent environments may need
10
Moreover, the BSC's cause-and-effect relationships are often based on assumptions and may
operations, and learning and growth can be intricate and context-specific. Research suggests
that the BSC's theoretical foundations need further development to provide a more robust
Creating a proposed balanced scorecard for Apple Inc. involves considering various
dimensions of the company's performance and aligning them with its strategic goals and
objectives. The following provide a brief outline of a balanced scorecard for Apple,
Financial Perspective: In this perspective, financial metrics are evaluated to assess Apple's
profitability, efficiency, and shareholder value. Relevant metrics include the development of
shareholder value as well as rising gross profit margin, operating profit margin, and return on
Customer Perspective: Measures of customer happiness, loyalty, and market share are the
primary focus of the consumer perspective. Key indicators may include customer satisfaction
scores, Net Promoter Score (NPS), market share, and customer retention rates (Kaplan &
Norton, 1996)
Internal Processes Perspective: This perspective examines internal processes that drive
customer satisfaction and financial performance. It includes metrics like supply chain
11
efficiency, time to market for new products, product innovation, and quality control
Learning and Growth Perspective: This kind of perspective focuses on developing the
capabilities and knowledge necessary for sustained success. Indicators in this perspective
may include employee satisfaction and engagement, investment in employee training and
development, and technological advancement (Kaplan & Norton, 1996; Becker et al., 2001)
Financial Performance
Customer Perspective
12
Internal Perspective
Key performance Objectives Metrics
indicators
1.Process efficiency 1. Increase new products 1. Product manufacture output yield
2. Process quality 2. Increase product 2. Number of defective units
3. Quality of service quality 3. Cost of production
4. Number and 3. Increase customer 4. Number of planned products vs
development time of service and quality number manufactured
new products 4. Reduce delivery time 5. Production cycle time
5. Increase process
efficiency
13
According to Singh, Sadiq and Kaur (2019), Integrated Reporting (IR) is a tool that
incorporates the economic, social, governance and ecological information into an integrated
format. In addition, its purpose is to inform the stakeholders about the organization's plans
and dangers, tying together its financial and sustainability performance in a report that is
simple to grasp and offers a full, all-encompassing perspective on organizations for the future
sustainability practices, its impact on the environment, and its social and ethical performance.
For example, Apple's IR reports highlight its efforts towards reducing carbon emissions,
promoting renewable energy, and improving supply chain labour practices (Apple, 2021).
14
This information helps investors evaluate Apple's long-term sustainability and potential risks
company's future prospects and strategic direction. Traditional financial statements primarily
provide historical data, which may not capture a company's future growth potential. In
investors make more informed investment decisions. For instance, Apple's IR reports discuss
its focus on innovation, product pipeline, and expansion into emerging markets (Apple,
2021). These insights assist investors in assessing Apple's ability to sustain competitive
financial and non-financial aspects of a firm’s performance. This approach helps investors
understand how non-financial factors impact financial outcomes and vice versa. For example,
Apple's IR reports highlight the link between customer satisfaction, brand loyalty, and
financial performance (Apple, 2021). By providing this integrated view, IR enables investors
to evaluate the quality and durability of a company's earnings and its ability to generate long-
term value.
However, there are practical challenges that Apple may encounter in adopting IR. Data
availability and quality can be a significant challenge, especially given Apple's complex
global supply chain. Collecting accurate and relevant data on various ESG indicators may
require significant effort and coordination with suppliers and partners. Additionally,
modifications to current reporting systems and processes may be necessary to bring reporting
practices into compliance with the International Integrated Reporting (IR) Framework or
15
other widely accepted standards. This alignment process could be time-consuming and may
Breaking down functional silos, promoting collaboration, and integrating ESG considerations
across the organization requires a cultural shift and strong leadership commitment. Lastly,
seeking external assurance and verification of integrated reports can be complex and costly.
Engaging independent auditors to assess the accuracy and reliability of reported information
In summary, Integrated Reporting provides investors with a more thorough and forward-
looking perspective of a company's performance and value generation, overcoming the limits
sustainability policies, comprehend its strategic direction, and analyse the interdependencies
promoting integrated thinking. The example of Apple Inc. shows how IR reports may be a
useful resource for learning about a company's ESG policies, prospects, and the connection
company's use of limited resources for long-term sustainable success and its ability to balance
the interests of various stakeholders. By going beyond financial metrics, IR reports offer
insights into the broader aspects of a company's operations and value creation.
helping investors understand how effectively a company manages its limited resources. In the
case of Apple, their IR reports highlight initiatives related to energy efficiency, responsible
sourcing, and waste reduction (Apple, 2021). Such information allows investors to assess
16
Apple's commitment to sustainable resource management and its potential to mitigate risks
Furthermore, IR reports provide insight into how a firm balances the interests of several
stakeholders, such as its employees, clients, suppliers, and communities. These reports
provide insights into a company's corporate governance practices, social impact initiatives,
and relationships with stakeholders. Apple's IR reports, for instance, highlight their focus on
This information enables investors to evaluate the company's efforts in managing stakeholder
relationships, which can have significant implications for long-term success and reputation.
procedures, and prospects and hazards. This allows investors to understand the factors that
drive a firm’s competitive advantage and its adaptation ability to changing market conditions.
In the case of Apple, their IR reports provide insights into their product innovation,
ecosystem integration, and focus on customer experience (Apple, 2021). Investors can use
this information to evaluate the firm’s strategic positioning and potential for sustainable
growth.
make more informed decisions aligned with their values and long-term objectives. They
practices, going beyond traditional financial statements. In the case of Apple, their IR reports
Conclusion
In conclusion, it is clear from the research that Apple performed exceptionally well over the
past two years. This report raised certain issues that need to be addressed because the
company is experiencing a drop in the demand for its pricey items. Although its finances
remain positive and high which a courtesy of the new products in the market. Majority of the
electronics in the market continues to be controlled by Samsung. Over the last year the
profitability of Samsung has increased therefore, the company need to improve its
management and products strategy in order to compete in developed markets with Apple
In addition, the Balanced Scorecard has contributed significantly to the field of strategic
communication, and better alignment of organizational activities. However, the BSC is not
organizations should carefully consider these factors and adapt the BSC to their specific
management for Apple, it is crucial to address the practical challenges associated with data
availability and quality, reporting framework alignment, organizational culture, and external
data management systems, and a cultural shift towards integrated thinking. By addressing
these obstacles, Apple can leverage the advantages of IR to effectively communicate its value
18
creation story, drive sustainable decision-making, and enhance stakeholder trust and
confidence.
References
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Al Mheiri, Rashed, Nasser Al Hosani, Eissa Saif, and Haitham Nobanee., 2021."Ratio
Amaratunga, D., Baldry, D. and Sarshar, M., 2001. Process improvement through
performance measurement: the balanced scorecard methodology. Work study, 50(5), pp.179-
189.
https://investor.apple.com/investor-relations/default.aspx
Bordeianu, G.D. and Radu, F., 2020. Basic Types of Financial Ratios Used to
De Villiers, C. and Dimes, R., 2022. Critical analysis of the contribution of Integrated
IPOs: implications for intellectual capital and integrated reporting. Journal of intellectual
Capital.
Herison, R., Sahabuddin, R., Azis, M. and Azis, F., 2022. The Effect of Working
Levels on the Indonesia Stock Exchange 2015-2019. Psychology And Education, 59(1),
pp.385-396.
Mavlutova, I., Babenko, V., Dykan, V., Prokopenko, N., Kalinichenko, S. and
Ittner, C.D. and Larcker, D.F., 2003. Coming up short on nonfinancial performance
Kaplan, R.S. and Norton, D.P., 2001. Transforming the balanced scorecard from
pp.147-160.
Kharatyan, Davit, Alcina Nunes, and José Lopes. "Financial ratios and indicators that
Lan, J., 2012. 16 financial ratios for analysing a company's strengths and
Purwanti, T., 2019. An analysis of cash and receivables turnover effect towards
Quesado, P.R., Aibar Guzmán, B. and Lima Rodrigues, L., 2018. Advantages and
201.
Rajagukguk, A. and Siagian, H., 2021. Inventory Turnover and Accounts Receivable
Rao, C.M. and Rao, K.P., 2009. Inventory turnover ratio as a supply chain
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conditions in sub industrial sector company. Accounting Analysis Journal, 7(1), pp.25-33.
Singh, J., Sadiq, M. and Kaur, K., 2019. Integrated reporting: challenges, benefits and
the research agenda. International journal of innovation, creativity and change, 7(8), pp.1-16.
21
Speckbacher, G., Bischof, J. and Pfeiffer, T., 2003. A descriptive analysis on the
Thomas, E., Zeron, A. and O’Rourke, J.S., 2017. Samsung Electronics Company,
Ltd.: Galaxy Note 7 Crisis. In SAGE Business Cases. The Eugene D. Fanning Center for
Tumanggor, M., 2020. The influence of current ratio, quick ratio and net profit margin
on return on assets at PT. Hero Supermarket Tbk. PINISI Discretion Review, 3(2), pp.137-
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Unruh, G., Kiron, D., Kruschwitz, N., Reeves, M., Rubel, H. and Zum Felde, A.M.,
2016. Investing for a sustainable future: Investors care more about sustainability than many
APPENDIX
i. TABLES
Financial Data for Apple and Samsung for 2021 and 2022
Calculated Liquidity ratios for Apple and Samsung in 2022 and 2021
Efficiency ratios
Solvency ratios
Profitability ratios
GRAPHS
25
26
27
Total net
(1) 90,146 83,360 394,328 365,817
sales
Cost of sales:
Total cost
52,051 48,186 223,546 212,981
of sales
Re s ea rch a nd
6,761 5,772 26,251 21,914
de vel opme nt
Tota l
operati ng 13,201 11,388 51,345 43,887
expens es
Other
-237 -538 -334 258
i ncome/(expens e ), net
Income before
provi s i on for i ncome 24,657 23,248 119,103 109,207
taxes
Re s ea rch a nd
6,761 5,772 26,251 21,914
de vel opme nt
Sel l i ng, general
6,440 5,616 25,094 21,973
and admi ni s tra ti ve
Tota l
operati ng 13,201 11,388 51,345 43,887
expens es
30
Sha res us ed i n
computi ng e arni ngs
per s hare:
(1)
Net sa l es by
reporta bl e s egment:
Res t of As i a
6,373 5,192 29,375 26,356
Pa ci fi c
(1)
Net sa l es by
cate gory:
Wea rabl es ,
Home and 9,650 8,785 41,241 38,367
Acces s ori es
CONDENSED CONSOLIDATED
BALANCE SHEETS (Unaudited)
(In mi l l ions , except number of s hares whi ch a re refl ected i n thous ands a nd par va l ue )
Current Assets September 24,2022
September 25, 2021
Accounts recei va bl e,
28,184 26,278
ne t
Vendor non-tra de
32,748 25,228
recei va bl es
Non-current as s e ts :
Ma rketa bl e
120,805 127,877
s ecuri ti e s
Non-current l i a bi l i ti e s :
Other non-curre nt
49,142 53,325
l i abi l i ti es
Total non-
current 148,101 162,431
l i abi l i ti es
Samsung
Electronics Co.,
Ltd. and its
subsidiaries
CONSOLIDAT
ED
STATEMENTS
OF FINANCIAL
POSITION
December
December 31, December 31, December 31,
31,
Notes 2022 2021 2022 2021
KRW KRW USD USD
Assets
Current assets
4, 28
Cash and cash
49,680,710 39,031,415 38,477,921 30,229,997
equivalents
Short-term
4, 28 65,102,886 81,708,986 50,422,462 63,283,957
financial instruments
Short-term
414,6
financial assets at 4, 28 3,369,034 321,117 2,609,331
10
amortized cost
Short-term
financial assets at fair 29,08 22,52
4, 6, 28 40,757 31,566
value through profit 0 3
or loss
34
Non-trade
4, 7, 28 6,149,209 4,497,257 4,762,589 3,483,145
receivables
Other current
4, 28 6,316,834 5,081,665 4,892,415 3,935,772
assets
Non-current assets
Financial assets
at fair value through
4, 6, 28 11,397,012 13,965,839 8,827,034 10,816,602
other comprehensive
income
Financial assets
at fair value through 4, 6, 28 1,405,468 1,525,344 1,088,541 1,181,385
profit or loss
Investment in
associates and joint 9 10,893,869 8,932,251 8,437,348 6,918,066
ventures
Deferred income
25 5,101,318 4,261,214 3,950,992 3,300,328
tax assets
Other non-current
4, 7, 28 7,041,145 6,798,952 5,453,397 5,265,819
assets
Non-current liabilities
Debentures 4, 13, 28 536,093 508,232 415,206 393,628
Long-term borrowings 4, 12, 28 3,560,672 2,866,156 2,757,756 2,219,850
Long-term other
4, 28 2,753,305 2,991,440 2,132,446 2,316,883
payables
Net defined benefit
14 268,370 465,884 207,854 360,829
liabilities
Deferred income tax
25 5,111,332 23,198,205 3,958,748 17,967,108
liabilities
Long-term provisions 15 1,928,518 2,306,994 1,493,645 1,786,777
Other non-current
4, 17, 28 1,171,761 1,267,183 907,535 981,439
liabilities
15,330,051 33,604,094 11,873,190 26,026,514
Total liabilities 93,674,903 121,721,227 72,551,611 94,273,608
36
December
December 31, December 31, December 31,
31,
Notes 2022 2021 2022 2021
KRW KRW USD USD
Equity
attributable
to owners of
the
Company 18
Preference
119,467 119,467 92,528 92,528
shares
Ordinary 602,60
18 778,047 778,047 602,601
shares 1
Share
4,403,893 4,403,893 3,410,834 3,410,834
premium
Retained
19 337,946,407 293,064,763 261,740,930 226,979,906
earnings
Other
components 20 1,938,328 -2,128,473 1,501,243 -1,648,512
of equity
Total
liabilities 448,424,507 426,621,158 347,306,689 330,419,902
and equity
37