SWOT ANALYSIS

Internal factors
-implementation of a new brand bringing changes
-Ex: an increase in staffing (a strength) / lack of good training (a weakness)
-can be controlled by the business itself
External factors
-things outside a business which affect it
-Ex: rising oil prices/ a new product from a competitor in the market/ new tax laws.
-out of the control of the business and the business needs to respond to them.

KEY CONCEPTS
Key concepts are words or phrases that have a particular meaning in a business context,
such as external environment and economic and political factors. It is important to learn
them and define their specialised meaning.
Phrases in Case Study

Paragraphs
Recommendations Examples

https://www.open.edu/openlearn/money-business/business-communication-writing-swot-
analysis/content-section-0?active-tab=description-tab