MKT10007 Fundamentals of Marketing

Semester 1, 2022.

Assignment 1

Date of Submission: _25_/__09/____2022__

Name: _________Do Trong Khoi___________

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Table of Contents

Item Page Number

PART 1: Public opinion 3-4/5
Part 2: Formal definition 4-5/5
Part 3:Synthesis 5/5
Part 4: references 5/5

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Part 1. Public Opinion (“Vox Pop”) – My three Personas are as follows

Name; Rachel Kim

Age:26 years old Residence: Bengaluru india Education; Business Occupation; actress
management
Gender:female
Life Cycle Stage; currently Major life-goal in the next three years; hopes to be come an A list celebrities.
a actress in bollywood as
well as a model
Other significant things about this person are:- she usually post picture with motivation quote on her instagram
page

This person’s definition of Marketing is; “ marketing is an action where person buy or sell an item “

What do you think
influenced their definition?
Rachel Kim is 26 years old actress and model,she used to study business
management at Christ college.She is currently working as an full-time actress in
Bollywood,having spend 5 years in the entertainment industry and used to study
Business management which give her a little bit of experience on this field,however
her defition is still too general but it give us an over-all view on the topic.

Name; Kelvin Shanks.

Age:17 years old Residence;Melbourne,Victori Education: High-school Occupation; part-time
a food attentdant
Gender Male
Life Cycle Stage; currently Major life-goal in the next three years;Hopping for a stable job and attending harvard
studying full-time while universities
working part-time job
Other significant things about this person are:-He is well-know among his peer for his amazing critical thinking and
problem solving
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 Name; Johson Do
Age:40 Residence;Canada Education; Working Occupation; Businessman
Gender:Male
Life Cycle Stage; Known for Major life-goal in the next three years; Looking forward to be the owner of a multi
Reality show host, venture million company
capital investor,
bussinessman and author
Other significant things about this person are:
Looking forward to be the owner of a multi million company
This person’s definition of Marketing is “the action or business of promoting and selling product or service
(advertising and marketing research are included)”

What do you think Jonson Do is a 40 years old self employ bussiness man,he have interact in many field
influenced their definition? such as investing,hosting,…,beside he is running a multi millions dollar company so
marketing is familiar to him than the others personas. Which explain,why his view on
marketing will have a broader vision and better definition.

This person’s definition of Marketing is; “ Marketing is a way for people to advertise and sell their goods”

What do you think
influenced their
definition?
Kelvin Shanks is a 17 year old student at ST Mark’s school.He is currently working as an
MC Donald employee,this have an mạjor affect on his daily spend.Comming from a
lower class,Kelvin understand the importance of studying and having an staple
income.Kelvin have no sight lines approaching the subject,due to the fact he have never
approach the concept before.There for his view on the subject is too general and lack of
details

Part 2. Formal Definitions

Term Definition Reference (Harvard method)

Marketing, R., & Giesler, M.
marketing According to American Marketing Association,
(2013). Definitions of Marketing.
“Marketing is a process revovle around the act of
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 Disponible en:[4 de junio de
promoting,developing and exchange offer that are value
2009].
to custommer” (supplied in 2017)
AMA is a social platform for marketers in America,it
have been leading an idustrial engagement on
marketing.Getting resource from unparelleled academic
journals and award winning publications,AMA can
analíse and put out a sollutions for marketers with
solide perpective that understands
marketing Alvin.J.Silk a Lincoln,Filene Professor of Business Silk, A. J. (2006). What is
Administration Emeritus at Havard Business School,have marketing? Harvard Business Press.
given his view on the book he wrote” What is
Marketing”.According to his point of view, “marketing is
when a firm create a service or an item that meet its
customer value”(supplied in October 1,2006)
“What is Marketing” is a book written by HBS faculty
following the design of the first-year marketing course
in the two years MBA program.The book is used as a
head up for MBA student before taking part in the
course .The book consist of 3 main
idea,analysing,marketing opportunities and strategy.

Part 3. Synthesis
WHAT IS MARKETING

“Marketing,is a process of getting clients interest toward our goods or service in order to sell or make profit”

->Based on the result I have conducted from AMA,personas and Alvin.J.Silk book ,i have came up with mine own
point up view on definning marketing.
According to AMA,a platform where it values it custommer and always have current data on the marketing
field.AMA definition on marketing:“marketing is a process revovle around developing,promoting and
exchanging offerings that are valuable to the clients”.(Supplied in 2017).Based on definition, we could
understand that AMA really focus on the values of its consummer and seeking the filed to creat value the
costummer.The idea being presented by AMA is really straight forward and it is the common definition for most
people.According to Alvin Silk (profressor of bussiness at Havard), marketing is when a company bring a service
or an item that meet the customer demand.We could see the differences in both definition,however they still
share common view on marketing and it is the process of action that bring values to the customer which i also
on board with.
Public opinion definition are sharing the same view as AMA and Alvin Silk,they all agree that marketing is a
process and it exchange values and profit to the cosumer.Due to lack of professionalism,public view on the topic
seem too general and can not cover all the point and ideas but it still give us an overall look toward the problem
REFERENCE:

Marketing, R., & Giesler, M. (2013). Definitions of Marketing. Disponible en:[4 de junio de 2009].

Silk, A. J. (2006). What is marketing? Harvard Business Press.

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