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Ethical Guidelines For Visual Ethnography
Ethical Guidelines For Visual Ethnography
FOR ETHICAL
VISUAL
RESEARCH
METHODS
SUSAN COX, SARAH DREW,
MARILYS GUILLEMIN, CATHERINE HOWELL,
DEBORAH WARR, JENNY WAYCOTT
i
© Susan Cox, Sarah Drew, Marilys Guillemin, Catherine
Howell, Deborah Warr, Jenny Waycott (alphabetical order),
Melbourne School of Population and Global Health, The
University of Melbourne, 2014.
INTRODUCTION 03
PART A: OVERVIEW 04
PART D: RESOURCES 26
GUIDELINES FOR ETHICAL VISUAL
RESEARCH METHODS
and artworks;
RESEARCH or language difficulties, visual
methods are invaluable additions
• Researcher-generated images, The saying, ‘A picture is worth a to researchers’ methodological
which record, represent or illustrate thousand words’, applies equally to toolboxes. In mixed methods
research topics and themes; and, research. Where social research studies, visual approaches can
has largely relied on numbers and be used to consider the vantage
• Participant-generated images,
words to depict social life, visual points of different social actors and
which are created when participants
methods offer exciting potential display complexity that is critical for
are asked to produce images
to enhance the epistemological understanding contemporary social
that explore research themes in
and political effects of research. issues.
direct or indirect ways. Participant-
For both researchers and research
generated visual data can take the
participants, still and moving images By giving presence to alternative ways
form of photographs, video-diaries,
are a very powerful and significant of understanding social life, visual
drawings, portraits, cartoons, and
means of communicating ideas, methods can heighten the political
other visual artefacts.
while opening up ways of seeing and impacts of research. Compelling
Visual research has a long history in knowing. Visual methods generate representations of social issues can
anthropology and, to a lesser degree, richly textured and nuanced accounts also be used to foster public interest
in sociology. It is increasingly being and can be used to explore abstract and galvanise social action.
adapted across a range of disciplines, phenomena that are made more
The potential benefits and challenges
including cultural studies, geography, concrete through visual means.
of visual methods are important to
psychology, health and urban studies, Visual methods are also beneficial
explore and address, including new
design, art research, performance when working with sensitive topics
kinds of ethical dilemmas that are
and movement studies to name a that are likely to elicit raw emotions
presented when collecting, analysing
few. Digital technologies are now that cannot readily be expressed in
and disseminating visual data. Emerging
expanding the ways in which images words. Using visual methods such as
ethical issues and risks need to be
can be created and shared as well photographs or drawings may enable
carefully considered by researchers and
as providing new applications for participants to begin to articulate what
research ethics committees.
visual research methods. For example, otherwise may have been unsayable.
is important here to differentiate Act 2000. Additional used, directly or indirectly, to identify
privacy legislation exists research participants, researchers,
between the ethical value of
and third parties. Moreover, digital
confidentiality and the legal concept at province and territory
camera-based methods are able
of privacy; privacy legislation focuses level. In particular, to generate large numbers of still
on data protection and controlling some provincial laws and moving images, rapidly and
the uses that government and private
limit commercialisation inexpensively, which can be shared
sector organisations can make of
personal information, rather than on
of identifiable images instantaneously and globally via the
protecting the privacy of individuals in without the consent of internet, often beyond the control of
the researcher. Due to technological
a broader sense. those whose person or
advances, including automated facial
property is identified. It is recognition and GIS/GPS (and other
the responsibility of the media still under development),
researcher to understand choosing to omit or amend contextual
the applicable laws within information that could otherwise
the jurisdiction of research. be used to identify a digital image
file and its contents, for example, a
descriptive image title, is no longer a
National Centre for Research Ethics Australian National Statement on Ethical Conduct in
Human Research
Visual Ethics: Ethical Issues in Visual Research
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Emily Carr University of Art & Design, British Columbia,
Visual Research Ethics at the Crossroads
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