Pia Cake

Chamomile

Le Phuoc Thanh Nam

GDS0906
Instructer: Le Thi Bich Loan Cao Loi Hung Company
 Content
Research Layout & Mockup
Cao Loi Hung Single bag
Chamomile
Target customer Gift box
Market Tet event

Packaging orientation Design Process

List of packaging & Die cut
Orientation style
Company
Cao Loi Hung
Cao Loi Hung Company was established in 2006

Cao Loi Hung with modern equipment, skilled team,

the company brings high quality products with
reasonable price

Some products of Cao Loi Hung: Fresh bread, Pia

cake, Sponge cake
Pia Cake
Chamomile
Vegetarian cakes

No preservatives

Low sugar, light sweet

The small cake

Beautiful, eye-catching packaging

Pia Cake
Chamomile

Durian Lotus seed Pandan leaf

3 options
Customer

Subjects: 25 - 40
Male and female
Love to drink tea with cake
Income: medium - high
Market

Ho Chi Minh city

Online shop
Competitors
Pia Cake
Tan Hue Vien
Strength:
Many types of cakes, with many different prices
High quality cakes produced by modern technology
The largest bakery in Soc Trang

Weaknesses:
Packaging is not eye-catching, difficult to identify
Pia Cake
Truly Vietnam
Strength:
Unique, delicate, highly identifiable packaging
High quality cake, unique and strange taste
No preservatives

Weaknesses:
High price
No product variety
List of
Packaging
Single bag

Bag for three cakes

Carrying bag

Gift box
Single bag
Desiccant bag
Transparent
Plastic tray
Ba g f o r 3 c a k e s
Carrying Bag
Gift box

Single box

Big box
Single box
Single box - Die cut
Big box - die cut
Color design
Layout
&
Mockups
Gift box
Gift box
Gift box
Gift box
Gift box
Gift box
Pillow bag
Pillow bag
Pillow bag
Pillow bag
Pillow bag
Pillow bag
Tet event - Gift box
Tet event - Gift box
Tet event - Gift box
Tet event - Carry bag
Design process
Design Process

10 days 10 days 21 days

Research customer, Research ideas for

Die cut and layout design
market, competitior product

29/9 9/10 16/10

4 days

Mockup and sum up the FINAL

entire design process

6/11 10/11
Thank
TI a you