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愛媛

A Visitor’s Guide to Ehime

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Visit Ehime

2021.03 @Ehime Visit @Ehime Visit #visitehimejapan

 i s E h i m e b o u t E h i m e
s
Oa a revitalizing journey. A
T he start of CONTENTS
03 Ehime Highlights

05 Matsuyama

06 Dōgo

07 Shimanami Kaidō

09 Shimanami Kaidō Cycling

10 Kumakōgen

11 Saijō

12 Niihama ∙ Shikokuchūō

13 Tobe ∙ Tōon

14 Uchiko

15 Ōzu

16 Uwa

17 Masaki ∙ Iyo ∙ Yawatahama ∙ Ikata

19 Uwajima ∙ Ainan

20 Kihoku ∙ Matsuno

21 Local Ehime Gourmet

22 Ehime mikan, simply irresistible!

23 Specialties of Ehime

24 Shikoku Henro

25 Calendar of Ehime Festivals & Flowers

27 Complete Map of Ehime

29 Access to Ehime

* Information contained within is current as of the

time of publishing. Please be sure to verify the latest
details before planning a visit.

Cover photo: The Shimanami Kaidō at sunset

Courtesy of the Imabari District Tourism Association

01 02
 E h i m e
Ehime Highlights
About
Shimanami Kaidō P07 Besshi Copper Mine
しまなみ海道 別子銅山 P12
A sea-spanning route with bridges Copper mining was conducted at Besshidōzan
Ehime offers a full range of leisure activities to take in amid connecting 6 islands. The route has for around 280 years. The numerous relics
the breathtaking scenery of the calm, natural beauty of its become popular among cyclists — of the site’s industrial heritage that remain
1 hr 35 mins from both within Japan and internationally
sea and mountain surroundings. With its many sites offering — due to the beauty of the Seto Inland
among the verdant mountains have lead to
Tokyo by air the site being dubbed the “Machu Picchu of
visitors a taste of local history and culture, such as the Dōgo Sea and its myriad islands that cyclists the East”.
Onsen Honkan which was awarded 3 stars in the Michelin can enjoy as they ride. This renowned
Green Guide Japan, Ehime features the charms of nature and beauty has lent the locale a reputation

culture alike. Visitors will be warmly welcomed with the spirit
of omotenashi (hospitality) that has long characterized the
local Shikoku Henro pilgrimage’s cultural traditions.
Dōgo Onsen P06
道後温泉
With a history of approximately 3,000 years, the
Dōgo Onsen is said to be the oldest hot spring in
Japan. The Dōgo Onsen Honkan, which was rebuilt
in 1894, currently serves as the district’s local public
bathhouse and has been awarded 3 stars in the
Michelin Green Guide Japan.
Mount Ishizuchi
as a holy ground for cyclists.
P11
石鎚山
55 mins from
Osaka by air Shimanami Kaidō The highest peak in western Japan. Revered
since antiquity as a site for Shugendō
mountain worship, the peak is also used
for ascetic training practices. The beauty it
displays throughout the four seasons, from fresh verdure to the turning leaves of
autumn, attracts many climbers to the mountain throughout the year.
Shikoku Henro P24
四国遍路
Matsuyama Dōgo Onsen A pilgrimage route included in the New
York Times’ list of “52 Places to Go in 2015”.
Interactions with the locals has become a
charm of the pilgrimage, and an increasing
number of visitors from overseas have
been making the pilgrimage in recent

Matsuyama
years.
P05 Ōzu
松山

Featuring a layout with Matsuyama Sada-misaki Cape Mount Ishizuchi

Castle situated at its center, Matsuyama
is the largest city in Shikoku. Matsuyama FAQ for First-Time Ehime Visitors
Castle is also a well known location for
Shikoku Karst
Q How can Ehime be reached from major Japanese cities?
cherry blossom viewing. The shopping
district along the ropeway leading to the castle is lined with shops
A variety of public transportation options provide access to
offering local specialties, souvenirs, culinary shops and more. Ehime, from air routes and JR train lines to rapid transit buses
and ferries. Another popular approach is to rent a car or bicycle
to access Ehime from Hiroshima prefecture while enjoying the

Shikoku Karst
sights along the Shimanami Kaidō route.
Tobe P13 P10 (See p.29 for more details)
砥部 四国カルスト
Q What is the minimum number of days needed to
Tobe is the home of Tobeyaki pottery — a nationally- A karst highland that extends along the border enjoy sightseeing in Ehime?
designated Traditional Craft of Japan. The town has between the Ehime and Kōchi prefectures at an A two-day visit with an overnight stay would allow visitors to see the
elevation of 1400 m. Visitors will be soothed by sights around Matsuyama—with a focus on the Dōgo Onsen—on the
approximately 100 pottery kilns. Visitors touring the
Nametoko-keikoku Gorge first day, while venturing a bit further out to other popular sites, such
various kilns can enjoy other attractions in the town as the natural grandeur and the tranquility of the
as the Shimanami Kaidō, on the second. Sightseeing of Matsuyama
well, including a walkway decorated with ceramic plates pastoral landscape. and eastern Ehime Prefecture should require a day, and seeing the
and Tobeyaki-themed monuments. southern portion of the prefecture should require a day as well.

Q What is the best means of transportation within Ehime?

Uchiko
Nametoko-keikoku Gorge
Trams offer convenient access to sightseeing locations such as
P14
内子 P20 Dōgo Onsen and Matsuyama castle. JR trains and bus services can
Uwakai Sea Maritime Park 滑床渓谷 also be used to reach principal sightseeing attractions in the pre-
fecture. Rental cars also offer an efficient means of visiting a large
A town that once flourished as a mokurō
Nametoko Gorge is one of the premier canyoning number of sightseeing destinations.
(tree wax) production site. Vestiges of
the period remain today, with rows of destinations in Japan. The gorge features a large
number of natural slides, such as the Yukiwa-no-
Q What is the best time of year to visit Ehime?
buildings from the Edo through Taishō Seasons when the cherry blossoms are in full bloom (around late
periods (17th to early 20th century) still taki waterfall that flows over a single massive March to early April) and November when the autumn leaves are most
lining the streets of the town. Many noteworthy attractions are found here, slab of stone. vibrant are both great times to visit. In-season varieties of the various
including the Uchiko-za Theatre. local citrus specialties grown in Ehime can also be savored through-
out the year (→P22). Another good option would be to plan a visit in
conjunction with a local event of your choice (→P25).

Sada-misaki Cape P18 Ōzu P15 Uwakai Sea Maritime Park P19
佐田岬 大洲 宇和海海域公園

A popular driving route runs along the
ridgeline of the mountains on the Sada-misaki
Cape, Japan’s longest, narrowest peninsula.
Spectacular views that stretch as far off as
Kyūshū can be seen from the Sada-misaki
Lighthouse located at the tip of the cape.
03
A castle town known as a “little Kyōto”. With features including a coral reef and tropical fish, the Uwakai
Many historic spots are found here, Sea Maritime Park is a popular spot for diving. Visitors can enjoy View a clip of
including the Garyū-sansō villa and Ōzu observing the undersea environment’s beauty through options that stunning Ehime
castle. In summer visitors can ride roofed include underwater observatory boats and a Seawalker activity scenery here!!
yakata-bune pleasure boats to observe up close the traditional ukai method of where special helmets enable participants to walk and breathe
fishing with cormorants. underwater. (The photo is of an underwater diving scene.)
PR video
04
 t s u y a m a C a s t l e Dog o O n s en

Matsuyama
M a Dōgo With a history spanning across 3,000 years, Dōgo Onsen
Matsuyama, which provides a base for sightseeing excursions around Ehime, is
is said to be Japan’s oldest onsen. Centered around
a castle town with a fruitful air of history and culture. Let’s take a look at some
松山 of the historical destinations connected to novels set in Matsuyama. MAP P27 E-3・4
道後 the hot springs’ emblematic Dōgo Onsen Honkan are a
MAP P28 E-3
range of ryokan inns and gourmet hotspots.

Once a flourishing castle town, Among the oldest onsen in Japan,

a sightseeing city rich in connections with historical novels boasting a history of 3,000 years

Navigating on Foot
Navigating on Foot Walk Start Ōkaidō tram station Time needed: 6 hrs 7 Dōgo Onsen Annex
4 mins Asuka-no-Yu
Ropeway Besides soaking in the hot waters of the Dōgo Onsen Honkan and the Annex Asuka-no-Yu, visitors can
3 mins
Trams provide convenient transpor- Matsuyama Castle enjoy looking for local specialties and souvenirs while dining on the local gourmet snacks and meals
Walk 1 松山城 offered along the shopping street. The historic temples, shrines and footbaths are also great spots to visit.
tation through the city below the 5 mins Dōgo Onsen
A famous castle constructed from 1602 to Tsubaki-no yu
castle. To reach Matsuyama castle at Walk 1627. One of just 12 castles still remaining Dōgo Onsen Honkan
its hilltop location, routes using the 6 mins in Japan with a keep (tenshu) built in the
Google map
2
Ropeway
Edo period (1603–1868) or earlier. Start Dōgo Onsen Station Time needed: 5 hrs 4 Enman-ji Temple
ropeway or lift to access the 8th station from Shinonomegu- 3 mins
MAP P27 E-3 Walk
chi station at the foot of the hill are recommended. Walk 1 min Botchan Karakuri clock 6 3
坊っちゃんカラクリ時計 Dōgo Haikara
3 mins
2 Matsuyama Ropeway Shopping Street 1 Street
Sora-no-Sanpomichi

ロープウェー商店街 Every hour on the hour from 8:00 to 22:00

Area Information Street leading from the Ōkaidō tram
(and at half past the hour on weekends,
Check here for more information on sightseeing in the area! holidays and special periods), melodies Website
station to the vicinity of the Matsuyama Website
are played and characters from NATSUME
Walk Walk
5 mins Castle Ropeway Shinonomeguchi Station. 3 mins Sōseki’s novel “Botchan,” set in Matsuyama,
Lined with shops offering local specialties emerge from the clock. MAP P28 E-3 Dōgo Information
and souvenirs, eateries and more. 5
MAP P27 E-3
Google map Dōgo Onsen Honkan Google map
Isaniwa-jinja
Shrine
Matsuyama City Matsuyama Convention and Visitors Bureau 3 Bansuisō 萬翠荘 2 道後温泉本館 1 Botchan Karakuri clock
Designated as a national important cultural Dōgo Onsen
(Available in 4 languages) Built in 1922 as a villa for Earl HISAMATSU property, the Dōgo Onsen Honkan currently Station
Sadakoto, a descendant of the feudal lord serves as the district’s public bathhouse. One of
Walk
of the former Matsuyama clan. A purely Walk the oldest onsen in Japan, it is even mentioned Website
Website
2 mins French-style structure designated as a 1 min in the historical 8th-century “Nihon Shoki”
Matsuyama Castle Ropeway
national important cultural property. chronicles. The bathhouse is currently operating
Shinonomeguchi Station
MAP P27 E-3
while undergoing conservation repair work until MAP P28 E-3 Tourist Information Center
1 Matsuyama Castle Saka no Ue no Kumo Museum the end of 2024 (bathing is still offered).
4 坂の上の雲ミュージアム Google map
Google map

Matsuyama Castle 3 Sora-no-Sanpomichi

Ropeway / Lift A museum based on the SHIBA Ryōtarō novel （sky promenade & footbath）
“Clouds Above the Hill”. Exhibits introduce
Matsuyama Ropeway
2 Shopping Street visitors to the novel’s Matsuyama-born
道後温泉 空の散歩道
6 Dōgo Haikara Street
Walk Located south of Dōgo Onsen Honkan on Mt.
protagonists—AKIYAMA Yoshifuru, his brother Walk 道後ハイカラ通り
2 mins Kanmuriyama is a promenade with relaxing Website
3 Saneyuki, and MASAOKA Shiki—as well as the 1 min A shopping arcade street leading from
Smiley Ehime Official
Souvenir Shop MAP P27 E-3 footbaths. Thanks to its elevated location, the site
Bansuisō Meiji-period (1868–1912) of Japan. Google map Dōgo Onsen Station to Dōgo Onsen Google map
Ehime Prefectural
allows visitors to take in views of the Dōgo Onsen Walk
Office Honkan and Dōgo townscape while enjoying MAP P28 E-3 1 min Honkan. It features eateries offering
JR 松山駅前
Matsuyama-ekimae Ōkaidō 5 Botchan Train soaking their feet in a footbath. regional cuisine, shops with local
5 Botchan Train Google map
Station THE MUSEUM 坊っちゃん列車 specialties and souvenirs, and sweets MAP P28 E-3
OF ART, EHIME Botchan Replication of a steam locomotive appearing 4 Enman-ji Temple 圓満寺
shops where visitors can sample confections while strolling through.
JR Matsuyama 4 Saka no Ue no Train 9 mins
Station Kumo Museum in NATSUME Sōseki’s novel “Botchan”. Ride the Website The temple’s grand guardian deity (daijizō), known
Ōkaidō Walk retro-style train from the Ōkaidō tram station as Hiyoke-jizō (protector against fire calamities), is
3 mins to Matsuyama City Station. Be sure to check Walk thought to confer blessings such as household 7 Dōgo Onsen Annex Asuka-no-Yu
2 mins 道後温泉別館 飛鳥乃湯泉
the days and hours of operation beforehand. MAP P27 E-3 harmony and the prevention of infidelity. The
Google map
omusubi-dama matchmaking charms Enman-ji MAP P28 E-3
Bathing facilities for day use
Matsuyama City Station 6
Kururin Ferris Wheel offers are pretty in their colorfulness. Google map
Walk established in 2017. The interior, Website
Gintengai 大観覧車くるりん 2 mins featuring architectural styling
Large ferris wheel on the Iyotetsu Takashimaya 5 Isaniwa-jinja Shrine 伊佐爾波神社
from the Asuka period (550–710),
Walk Department Store rooftop. Decorated with A grand, historic shrine of Matsuyama that has MAP P28 E-3
6 Iyotetsu Takashimaya 3 mins attracted worship for over 1,000 years. The is decorated with traditional
Kururin Ferris Wheel illuminations at night. Rides on ordinary Walk Ehime crafts and cutting edge art.
gondolas are free for visitors from outside vermillion-lacquered main hall is one of the 3 Google map
4 mins
Japan who display a passport. MAP P27 E-4 Google map great models of Hachiman-zukuri architecture
TETSU
IYO in Japan, and has been designated a national MAP P28 E-3 Goal Dōgo Onsen Station
Goal Matsuyama City Station
Google map
Tourist Information Center important cultural property.

05 06
 m i K a i d o
Shimanami Kaidō
Shimana
Shimanami Kaidō is a nickname for the Nishiseto Expressway connecting
Dolphin Farm Shimanami
ドルフィンファームしまなみ
MAP P28
G-2

two cities in Ehime and Hiroshima Prefectures: Ehime’s Imabari and Located on Hakata-jima island, visitors can enjoy therapeutic
しまなみ海道 Hiroshima’s Onomichi. Cycling lanes provided throughout the route experiences with dolphins at the Dolphin Farm Shimanami. Google map
MAP P28 F-2〜H-2
allow visitors to enjoy trips through the islands of the Seto Inland Sea. Visitors can feed and swim together with the dolphins, while
also relaxing at the site’s campground with cottages and
“glamping” facilities.

A sea-spanning route with 9 bridges connecting

islands in the beautiful Seto Inland Sea.

Kirō-san Observatory Park MAP P28

Area Information
亀老山展望公園 G-2
Check here for more information
A spectacular scenery-viewing spot located on sightseeing in the area! Ōyamazumi Shrine MAP P28
大山祇神社 G-1
at the top of Ōshima island’s Mt. Kirō-san,
offering 360° views of the Shimanami Kaidō. The grand head shrine of the shrines that venerate
The observatory itself, designed to blend in Google map
Google-translated Google map Ōyama-tsumi-no-kami, a god who is worshipped
with the natural landscape, is also a sight to English as the deity of the seas, mountains and warfare.
behold. Imabari District Tourism SHIMANAMI JAPAN A sacred large camphor tree approximately 2,600
Association
years old is enshrined here. Also not to be missed
Murakami KAIZOKU Museum MAP P28 is the shrine’s Hōmotsukan (Treasure Hall), which
村上海賊ミュージアム G-2 contains a collection of approximately 80% of the
pieces of weaponry and armor in
This museum holds valuable materials related to the Murakami
Japan that are registered as national
Kaizoku band of pirates (kaizoku), that were designated as a
treasures or important cultural
Japan Heritage. The facilities also include an observation deck
properties.
with views of Noshima island, the home base of the Murakami Google map
Kaizoku, and a corner where visitors can try on armor and
short-sleeved kimono (kosode).

Kurushima-kaikyō Rapids Observation

Boat MAP P28
来島海峡急流観潮船 G-2

Board a boat to experience a ride through the tidal

currents of the Kurushima-kaikyō Strait, famous for
having one of the 3 fastest currents in Japan. In addition
to views of the massive Kurushima-kaikyō Bridge from
Google map
the vantage point of the sea, the shipbuilding yards of Website
Towel Museum MAP P28
Imabari are also not to be missed.
タオル美術館 F-3

A unique museum in Imabari that

brings towels and art together.
Kamijima-chō Sea Kayaking MAP P28 Imabari is known as one of the
上島町シーカヤック H-2 leading towel producers in Japan,
and this museum allows visitors to
Take to the seas yourself with paddle in hand in
observe the towel manufacturing
this kayaking experience. Take in views of the
process used to produce
Seto Inland Sea’s beautiful natural features and
these high quality towels.
bridges as you skim across the surface of the
Google-translated
sea for an other-worldly experience. English
Google map

07 08
 y c l i n g n H i g h l a n d s
S himanam i C Shimanami Kaidō Cycling

Kumakōgen
Kumakog e
A town in the highlands, nestled among the mountains of Shikoku with
The Shimanami Kaidō route, that connects Ehime Prefecture’s 久万高原町 an elevation over 1,000 m. Visitors can enjoy activities offering unique
Imabari City and Hiroshima Prefecture’s Onomichi city, has an experiences with the grandeur of local nature at destinations such as the MAP P27-28 EF-5〜F-7
international reputation as a holy ground for cyclists. Take a ride Shikoku Karst and Omogo-kei gorge.
across this sea-spanning route while taking in the stunning scenery
of the Seto Inland Sea.

Cycling Information
Enjoy an activity-filled visit to the Kumako-gen highlands
Sunrise SHIMANAMI
where the air is fresh and the food delicious
Itoyama JAPAN

Area Information
MAP P27
Shikoku Karst 四国カルスト E-7

About Bicycle Rentals The Shikoku Karst is one of Japan’s 3 major karst landscapes, and Check here for more information
Shimanami Kaidō Onomichi
on sightseeing in the area!
Shin-Onomichi Ōhashi Brdg. Along the Shimanami Kaidō route are 13 publicly managed bicycle rental extends roughly 25 km along the ridge of the Shikoku mountains.
Onomichi Port
terminals. Except for certain electrically assisted bicycles, bicycles can be With its expansive views, where the sky and clouds feel close at hand, Google map
Kumakōgen-chō Tourism Association
(Ekimae Wankō parking lot)
left at any of the terminals when no longer needed. Advance reservations it is also known as the Tenkū no Rakuen (“sky paradise”).
Onomichi Civic Center
Mukaishima are recommended, as the number of available bicycles is limited.
Mukaishima IC
Mukaishima island
Bicycle rental fees Shikoku Karst Rental Cycle Station MAP P27 Mezuru-sō Inn MAP P27
Innoshima Ōhashi Brdg. E-7 姫鶴荘 E-7
四国カルストレンタサイクルステーション
●Ordinary bicycles (hybrid bikes, etc.)
6 hrs: ¥2,000 Guarantee fee: ¥1,100 Can be returned to any terminal other Experience an exhilarating cycle ride A base for Shikoku Karst sightseeing visitors
Innnoshima Kita IC
than original rental terminal (with forfeiture of guarantee fee) through wide open meadows. Sports- that includes a restaurant and lodging
Setoda Tourist Information Center
Innoshima island
type bicycles with electric assists are facilities. Known as a good spot for gazing at
●Electric-assist bicycles
Ikuchi-bashi Brdg. Innnoshima Minami IC
available as well, allowing the starry skies, the location draws
Onomichi-shi Setoda Sunset Beach 6 hrs: ¥2,500 Guarantee fee: ¥1,100
Ikuchijima island Ikuchijima Kita IC
visitors to experience riding many campers in summer. Outdoor
Must be returned to original rental terminal
Habu Port even if they might not be barbecues are also a popular lunch
Kamiura Rental Cycle (Municipal Central parking lot) ●E-bikes (sports-type electric-assist bicycles) choice.
Tatara Ōhashi Brdg.
Terminal
4 hrs: ¥4,000 (Must be returned to original rental terminal) confident in their stamina. Google map
Michi-no-eki Tatara Shimanami Park Google map
Ikuchijima Minami IC
1 day: ¥7,000 (Rentals & returns available at Cycling Terminal Sunrise Itoyama and
Shimanami-no-eki Mishima Ōmishima IC
Ōyamazumi Shrine Onomichi-kō Port only. Additional fee for returns not made at original rental location.)
Ōmishima Rental Cycle MAP P28
Terminal Ōmishima-bashi Brdg. Omogo-kei Gorge 面河渓 F-5
Ōmishima island Hakarajima island Kamijima-chō Sea Kayaking Shimanami Cycling FAQ
Hakatajima IC
One of the largest gorges in western Japan stretching
Michi-no-eki Hakata S・C Park
Q1.How long is the route, and how much time will I need? along the base of Mount Ishizuchi. A nationally designated
Hakata Rental Cycle
Hakata/Ōshima Ōhashi Brdg. The Shimanami Kaidō is about 70 km by bicycle and takes about 5 to 10
Terminal
Miyakubo Rental Cycle Terminal
site of scenic beauty, its walking paths allow visitors
Dolphin Farm Shimanami
Ōshima Kita IC (Miyakubo Tourist Information Center) hours to complete. A 2-day, 1-night stay will be needed if completing the to make excursions through the stunning scenery of KUMA SKILAND
full route. Day trips with rental bicycles are recommended for beginners. clear-flowing streams of emerald green and
Ōshima island Murakami KAIZOKU Museum
Q2.What will I need to bring with me? curiously shaped rock formations. Visitors can
Ōshima Minami IC Kurushima-kaikyō Rapids Don’t forget attire that is easy to move in, a towel and something to drink. also experience canyoning during the summer.
Observation Boat Omogo-kei Gorge
Kurushima-kaikyo Kirō-san Tenkū no Sato Sansan
Ōhashi Brdg. Observatory Park Yoshiumi Rental Cycle Terminal
Helmets are included with bicycle rentals free of charge. Google map
Michi-no-eki Yoshiumi Iki-Iki Kan
Kurushima-
kaikyo SA
Q3.Are there dedicated lanes for cyclists?
Imabari City Cycling Terminal
Bicycle lanes are marked by the blue lines
Imabari Kita IC Sunrise Itoyama
painted on highway surfaces. Routes are
KUMA SKILAND MAP P28 Tenkū no Sato Sansan MAP P28
Imabari City Port Community Center Rental Cycle Terminal 久万スキーランド E-5 天空の郷さんさん E-5 33
Imabari port different for bicycles at bridges’ entrances 380
Imabari Sta. JR Imabari Station Cycling Terminal and exits, so exercise caution! A ski hill conveniently located about Rest spot offering local specialties, breads
50 minutes from the central district and more, as well as a restaurant and tourist
Electrically Assisted bicycles Restaurant Shower room Coin lockers of Matsuyama City. The site’s snow- information center. Buffet lunches with
making machinery guarantees stable vegetables picked locally offer guests the chance
Kurushima-kaikyo Ōhashi Brdg. Hakata/Ōshima Ōhashi Brdg. Ōmishima-bashi Brdg. Tatara Ōhashi Brdg. Ikuchi-bashi Brdg. Innoshima Ōhashi Brdg. Shin-Onomichi Ōhashi Brdg. ski conditions. A full range of skis and to experience Kumakōgen style home cooking.
snowboards are also available for rental. 33
440

Length：4105m Length：1165m Length：328m Length：1480m Length：790m Length：1270m Length：546m

Website Mezuru-sō Inn
Google map
Imabari Ōshima island Hakarajima island Ōmishima island Ehime Hiroshima Ikuchijima island Innoshima island Mukaishima island Onomichi
Shikoku Karst

09 10
Google map
 z u c h i o p p e r M i n e
Mo u n t I s h i Niihama/
B esshi C
Saijō
The Besshi copper mine has a 280 year history as a site of copper excavation. Tours
Situated at the foot of Mount Ishizuchi, the highest peak
in western Japan at 1,982 m, Saijō city is known as “The
Shikokuchūō of industrial relics associated with the copper mine are the main focus of Niihama
sightseeing. Shikokuchūō city is well known as the number one paper-producing
西条 Capital of Water.” The “uchinuki” spouts of free-flowing MAP P28 F-5〜G-4 新居浜・ town in Japan.
MAP P28 G-4・5〜I-5
spring water found throughout the city have even been 四国中央
included in the top 100 spring waters of Japan.

“The Capital of Water” abundantly Shikoku’s frontrunning industrial cities

blessed by a sacred peak’s presence lying along the coast of the Seto Inland Sea
Mount Ishizuchi

Mount Ishizuchi MAP P28 Area Information Minetopia Besshi MAP P28
石鎚山 F-5 マイントピア別子 G-5 Akagane Museum MAP P28
あかがねミュージアム G-4
A site of mountain worship and western Check here for more information A theme park where visitors can tour industrial
Japan’s highest peak at 1,982 m. Counted on sightseeing in the area! relics associated with the Besshi copper mine. Comprehensive cultural facility presenting
among the “Top 100 Mountains of Japan,” Saijō City A recreated mine train provides access to the culture of Niihama city. Here visitors can
the peak itself has been worshipped as a website tunnels and mine shafts set up for sightseeing, experience the ambiance of the Niihama Taiko
shintai (divine incarnation) since long in where visitors are introduced to what mining Festival, one of Shikoku’s 3 major festivals, through
the past. With its appearances that change operations at the time would have been like. a 360° theater projection. The facility
along with the four seasons, the ever- Ishizuchi Tozan Ropeway MAP P28 A sightseeing bus also provides access to the also incorporates a shop offering local
Niihama specialties and souvenirs, an
changing form of 石鎚登山ロープウェイ F-5 Tōnaru area—known
the mountain is a as the “Machu Picchu auditorium and an art museum. Google map
sight to behold. A ropeway leading to the Jōju-sha shrine trailhead, which of the East”—on a
provides access to one of Mount Ishizuchi’s climbing routes. fixed schedule. English pamphlet Google map
Google map Ishizuchi
Mountain Range
An approximately 8-minute ride connects the Ehime Prefectural Science Museum MAP P28
Sanroku Shimodani-eki station (455 m) with G-4
愛媛県総合科学博物館
Suiha Kōgen
official website
the Sanchō Jōju-eki station (1,300 m). MAP P28
翠波高原 H-5 A museum offering visitors enjoyable
The Railway History Park in Saijo
Google map
MAP P28 chances to learn about nature, science
鉄道歴史パークin SAIJO G-4 A 892-m highland expanse with the Suiha- and technology. The museum features
mine peak at its center. Famous for its a planetarium with one of the largest
Visitors to the Shikoku Railway Cultural Center flowers, the highlands have a range of domes in the world. Dinosaur replicas
can inspect retro trains, including a 0 series different varieties blooming throughout with realistic motion make popular
shinkansen and steam locomotive. Actual rides the seasons, including canola blossoms in backdrops for
on the trains are offered as well, allowing chances spring and cosmos flowers from summer to commemorative
to enjoy the feel of journeying on a early autumn. The observatory photos here.
train in the days of yore. offers fantastic views across the
English pamphlet Google map
mountains of Shikoku and the
Seto Inland Sea. Google map
Google map

Michi-no-eki Kirinomori
Kawanoe Sta.
MAP P28
道の駅 霧の森 I-5 Akagane Museum Iyo-Mishima Sta.
Fruit-picking Asahi Beer Shikoku Brewery MAP P28 Mishima-
Kagawa
Pref.
果物狩り Kirinomori Daifuku confections are offered here (made with fresh
アサヒビール四国工場 G-4 Kawanoe IC
cream and smooth bean paste inside mochi sprinkled with matcha on Niihama Sta.
Doi IC Suiha Kōgen
Saijō-shi is famous as a city where an the outside. Kirinomori means “misty forest”). The daifuku are made Shingu
Visitors can tour Shikoku’s sole large-scale beer Shikokuchūō
abundance of fruit from all four seasons with organically grown Japanese Niihama IC
IC
brewery to see the actual brewing process in city
is available to be harvested. Gustatory green tea leaves, and are famous Iyo-Saijo Minetopia Besshi Michi-no-eki
person free of charge (reservations required). IC Kirinomori
tours at tourist orchards can also be throughout Japan. With the Niihama city
Freshly brewed beer can be sampled following Ehime Prefectural
enjoyed, with fruits ranging restaurant, café, cottages and Science Museum
Tōnaru
from grapes and figs to rare the tour as well. onsen located here as
Taishū persimmons. well, visitors can enjoy
Google map a relaxed stay amid Kōchi Pref.
Website Google map the natural grandeur. Google map
11 12
 Tob ey a k i P o t t e r y i o n a l c r a f t s
Tobe / Tōon An area easily accessible in conjunction with Matsuyama sightseeing. Uchiko
TraditWith its lavishly ornamented buildings standing in rows, the townscape
tells of a history of flourishing mokurō (tree wax) production. Here visitors
Don’t forget to make sure to visit classic sightseeing spots, including one of
砥部・東温 MAP P27-28 E-4・5 内子 can take in the scenery of a place where time seems to stand still.
the largest zoos in western Japan, after fully enjoying touring the various MAP P27 D-5
Tobeyaki pottery kilns.

Area Information
Check here for more information
on sightseeing in the area!
Uchiko Town official tourism website
* Translation available with QR Translator

Tour the hometown of Tobeyaki-pottery Quaint town with a once-flourishing mokuro- (tree wax)
near Matsuyama and other classic sightseeing spots and washi (traditional Japanese paper) production industry, where traditional crafts live on

Area Information Tobeyaki Pottery Center MAP P27

砥部焼陶芸館 E-4 Navigating on Foot Start JR Uchiko Station
Check here for more information Time needed: 2 hrs 30 mins
on sightseeing in the area! A large shop with an assorted selection of pottery from Walk
There is a 1.5 km (3km round trip) route making stops at 4 of 8 mins Uchiko-za Theatre 内子座
Tobe Tourism Association
Tobeyaki pottery kilns. Crafting experiences
are available to visitors as well, including the town’s main attractions that starts from the Uchiko Station. 1 Wooden playhouse originally built in 1916
* Automatic translation into other languages (incl. Chinese
Use of the “Raku Tabi Uchiko” plan is also recommended, as and restored in 1985. It is furnished with
and Korean) is available. (Smartphone-compatible) painting on Tobeyaki pottery. Try your hand stage settings used in kabuki theater,
at creating an original Tobeyaki piece. it comes with coupons that can be used for taxi fares, cycle including a revolving stage and hanamichi Google map
Google map rentals, meals, shopping and more. Walk elevated walkway leading through the
Tobe Pottery Traditional MAP P27
6 mins audience to the stage. Sightseeing of the
theatre may be suspended on days when MAP P27
Industrial Hall 砥部焼伝統産業会館 E-4 Tobe Zoological Park of Ehime MAP P27 performances are taking place.
D-5

A facility dedicated to introducing visitors to Tobeyaki

Prefecture 愛媛県立とべ動物園 E-4
2 Ōmori Japanese Candle
pottery, a nationally-designated Traditional Craft of Japan. One of the largest zoos in western Japan. Impressive 大森和蠟燭屋
sights here include the first polar bear hand-reared in A shop established in the Edo period
Visitors are put in touch with the charms of this (1603–1868) where traditional Japanese
Japan and a monkey hill where a troop of Japanese Walk Google map
pottery, from valuable pieces with historical 3 Yōkaichi a short candles are still made with the method
value to outstanding modern works. Tobeyaki macaques can be found. One of few ziplines in Japan & Gokoku townscape distance of applying layered coats of mokurō (tree
pottery is offered for sale here as well. is set to be completed at this location in March 2021. wax) by hand. Visitors can watch artisans MAP P27 D-5
Google map 4 Japanese Wax Museum
& Kamihaga-tei residence handcraft the candles.
3 Yōkaichi & Gokoku townscape
Tōban-no-michi Walkway MAP P27 Honhaga-ke residence 八日市・護国の町並み
陶板の道 E-4 For about 600 m extends a row of buildings
website Google map 56 Walk
from the late Edo period to Meiji period (approx. Google map
A walkway embedded with 580 ceramic plates 4 mins 1750–1912) when mokurō production flourished.
produced by local potters from the town. Large- 2 Ōmori Japanese Candle Three residences here—the Honhaga, Kamihaga
scale mural-like works and pieces with old Zip-line ジップライン
MAP P27 and Ōmura families—have been designated as MAP P27 D-5
E-4 national important cultural properties.
Tobeyaki embedded in them can
also be found here. This walkway The greatest scale zipline in Japan, with a total 4 Japanese Wax Museum & Kamihaga
allows visitors to stroll along with a length of 730 m, is scheduled to be completed -tei residence 木蠟資料館 上芳我邸
Museum of Commercial
spirit of art appreciation. in March 2021. At a site located between the & Domestic Life The Manor of a wealthy merchant who was
Google map Walk involved in the mokurō trade. The omoya
Ehime Children's Castle and Tobe Google map
Uchikocho Visitor Center 18 mins main building and kamaba boiler room
Zoological Park, the zipline will 1 Uchiko-za Theatre
remain intact. An archive center introduces
offer a thrilling traverse over the visitors to the workings of mokurō production. MAP P27 D-5
Shirai-no-taki Falls MAP P28 waters of a small lake.
白猪の滝 E-5 Google map Goal JR Uchiko Station
Venturing Further
Waterfall with a drop of 96 m, colored
with a varying range of natural beauty L’espace City MAP P28 Michi-no-eki Fresh Park Karari Tenjinsanshi Paper Factory
レスパスシティ E-4 道の駅 内子フレッシュパークからり
over the course of the four seasons, JR Uchiko Station 天神産紙工場 Google map
from fresh verdure to the changing A leisure spot incorporating a shopping mall, Find fresh Uchiko- Here visitors can observe the
Uchiko-Ikazaki IC
leaves of autumn. When days of severe grown vegetables and process of making Ōzu-washi
natural onsen, lodging facilities and more. It fruits, hand-made paper, a nationally-designated
cold persist and the water freezes, is also home to the “Botchan Theater” that confections and more. Traditional Craft of Japan, and
the falls takes on a form features yearlong performances of original A selection of freshly Google map can also try making it by hand
reminiscent of a wondrous musicals. As a theater dedicated to introducing baked breads are also themselves. A diverse range
available in the bakery. of washi products are offered
ice sculpture. local regional culture through original MAP P27 D-5 MAP P27 D-5 for sale.
Tourist Information Center
Google map
productions from a local base location, it Google map
stands in a class of its own within Japan.
13 14
 Gar y u - s a n s o
Ōzu
大洲
Along the Hiji-kawa River can be found the Ōzu
castle and historic townscape, with an ambiance
Uwa
宇和 His t o r i c U w a
of refinement unique to castle towns. The ukai MAP P27 C-5
A basin nestled among mountains, long famous for the rice MAP P27 C-6
cormorant fishing that takes place in the summer is
it produces. You can find streets here where traces of Edo-
worth taking a look at as well.
period highway routes remain, along with buildings from
the era when Western culture was introduced to Japan.

Walk through a castle town of elegance, Tour a historic townscape and old schoolhouse in Uwa,
known as the “Little Kyo-to of Iyo” a long-flourishing town of rice production

Area Information
Navigating on Foot
↑JR Iyoōzu Station
Check here for more information
Staff at the Iyoōzu Station Tourist Information Center are on sightseeing in the area!
Hijikawa Brdg.
equipped to provide assistance to overseas visitors, so be sure Seiyo City Tourism & Local Products Association website
to stop in for any information before continuing on to the town’s 3 Uwa-kome Museum
attractions. Cycle rentals and coin lockers are available as well.
Ukai (cormorant fishing) in Ōzu
1 Ōzu Castle
Navigating on Foot
Start JR Iyoōzu Station Time needed: 2 hrs 30 mins Civic Center 2 Ōzu Akarenga-kan
Bus 4 mins
Garyū-no Watashi Boat
Take a walk through the Unomachi-area townscape where you will find historic
Ōzu Castle 大洲城 4 Garyū-sansō shops and ryokan inns, rest facilities, cafés and galleries that make use of old
Walk
8 mins
1 Visitors can tour the interior buildings and more where you can stop in along the way.
of the castle keep, which has 197 56
been restored with traditional 3
1 Unomachi
construction techniques. Taking Google map Ohanahan Street’
s 2 Kaimei Gakkō townscape
in the views from the highest 56
level is highly recommended. Start JR Unomachi Station Time needed: 2 hrs 30 mins
Walk The 4 turrets of the castle have 3 Meiji-era townscape
10 mins 441
been designated as national Walk Unomachi townscape
Ōzu Machi-no-eki Asamoya
important cultural properties. MAP P27 C-5 7 mins
1 卯之町の町並み
JR Unomachi Sta.
2 Ōzu Akarenga-kan In this historic townscape there remain
おおず赤煉瓦館 buildings from the late Edo period to Uwa-sentetsu Memorial Mus.
early Shōwa period (approx. 1750–1945), Google map Torii-mon Gate
A former bank built in 1901. including the Suemitsu family residence
Featuring a British-style brick Walk
Google map
Column a short built in 1770 and a school built in the Meiji
construction, the building is distance period (1868–1912). MAP P27 C-6
roofed with Japanese tiles.
Walk This building tells of the era Ukai (cormorant fishing) in Ōzu Kaimei Gakkō
3 mins 大洲のうかい MAP P27 C-5 2
when Western culture was 開明学校 Venturing Further
introduced to Japan. MAP P27 C-5
Ride a boat downstream An elementary school built in
the river watching the 1882, incorporating Western Straw mammoth Kokemushiro Shikoku Seiyo Geopark
traditional ukai fishing architectural elements. The Google map わらマンモス こけむしろ 四国西予ジオパーク
3 Ohanahan Street’s Meiji-era townscape method, where handlers of Walk classrooms have been recreated A wooly mammoth made of A café with a moss-carpeted At an altitude difference of 1,400
おはなはん通り・明治の家並み trained cormorants use the
Google map
10 mins rice straw. Visitors can enjoy garden in a forest setting.
as they appeared in the past. m lies an area where nature and
A street where rows of houses from the Edo birds to catch fish for them. the spectacle along with the The picturesque scenery human life interplay and unfold
period (1603–1868) to Meiji period (1868– Google map Designated as a national
The activity is open from important cultural property. pastoral rice field scenery that created by the moss and the with diversity and abundance
1912) still remain. Visitors will be able to see MAP P27 C-6
June 1 to September 20. changes throughout the four light that filters through the amid the sea, village and mountain
the characteristic castle town layout, former Uwa-kome Museum seasons. It is also visible from trees offers a therapeutic settings of the area. Geologic strata
Walk merchants’ and samurais’ residences, and more. 3 宇和米博物館 the windows of trains on the experience. (*see photo) that are among the
4 mins MAP P27 C-5 Garyū-no Watashi Boat
Google map
臥龍の渡し MAP P27 C-5 A museum housed in a wooden JR Yosan Line. oldest in Japan can be seen here.
Garyū-sansō 臥龍山荘 schoolhouse that has been
4 A hillside villa and garden constructed in the Meiji A Yakata-bune pleasure boat
dismantled and relocated to be Google map
period (1868–1912). The residence, built by artisans operated on Sundays and
Walk reconstructed and preserved in
with outstanding skills, and the garden, which holidays from April through
Walk
10 mins this new location. Visitors can
incorporates the surrounding landscape into its May. The boat departs from Google map Google map
6 mins Google map Google map experience races through the MAP P27 C-6
design, are rich in ingenuity and taste. The villa was below the Garyū-sansō villa and
109-m hallway while pushing
awarded one star in the Michelin Green Guide Japan. offers approximately 10-minute
Bus 4 mins dust cloths along the floor.
MAP P27 C-5 sightseeing tours in the MAP P27 C-6 MAP P27 C-6
Goal JR Iyoōzu Station picturesque Garyū-buchi gorge. Goal JR Unomachi Station

15 16
 r i ve R o u t e s
Masaki / Iyo /
Yawatahama / Ikata
S easide D
An area popular for drives along the coast, from Iyo city to Sada-misaki cape.
MAP P27 A-5
Sada-misaki Lighthouse
佐田岬灯台
MAP P27

A lighthouse that stands at the far tip of the Sada-

misaki Peninsula. It has been shining its light out
A-5

A trip on the “Iyonada Monogatari” sightseeing train—with its reputation MAP P27 E-4 over the sea for over 100 years now and is still
松前・伊予 for spectacular views of the peaceful seas as well as excellent hospitality— in service today. This is a spot with spectacular
八幡浜・伊方 make for a good option as well. MAP P27 C-5 scenery, with views looking all the way
out to Kyūshū and includes monuments
that make perfect backdrops for
commemorative photos as well.
Google map

Yawatahama Minatto MAP P27

C-5
八幡浜みなっと
A roadside station (michi-no-eki) located next to
Take a trip along the coast Yawatahama Port. It carries a rich selection of local

in search of stunning, spirit-soothing scenery specialties and souvenirs made with a variety of local Sada-misaki Melody Line MAP P27
citruses, marine products and more. Delicious seafood A-5
佐田岬メロディーライン
Shimonada Station dishes can also be found here,
including the local specialty A driving route running along the
“kaisen chanpon,” a dish of ridgeline of the mountains on the
Area Information noodles in clear golden broth longest, narrowest peninsula in
Iyonada Monogatari MAP P27 Check here for more information served with assorted seafood. Japan. One section of the route
伊予灘ものがたり D-4 on sightseeing in the area! called the “Melody Road” plays
A Sightseeing train with nationwide a song by making
popularity. Passengers can enjoy the the tires of vehicles
flavors of foods prepared with local “sing” different notes
Ehime ingredients as they gaze out Yawatahama City Tourism & Sadamisaki Tourism as they drive over it.
on the beautiful Seto Inland Sea. Local Products Information Association Google map
website An automatic translation service can be
Commemorative photos can be taken used for translation into Chinese or Korean.
at Shimonada Station, a popular
filming location.
Futami Seaside Park MAP P27
ふたみシーサイド公園 D-4 Google map Matsuyama
56 IC
A park selected in the list of the Top 100 Sunset
Viewing Spots in Japan. With its beautiful expanse
English pamphlet
of sandy beaches it is a spot that is also popular
sadamisaki hana hana MAP P27
emifull MASAKI
Iyoshi Sta.
佐田岬はなはな A-5 Iyo IC
with sea bathers during the summertime. The site Google map
has a roadside station (michi-no-eki) as well. A sightseeing exchange base located in Ikata
town. Opened in 2020. Includes a restaurant
Reservation where guests can enjoy the flavors of tiny fresh Futami Seaside Park Nakayama (smart IC)
fish called shirasu and other locally caught Yuyake-koyake Line
seafood, a café, and a depot for direct sales of Iyonada Monogatari Shimonada
local specialties. Sta.

Iyonagahama Sta.

emifull MASAKI MAP P27

エミフルMASAKI E-4
Google map 378
One of the biggest shopping malls in Shikoku. The huge mall Uchiko-Ikazaki IC
contains a selection of over 200 shops and venues, Ozu IC
Sada-misaki Melody Line Iyoōzu Sta.
offering everything from fashion items to other Ozu Kita IC

miscellaneous goods, and even includes gourmet Ozu Minami IC

eateries and a movie theater. Electronics retailers Yuyake-koyake Line MAP P27 Ozu-Kitatada IC
C-4 sadamisaki hana hana
Google map 夕やけこやけライン
and drug stores can also be found here. Yawatahama
A route along the coastline for refreshing Sta.
Yawatahama Minatto
drives. Views of the evening sun as it descends
Sada-misaki Information Center
into the waters of the peaceful Seto Inland Lighthouse 197
Sea are particularly beautiful. In
springtime, rapeseed blossoms
can be seen blooming in full glory
along the roadside as well.
Google map Tourist Information Center

17 18
 n y o n i n g
Uwa - k a i c o a s t Ca
Towns with abundant forest expanses and clear-
Uwajima /Ainan An area popular for activities that give visitors a feel for the local ria- Kihoku / Matsuno flowing streams. Leisurely, therapeutic stays
encountering wild monkeys in the Nametoko-
宇和島・愛南 type coastline, with the beauty of its richly varied form along with the 鬼北・松野 keikoku gorge and a natural onsen inside a train
seawater’s high degree of transparency. Other attractions of note station await visitors.
include Uwajima Castle—a valuable cultural property—and the historical MAP P27 C-7・8
MAP P0 BC-7〜BC-9
landscape along the seaside.

Actively enjoy the Uwa-kai Sea coast’s Bask in the natural beauty of a gorge,
beautiful scenery and undersea views be soothed by the rustic local flavors and onsen
Photo ❶ Photo ❷

Yusumizugaura Rice Terraces MAP P27

遊子水荷浦の段畑 B-7 Uwajima Castle MAP P27 Nametoko-keikoku Gorge
宇和島城 C-7 滑床渓谷 Photo ❷
MAP P27
C-8 Canyoning Photo ❶ MAP P27
キャニオニング C-8
Beautiful stonework terrace fields built all across
Castle constructed from 1596 to 1601. The keep, A gorge approximately 12 km in length
slopes leading from the foot of the hills on the cape An activity providing full enjoyment of the Nametoko-
which underwent reconstruction around 1666, offering beautiful scenery, including
that look out over the Uwa-kai Sea and extend up to keikoku. Participants can enjoy sliding down huge
has been designated a national important cultural smooth riverbeds, clear-flowing streams
the ridge line 80 m above sea level. Viewed from the rock faces as if they are slides, climbing up amid the
Google map
property. This is one of just 12 castles with castle and green trees. Scenic points are
foot of the slopes, the terraces look almost like stairs showering sprays （Forest Canyon） （GOOD RIVER）
keeps built in the Edo period (1603–1868) or earlier scattered throughout, such as a waterfall
leading up to the heavens. of water and more.
that still remain in Japan. with an 80-m drop and the Yukiwa-no- Plans that even
taki waterfalls, which flows over a single beginners can enjoy
Japanese garden Nanrakuen MAP P27 massive slab of stone. Visitors can also enjoy fishing are offered as well.
南楽園 B-8 Google map and camping in the gorge. Wild monkeys can be seen Google map Google map

here as well.
A Japanese garden of about 15 hectares (37 acres) Google map
constructed with a combination of modern landscape Can be translated

gardening techniques. Promenades around the garden’s

with Google
Translate Oniōmaru MAP P27
two ponds provide places to walk around and take in Niji-no-mori Kōen, MAP P27
鬼王丸 C-7

and admire the surroundings. A well-known flower- Osakana-kan Aquarium C-8 A huge oni monument standing 5 m
viewing spot, the garden contains 200,000 flowers and 虹の森公園 おさかな館 tall, built to be the symbol of the
trees of 150 varieties, including ume Japanese plum Google map town. The oni presents a muscular
trees, blossoming cherry trees and Japanese irises. An aquarium that presents visitors with
physique with big horns, sharp fangs
freshwater aquatic life, including the akame
and glaring eyes. On its shoulder is
(Japanese barramundi), known as the
Michi-no-eki Minato Oasis Uwajima Kisaiya Hiroba MAP P27
phantom fish of the Shimanto-gawa River,
perched a pheasant, a specialty of
道の駅みなとオアシスうわじま きさいや広場 C-7 the town.
and the pirarucu, one of the largest freshwater
This site carries a diverse range of local specialties from the Uwa-kai Uwakai Sea Maritime Park MAP P27 fish in the world. Events where visitors can
宇和海海域公園 B-9
Sea area. There is also a food court where interact with penguins, Asian small-clawed
visitors can savor local cuisine and shops where A section of the sea where visitors can observe colonies of coral otters, crocodiles and more here are popular. Google map

pearls from Uwajima are on display for sale. and large shoals of fish, including tropical species. Rides on
The Uwajima City Tourist Information Center underwater observatory boats provide a fun option, Michi-no-eki
provides guidance to sightseers from overseas. Google map Can be translated
with Google
with views of the seafloor visible through their glass MORI no SANKAKU-BOUSHI MAP P27
Translate bottoms. It is also a popular diving destination. 道の駅森の三角ぼうし C-7
Google map
(Photo shows underwater dive scenery.) Google map
Mori-no-kuni Poppo Onsen MAP P27 This site carries a colorfully diverse selection of items the
Sotodomari Ishigaki-no-sato MAP P27 森の国ぽっぽ温泉 C-8
town proudly produces, this includes fresh vegetables
外泊 石垣の里 B-9
Seawalker MAP P27 Facilities inside the JR Matsumaru and seasonal fruits picked the same day to confections
A settlement of houses surrounded by シーウォーカー B-9 Station allow visitors to enjoy a and seasonings made with yuzu, a local specialty, and
tall stone walls situated on a mountain natural onsen. This includes a bath “Oniōmaru”-themed goods. A corner featuring light
slope overlooking the sea. The stone Participants wear special helmet- made of rocks, made in the form of meals offers the popular
Google map
walls, reminiscent of castle walls, and the like equipment filled with fresh air a waterfall, an open-air bath with a local pheasant curry in
stone-cobbled lanes present a enabling them to walk along the seafloor. An large cask to bathe in, varying levels of
beautiful appearance. The view activity allowing people to view fish, coral and and a sauna. In front of spiciness.
out from the mountainside is other sights under the sea without having diver the entrance is a footbath
magnificent too. certification or even knowing how to swim. This that can be used free of
Google map
activity is only offered during the summertime. charge. Google map Google map
19 20
 Local Ehime Gourmet Ehime mikan
mikan,, simply irresistible!
r u s F r u i t s
Cit
Ehime boasts mikan (mandarin orange) production in the top class of all of Japan. The range

u i s i n e of citrus varieties grown here is incredibly diverse too, numbering over 40. Try sampling the

Local C
Ehime offers a rich variety of local dishes made using special ingredients from the Seto various types to compare and find your favorite!
Inland Sea as well as the mountains. We recommend trying out culinary options that are
popular with locals, such as noodle dishes or rice bowls from certain places in the region.
Processed goods allow Ehime’s citrus fruits, including unshū mikan, to be savored all year
long. Sample their flavors for some refreshment along your journey!
You’ll want to try both! Tai-meshi (sea bream with rice) served 2 ways
Is there really
“mikan juice on tap”

みかんジュース
蛇口から
Ice cream Drinkable jelly Juice A unique way of providing juice to
飲むゼリー ジュース customers brought to fruition the urban
アイス
legend that “in Ehime, mikan juice even
From gelato to ice cream, different Liquid jellies packed with A full selection of 100% fruit juices springs from the tap.” Destinations
shops offer a colorful array of delicious citrus flavor that can be made from Ehime-grown citrus offering juice this way include Matsuyama
types and flavors using Ehime conveniently enjoyed without a fruits are available, such as the Airport, the Honmaru-hiroba square at
citrus fruits. spoon. local unshū mikan. Matsuyama castle, and the Smiley Ehime
Tai-meshi 鯛めし Nanyo style Tai-meshi 南予風鯛めし Official Souvenir Shop (→P23).
In the area from Tōyo to Chūyo, the dish is generally served with the fish cooked Tai-meshi in the Nanyo area around Uwajima features a style
into the rice with seasonings, takikomi-style. The method of preparation varies in which sea bream sashimi is coated in a sweetish tare sauce Ehime fruit test No.28
from restaurant to restaurant, with some cooking the fish whole and mixing it mixed with raw egg and served on top of steaming hot rice. This (Beni Madonna) Kanpei
with rice, and others cooking slices of the sea bream on rice kamameshi-style in allows you to fully enjoy the raw sea bream’s umami flavor. Ehime’s Original 愛媛果試第28号（紅まどんな）
甘平

Varieties
an iron pot. It is also eaten in conjunction with celebrations and other auspicious Characterized by a unique crisp tex-
Characterized by thin skin and a texture that
occasions. ture and rich flavor. Registered as a
seems to melt in the mouth. Perfect for serv-
cultivar in August 2007. (Only allowed
ing as cut fruit. Registered as a cultivar in
to be cultivated in Ehime pref.)
March 2005. (Only allowed to be cultivated
in Ehime pref.)

Unshū Mikan 温州みかん Setoka せとか

Both flavorful and easy to eat, the representative face of the Characterized by its juiciness and rich sweetness. Developed as
“Citrus Kingdom” Ehime. Summertime unshū mikan are a hybrid of the Kiyomi with the high-sugar Encore and Murcott
considered luxury-grade fruits. cultivars.

Iyokan いよかん Harehime はれひめ

Yakibuta Tamago-meshi 焼豚玉子飯
A popular local dish with roast pork and fried
eggs with runny yolks served on a bowl of rice
with a salty-sweet tare sauce. The dish is said
to have originated at a Chinese restaurant in
Imabari city.
Imotaki いもたき
A dish made with locally grown taro and other
ingredients simmered together in a large pot.
Ingredients and flavors vary from one area to another.
In autumn the dish is often eaten on river terraces in
conjunction with moon viewing.
Jakoten じゃこ天
A fish paste made with fresh, locally caught tiny fish
that are made into a surimi paste, bones and all,
and deep-fried in oil. It has a concentrated umami
flavor from the little fish. Very popular as a snack to
eat together with alcohol.
Within Ehime, first cultivated in 1889. Its refreshing
sweetness that spreads in the mouth and its fragrance are
very appealing.
Kiyomi 清見
A cross between a mikan and an orange. Characterized by
plentiful juice and smooth flesh. Perfect for serving as cut
fruit.
A cross of mikan and the Kiyomi and Osceola cultivars. This
fruit is easy to peel by hand and can be eaten inner membranes
and all. Features a refreshing orange-like flavor.
Kara (Kara-mandarin) カラ
（カラマンダリン）
A citrus fruit that can be enjoyed in April and May in the same
way as a mikan. Characterized by its juiciness and richness of
flavor.

Delicious all year round! Citrus calendar Shipment dates may vary by year

October November December January February March April May June July August September
Unshu- Mikan Greenhouse Unshu- Mikan
Dekopon
Harehime Haruka Have a mikan!
Iyokan
Setoka
Harumi
Tai-sōmen Noodles 鯛そうめん Yawatahama Chanpon Noodles 八幡浜ちゃんぽん Saijō Teppan Neapolitan 西条てっぱんナポリタン Ponkan Kawachi Pomelo
A festive local dish made with sea bream cooked so that A specialty of the port town Yawatahama, featuring A dish made with “Neapolitan”-style spaghetti Beni Madonna Kiyomi
it maintains its original form and served up on a plate thick Chinese noodles served in light, clear golden with tomato sauce served on a piping hot iron Kanpei Kara
of cooked sōmen noodles. The combination of luck- broth. Ingredients commonly added to the soup plate with egg. Flavors, ingredients and toppings
Lemon Ehime promotion characters Ehime Prefecture Ehime Prefecture
bringing sōmen noodles with sea bream makes the dish include vegetables, pork and products made from all vary from one restaurant to another, so Mican Dark Mican Komican
a common choice to be served at celebratory gatherings. fish-paste, such as jakoten. comparing the different versions is a fun activity.
Ref: “Ai Aru” (“With Love”) calendar of peak ripeness for Ehime citrus fruits
21 22

Specialties of Ehime Loca l S p e c i a l i t i e s
The local specialties Ehime has to offer extend beyond mikan fruits! From local confections and
varieties of alcohol to folk crafts and handicrafts where the special techniques of local artisans really
shine, below are a selection of items perfect as gifts and souvenirs.
* Local specialties are available for purchase at souvenir and specialty shops in Ehime Prefecture.
Taruto タルト
A famous and tasty confection made from an
(sweet bean paste) rolled in sponge cake. Said
to be originally based on methods of preparing
Western-style sweets the lord of the Matsuyama
Domain MATSUDAIRA Sadayuki had tasted in Na-
gasaki.
Imabari Towel brand certification numbers: (from left)
#2010-122, #2015-125, #2011-249.
Imabari Towel 今治タオル
The Imabari Towel brand products must meet
the quality standards established by the
Imabari Towel Industrial Association. These
towels feature a high level of absorbency and
a comfortable feel. The diverse range of hand
towels offered are popular as souvenirs and gifts.
Co me sto p by !
Smiley Ehime Official
Souvenir Shop
えひめ愛顔の観光物産館
Located on the Matsuyama Ropeway
Shopping Street (→P5)
This shop handles a colorful array of
local specialties, from famed confections
to pearls from Ehime. Sightseeing
guidance for destinations throughout
the prefecture is provided as well.
Website Google map
23
Botchan dango 坊っちゃん団子
A refined take on sweet dango dumplings served on
skewers, prepared in connection with dango that
appear in the novel “Botchan,” set in Matsuyama.
Colored yellow, green and brown, each contains a
small amount of gyūhi, made from kneaded rice
cake, inside.
Tobeyaki Pottery 砥部焼
In its classic, representative form, Tobeyaki
pottery—a nationally-designated Traditional Craft
of Japan—features gosu indigo-hued glaze patterns
on white porcelain. Besides traditional designs,
colorful and cute stylings are popular as well.
Sake 酒 IKAZAKI WASHI JEWELRY
Visitors can enjoy drinks that offer a unique taste
of Ehime, with sake and other alcoholic drinks
made with ingredients including the Ishizuchi
Mountain Range’s famed water and Ehime-grown
rice. The special bottles used for the local sake
made with mikan juice have been well-received
for their charming rotund forms.
Pearls 真珠
Facing out onto the Uwakai Sea, the Nanyo
area is Japan’s premiere site of cultured pearl
production. From pin brooches to pendants, a
rich selection of pearl accessories are available,
so be sure to pick out one that suits your style.
Mizuhiki 水引
Decorative mizuhiki cords of the Iyo area around
Shikokuchūō city are produced in an array of
colorful traditional styles. Besides being used
as ornamental crafts for congratulations and
condolences, they are also adapted for use as
coasters.
五十崎和紙ジュエリー
This jewelry is made of handmade Ōzu (Ikazaki)
washi paper decorated with French-style
gilding. that is enclosed in glass to capture their
beautiful form. The pieces of jewelry brilliantly
gleam whenever they move.
Included in the New York Times’ list of “52
Places to Go in 2015”
Shikoku Henro
A pilgrimage route retracing the footsteps Kōbō-Daishi (Kūkai)
took in the course of his spiritual training. With part of the
appeal lying in the contact with the natural environment and
warm hospitality of people offered along the way, there are
now increasing numbers of visitors from overseas making the
Shikoku Henro pilgrimage on foot.
Ehime’s Fudasho
26 Fudasho are located in Ehime Prefecture. 3 of these are
What is the Shikoku Henro?
furnished with shukubō temple lodgings for worshippers.
Website
The Shikoku Henro is a pilgrimage, approximately 1,400 Shukubō guests can experience the flavors of shōjin ryōri meals
km in total length, that makes a route around Shikoku. prepared in accordance with Buddhist teachings. There are also Fudasho where
88 temples referred to as fudasho are located along the visitors are offered firsthand experiences of the Buddhist worldview.
route, and participants are free to start from any of
Website
them. With Shikoku’s unique cultural tradition of o-settai ick
sample p
(hospitality) offered to travelers on the pilgrimage, the MAP P28
Henro is attracting notice throughout the world. Temple 45 Iwaya-ji 第45番 岩屋寺 E-5
A temple where the entire mountain, 700 m in height,
is considered the honzon object of worship. The
Temple-Visiting Etiquette temple’s long stone stairway with its air of refinement
and its Hondō main hall, which stands on a small site
The Shikoku Henro welcomes participants regardless
next to a huge stone cliff, are magnificent. Here visitors
of nationality or religion. While the most important
can experience the worldview of Buddhism through
consideration is prayer, certain etiquette is associated
with visiting temples, which are activities such as tracing images
Website
of the Buddha.
considered sacred sites. Making
sure you know the etiquette
through websites beforehand will
help you have a deeper interaction
with Japan’s cultural traditions.
Website Google map
sam
ple
pick
Temple 51 Ishite-ji MAP P27
第51番 石手寺 E-4
A temple founded in 670 that was awarded
with one star in the Michelin Green Guide
Japan. Here visitors can practice osuna-
nade, stroking cushions with sand from
each of the Henro’s Fudasho, which is said
to have the same benefit as completing the
pilgrimage to all of the temples in person.
Website Google map
24
 Calendar of Ehime (Late July ~ early Aug)

Festivals & Flowers

Sunflower fields of Gorō, Ōzu city
大洲市五郎のひまわり畑
Along the river terraces of the Hijikawa
River in Ōzu city are expanses of sunflower
Ehime (which means “lovely princess”) is a land with a warm temperate climate fields. The yellow hue of the sunflowers
and red of the iron bridge present a
and bountiful natural blessings. Come make a trip to take in its beautiful scenery,
vibrant contrast with the blue of the skies.
from the flowers that bloom throughout the four seasons to the turning leaves of A popular spot to take photos as well.
autumn on Mount Ishizuchi, the highest peak in western Japan. Events, including MAP P27 C-5 (Ōzu city)
festivals and fireworks displays, are fun to check out as well.
(Oct 16~18 / in some areas, Oct 15~17)
Niihama Taiko Festival
新居浜太鼓祭り
A gallant festival, also known as
the Otoko Matsuri (Men’s Festival).
Huge taiko-dai floats carrying taiko
drums—adorned with gold thread
and weighing around 3 tons—are
carried in a dynamic procession by
groups of over 150 men.
MAP P28 G-4 (Niihama city)

(Late Mar ~ late Apr)

Yamamoto-bokujō Farm’s
Shiba-zakura (Moss Pink) Festival
山本牧場のしば桜まつり (Oct 5~7)
Across the fields bloom shiba-zakura flowers Matsuyama Dōgo Autumn Festival
in shades of pink, white and lavender. A café 松山道後秋祭り
also offers tamago-kake gohan (rice served
In front of the Dōgo Onsen Station, the dynamic
with raw egg) made with fresh eggs, soft ice
“Hachi-awase” (clashing of the portable shrines)
cream, and more.
takes places with 8 shrines from 8 towns carried
MAP P27 C-8 (Uwajima city) in a procession. The forceful clashing of the
portable mikoshi shrines presents a scene
resounding with impactful energy.
MAP P28 E-3 (Matsuyama city)

(Around mid-Aug) (1st Sun in Oct ~ Nov 3)

Matsuyama Festival Ishizuchi Momiji Festival
(Jan 10 ~ Feb 10) 松山まつり
(Mid- to late June) 石鎚もみじまつり
Botan-chaya Teahouse Kanbotan Dance performances brimming with lively
On Mount Ishizuchi, the leaves
(Winter Peony) Festival Shingū Hydrangea Festival motion—from yakyūken-odori (combining
begin to turn color starting
ぼたん茶屋の寒ぼたんまつり 新宮あじさい祭り a game based on rock-paper-scissors with
around early October and paint
A collection of about 100 pots of winter peonies Held in the town of Shingū’s Nakano dance) to yakyū (baseball) samba—make
the mountainside in shades of
are helped to bloom with straw coverings districts in Kamiyama, known as “The for an impressive display. Many delicious
red. Events including mochi-
sheltering them from the cold and frost. The Hydrangea Village”. Hydrangea flowers from food and drink booths populate the city as
nage (in which pieces of mochi
contrast between the vivid colors of the flowers around 20,000 rootstocks bloom across well during this festival.
rice cake are thrown) take
and the green of their leaves presents a beautifully the approximately 4-hectare (10-acre) MAP P27 E-3 (Matsuyama city) place on Sundays and holidays
poetic sight during the winter season. mountainside. A bazaar is held as well. during the term of the festival.
MAP P28 E-4 (Tōon city) MAP P28 I-5 (Shikokuchūō city) MAP P28 F-5 (Saijō city)

1月 2月 3月 4月 5月 6月 7月 8月 9月 10月 11月 12月

(2nd Sat/Sun in Oct & Oct 14~17)

Saijō Festival
(Sat/Sun in 1st week of Apr)
(Around mid-July) 西条まつり
Matsuyama Spring Festival A generic name used to encompass the festivals
(Oshiro Festival) Uwajima Ushi-Oni Festival
held by Saijō city’s 4 Shintō shrines that have upheld
松山春まつり （お城まつり） うわじま牛鬼まつり tradition since the Edo period (1603-1868). The
A range of different events are held in Features an Ushi-Oni (literally “ox procession of over 120 decorative danjiri and mikoshi
conjunction with the festival, allowing demon”) 5–6 m high in the form of a portable shrines along with taiko-dai (large floats
visitors to experience Matsuyama’s parade float or large mikoshi portable carrying taiko drums) is dazzling and gorgeous.
historical background, including a shrine. The huge Ushi-Oni, with the
head of a demon and body of a cow MAP P28 G-4 (Saijō city)
national yakyūken contest (involving
a game based on rock-paper-scissors is paraded through the city, carried by
with dance that originated in the city). youngsters clad in happi coats.

MAP P27 E-3 (Matsuyama city) MAP P27 C-7 (Uwajima city)

(Around early Aug)

Imabari Onmaku Festival
今治おんまく
(Late Jan ~ early Feb)
Large festival inviting the full participation of city
Shōkenyama Park Ume blossoms residents for dance, folk entertainment and fireworks.
(Mid-May ~ early June)
松軒山公園の梅 The fireworks display that ornaments the festival’s
Around 8,500 ume plum trees, largely of
Nanrakuen Hana shōbu (Iris) Festival
finale is among the largest in Ehime Prefecture with
the Nankō-ume variety, are found in this 南楽園の花菖蒲まつり over 10,000 fireworks lit off for the occasion.
41-hectare (101-acre) park. A spot where The largest event held in Nanrakuen, a Japanese
visitors can enjoy gazing at the blossoms as garden located in Uwajima city. In the garden’s MAP P28 F-3 (Imabari city)
they stroll along at a leisurely pace. two hana shōbu (iris) fields, 250,000 irises from
30,000 rootstocks bloom in full glory.
MAP P27 B-9 (Ainan town) TO P I CS
MAP P27 B-8 (Uwajima city) Fireworks displays take place throughout
the area around July and August.
Festivals and other events may be subject to change or cancelation. Please be aware
25 that optimal seasons for viewing flowers or autumn foliage may vary from year to year. 26
 A B C D E F G H 182 313
I
JR Sanyo Shinkansen (bullet train)
Sa ２
ny
ōM
Mihara City Nishiseto-Onomichi
Takehara City ain
(Onomichi)

Onomichi Bridge Expressway

Imabari Kamijima
Lin 185
今治 上島 e Mukaishima Island 72
47
Mukaishima Service
Complete Map of Ehime swa
y Junction Inter
Geiyo Kisen Ferry area
1
JR Tokkyū (Limited Express) Setouchi Bus Walk Approx. 51 Ohama PA
Legend change Parking

res
Approx. 40 mins 7 mins 1 hr 5 mins
JR Matsuyama Imabari Imabari Imabari Yuge 10 mins Kamijima Town

Access to 20 Cities & Towns

65
Innoshima-Kita area

xp
Kamiura iseto E
Train Sta. Sta. Sta. Sanbashi Port Central District ish
Expressway

N
Approx. Approx. Karōto Car Ferry
Ōmishima Island 81
Ikuchijima Island
317 Onomichi City 22
Matsuyama 35 mins Imabari- 20 mins Imabari City Approx. Approx.
5 mins
Approx.
Ikuchijima-Kita Innoshima-Minami
11 National Route
Car IC Yunoura IC Central District Imabari 35 mins Innoshima 15 mins Karōto Kamiyuge 5 mins Kamijima Town Ōyamazumi Shrine P8
21
Setoda PA
53 47 Main
IC Minami IC Port Port Central District
20
Innoshima Island Prefectural prefectural Route
Omishima Fukuyama City office General
Sekizen 51
Kamiura PA Ikuchijima-Minami prefectural Route
Ōmishima
"Dōgo Onsen Honkan" P6 Iwagi Ikina City hall JR line
Dōgo Onsen Annex Asuka-no-Yu P6 Dolphin Farm Shimanami P8 Hakata 50
Town hall Private railway
Matsuyama Tobe Kumakōgen
Yuge
松山 砥部 久万高原 Sora-no-Sanpomichi（sky promenade & footbath）P6 Hakatajima
Branch office
Prefectural
Botchan Karakuri clock P6 Kurushima Strait Hakatajima Island Kamijima Town border
Iyotetsu Bus JR Shikoku Bus Miyakubo Roadside County/
2
Limousine bus Enman-ji Temple P6 station（Michi-no-eki） Municipal border
Matsuyama Approx. 29 mins Matsuyama Approx. 50 mins In front of Tobe Pottery JR Matsuyama- Approx. 1 hr 10 mins
Kumakōgen
Ōshima Island
Kamijima-chō Sea Kayaking P7
Ōkaidō Bus City Sta. ekimae Station
Namikata Oshima-Kita
Bus Airport Traditional Industrial Hall Bus Isaniwa-jinja Shrine P6
Kurushima Yoshiumi 317 Murakami KAIZOKU Museum P8
Nakajima Dōgo Haikara Street P6 -Kaikyo SA
Matsuyama Approx. 20 mins Matsuyama City Matsuyama Approx. 15 mins Tobe Town Matsuyama Approx. 30 mins Kumakōgen Town Matsuyama Dōgo Autumn Festival P26 (Hashihama)
Ōshima-Minami Recommended spot
41
Car IC Central District Car IC Central District Car IC Central District Imabari-Kita Kirō-san Observatory Park P7
(Iyo-kameoka) Sightseeing/ Activity /Event
(Kikuma) Onishi (Onishi) Kurushima-kaikyō Rapids Observation Boat P8
(Asanami) Kikuma 54 Enmei-ji 55 Nankobo Gourmet
Imabari Port
53 Enmyou-ji
(Iyo-hojo) Imabari City Imabari (Imabari)
Imabari Onmaku Festival P26 Shopping
Matsuyama Castle P5 196
56 Taisan-ji

Masaki Tōon
Tamagawa Onsen
松前 東温 Saka no Ue no Kumo Museum P5 (Yanagihara)
(Awai) Hojo 17 57 Eifuku-ji (Iyo-tomita)
"Botchan Train" P5 Matsuyama Kanko Port
(Koyodai)
58 Senyuu-ji 196
Iyotetsu Railway Iyotetsu Railway 59 Kokubun-ji
Bansuisō P5
3 Matsuyama Matsuyama Mt. Takanawa
Approx. 16 mins Approx. 28 mins 52 Taisan-ji (Horie)

City Sta. Masaki Sta. City Sta. Minara Sta. Smiley Ehime Official Souvenir Shop P23
▲ 986
317
Train Train (Takahama) 20
Asakura
(Iyo-sakurai)

Matsuyama Ropeway Shopping Street P5 (Iyo-wake)

Matsuyama Approx. 15 mins Masaki Town Matsuyama Approx. 20 mins Tōon City Matsuyama Spring Festival (Oshiro Festival) P25 Imabari-Yunoura
Car IC Central District Car IC Central District
(Mitsuhama)
Matsuyama City Takuma
Matsuyama Festival P26 Towel Museum P7
Matsuyama Airport
(Komachi)
Dōgo Onsen Ehime
(Matsuyama) Toyo
Kururin Ferris Wheel P5 (Matsuyama-shi)
51 Ishite-ji P24 Mt. Higashi Sanpōgamori
▲ 1233
(Iyo-miyoshi) Mitoyo City
emifull MASAKI P17 Saijō City
Kawauchi Tōyo Port
Iyo
Masaki Town (Ichitsubo) 50 Hanta-ji
伊予 (Masaki)
56 Matsuyama (Kume) 49 Jodo-ji Tobe Zoological Park Toyo-Tanbara (Nyugawa)
The Railway History Park in Saijo P11 Toyonaka
Takase
Futami Seaside Park P17 (Torinoki)
(Iyo-yokota) (Kita-iyo) Komatsu
Asahi Beer Shikoku Brewery P11
Kanonji City
JR Tokkyū (Limited Express) Iyo City (Gunchu) (Minami-iyo)
48 Sairin-ji of Ehime Prefecture P13 Tanbara 62 Houju-ji
JR Matsuyama Approx. 8 mins Iyo City
4 Iyo-Komatsu-Kita
(Iyo-shi) 11 Niihama East Port
Iyonada Monogatari P17 Iyo-Nada SA 23 Zip-line P13 63 Kichijo-ji Sanuki Toyohama
Train Sta. Sta. (Mukaibara)
61 Kouon-ji
(Iyo-komatsu)
13
33 Tōon City (Iyo-himi) Akagane Museum P12 11
Approx. Approx. Iyo (Yokogawara)
Iyo-Komatsu (Takihama)
ine Onohara Yama
Matsuyama 10 mins Iyo 5 mins Iyo City 378 Tobe Town 47 Yasaka-ji Sakura Sanri PA Ishizuchi-san SA
(Ishizuchiyama) (Iyo-saijō) (Niihama)
san
L
Yuyake -Koyake Line P17 (Iyo-ohira) (Nakahagi)
(Konokawa)
Car IC IC Central District (Iyo-kaminada)
53 46 Joruri-ji
Kawauchi mont-bell OUTDOOR OASIS ISHIZUCHI Saijō Festival P2611 JR Yo Toyohama
377

ine
64 Maegami-ji
Setonaikai National Park (Kitanada) Futami L espace City P13 Iyo-Saijo Niihama Taiko Festival P26 Onohara

nL
(Iyo-nagahama) (Kushi) (Shimonada)
Nagahama Nakayama (smart IC) Tobeyaki Pottery Center P13 60 Yokomine-ji Doi Mishima-Kawanoe Port Toyohama SA

osa
(Sekigawa) (Iyo-doi) (Minoura)
(Iyo-izushi)
Yōkaichi & Gokoku townscape P14 Botan-chaya Teahouse Kanbotan 12 Ehime Prefectural Irino PA (Akaboshi)
Niihama

JR Y
sadamisaki hana hana P18 Japanese Wax Museum & Tōban-no-michi Walkway P13 Shigenobu (Winter Peony) Festival P25 Science Museum P12 Matsuya
ma Exp
ressway
(Iyo-sangawa) Kawanoe
(Kawanoe) 9
Kagawa
Seto i 28
(Iyo-shirataki)
Kamihaga-tei residence P14 Tobe Pottery Traditional Minetopia Besshi P12 Kawanoe JC
43 (Iyo-nakayama) Mount Ishizuchi P11 Doi
Sada-misaki Ikata
24 Uchiko-za Theatre P14 Industrial Hall P13 Shirai-no-taki Falls P13 Ishizuchi Momiji Festival P26 194 Iyomishima
(Iyo-mishima)
Kawanoe Higashi JC
Misaki 197 Sunflower fields of Gorō, Ōzu city P26 66 Unpen-ji
Lighthouse P18 Ōmori Japanese Candle P14 Nakayama Niihama City Mt. Akaboshi-yama Mishima-Kawanoe Kamibun PA
Ikata Town Ōzu City (Hataki) 379 KUMA SKILAND P10 494
47
▲1453 65 Sankaku-ji Ikeda PA
Ishizuchi Tozan Ropeway P11 Mt. Higashi Akaishi-yama
Sada-mis a ki Melody Line P18
Uchiko Hirota ▲1982
54 42
Kumakōgen Town
▲1706
Suiha Kōgen P12
5
Misaki Port Honai (Haruka) (Iyo-tachikawa)
▲1859
5 192 Ikeda
Mt. Kamegamori ▲1896
Ōzu Castle P15 Omogo Mt. Sasagamine
Uchiko PA Uchiko Town
Sadamisaki Peninsula (Goro)
6
Yawatahama Port Ozu Tenkū no Sato Sansan P10 Besshiyama 319
Mt. Iyo-fuji
Shikokuchūō City
(Nishi-ōzu) (Iyo-ōzu)
Kuma 44 Taihou-ji Shingū Hydrangea
Yawatahama Minatto P18 (Iyo-hirano) (Uchiko)
Michi-no-eki Fresh Park Karari P14 Omogo-kei Gorge P10 way
▲1766

Yawatahama
(Niiya)
rive
八幡浜
JR Yosan Line (Ikazaki)
12 D Mt. Higashi Mitsumori-yama Festival P25
(Yawatahama) (Kitayama)
Uchiko-Ikazaki 379 kyline
Shingu
Kochi
▲
(Senjo)
Ozu-Kitatada 197 42 uc hi S 1486
Ikazaki 45 Iwaya-ji P24 (Awa-kawaguchi)
380 12 Ishiz
JR Tokkyū (Limited Express) Yawatahama City 44
Tenjinsanshi Paper Factory P14 Umatate PA Michi-no-eki Kirinomori P12
JR Matsuyama Approx. 50 mins Yawatahama Garyū-sansō P15 33 Mikawa Ino Town
Train Sta. Sta. (Futaiwa)
Ohanahan Street s Meiji-era townscape P15 6
ay

26 Oda (Koboke)
494
w

Approx. Approx. Ukai (cormorant fishing) in Ōzu P15 Hongawa

ss

348 Kokemushiro P16

re

Matsuyama 40 mins Ōzu Minami 20 mins Yawatahama Ctiy Ōzu Akarenga-kan P15 Hijikawa 56
xp

Mikame 32
aE

Car IC IC Central District (Iyo-iwaki)

56 Garyū-no Watashi Boat P15
Mt. Ōkawa-mine
32
Straw mammoth P16
m

▲1525
25 52
ya

55
su

30 441
6
Yanadani
at

Kawabe
M

(Kami-uwa)
45
Unomachi townscape P16 43 Meiseki-ji 44
Mt. Myōjin-san
(Oboke)

Kaimei Gakkō P16 36 ▲1541

(Unomachi)
Seiyo-Uwa Seiyo City
Ikata 伊方
Uwa-kome Museum P16 Uwa 440
Saijō Niihama439 Shikokuchūō
Mt. Amatsutsumi-yama

西条 新居浜 四国中央
▲1111
Akehama 29
JR Tokkyū (Limited Express) Iyotetsu Nanyo Bus Hiji River
Approx. 50 mins 40 mins 29 Nomura
Shikoku karst P10 JR Tokkyū (Limited Express) JR Tokkyū (Limited Express) JR Tokkyū (Limited Express)
(土佐岩原)
Shirokawa
JR Matsuyama Yawatahama Ikata Town 31
35 JR Matsuyama Approx. 1 hr Saijō JR Matsuyama Approx. 1 hr 10 mins Niihama JR Matsuyama Approx. 1 hr 40 mins Iyomishima 439
Sta. Sta. Central District 2
Train Sta. Sta. Train Sta. Sta. Train Sta. Sta.
42 Butsumoku-ji
Yusuhara Town
(Tachima)
Uwa Sea Yoshida
41 Ryuko-ji Approx. 35 mins Approx. 35 mins Approx. 40 mins Approx. 15 mins Approx. 1 hr Approx. 5 mins
Matsuyama Approx. 1 hr 15 mins Ikata Town Matsuyama Iyo-Saijō Saijō City Matsuyama Iyo-Saijo Niihama City Matsuyama Mishima Shikokuchūō City
Kochi
(Iyo-yoshida)
Uwajima Port Mezuru-sō Inn P10
Car IC Central District Mima (Iyo-miyanoshita)JR Y Mima 439
Car IC IC Central District Car IC IC Central District Car IC -Kawanoe IC Central District
7 Kihoku Town Yusuhara Shikoku Karst Rental Cycle Station P10
(Muden) (Futana)
odo

(Takamitsu) (Ouchi)

Yusumizugaura Rice Terraces P19 197

Line

Uwajima-Kita 57 Hiyoshi
(Kita-uwajima) 320 Tsuno Town
Michi-no-eki Minato Oasis Uwajima Kisaiya Hiroba P19 (Fukata) Hiromi
320
Uchiko Ōzu Seiyo
(Uwajima)
Ashizuri Uwakai National Park
Uwajima-Minami (Chikanaga) 197
内子 大洲 西予
Uwajima Castle P19 (Izume)
Michi-no-eki MORI no SANKAKU-BOUSHI P20 Higashitsuno
37 JR Tokkyū (Limited Express) JR Tokkyū (Limited Express) JR Tokkyū (Limited Express)
Uwajima Ushi-Oni Festival P26
Tsushima
(Matsumaru)
Oniōmaru P20 JR Matsuyama Approx. 25 mins Uchiko JR Matsuyama Approx. 35 mins Iyoōzu JR Matsuyama Approx. 1 hr Unomachi
Nametoko-keikoku Gorge P20 Train Sta. Sta. Train Sta. Sta. Train Sta. Sta.
Japanese garden Nanrakuen P19 Tsushima Canyoning P20
(Yoshinobu)

Nanrakuen Hana-shōbu (Iris) Festival P25 (Matsuchi) Approx. 30 mins Approx. 3 mins Approx. 35 mins Approx. 10 mins Approx. 55 mins Approx. 5 mins
Takata
Niji-no-mori Kōen, Osakana-kan Aquarium P20 Mori-no-kuni Poppo Onsen P20 Matsuyama Uchiko Uchiko Town Matsuyama Ōzu City Matsuyama Seiyo-Uwa Seiyo City
Ozu IC Car IC IC
Tsushima Iwamatsu Matsuno Town Car IC -Ikazaki IC Central District Car IC Central District Central District
8
er
Riv

56 Uwajima City (Nishigaho)

439
41
to

0 5 10km
an

46 8 (Ekawasaki) 381
4
im

Nishitosa
1/415,000
Uwajima Ainan Kihoku Matsuno
Sh

Mt. Daikoku-yama 19
▲1106
Shimanto Town 441 宇和島 愛南 鬼北 松野
Yamamoto-bokujō Farm s Shiba-zakura (Moss Pink) Festival P25 JR Tokkyū (Limited Express) Uwajima Bus
Uchiumi JR Matsuyama Approx.1 hr 20 mins Uwajima Uwajima Approx. 1 hr 20 mins Jōhen Uwajima JR Approx. 35 mins Chikanaga Uwajima JR Approx. 45 mins Matsumaru
Shōkenyama Park Ume blossoms P25 Train Sta. Sta. Bus -ekimae -eigyōsho Train Sta. Sta. Train Sta. Sta.
Mt. Sasayama ▲ 25
Misho 1065 Approx. 1 hr 10 mins Approx. 3 mins Approx. 1 hr 25 mins Approx. 35 mins Approx. 1 hr 15 mins Approx. 30 mins Approx. 1 hr 15 mins Approx. 35 mins
Uwakai Sea Maritime Park P19 Matsuyama Tsushima Ainan Town
Matsuyama Uwajima- Uwajima City Matsuyama Mima Kihoku Town Matsuyama Mima Matsuno Town
Seawalker P19 Ainan Town 381 Car IC Asahi IC Central District Car IC -Iwamatsu IC Central District Car IC IC Central District Car IC IC Central District
9 Sotodomari
34 40 Kanjizai-ji
52
56
27 Ishigaki-no-sato P19 Johen 28
439

Ipponmatsu
55
 Miyoshi-Higashi Chugoku Expressway Shin-Osaka

Access to Ehime
Yamaguchi JCT Hiroshima-Kita Nishiseto-Onomichi
Kurashiki Okayama
Hiroshima Onomichi Fukuyama-nishi Sanyo Expressway Kurashiki JCT Okayama Kobe Osaka (Itami) Suita
Hiroshima JCT JCT Miki
Yamaguchi

Hiroshima Port Hiroshima Shin-Onomichi Fukuyama Sanyo Shinkansen Okayama Shin-Kobe

Kure Port Osaka
Nishiseto Expressway Seto-Ōhashi line Osaka (Itami)
（Setouchi Shimanami Seto-Chuo
Sea Route） Expressway
Shin-Shimonoseki Osaka Nanko
Kokura Fukuoka Port
Seto Ohashi
Port
Kokura
Sapporo
（Shin-Chitose） Yanai Port
Imabari-Kita Utazu Takamatsu
Awajishima

Hakata Imabari Tadotsu

←Koku Matsuyama Sakaide
Nagoya (Central jJapan Int’l)
ra Por Kanko Port
t 196 Nyugawa Kobe-Awaji-Naruto
Mitsuhama Port Imabari Expressway
Fukuoka Iyo-Hōjyō Imabari Niihama-Higashi
Seoul Matsuyama Yunoura Tōyo Port Port Kawanoe Sakaide JCT Takamatsu
Airport Chuo
Toyo-Tanbara Yosan Line Iyomishima Takamatsu Expressway Kotoku Line Tokyo(Hanada/Narita)
Matsusyama Iyo-Komastu

Ehime Iyo-Nakayama
Iyo Matsuyama 11 Iyo-Komastu
Kawauchi Iyo-Komatsu JCT Niihama Doi
Iyo-Saijō Nihama Kotohira
Naruto
Kansai
International
Airport
Beppu Port Iyo
Nakayama (Smart IC) Matsuyama Expressway 193 Naruto JCT Izumisano JCT
Mishima-kawanoe
Beppu Uchiko Iyo-Saiyō 318 Naruto
Misaki Port Iyo-Ōzu Shingu Wakayama
Haneda Uchiko-Ikazaki Tokushima Expressway
Narita Yawatahama
Itami Nagoya Beppu
Yawayahama Port
Ozu
194
192
Tokushima
Saganoseki
Ozu-Kitatada 33
Fukuoka Port
Unomachi Awa-Ikeda Tokushima Line
Tokushima
Shanghai Iyo-Yoshida Seiyo-uwa 440
Mima 197 Dosan Line
Uwajima-Asahi 320 32
Kagoshima Mugi Line
Ekawasaki Kochi Kochi
Uwajima Expressway 195
Usuki Yod
Tsushima-Takata o Line
Susaki Gomen
381 Kochi Tosa Kuroshio
Okinawa 56 Kubokawa Railway
Usuki Port Susaki-Higashi
Tsushima-Iwamatsu 441 Kannoura Kaifu
Shimantocho-Chuo
Asa Seaside
Taipei Saiki Nahari 55 Railway JR Line
Nanki-Tanabe
Sukumo Tosa Kuroshio Railway
Shinkansen
Expressway
Kagoshima Okinawa (Naha) Muroto
The indicated required travel times for all means of transportation are rough estimates. 321 Nastional Route
Please note that the actual time required may differ depending of factors such as the
weather, service and time of day. Cape Ashizuri

By Airplane 【Domestic】 By Highway Bus By Ferry By Train *The indicated required Shinkansen travel times are for when the Nozomi is used.
ANA/IBEX 2 hrs 15 mins Sapporo(Shin Chitose)
Iyotetsu Express Bus JR Shikoku Bus 1 hr 10 mins by Ishizaki Kisen Tokaido/Sanyo Shinkansen
Tokyo
【International】 ANA/JAL 1 hr 35 mins Tokyo(Haneda) 12 hrs Hiroshima
Super Jet Ferry non-stop to Matsuyama
3 hrs 20 mins
Tokyo
Kure stop at Kure 1 hr 20 mins Tokaido/Sanyo Shinkansen
Matsuyama Nagoya
Taipei, 1 hr 40 mins Limited express
GK 1 hr 50 mins Tokyo(Narita) 2 hrs 40 mins

Okayama
Nagoya 8 hrs 15 min 10 hrs 40 min Kanko Port Shiokaze on
Taiwan EVA Airways Hiroshima Kure by Ishizaki Kisen ferry
Sanyo Shinkansen Seto-Ōhashi/Yosan lines
(Taoyuan) 2 hrs 30 mins
Matsuyama Shin-Osaka
ANA/IBEX 1 hr 5 mins
Nagoya（Central Japan Int’l） 50 mins 2 hrs 50 mins

Matsuyama
Airport Kyoto 5 hrs 45 mins 7 hrs 10 mins Kokura 7 hrs by Ferry
Sanyo Shinkansen
Seoul, ANA/JAL 55 mins Hiroshima
Osaka(Itami) （Daytime）5hrs 40min（Night）
/ 7hrs 50min 40 mins
South Korea Jeju Air Osaka （Daytime）6hrs （Night）
/ 7hrs 20min Yamaguchi 2 hrs 30 mins by Boyo ferry Matsuyama-
（Incheon） 1 hr 30 mins （Yanai Port） Mitsuhama Port Sanyo Shinkansen
JAL 50 mins
Fukuoka Hakata
1 hr 50 mins
Kobe 8 hrs 15 mins 4 hrs 40 mins Ōita 2 hrs 30 mins by Kyushi Orange Ferry Yawatahama
Matsuyama

JAC 55 mins （Usuki） 2 hrs 20 mins by Uwajima Unyu Ferry Port Limited express Ishizuchi
Shanghai, China Eastern Kagoshima Takamatsu 2 hrs 30 mins
Airlines
China 1 hr 40 min Okayama 3 hrs 15 mins 3 hrs 20 mins
Ōita Yawatahama
（Pudong）
3 hrs by Uwajima Unyu Ferry Limited express Ishizuchi & Uzushio
ANA 1 hr 45 mins
Okinawa(Naha) （Beppu） Port Tokushima
Shin- 4 hrs (transfer at Takamatsu)
2 hrs 30 mins
Onomichi Ōita
（Saganoseki）
1 hr 10 mins by Kokudo Kyushi Ferry Misaki Port Limited express Shiokaze / Ishizuchi & Nanpu/Shimanto
Kochi
Matsuyama Airport 4 hrs 30 min (transfer at Tadotsu)
Matsuyama Airport Fukuyama 3 hrs
Limousine Bus Matsuyama
15 mins Osaka 7 hrs 40 mins by Shikoku Orange Ferry Tōyo Port
JR Matsuyama Ekimae Airport （Osaka Nanko Port） Rail pass for overseas visitors to Japan
DŌgo Onsen 3 mins Fukuoka 10 hrs 30 mins
JR Shikoku 「ALL SHIKOKU Rail Pass」
♨
196 Contact information
Ehime Shinbunsya Mae http://www.matsuyama-airport.co.jp Ishizaki Kisen : TEL089-953-1003 Boyo Ferry : TEL089-951-3509 For full enjoyment of Shikoku by train, we
Dōgo Onsen Ekimae Shikoku Orange Ferry (Toyo) : TEL0898-64-4121 Kyushi Orange Ferry (Yawatahama) : TEL0894-22-5094
6 mins Uwajima Unyu Ferry : TEL0894-22-2100 Kokudo Kyushi Ferry : TEL0894-54-017
recommend the convenient and economical
Takamatsu 2 hrs 45 mins 2 hrs 50 mins Mastuyama Kokura Ferry : TEL089-967-71803 “ALL SHIKOKU Rail Pass” which allows users
JR Matsuyama Matsuyama-City Station unlimited travel on Shikoku trains as well as
Ekimae Shōdoshima ferries & buses. Website
5 mins
Ehime Shinbunsya Iyotetsu
JR Matsuyama
Station
Mae Minamimachi-
Kenminbunka
Kaikan Mae
Ōkaidō
Tokushima 3 hrs 30 mins 3 hrs 50 mins Rental cars
Ōkaidō 7 mins
Minamimachi-Kenminbunka [Near Matsuyama Airport] [Near JR Matsuyama Station] [Other]
Matsuyama

Kaikan Mae
Airport

Matsuyama-City ORIX Rent a Car (Matsuyama Airport) ……… TEL089-905-6388 Times CAR RENTAL (Matsuyama Airport) … TEL089-972-8371 Eki Rent a Car Shikoku (Matsuyama) ……… TEL089-941-5235 ORIX Rent a Car (Matsuyama) ………… TEL089-926-8002
Station 33 11 Kochi 2 hrs 40 mins 2 hrs 55 mins Nissan Rent a Car (Matsuyama) ………… TEL089-931-4123
4 mins TOYOTA Rent a Car Nishi-shikoku (Matsuyama Airport)…… TEL089-972-6100 ORIX Rent a Car (Matsuyama Airport Botchan)… TEL089-973-9554 TOYOTA Renta a Car Nishi-shikoku (Matsuyama)… TEL089-931-0100
56 Japan Bus Online Nissan Rent a Car (Matsuyama Airport) …… TEL089-974-2341 Nippon Rent a Car (Matsuyama) ………… TEL089-933-4066 Times CAR RENTAL (Matsuyama) ……… TEL089-923-0591
Dōgo Onsen Ekimae Nippon Rent a Car (Matsuyama Airport) …… TEL089-973-6811 [Near Matsuyama Kanko port] Times CAR RENTAL (Matsuyama-eki mae) … TEL089-932-7085 Budget Rent a Car (Matsuyama) …………… 0120-957543
Budget Rent a Car (Matsuyama Airport) …… 0120-957543 Ishizaki Kisen Rent a Car ……………… TEL089-951-6123 ORIX Rent a Car (Matsuyama-eki mae) ……… TEL089-932-2005 Nippon Rent a Car (Okaido) …………… TEL089-913-0919

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