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  • User Experience Research Methods

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    Yugandhar M
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    This document provides an overview of UX research methods categorized as either qualitative or quantitative. Qualitative methods are used to understand why and how people interact with products and include field studies, user interviews, focus groups, diary/camera studies. Quantitative methods measure how much and how many people interact with products and include A/B testing, analytics, surveys, concept testing, five-second testing. The document also lists heuristic analysis, tree testing, eye-tracking, card sorting as additional UX research techniques.

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    This document provides an overview of UX research methods categorized as either qualitative or quantitative. Qualitative methods are used to understand why and how people interact with products and include field studies, user interviews, focus groups, diary/camera studies. Quantitative methods measure how much and how many people interact with products and include A/B testing, analytics, surveys, concept testing, five-second testing. The document also lists heuristic analysis, tree testing, eye-tracking, card sorting as additional UX research techniques.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    10 views3 pages

    User Experience Research Methods

    Uploaded by

    Yugandhar M
    This document provides an overview of UX research methods categorized as either qualitative or quantitative. Qualitative methods are used to understand why and how people interact with products and include field studies, user interviews, focus groups, diary/camera studies. Quantitative methods measure how much and how many people interact with products and include A/B testing, analytics, surveys, concept testing, five-second testing. The document also lists heuristic analysis, tree testing, eye-tracking, card sorting as additional UX research techniques.

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    © All Rights Reserved
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    of 3

    UX DESIGN SWIPE

    UX Research
    Methods
    ULTIMATE DESIGN CHEATSHEET

    KISHOR-UX
    UX DESIGN SWIPE

    behavioral
    (What people do)

    Heuristic Analysis
    Tree Testing
    Eye- Tracking

    A/B Testing

    Analytics/Data Tracking

    Usability
    Field

    QUALITATIVE Testing Studies QUANTITATIVE


    (Why/How) (How much/How many)

    Diary/Camera Study Concept Testing

    Focus Groups Five- Second Testing

    ️User Interviews Surveys

    Card Sorting

    attitudinal
    (What people say)
    UX DESIGN

    Elevate your

    Research
    skills!
    KISHOR-UX Save + Share this post

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