Professional Documents
Culture Documents
Song
Song
Volume 00 Number 0
xxx 2020
Stephan M. Wagner†
Department of Management, Technology, and Economics, Swiss Federal Institute of Technology
Zurich, Weinbergstrasse 56/58, Zurich, 8092, Switzerland, e-mail: stwagner@ethz.ch
ABSTRACT
Although corrupt practices in the supply chain are not rare, this topic seems neglected
in the literature. This could potentially be because a supply chain focused framework is
lacking, and therefore it is difficult to measure the true impact of such issues. Why, how,
and how much does corruption damage the corresponding firm in the supply chain? Our
study takes what we term a supply chain view of corruption, and then estimates the stock
price effect of corruption from that point of view. We focus on kickbacks and bribery
issues that may damage a target firm’s reputation and its market value. In particular, we
address firms’ corrupt practices from a sustainability risk perspective with the conceptu-
alization of corruption risk (CR). Using an event study methodology, based on a sample
of 315 CR cases in the United States, we find significant market penalties for allegations
of the target firms’ CRs (triggers) and its subsequent issues (investigation, regulatory and
resolution). However, the market penalties are largely driven by triggers, not by the sub-
sequent issues. We further reveal that the stock market reacts more negatively to CRs
that occur upstream with suppliers than downstream with customers. Therefore, target
focal firms must be cautious with upstream–trigger CRs. [Submitted: October 23, 2018.
Revised: June 29, 2020. Accepted: August 3, 2020.]
INTRODUCTION
Corruption, defined as “the misuse of entrusted power for private gain” (UNGC,
2016, p. 11), is a prevalent issue in business. And yet, it is often neglected in the
supply chain context. This neglect is surprising given the society’s awareness of
firms’ corrupt behavior within a supply chain. As an example, consider the Apple
bribery case. In 2010, a sourcing manager was accused of having received more
than $1 million in kickbacks from six suppliers in Asia (Kane, 2010). The sourc-
ing manager pleaded guilty a few months later, agreeing to forfeit the black money.
† Corresponding author
1
2 Examining the Stock Price Effect of Corruption Risk in the Supply Chain
Another example is the Alcoa scandal. In 2008, Alcoa’s customer Alba, a Bahraini
aluminum firm, accused Alcoa of a conspiracy involving bribery-based overcharg-
ing (Simpson, 2008), with Alcoa overcharging more than $2 billion over the past
15 years.
In this study, we focus on kickbacks and/or bribery as a behavior that may
damage a firm’s reputation and its market value. In particular, we address firms’
corrupt practices from a risk perspective, namely corruption risk (CR). The under-
lying concept of CR is built upon the definition of sustainability risk as “a condition
or a potentially occurring event that may provoke harmful stakeholder reactions”
(Hofmann, Busse, Bode, & Henke, 2014, p. 168). Thus, increased (decreased) CR
means a higher (lower) potential for adverse responses by stakeholders to the con-
dition or potentially occurring event. A CR occurs when “inside jobs”—which
are bad, scandalous or illegitimate behaviors “initially known to only their partic-
ipants” (Hirsch & Milner, 2016, p. 447)—are recognized by outsiders and after
hitting a “tipping point” become public knowledge and may provoke stakeholder
criticism (Hirsch & Milner, 2016). We consider the behaviors as disclosed to the
public when they are reported in the Wall Street Journal (WSJ).
A CR can destroy the reputation of an associated firm (EIU, 2017; Kroll,
2018) and subsequently degrade social capital, weaken its market position or de-
value the firm (Preston, 2004). For example, Arnold, Neubauer, and Schoenherr
(2012) argued that CRs could cost an affected firm on average more than $2 mil-
lion. A global survey of 729 senior executives found an average loss over the last 3
years associated with fraud, including bribery, of $8.8 million (Kroll, 2010). The
United Nations Global Compact (UNGC) also reports that the cost of CR can be
estimated at around $2.6 trillion, more than 5% of world GDP (UNGC, 2016).
These estimations are reasonable indications for how financially damaging CRs
can be to the firms.
Corruption studies provide evidence on the financial consequences by
CR-related issues such as crime and fraud (Table 1). However, there is a dearth
of studies focusing on CR in the context of supply chains. In this context, a key
distinction feature is the connection of firm activities along supply and demand
(Selen & Soliman, 2002). Thus, CR can occur upstream with suppliers (hereafter,
“upstream CR”) or downstream with customers (hereafter, “downstream CR”).
To our knowledge, no studies have examined the stock price effect of corruption
when either suppliers upstream or customers downstream are involved in the
corrupt practice. Fighting corruption requires supply chain members—especially
customers and suppliers—acting together, which has remained an unresolved
challenge (UNGC, 2016). Evidence on the extent of market value loss due to CR
in the supply chain can change a firm’s perceptions on the importance of actively
engaging in such collective action.
The purpose of this study is twofold. First, we estimate the stock price effect
of CR on the target firm in a supply chain context. In this study, target firms are
organizations that are at the center of controversy for allegedly committing corrupt
practices and therefore an object of news coverage. We set target firms as the focal
firms in the supply chain, and estimate how allegations of the target firms and its
subsequent CRs shape investors’ perceptions. For this, we build on Karpoff, Lee,
and Martin’s (2008) framework, and categorize our sample along the stages of CR.
Kim and Wagner 3
Second, we examine the differential stock price effects of upstream versus down-
stream CRs. In this study, CR is considered upstream if the parties involved are
upstream of the target firm and downstream if the parties involved are downstream
of the target firm. In our sample, the former is the case when target firms receive
a bribe/kickback from their suppliers, whereas the latter case refers to situations
where the target firms give a bribe/kickback to their customers.1
Our key finding is that the stock market penalizes firms’ CR in the supply
chain and that firms should therefore eradicate the sources of CR beforehand. How-
ever, most of the penalties were captured close to the onset of CRs (i.e., trigger).
We also find that the stock market reacts more negatively to CRs that occur up-
stream with suppliers, than downstream with customers. This finding emphasizes
to which CR issues supply chain managers should be most sensitive, namely to
upstream–trigger CRs. Our empirical results are based on a sample of 315 U.S.
publicly traded firms’ CR events, announced through the WSJ in 1984–2014.
This study contributes to the literature in several ways. First, it is the first
to investigate the stock price effect of CR (kickbacks and/or bribery) in a supply
chain context. Some studies have examined other forms of unethical behavior in
the supply chain, or their impact on firm performance or market value (e.g., Baden-
horst, 1994; Wood, 1995; Arnold et al., 2012; Kim, Wagner, & Colicchia, 2019).
Unethical behaviors in form of kickbacks and/or bribery in the supply chain ap-
pear to be present in practice, but have not yet gained sufficient attention. Given
that market valuation can be considered as the true value of firms (McWilliams &
Siegel, 1997), examining stock price effects of CRs from the supply chain view is
a novel contribution to the literature.
Second, the economic impact of a CR occurring up- and downstream a sup-
ply chain is difficult to define and measure (Ashforth, Gioia, Robinson, & Trevino,
2008). We address this challenge by analyzing CR through the lens of sustainabil-
ity risk (Hofmann et al., 2014; Busse, Kach, & Bode, 2016), and by integrating
attribution (Weiner, 1985) and signaling (Spence, 1973) theory. The notion of sus-
tainability risk is useful to explain when and how a CR materializes, and the inte-
grated theory approach will help to gain a deeper understanding of why and how
CR causes damage to a target firm (Wagner, Coley, & Lindemann, 2011). A better
understanding of the consequences of CR better equips firms to fight corruption
through collective action with partners both up- and downstream the supply chain
(UNGC, 2016).
LITERATURE REVIEW
Corruption as Sustainability Risk
In this study, as stated earlier, we examine corruption from the perspective of
sustainability risk. This idea is mainly concerned with the situation in which
1 For example, in the abovementioned cases of CR, Apple is the object of news coverage (i.e., target firm),
facing allegations of receiving more than a million dollar kickbackbrk from six suppliers (i.e., the parties
involved) in Asia. In a similar vein, Alcoa is the object of news coverage (i.e., target firm), facing allegations
of bribery-based overcharging. However, unlike the Apple case, the party involved in the Alcoa case is a state-
owned enterprise, known as Alba, who is a customer of Alcoa’s goods and services (thus, to the downstream
of the target firm). For more details, we provide excerpts from the WSJ news articles in Appendix A.
4 Examining the Stock Price Effect of Corruption Risk in the Supply Chain
2Typically, risk can be defined as a combination of probability of an adverse event occurring and conse-
quence of the event. Accordingly, the extant literature describes CR as a combination of probability that
corruption may occur and the consequence associated with the adverse event (e.g., Hansen, 2011; Fazekas,
Toth, & King, 2016; Krishnamurti, Shams, & Velayutham, 2018). We note that our description of CR is in
accordance with the risk-defining approach.
Kim and Wagner 5
CRs in the supply chain occur when firms engage in illegitimate behavior that
may provoke negative stakeholder reactions when made public (Busse et al., 2016;
Kim et al., 2019). The second aspect concerns the nature of the risk. Supply chain
scholars have seen risk as either (1) both losses and gains, or (2) pure losses (Wag-
ner & Bode, 2009). In our view, supply chain risks connote primarily the pure
losses, whereas CRs entail the possibility of loss or gain. The rationale is that no
matter the reason, supply chain risks cause damage to firm value (Hendricks &
Singhal, 2003). On the other hand, CRs do not necessarily devastate firm value
(Anand, Ashforth, & Joshi, 2004; Pfarrer, Decelles, & Smith, 2008). Whether or
not CR damages target firms depends on situational factors, and on consequen-
tial stakeholder reactions. Therefore, for negative stakeholder reactions to occur,
it is necessary that stakeholders must notice the firm’s corrupt practices, judge the
situation as illegitimate, and then hold the target firm accountable for behaving
illegitimately. Consequently, a CR only manifests when stakeholders outside the
firm in the supply chain become aware of the scandalous issues, and get involved in
the incident stage (see Figure 1). Hereafter, unless otherwise indicated, we express
such stakeholders as observers.
what the consequences of these inferences are” (Folkes, 1988, p. 548). Therefore,
the basic idea sheds light on the relationship between attitudes and behavior. This
study applies attribution theory to CR scandals in the supply chain. That is, we
examine how observers infer causes about outcomes of the target firm’s illegitimate
behavior, that is, observers’ attention to and interpretation of CRs.
Weiner (1985) advanced attribution theory by identifying dimensions related
to the perceived causes of success and failure. In this study, however, we focus
on Lange and Washburn’s (2012) attribution model that extends cause-and-effect
relations to a firm’s social irresponsibility (hereafter, “SiR”). Simply put, Lange
and Washburn (2012) conceptualize how an observer’s subjective understandings
of firm behavior can add up to their perceptions of the firm’s misdeeds. Three
properties that play a large role in the model are effect undesirability, corporate
culpability, and affected party noncomplicity, and they presumably influence each
other.
Effect undesirability refers to an observer’s perceptions that an undesirable
social effect is associated with the firm (i.e., actor). This assessment depends on
the observer’s threat avoidance, moral impulses, and norms for moral behavior.
When an observed social outcome is perceived as socially negative, the associated
firm will become the target of the observer’s attributional activity. This is referred
to as corporate culpability, which is assessed based on the observer’s inferences
of causality and judgments of moral responsibility. Finally, the third factor that
Kim and Wagner 9
underlies the firm’s SiR is affected party noncomplicity. That is, the observer is
more (less) likely to blame the target firm, when affected parties are perceived to
have less (more) control over the undesirable social effect.
informing possible verdicts and penalties (Skantz et al., 1990; Reichert, Lockett,
& Rao, 1996). Consequently, at each stage of CR, observers tend to (partially) an-
ticipate the next step in the process and associated outcomes. They would be more
sensitive to initial CRs but relatively less to subsequent ones such as regulatory
and resolution. In this sense, investors may interpret the initial signal as a bigger
threat to the target firm, compared with those at later stages of CR. This reasoning
leads us to posit the following hypothesis:
H2: Most of the negative stock market reaction will be captured close to the onset
of CRs.
Given that a firm’s CR is perceived as SiR (Davidson & Worrell, 1988), both
suppliers and customers are perceived as having full knowledge of its negative ef-
fect. However, the degree to which they are found to be in control of the scandal
may differ. In the context of supply chains, customers generally exert power over
their suppliers (Wagner et al., 2011; Touboulic, Chicksand, & Walker, 2014; Chae,
Choi, & Hur, 2017). This suggests that, with the full knowledge about CR effects,
customers might have tried to prevent the negative consequences, whereas it is not
the case for suppliers. In this circumstance, observers will attribute less respon-
sibility to the suppliers for upstream CRs, as they may see focal firms as more
powerful, or fully complicit. However, focal firms may be seen as less powerful
for downstream CRs, because they, as suppliers, could have had less control over
the negative effect caused by CRs. Thus, investors may interpret this signal as a
greater threat to the powerful victim (i.e., the focal firm in upstream CRs); yet, they
may take a CR event less seriously for the innocent victim (i.e., the focal firm in
downstream CRs). Hence, we posit the following hypothesis:
H3: Upstream CRs are associated with a more negative stock market reaction
than downstream CRs.
METHODOLOGY
Data Description
We compiled the data set of CR announcements via the ABI/INFORM Collection,
a business database that contains the full text of the most widely read news publica-
tions. Following prior studies (e.g., Davidson, Worrell, & Lee, 1994; Murphy et al.,
2009), we chose the WSJ as our search source of CR events that were announced
during 1984–2014. The WSJ is the largest business newspaper in the United States,
and is therefore influential in shaping investors’ perceptions. We also note that the
WSJ database is available from 1984 onward. Our search terms consisted of com-
binations of the following supply chain- and CR-related keywords: buyer, supplier,
contractor, vendor, supply, chain, bribe*, kickback, fraud, corrupt*, and other rel-
evant terms.
Our study focus is to measure the stock price effect of a target firm’s CR
in the context of supply chains. To ensure this criterion, we searched the WSJ
news articles based on using the supply chain-related keywords as necessary con-
ditions of CRs (e.g., “supply/chain” AND “corrupt*” OR “bribe*”).3 For a CR
event to be included in our final sample, we applied the following additional cri-
teria: (1) the target firms must be publicly traded on U.S. exchanges including
NYSE, AMEX, and NASDAQ; (2) the firms’ stock price data must be available on
the Center for Research in Security Prices; and (3) the CR event must be isolated
from the effects of potentially confounding events, such as mergers and acquisi-
tions (M&A). Finally, to ensure that we did not miss any relevant WSJ articles, we
followed an iterative process of checking all announcements for each sample firm.
3In this stage, we only considered WSJ news articles in which a target firm(s) is clearly mentioned (e.g., see
example articles in Appendix A).
12 Examining the Stock Price Effect of Corruption Risk in the Supply Chain
These criteria left us with a final sample of 315 CR events, collected from 285 WSJ
announcements.
A content analysis was performed to categorize each news article in terms of
upstream versus downstream CR. One commonly used method is the percentage of
agreement between the pair of coders. However, the results from such a descriptive
approach are often not regarded as a rigorous indicator of reliability (Krippendorff,
2004). Thus, following common practice, we assessed interjudge reliability using a
statistical technique: Cohen’s kappa (Cohen, 1960). Two independent coders were
involved to analyze the 315 articles. In case of noncongruent opinions, the coders
jointly assessed a news article. The interjudge reliability was .91, close to a perfect
agreement level.
As noted earlier, corporate illegalities like CR are not a time-discrete event.
Rather, they are a prolonged process. To reflect this, we built on Karpoff et al.’s
(2008) framework, and categorized our sample into the following stages of CR:
trigger, investigation, regulatory, and resolution. Our sample involves 114 trigger,
29 investigation, 77 regulatory, and 30 resolution events (see also Table 5). CR
events that fell into none of these categories, such as firms’ remedy efforts (Alexan-
der, 1999; Pierce, 2018) and bidding/payments suspended (Karpoff et al., 1999),
were labeled “other.” Likewise, the result of assessing reliability for the stage of
CR was .92, which is considered as an excellent level of interjudge agreement.
Examples of CR announcements included in our sample are “BHP Billiton
discloses SEC request” (April 21, 2010), “U.S. opens Alcoa bribery probe” (March
21, 2008), “Sales representative admits to kickbacks to J.C. Penney buyer” (June
13, 1995), and “Glaxo fined $500 million by China” (September 20, 2014). As
illustrated by the examples, our sample follows the predefined sequence of CR
stages ranging from trigger (e.g., BHP) to investigation (e.g., Alcoa), regulatory
(e.g., J.C. Penney), and to resolution (e.g., Glaxo) events. In our sample, many of
the events occurred downstream a supply chain. This can be explained as down-
stream CRs often involve public money and thus attract more attention from the
media. Note that we only included CR events in which the government acts as a
customer of goods or services, which is a common type of corruption in a sup-
ply chain (UNGC, 2016). In robustness checks, however, we will scrutinize if our
results are driven by such government-related CRs.
Finally, we grouped our sample into five industry sectors based on two-digit
standard industrial classification (SIC) codes. Manufacturing (SIC 20–39) is the
major industry sector with 169 events, followed by mining and construction (SIC
10–17; n = 58), services (SIC 60–89; n = 40), wholesale and retail trade (SIC
50–59; n = 38), and transportation and public utilities (SIC 40–49; n = 10). In
nontabulated results, we reveal that the number of CR events continues to fluctuate
until the last year observed, suggesting no clear trend over time.
Data Analysis
This study analyzes the overall stock price effects of CR (H1), those at each stage of
CR (H2), and those of CR events up- and downstream the supply chain (H3). To test
our hypotheses, we apply an event study. This kind of analysis is most appropriate
for estimating the performance impact associated with firms’ CR to avoid social
Kim and Wagner 13
desirability bias (e.g., Kim, Colicchia, & Menachof, 2018; Pierce, 2018; Sampath
et al., 2018). In principle, the event study methodology is based on the efficient
market hypothesis, assuming that the stock price of a firm instantaneously reflects
all publicly available information (Fama, 1970). Hence, this method allows us to
meet the study’s objective, that is estimating changes in stock prices associated
with CRs.
The stock price effect is typically measured by abnormal returns (ARs). Fol-
lowing common practice (e.g., Brown & Warner, 1985), we estimate ARs using
the market model:
Rit = αi + βi Rmt + εit ,
where Rit is the observed stock return of firm i on day t, Rmt is the return of the
market index (S&P 500) on day t, αi is the intercept term, βi is the systematic risk
of stock i, and εit is the error term. The AR is computed as the difference between
the actual and the expected return:
ARit = Rit − α̂i + β̂i Rmt ,
where we estimate the parameters of the market model, α̂i and β̂i , using an ordinary
least squares regression over the 200-day estimation period (i.e., days –210 to –11,
with the event being day 0) (Hendricks & Singhal, 2003). To capture the cumula-
tive effect for a given time period [t1 ,…, t2 ], we aggregate the ARs for each event
observation as cumulative ARs (hereafter, CARs), using the following formula:
t2
CARi[t1 ,t2 ] = ARit .
t=t1
where CARi is the dependent variable, measured as cumulative AR for firm i over
the 2-day event window; Upstream CRi is a binary variable with a value of 1 if the
CR event occurs upstream with suppliers and 0 otherwise (i.e., downstream CR);
Xk,i includes the industry- and firm-level control variables noted below, which may
be associated with stock market reactions to CRs; and εi is the error term.
In this model, we use a set of dummy variables to account for potential indus-
try effects (two-digit SIC level). Furthermore, following Murphy et al. (2009), we
control for firm size (the natural logarithm of total assets) and growth prospect (the
market-to-book ratio), as both are known to be associated with stock price returns
(Fama & French, 1993). Following prior studies (e.g., Pierce, 2018), we further
include a firm’s prior performance as a firm-level control, which was measured by
return on assets. Data for these controls were obtained from Compustat, based on
the most recent fiscal year-end preceding the CR announcement. Table 2 provides
descriptive statistics and correlations for the variables used in this study. Note that
we could not obtain firm size, growth prospect and/or prior performance controls
for five firms, which reduces our sample size to n = 310 for the regression analysis.
EMPIRICAL RESULTS
Results for Hypothesis 1
Our results show that, on average, a firm’s CR generates a negative market reaction
around the event date (Table 3). The market reaction is negative and significant on
the day of the announcement (day 0), but not on the day before the announcement
(day –1). The mean and median CAR over the event window are –0.56% and –
0.29%, respectively, both of which are statistically significant at the 1% level. On
the other hand, the mean and median CAR for all other intervals are small and
Kim and Wagner 15
Sampath, Gardberg, & Rahman, 2018). To regain legitimacy, target firms must address stakeholder demands
that vary across the stages of CR (trigger, investigation, regulatory, and resolution) (Pfarrer, Decelles, Smith,
& Taylor, 2008). Failure to do so would only cause additional market penalties that are imposed by negative
stakeholder (observer) reactions.
18 Examining the Stock Price Effect of Corruption Risk in the Supply Chain
are two major subtypes of the downstream–other CR cases. Our (nontabulated) test
for the subgroups shows a mean (median) CAR of –0.09% (0.39%) and –0.69%
(–0.80%), respectively. Yet, none of the market reactions is statistically significant,
except for the median CAR for client pressure (p < .05). This indicates that unex-
pected client pressure (e.g., suspended payments) might drive the observed market
penalties of the downstream–other cases.
Because our sample includes government-related CRs as a common type of
corruption in the supply chain (UNGC, 2016), we conduct a robustness check to
assess the sensitivity of the market reaction to such events. In our sample, not
all downstream CRs are associated with government contracts, but some are with
private contracts (e.g., foreign firms). Thus, we split our downstream sample into
the two groups: “government-contract” (n = 198) and “private-contract” (n = 48)
CRs. In nontabulated results, we reveal that for government-contract CRs, the mean
CAR is –0.48%, which is not significantly different from that (–0.19%) of private-
contract ones. This insignificance is also the case for the median CAR, and for an
additional subgrouping: trigger versus rest-of-CRs. This suggests that our results
are most likely not driven by government-related CR events, but by the attribution
characteristics power and foresight.
Scrutinizing the impact of the position variable (i.e., upstream vs. down-
stream CR), also separate for each stage of CR, augments the findings for H2 and
H3. As shown in Table 8, regression analysis reveals an overall significant stock
price impact of upstream CR (with a coefficient of –0.132, p < .05). The analysis
by the stage of CR shows that the position variable is significantly related to trigger
events (with a coefficient of –0.249, p < .01), but not to investigation, regulatory,
and resolution events. Hence, we see a more negative impact of the upstream posi-
tion on the 2-day CAR (as proposed by H3), and this occurs at the onset (trigger)
stage (as proposed by H2). Overall, these findings provide robustness for our re-
sults. As a final check for the robustness and as an expansion of our main results
concerning H2 and H3, we perform a regression analysis with the stage of CR as an
ordinal variable (Table B1) and with CR stage intercepts (Table B2). These results
are summarized in Appendix B and are reassuring.
DISCUSSION
Based on a sample of 315 events, this study sheds light on the stock price effect
of CR in the supply chain. Specifically, we find significant market penalties for
allegations of the target firms’ CRs (triggers) and its subsequent issues. Yet, most of
the negative market reaction is driven by initial CRs, but not by the subsequent ones
such as regulatory and resolution. Furthermore, we find greater market penalties for
CRs that occur upstream with suppliers (i.e., upstream CR), than CRs that occur
downstream with customers (i.e., downstream CR). In what follows, we discuss
several notable observations, including their implications for theory and practice.
First, CRs in supply chains are associated with a significant reduction in
shareholder wealth of the target (focal) firms. We argued that investors perceive CR
attributions as signals of SiR, and thus as a threat to the target firm’s reputation. Al-
beit different in many respects, this is consistent with findings of prior studies (see
Table 1), which all demonstrate a negative market reaction to CR-related events.
Kim and Wagner 19
Compared with prior studies, yet, the magnitude of losses found in this study is
somewhat smaller. This might be because, as discussed earlier, our study is differ-
ent from the prior studies in that the focus of this study is mainly bribery/kickbacks,
and that our sample characteristics include both upstream and downstream CRs
(i.e., supply chain). That said, looking at upstream CR with trigger events only, the
market penalties are stronger and comparable with prior findings in magnitude.
Second, the stock price effect of CR is mostly driven by initial events, not by
subsequent ones. We find only trigger events to diminish shareholder wealth, which
is somewhat consistent with prior findings (Karpoff & Lott, 1993; Karpoff et al.,
2008; Sampath et al., 2018). As noted, observers can predict a subsequent stage of
CR at the beginning; therefore, attributions become less and later disappear as they
move away from the time triggered by the media. This does not serve as a crucial
signal to the investors, eliciting weaker (or no) market reactions against subsequent
CRs. We further support this finding with an analysis of BHARs over the next
36 months, showing that most of the wealth effects of CRs are captured close to
the initial event. Consequently, unless something unanticipated happens, the stock
market is sensitive mostly to initial CRs, and seems to anticipate its subsequent
ones at the time of trigger events.
20 Examining the Stock Price Effect of Corruption Risk in the Supply Chain
Third, albeit only for trigger events, there is a significant difference in the
stock market reaction between upstream and downstream CRs. This provides a
unique test of Lange and Washburn’s (2012) model, stating that CR attributions
are likely to vary depending on the affected party noncomplicity. As noted ear-
lier, few studies have shown nontheory-based findings somewhat similar to our
study (Alexander, 1999; Karpoff et al., 1999; Murphy et al., 2009). However, our
study differs from the earlier studies in several aspects. First, we focus on corrup-
tion from a sustainability risk perspective (i.e., CR), and the prior studies concen-
trate on “fraud” (Karpoff et al., 1999), or general corporate “crime” like antitrust
(Alexander, 1999; Murphy et al., 2009). Second, we take a supply chain focused
typology, namely upstream (with suppliers) versus downstream (with customers)
CR, not like “related-party” (e.g., suppliers, customers, etc.) versus “third-party”
(those that do not actually engage in contracting with the target firms) fraud/crime.
Importantly, unlike the prior studies, we only consider contract-based CRs.
Contribution to Theory
Many scholars have provided evidence on the stock price effect of corruption-
related issues under the name of “reputational penalties” (e.g., Karpoff & Lott,
1993; Alexander, 1999; Murphy et al., 2009). In the context of supply chain, this
study is the first to integrate multiple theories to better explain why and how fo-
cal firms pay the reputational penalties. Few attempts have been made to explain
such a complex issue by drawing especially from agency theory (Arnold et al.,
2012; Pierce, 2018). In our view, agency theory provides a powerful explanation
for why corporate crime becomes more likely. But this view alone is not sufficient
to explain why and how the crime actually elicits negative market reactions. Repu-
tational penalties imposed by CR-related scandals often refer to the expected firm
value losses that exceed direct legal penalties (Karpoff et al., 2008). In this study,
we explain why observers perceive a firm’s CR as signals of SiR, and how such
negative signals trigger the market to penalize the target firm.
CR is not a new idea in the literature (e.g., Hansen, 2011; Fazekas, Toth, &
King, 2016; UNGC, 2016; Krishnamurti, Shams, & Velayutham, 2018). Yet, the
extant approach lacks conceptual clarity on the meaning of CR, thereby limiting the
development of significant theory (Wacker, 2004). Further, the earlier studies are
limited in explaining when and how a CR causes damage to a target firm, making it
difficult to measure the true economic impact of CR (McWilliams & Siegel, 1997).
In this study, building on the notion of sustainability risk, we extend the current
literature by specifying a CR path (Figure 1).
In reality, corruption consists of a sequence of events. As noted by Pierce
(2018), however, most of the previous studies in this field are based on two general
events: allegations and convictions. To better explain the effect of CR on firm
value, this study stratified our sample based on the typical sequence of CR (i.e.,
trigger, investigation, regulatory, and resolution) (Karpoff et al., 2008; Sampath
et al., 2018). In this study, we found that the stock market captures most of the
stock price effects of CR at the time of initial events. This evidence is consistent
with our premise that unanticipated signals about CRs were conveyed to investors
before subsequent events occur. Overall, our work supplements the new stream
Kim and Wagner 21
of corruption research that has moved the focus of analysis from the simple
dichotomy to a more detailed sequence of CR stages.
To our knowledge, extant research has yet to provide evidence on the stock
price effect of CR from an upstream versus downstream point of view (i.e., sup-
ply chain). As noted earlier, this neglect is surprising, given that we are all now
chronically aware of firms’ corrupt practices occurring both up- and downstream a
supply chain. By dividing our sample based on the supply chain position, we pro-
vide an initial analysis of differential stock price impact of CR. Particularly, this
study augments Lange and Washburn’s (2012) attribution model, explaining why
the magnitude of market penalties associated with CR varies between upstream and
downstream CRs. The contingency of supply chain position is a common topic in
recent supply chain research (e.g., Narasimhan, Schoenherr, Jacobs, & Kim, 2015;
Schmidt, Foerstl, & Schaltenbrand, 2017). Yet, this topic is neglected in the cor-
ruption context, something that we address in this study.
Finally, the findings of this study contribute to an ongoing stream of research
in the field of supply chain. Recently, scholars have argued that customers might
be held accountable and punished even for its suppliers’ misconduct, in what is
better known as “chain liability” (Hartmann & Moeller, 2014; Busse et al., 2016;
Reinerth, Busse, & Wagner, 2019). Indeed, using an econometric approach, Kim
et al. (2019) found that the chain liability effects are detrimental to customers, with
greater reputational risks of dampening firm market value. In this study, we extend
the prior discourse by delving more into why chain liability occurs for focal buying
firms. Specifically, by building on the notion of affected party noncomplicity, we
elucidate how the two characteristics, power and foresight, can determine the firms’
chain liability in supply chains.
Managerial Implications
Consequences of the concerned CR include the damage to the target firm’s reputa-
tion and its penalties. To verify its economic significance, we calculate the dollar
losses caused by the CR. For all our 315 CR events, the mean (median) change
in market value is –$355.8M (–$159.8M). Focusing on the stage of CR, the mean
(median) change for the trigger is –$586.1M (–$295.1M), whereas that for the in-
vestigation is –$860.2M (–$492.4M). Furthermore, in our calculation, the mean
(median) changes for upstream and downstream CR are –$795.2M (–$507.3M)
and –$251.0M (–$85.7M), respectively. Finally, we found that the mean (median)
change for upstream–trigger CR is greatest, with the decline in market value of
–$1,468.4M (–$666.9M). Clearly, CRs in the supply chain, particularly those that
occur initially in the upstream side, have significant negative impacts on target
firms’ shareholder wealth.
To provide further insights into the stock price impact associated with CRs,
we compare the reputational penalties with potential legal penalties (Karpoff &
Lott, 1993; Murphy et al., 2009). In our sample, we were able to observe 34 events
(26 firms) that reported money for a settlement or potential fines. The mean (me-
dian) amount of those legal costs is $161.8M ($197.1M). In contrast, we found that
the mean (median) loss in market value for the 34 events is $495.7M ($209.7M),
which is a significantly greater penalty (but not for median value) than those at
22 Examining the Stock Price Effect of Corruption Risk in the Supply Chain
the time of resolution events. Therefore, managers should not underestimate such
hidden costs imposed by CR. Earlier, we discussed that firms (individuals in the
firms) engage in misconduct when faced with a high-performance goal in a com-
petitive and complex supply chain. Supply chain managers need to be mindful of
the consequences that result not only from the potential legal costs, but also those
that come from ignoring the reputational penalties.
Consequently, CRs in the supply chain should be preventive. The prevention
of CR could be achieved via collective action—structured cooperation among all
members of the supply chain (UNGC, 2016). For the action to be effective, yet,
each firm should make an effort to prevent CR in its own business. According to
Anand et al. (2004), firms can enhance the prevention of CR by (a) fostering aware-
ness among employees (i.e., training), (b) asking for the achievement of realistic
performance goals and for goals that are balanced (e.g., quantitative and qualita-
tive goals), (c) nurturing an ethical climate in the firm, and (d) top management
that serves as ethical role models. After having established the foundation of an-
ticorruption efforts at the individual firm level, it is important for each firm (a)
to cooperate with supplier firms, (b) to educate/train suppliers, (c) to respond to
the supplier’s objections, and (d) to take a holistic approach towards supply chain
management (for details, see UNGC, 2016).
Our results provide a better understanding of the consequences of CR that
would make firms more motivated to participate in such a cooperative approach.
Still, it is also likely that members of the supply chain may face challenges in
pursuing the costly efforts, and this might make the collective action less effective.
Further, as echoed by Anand et al. (2004), CR is accepted as common, taking place
at every business (see also Ashforth et al., 2008). Thus, it would be impossible for
firms to fully avoid CRs in the supply chain. Then, the focus turns to issues of how
to respond before such economically devastating events damage a target firm’s
value.
During a business scandal like CR, one typical way of defending reputational
standing is to respond to observers’ criticism. Many scholars propose two conflict-
ing response strategies that a target firm could take: assertive versus defensive (e.g.,
Marcus & Goodman, 1991). Simply put, the former refers to a target firm’s will-
ingness to accept responsibility, whereas the latter is the opposite, that is, denying
responsibility. In the crisis management literature, the current consensus is that
a scandalous event with higher attributions of responsibility should be matched
with an assertive strategy. In contrast, any scandals with lower attributions of re-
sponsibility should be matched with defensive strategies (Coombs, 1995; Bundy
& Pfarrer, 2015).
Therefore, we suggest that for upstream CRs, focal firms respond to ob-
server criticism by taking more assertive response strategies. On the contrary, when
caught in CR with downstream customers, focal firms need to take a more defen-
sive strategy. This is simply because, for upstream CRs, focal firms are perceived
by observers as a more powerful victim (higher CR attributions), whereas they are
seen as more innocent (lower CR attributions) for downstream CRs. Our empir-
ical findings support this statement. Yet, such a response strategy might be best
matched at the onset of CR, that is, trigger. That is, at the later stages of CR, target
Kim and Wagner 23
investigation events). Thus, it might be also worth examining how such response
strategies should be adjusted for the later stages of CR.
CONCLUSION
CRs, caused by bribery and/or kickbacks, have been a problem in the global supply
chain for decades (Kim et al., 2018). Against this backdrop, many efforts have been
made to fight corruption. Notable examples include firms’ individual compliance
programs, enforcement actions like the U.S. Foreign Corrupt Practices Act and
the U.K. Bribery Act, or multistakeholder initiatives such as the UNGC’s 10th
Principle. However, these efforts have shown only limited success (Kroll, 2018).
Although firm-, industry- and country-level initiatives are constantly being refined
(UNGC, 2016), CR still seems to be a prevalent issue in the supply chain.
The aim of this study was to advance our understanding of the stock price
effect of CR in the supply chain context. Drawing on a supply chain focused frame-
work for corruption, and on multiple theoretical lenses, our results provide rigor-
ous evidence on how damaging CRs are in the supply chain, and how different the
magnitude is between upstream and downstream CRs. We showed that investors
react negatively to CR attributions in the minds of the target firm’s observers, and
that these reactions are associated with abnormal reductions in the firms’ market
value. However, we found that most of the negative market reaction is captured
close to the onset of CR. Furthermore, as expected, investors reacted more nega-
tively to upstream (vs. downstream) CRs, where the target focal firm is perceived
by observers as a more powerful victim.
Corruption has received a great deal of attention in numerous disciplines. Yet,
this topic is often neglected in the context of supply chain. Few scholarly attempts
have been made to document how damaging corruption in the supply chain can be
to firm performance (e.g., Arnold et al., 2012). However, the evidence seems to be
too narrow or broad to reveal the true economic impact of corruption. This study
is one of the first to fill the void by taking what we refer to as a supply chain view
of CR, which may help encourage collective action in the supply chain. Yet, this
study is only a first step in examining why, how, and how much CR damages firm
value in the supply chain. Needless to say, additional studies are needed to advance
our understanding of this topic.
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30 Examining the Stock Price Effect of Corruption Risk in the Supply Chain
APPENDIX A
Sample upstream CR: For Apple Suppliers, Pressure to Win
Sample announcement of upstream CR: Allegations of a kickback scheme orches-
trated by an Apple Inc. employee underscore the pressures on companies that hope
to serve as suppliers to the fast-growing Silicon Valley giant. Paul Shin Devine, a
global supply manager at Apple, was accused in a federal grand jury indictment
with receiving more than $1 million in kickbacks from six Apple suppliers in Asia.
Mr. Devine, who was arrested Friday, was charged with offenses that include wire
fraud, money laundering and unlawful monetary transactions. The indictment also
names Andrew Ang, an employee of one of Apple’s suppliers, who is accused of
wire fraud and conspiracy. (…)
Author: Yukari Iwatani Kane
Publication date: Aug 16, 2010
APPENDIX B
The analyses in this appendix are an expansion and a robustness check for H2 and
H3. Table B1 contains regression analyses with the stage of CR (without “other”
events) as an ordinal variable. Table B2 contains regression analyses with CR stage
intercepts. In each table three models with different combinations of control vari-
ables are presented, where Model 1 contains industry level controls, Model 2 firm-
level controls, and Model 3 all controls.
All coefficients for upstream CR and stage of CR in Table B1 are in
the direction proposed in H2 and H3 (most important the coefficients –0.135
and –0.134 in Model 3). Likewise, in Table B2, the coefficients for upstream
CR are negative (most important the coefficient –0.155 in Model 3), and the
coefficient size for events closer to the onset is mostly larger than for later-stage
events.
Seongtae Kim (PhD, University of Hull) is an assistant professor of supply chain
management at Aalto University School of Business. Prior to Aalto, Seongtae
was a postdoctoral researcher at the Swiss Federal Institute of Technology Zurich
(ETH Zurich). His current research interests lie in the areas of supply chain
sustainability/ethics, supply chain risk and disruptions, complex supply networks,
and autonomous logistics and supply chains. He is particularly interested in the
confluence of abovementioned research areas with a focus on implications for
society/policy, practice, and research. His work has received several research
Kim and Wagner 33
awards such as the 2019 Best Paper Award in the Journal of Supply Chain
Management.