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Market Description
Every method yields different figures and trends using similar historical
data. Determination of the most suitable method for the data is essential.
Identifying the right method for projections can either be done graphically or
mathematically.
The first technique is done by plotting the values given in the data
gathered along the coordinates. Approximate trend can be established from the
shape of the line found in the graph. The latter includes mathematical calculations
making it more complex.
Historical Demand of Ammonium Nitrate
The data presented below is the historical demand of Ammonium Nitrate,
in tons from 2005 to 2015.
Table 2.1. Historical Demand of Ammonium Nitrate
*(Retrieved: Food and Agriculture Organization Statistics Database:
Philippines)
Year Net Weight
(tons)
2005 44,540.85
2006 46,366.30
2007 49,311.90
2008 52,707.80
2009 56,034.10
2010 59,923.90
2011 58,178.50
2012 59,254.30
2013 60,332.35
2014 61,409.40
2015 62,486.80
Derived Demand
Ammonium Nitrate is commonly used in different industries such as food
and agriculture, construction and mining. Furthermore, ammonium nitrate is
utilized as a raw material to produce other goods or products and is present in
combination with other compounds. Among the most common are the following
(as retrieved from Food and Agriculture Organization Statistics Database):
Ammonium Nitrate used in the production of Nitrous Oxide
Ammonium Nitrate in double salts and mixtures of Calcium Nitrate and
Ammonium Nitrate
Ammonium Nitrate in Mixtures of Ammonium Nitrate from Calcium
Carbonate or other inorganic non-fertilizing substances
The table below shows the historical demand of Ammonium Nitrate used
in the production of Nitrous Oxide from the year 2005 to 2015 in the Philippines.
Table 2.3. Historical Demand of Ammonium Nitrate in Double salts and mixtures
of calcium nitrate and ammonium nitrate
*(Retrieved: Food and Agriculture Organization Statistics Database:
Philippines)
Year Net Weight
(tons)
2005 663.74532
2006 690.06721
2007 696.12907
2008 712.88956
2009 730.32891
2010 780.33534
2011 789.44211
2012 839.06322
2013 845.6779
2014 856.34023
2015 874.63
Methods of Projection
Arithmetic Straight Line Method (ASLM)
Arithmetic straight line method assumes that the annual increase in the
future will remain constant.
Formula:
Yc=a+ Yi−1
Where:
Y n−Y c
a=
N−1
Yc = initial value (1st year)
Yn = final value (last year)
N = number of years
Yi = value for the year past
a=¿3887.810573
a 3887.810573
X= = =388.7810573
N 10
Yc=3887.810573+64690.33947
Yc=¿68,578.15
( Y −Yc )2=21528.21
σ=
√72817527.88
10
σ =¿853.332
Projected Values
Table 2.7. Projected values for Ammonium Nitrate demand using ASLM
Year A Yc (A+Yi+1)
2016 4391.645287 118,299.15
2017 4391.645287 122,690.80
2018 4391.645287 127,082.44
2019 4391.645287 131,474.09
2020 4391.645287 135,865.73
2021 4391.645287 140,257.38
2022 4391.645287 144,649.02
2023 4391.645287 149,040.67
2024 4391.645287 153,432.31
2025 4391.645287 157,823.96
2026 4391.645287 162,215.60
Figure 2.2. Graphical representation of the projected Ammonium Nitrate
demand using ASLM
r=
∑ Average % = 44.776421 /100
N −1 10−1
r =¿0.049751579
Yi+1 (64392.01 )
Yc= =
( 1+ r ) 1.049751579
Yc=61340.23
Evaluation for Standard Deviation
σ =√ ∑ ¿ ¿ ¿ ¿
σ =2245.8401
Projected Values
Table 2.5. Projected values for Ammonium Nitrate Demand using AGCM
Year Yi-1 Yc
2016 113,907.51 119477.4947
2017 119477.4947 125319.8513
2018 125319.8513 131447.8947
2019 131447.8947 137875.5945
2020 137875.5945 144617.604
2021 144617.604 151689.2924
2022 151689.2924 159106.7809
2023 159106.7809 166886.9789
2024 166886.9789 175047.6224
2025 175047.6224 183607.3151
2026 183607.3151 192585.5702
a=
∑ Y −b ∑ X
n n
n ∑ XY −∑ X ∑ Y
b=
n ∑ X 2−( ∑ X)
2
n ∑ XY −∑ X ∑ Y
b= 2
n ∑ X 2−( ∑ X)
a=
933,113.81
10
−(−2424.124316 )
66
10( )
a=¿109310.6013
Yc=a+ bx
Yc=109310.6+ (−2424.12 )( 1 )
Yc=¿106886.5
σ=√
5,087,166,387.166670
10
σ =7132.437
Projected Values
Table 2.8. Projected values for Ammonium Nitrate demand using SSLM
Year A B X Yc
2016 125257.6465 -2813.4 12 91496.82
2017 125257.6465 -2813.4 13 88683.42
2018 125257.6465 -2813.4 14 85870.02
2019 125257.6465 -2813.4 15 83056.62
2020 125257.6465 -2813.4 16 80243.22
2021 125257.6465 -2813.4 17 77429.82
2022 125257.6465 -2813.4 18 74616.41
2023 125257.6465 -2813.4 19 71803.01
2024 125257.6465 -2813.4 20 68989.61
2025 125257.6465 -2813.4 21 66176.21
2026 125257.6465 -2813.4 22 63362.81
Figure 2.4. Graphical representation of the projected Ammonium Nitrate demand
using SSLM
b=
∑ XY
∑ X2
c=n¿ ¿
a=¿ ¿
a=¿151703.4519
b=
∑ XY
∑ X2
−154694
b=
451
b=¿-343.002089
c=n¿ ¿
( 9 )( 35854376 )−( 451¿ )( 933113.81 )
c=
( 9 ) (33979 )−( 451 )2
c=¿-958.3531242
Table 2.10. Continuation for SPM Analysis Demand
A B C Yc (Y-Yc)2
172948.1 -405.208 -1085.68 177405.379 1.0614E+10
172948.1 -405.208 -1085.68 176594.964 9570888675
172948.1 -405.208 -1085.68 175784.5489 8391294438
172948.1 -405.208 -1085.68 174974.1339 7668813776
172948.1 -405.208 -1085.68 174163.7189 5941408137
172948.1 -405.208 -1085.68 173353.3038 4889011276
172948.1 -405.208 -1085.68 172542.8888 4915827076
172948.1 -405.208 -1085.68 171732.4738 4343983001
172948.1 -405.208 -1085.68 170922.0587 3948029026
172948.1 -405.208 -1085.68 170111.6437 3447346450
172948.1 -405.208 -1085.68 169301.2286 3068464492
∑ 6.6799E+10
σ=√
5.1754E+10
10
σ =22749.51
Projected Values
Table 2.11. Projected values for Ammonium Nitrate demand using SPM
Year X A b C Yc
(a+bX+cX2)
2016 13 172948.1 -405.208 -1085.68 15799.24
2017 14 172948.1 -405.208 -1085.68 45517.76
2018 15 172948.1 -405.208 -1085.68 77407.64
2019 16 172948.1 -405.208 -1085.68 111468.9
2020 17 172948.1 -405.208 -1085.68 147701.5
2021 18 172948.1 -405.208 -1085.68 186105.4
2022 19 172948.1 -405.208 -1085.68 226680.7
2023 20 172948.1 -405.208 -1085.68 269427.4
2024 21 172948.1 -405.208 -1085.68 314345.4
2025 22 172948.1 -405.208 -1085.68 361434.8
2026 23 172948.1 -405.208 -1085.68 410695.5
Figure 2.5. Graphical representation of the projected Ammonium Nitrate
demand using SPPM
Projected Demand
Table 2.15. Projected demand for the next ten (10) years using ASLM
Year ASLM
2016 118,299.15
2017 122,690.80
2018 127,082.44
2019 131,474.09
2020 135,865.73
2021 140,257.38
2022 144,649.02
2023 149,040.67
2024 153,432.31
2025 157,823.96
2026 162,215.60
The supply for Ammonium Nitrate has reached the 38,000 ton level
in the year 2009 as massive increase in the demand on the same year happened.
Subsequently, supply decreases to just suffice the turned down demand in the
year after. The supply begins to increase as the demand of industries consuming
the product is continuously recovering.
Methods of Projection
Arithmetic Straight Line Method
Formula:
Yc=a+ Yi−1
Where:
Y n−Y c
a=
N−1
Yc = initial value (1st year)
Yn = final value (last year)
N = number of years
Yi = value for the year past
48,034.50−32,427.35
a=
10−1
a=¿1734.127778
a 1734.127778
X= = =173.4127778
N 10
Yc=1734.127778+26530.55
Yc=¿34,161.48
( Y −Yc )2=58231058.75
σ=√
132622973.9
10
σ =¿1151.620484
Projected Values
Figure
r=
∑ Average % = 4.6053631 /100
N −1 10−1
r =¿0.00511707
Yi+1 ( 45877.89 )
Yc= =
1+r (1. 00511707)
Yc=¿45,644.31967
Evaluation for Standard Deviation
σ =√ ∑ ¿ ¿ ¿ ¿
σ=√
1611121892
10
σ =¿4013.87829
Projected Values
Table 2.20 Yea Yi-1 Yc Projected values for
Ammonium Nitrate r Supply using AGCM
201 48280.2959
6 48,034.50 1
201 48280.2959 48527.3495
7 1 7
201 48527.3495 48775.6674
8 7 2
201 48775.6674 49025.2559
9 2 3
202 49025.2559
0 3 49276.1216
202 49528.2709
1 49276.1216 7
202 49528.2709 49781.7106
2 7 1
202 49781.7106 50036.4471
3 1 1
202 50036.4471 50292.4871
4 1 2
202 50292.4871
5 2 50549.8373
202 50808.5043
6 50549.8373 7
Figure 2.10. Projected values for Ammonium Nitrate supply using AGCM
Statistical Straight Line Method
Formula:
Yc=a+ bx
Where:
a=
∑ Y −b ∑ X
n n
n ∑ XY −∑ X ∑ Y
b=
n ∑ X 2−( ∑ X)
2
n ∑ XY −∑ X ∑ Y
b= 2
n ∑ X 2−( ∑ X)
10 ( 2564019 )−(66 x 396,502.75)
b= 2
10 ( 506 )−( 66 )
b=¿-751.4098011
a=
∑ Y −b ∑ X
n n
396,502.75 66
a= −(−751.4098011)( )
10 10
a=¿44609.57969
Yc=a+ bx
Yc=44609.58+ (−751.41 ) (1 )
Yc=¿43858.17
σ=
√ 935,122,340.623893
10
σ =¿3057.977
Projected Values
Table 2.23 Projected values for Ammonium Nitrate supply using SSLM
Year X A B (-) Yc (a+bX)
2016 12 44609.57969 -751.41 35592.66
2017 13 44609.57969 -751.41 34841.25
2018 14 44609.57969 -751.41 34089.84
2019 15 44609.57969 -751.41 33338.43
2020 16 44609.57969 -751.41 32587.02
2021 17 44609.57969 -751.41 31835.61
2022 18 44609.57969 -751.41 31084.2
2023 19 44609.57969 -751.41 30332.79
2024 20 44609.57969 -751.41 29581.38
2025 21 44609.57969 -751.41 28829.97
2026 22 44609.57969 -751.41 28078.56
Figure 2.11. Projected values for Ammonium Nitrate supply using SSLM
Statistical Parabolic Method
Formula:
2
Yc=a+ bx+ cx
Where:
a=¿ ¿
b=
∑ XY
∑ X2
c=n¿ ¿
a=¿ ¿
( 33979 )( 396,502.75 )−( 451 ) (16105793)
a= 2
(9) ( 33979 )−(451)
a=¿60629.37439
b=
∑ XY
∑ X2
−26497.9
b=
451
b=¿-58.7537694
c=n¿ ¿
c=¿-330.7352983
Table 2.25 Continuation for SPCM analysis
A B (-) C Yc (Y-Yc)2
60629.37 -58.7538 -330.735 61275.67 8.32E+08
60629.37 -58.7538 -330.735 61158.16 1.2E+09
60629.37 -58.7538 -330.735 61040.65 1.08E+09
60629.37 -58.7538 -330.735 60923.14 7.41E+08
60629.37 -58.7538 -330.735 60805.64 5.09E+08
60629.37 -58.7538 -330.735 60688.13 6.44E+08
60629.37 -58.7538 -330.735 60570.62 7.02E+08
60629.37 -58.7538 -330.735 60453.11 6.03E+08
60629.37 -58.7538 -330.735 60335.61 4.52E+08
60629.37 -58.7538 -330.735 60218.1 2.31E+08
60629.37 -58.7538 -330.735 60100.59 1.46E+08
∑ 7.14E+09
σ=
√7.14E+09
10
σ =¿8449.151
Projected Values
Table 2.26 Projected values for the supply of Ammonium Nitrate using SPCM
Year X a b C Yc (a+bX+cX2)
2016 13 60629.37 -58.7538 -330.735 3971.31
2017 14 60629.37 -58.7538 -330.735 5017.297
2018 15 60629.37 -58.7538 -330.735 14667.37
2019 16 60629.37 -58.7538 -330.735 24978.92
2020 17 60629.37 -58.7538 -330.735 35951.94
2021 18 60629.37 -58.7538 -330.735 47586.43
2022 19 60629.37 -58.7538 -330.735 59882.39
2023 20 60629.37 -58.7538 -330.735 72839.82
2024 21 60629.37 -58.7538 -330.735 86458.72
2025 22 60629.37 -58.7538 -330.735 100739.1
2026 23 60629.37 -58.7538 -330.735 115680.9
Figure 2.12. Projected values for Ammonium Nitrate supply using SPCM
Table 2.27 Summary of obtained results for standard deviation using each
method
Arithmetic Straight Line Method 1151.620484
Arithmetic Geometric Curve Method 4013.87829
Statistical Straight Line Method 3057.977
Statistical Parabolic Curve Method 8449.151
180,000.00
160,000.00
140,000.00
120,000.00
100,000.00
80,000.00 ASLM
SUPPLY (TONS)
60,000.00 AGCM
SSLM
40,000.00 SPCM
20,000.00
0.00
16 17 18 19 20 21 22 23 24 25 26
20 20 20 20 20 20 20 20 20 20 20
YEARS
Table 2.30 Projected Supply for the next ten (10) years using Arithmetic Straight
Line Method
Year ASLM
2016 49,768.63
2017 51,502.76
2018 53,236.88
2019 54,971.01
2020 56,705.14
2021 58,439.27
2022 60,173.39
2023 61,907.52
2024 63,641.65
2025 65,375.78
2026 67,109.91
Figure 2.15. Graphical representation on the projected supply of Ammonium
Nitrate
Market Share
Table 2.33 Basis for market share projection
Year Demand, tons Supply, tons Unsatisfied % Unsatisfied
demand, tons Demand
2016 118,299.15 49,768.63 68,530.52 57.93
2017 122,690.80 51,502.76 71,188.04 58.02
2018 127,082.44 53,236.88 73,845.56 58.11
2019 131,474.09 54,971.01 76,503.08 58.19
2020 135,865.73 56,705.14 79,160.59 58.26
2021 140,257.38 58,439.27 81,818.11 58.33
2022 144,649.02 60,173.39 84,475.63 58.40
2023 149,040.67 61,907.52 87,133.15 58.46
2024 153,432.31 63,641.65 89,790.66 58.52
2025 157,823.96 65,375.78 92,448.18 58.58
2026 162,215.60 67,109.91 95,105.69 58.63
Demand −Supply
Market = x 100 %
Demand
The production will run continuously in 362 days in a year having three
days of shutdown for cleaning and maintenance of equipment. AMNIPRILL
Corporation Philippines decided to have only three days to minimize profit loss.
It would be uneconomical to have a shutdown twice a year. At the end of 2026,
expansion for increasing the plant capacity will be constructed. The expansion
would be dependent on the projected demand from that year onwards. After the
first expansion, the next would be made after five years in order to lessen the
cost.
Table 2.34.1. Revenue Calculations based on the Projected Demands per year
Methods of Projection
Arithmetic Straight Line Method
Formula:
Yc=a+ Yi−1
Where:
Y n−Y c
a=
N−1
Yc = initial value (1st year)
Yn = final value (last year)
N = number of years
Yi = value for the year past
Table 2.36 ASLM Analysis for Ammonia Demand
Year Net Weight Yc (Y-Yc)2
(tons)
2005 33,834 0 0
2006 39,355 37,685.78 2786302.83
2007 39,974 43,206.78 10450852.16
2008 42,325 43,825.78 2252333.94
2009 44,438 46,176.78 3023348.16
2010 45,781 48,289.78 6293965.94
2011 45,853 49,632.78 14286720.05
2012 55,973 49,704.78 39290609.83
2013 59,763 59,824.78 3816.49
2014 61,598 63,614.78 4067392.60
2015 68,500 65,449.78 9303855.60
Σ 91759197.60
68,500−33,834
a=
10−1
a=¿3851.777778
a 3851.777778
X= = =¿ 385.1777778
N 10
Average Annual Increase
Yc=a+ Yi−1
Yc=3851.777778+¿ 33,834 - 1
Yc=¿37,685
σ=
√ 91759197.60
10
σ =957.91
Projected Values
Table 2.37 Projected values for Ammonia using ASLM
Year A Yc (A+Yi+1)
3851.77777
2016 8 72,351.78
3851.77777
2017 8 76,203.56
3851.77777
2018 8 80,055.33
3851.77777
2019 8 83,907.11
3851.77777
2020 8 87,758.89
3851.77777
2021 8 91,610.67
3851.77777
2022 8 95,462.44
3851.77777
2023 8 99,314.22
3851.77777
2024 8 103,166.00
3851.77777
2025 8 107,017.78
3851.77777
2026 8 110,869.56
r=
∑ Average %
N −1
7.5060893
100
r=
10−1
r =¿0.008340099
Evaluation for Standard Deviation
σ =√ ∑ ¿ ¿ ¿ ¿
σ=
√3977872951
10
σ =¿6307.038093
Projected Values
Table 2.39. Projected values for Ammonia using AGCM
Year Yi-1 Yc
Statistical2012 55,973
Straight Line Method 8 64 447784
a=
∑ Y −b∑∑ X 537,394.00 66 506 3574744
n n
n ∑ XY −∑ X ∑ Y n ∑ XY −∑ X ∑ Y
b= 2 b=
n ∑ X 2−( ∑ X)
2
n ∑ X 2−( ∑ X)
Table 10 ( 3574744
2.40 )−( 66 x 537,394.00
SSLM Analysis )
for Ammonia
b= 2
10 ( 506 )−66
b=¿396.9261364
a=
∑ Y −b ∑ X
n n
537,394.00 66
a= −(396.9261364)( )
10 10
a=¿51119.6875
Yc = a + bx
Yc=51119.6875+ ( 396.9261 ) ( 1 )
Yc=¿51515.61
Evaluation for Standard Deviation
σ =√ ∑ ¿ ¿ ¿ ¿
σ=
√1,170,071,579.313570
10
σ =¿3420.631
Projected Values
Table 2.42 Projected values for Ammonia using SSLM
Year X a B Yc (a+bX)
2016 12 51119.6875 396.9261 55882.8
2017 13 51119.6875 396.9261 56279.73
2018 14 51119.6875 396.9261 56676.65
2019 15 51119.6875 396.9261 57073.58
2020 16 51119.6875 396.9261 57470.51
2021 17 51119.6875 396.9261 57867.43
2022 18 51119.6875 396.9261 58264.36
2023 19 51119.6875 396.9261 58661.28
2024 20 51119.6875 396.9261 59058.21
2025 21 51119.6875 396.9261 59455.14
2026 22 51119.6875 396.9261 59852.06
b=
∑ XY
∑ X2
c=n¿ ¿
a=¿84260.59463
b=
∑ XY = 163366
∑ X 2 451
b=¿362.2305987
c=n¿ ¿
c=¿-489.914305
σ=
√6569465842
10
σ =¿8105.224
Projected Values
Table 2.45 Projected values for Ammonia using SPM
Yea X a b c Yc (a+bX+cX2)
r
2016 13 84260.59 362.2306 -489.914 6174.075
2017 14 84260.59 362.2306 -489.914 -6691.38
2018 15 84260.59 362.2306 -489.914 -20536.7
2019 16 84260.59 362.2306 -489.914 -35361.8
2020 17 84260.59 362.2306 -489.914 -51166.7
2021 18 84260.59 362.2306 -489.914 -67951.5
2022 19 84260.59 362.2306 -489.914 -85716.1
2023 20 84260.59 362.2306 -489.914 -104461
2024 21 84260.59 362.2306 -489.914 -124185
2025 22 84260.59 362.2306 -489.914 -144889
2026 23 84260.59 362.2306 -489.914 -166573
The supply for Ammonium Nitrate has reached the 45,000 ton level in the
year 2009 as massive increase in the demand on the same year happened.
Subsequently, supply decreases to just suffice the turned down demand in the
year after. The supply begins to increase as the demand of industries consuming
the product is continuously recovering.
Methods of Projection
Arithmetic Straight Line Method
Formula:
Yc=a+ Yi−1
Where:
Y n−Y c
a=
N−1
Yc = initial value (1st year)
Yn = final value (last year)
N = number of years
Yi = value for the year past
72,155−38,960
a=
10−1
a=¿3688.333333
a 3688.333333
X= = =368.833
N 10
r=
∑ Average % = 65.190631/100
N −1 10−1
r =¿0.072434034
σ =¿1016.969644
Projected Values
Table 2.53 Projected values for Ammonia Supply using AGCM
Yea Yi-1 Yc
r
201 77381.4777
6 72,155.00 3
201 77381.4777 82986.5303
7 3 3
201 82986.5303
8 3 88997.5795
201 95444.0332
9 88997.5795 1
202 95444.0332 102357.429
0 1 6
202 102357.429 109771.591
1 6 1
202 109771.591 117722.790
2 1 3
202 117722.790 126249.926
3 3 9
202 126249.926 135394.718
4 9 4
202 135394.718 145201.904
5 4 1
202 145201.904 155719.463
6 1 8
Figure 2.22. Projected values for Ammonia supply using AGCM
a=
∑ Y −b ∑ X
n n
n ∑ XY −∑ X ∑ Y
b= 2
n ∑ X 2−( ∑ X)
n ∑ XY −∑ X ∑ Y
b= 2
n ∑ X 2−( ∑ X)
b=¿187.8352273
a=
∑ Y −b ∑ X
n n
560,139.00 66
a= −(187.8352273)( )
10 10
a=¿54774.1875
Table 2.55 Continuation for SSLM analysis
A B (-) Yc Y-Yc (Y-Yc)2
54774.19 187.8352 54962.02 -16,002.02 256,064,731.364153
54774.19 187.8352 55149.86 -15,037.86 226,137,171.861086
54774.19 187.8352 55337.69 -12,993.69 168,836,062.503228
54774.19 187.8352 55525.53 -11,613.53 134,874,042.108762
54774.19 187.8352 55713.36 -9,757.36 95,206,145.132232
54774.19 187.8352 55901.2 -9,435.20 89,022,977.596365
54774.19 187.8352 56089.03 -9,156.03 83,832,960.273889
54774.19 187.8352 56276.87 1,313.13 1,724,312.187532
54774.19 187.8352 56464.7 3,900.30 15,212,304.632748
54774.19 187.8352 56652.54 8,693.46 75,576,250.723173
54774.19 187.8352 56840.38 15,314.63 234,537,738.890625
∑ 1,381,024,697.27379
0
Yc=54774.19+ ( 187.8352 ) ( 1 )
Yc=¿54962.02
σ =¿3716.214
Projected Values
Table 2.56. Projected values for Ammonia supply using SSLM
Year X A B (-) Yc (a+bX)
b=
∑ XY
∑ X2
c=n¿ ¿
a=¿ ¿
( 33979 )( 560,139.00 )−( 451 )(22716835)
a= 2
(9) ( 33979 )−(451)
a=¿85808.71493
b=
∑ XY = 138475
∑ X 2 451
b=¿ 307.0399113
c=n¿ ¿
c=¿-470.375686
Projected Values
Table 2.59. Projected values for the supply of Ammonia using SPCM
Yea X a b C Yc (a+bX+cX2)
r
2016 13 85808.71 307.0399 -470.376 10306.74
2017 14 85808.71 307.0399 -470.376 -2086.36
2018 15 85808.71 307.0399 -470.376 -15420.2
2019 16 85808.71 307.0399 -470.376 -29694.8
2020 17 85808.71 307.0399 -470.376 -44910.2
2021 18 85808.71 307.0399 -470.376 -61066.3
2022 19 85808.71 307.0399 -470.376 -78163.1
2023 20 85808.71 307.0399 -470.376 -96200.8
2024 21 85808.71 307.0399 -470.376 -115179
2025 22 85808.71 307.0399 -470.376 -135098
2026 23 85808.71 307.0399 -470.376 -155958
Figure 2.24. Projected values for Ammonia supply using SPCM
Table 2.60 Summary of obtained results for standard deviation using each
method
Arithmetic Straight Line Method 985.08
Arithmetic Geometric Curve Method 1016.97
Statistical Straight Line Method 3716.21
Statistical Parabolic Curve Method 8287.394
Table 2.63. Difference of historical demand and supply of Ammonia using ASLM
Year Demand, kg Supply, kg
2005 - -
2006 37,685.78 42,648.33
2007 43,206.78 43,800.33
2008 43,825.78 46,032.33
2009 46,176.78 47,600.33
2010 48,289.78 49,644.33
2011 49,632.78 50,154.33
2012 49,704.78 50,621.33
2013 59,824.78 61,278.33
2014 63,614.78 64,053.33
2015 65,449.78 69,034.33
Methods of Projection
65,047−38,855
a=
10−1
a=¿2910.222222
a 2910.2222
X= = =¿ 291.0222222
N 10
σ=
√133534848.94
10
σ =¿1155.572797
Projected Values
Table 2.67 Projected values for Nitric Acid using ASLM
Year A Yc (A+Yi+1)
2910.22222
2016 2 67,957.22
2910.22222
2017 2 70,867.44
2910.22222
2018 2 73,777.67
2910.22222
2019 2 76,687.89
2910.22222
2020 2 79,598.11
2910.22222
2021 2 82,508.33
2910.22222
2022 2 85,418.56
2023 2910.22222 88,328.78
2
2910.22222
2024 2 91,239.00
2910.22222
2025 2 94,149.22
2910.22222
2026 2 97,059.44
55.556952
r=
∑ Average % = 100
N −1 10−1
r =¿0.061729947
σ =¿854.6322888
Projected Values
Table 2.69. Projected values for Nitric Acid using AGCM
Year Yi-1 Yc
a=
∑ Y −b ∑ X
n n
n ∑ XY −∑ X ∑ Y
b= 2
n ∑ X 2−( ∑ X)
b=¿-156.8806818
a=
∑ Y −b ∑ X
n n
541,764.00 66
a= −(−156.8806818)( )
10 10
a=¿55211.8125
Table 2.71. Continuation for SSLM Analysis
A b Yc Y-Yc (Y-Yc)2
55211.81 -156.881 55054.93 -16,199.93 262,437,790.913740
55211.81 -156.881 54898.05 -15,573.05 242,519,921.695797
55211.81 -156.881 54741.17 -14,911.17 222,343,004.324509
55211.81 -156.881 54584.29 -12,179.29 148,335,099.368059
55211.81 -156.881 54427.41 -9,973.41 99,468,888.894628
55211.81 -156.881 54270.53 -8,514.53 72,497,194.029216
55211.81 -156.881 54113.65 -8,259.65 68,221,780.578642
55211.81 -156.881 53956.77 5,015.23 25,152,561.588359
55211.81 -156.881 53799.89 5,954.11 35,451,469.194731
55211.81 -156.881 53643.01 7,868.99 61,921,071.579578
55211.81 -156.881 53486.13 11,560.88 133,653,830.765625
∑ 1,372,002,612.93288
0
σ=√
1,372,002,612.932880
10
σ =¿3704.055
Projected Values
Table 2.72 Projected values for Nitric Acid using SSLM
Year X a B Yc (a+bX)
2016 12 55211.8125 -156.881 53329.24
2017 13 55211.8125 -156.881 53172.36
2018 14 55211.8125 -156.881 53015.48
2019 15 55211.8125 -156.881 52858.6
2020 16 55211.8125 -156.881 52701.72
2021 17 55211.8125 -156.881 52544.84
2022 18 55211.8125 -156.881 52387.96
2023 19 55211.8125 -156.881 52231.08
2024 20 55211.8125 -156.881 52074.2
2025 21 55211.8125 -156.881 51917.32
2026 22 55211.8125 -156.881 51760.44
b=
∑ XY
∑ X2
c=n¿ ¿
a=¿84199.85736
b=
∑ XY
∑ X2
86264
b=
451
b=¿191.2727273
c=n¿ ¿
9 ( 21697764 )−(451)(541764)
c= 2
9 ( 33979 ) −451
c=¿-479.0126745
Table 2.74. Continuation for SPM Analysis
A B C x Yc (Y-Yc)2
84199.8 - 24135.3
6 191.2727 479.013 -11 2 216668869
84199.8 - 43678.3
6 191.2727 479.013 -9 8 18951884.1
84199.8 - 59389.3
6 191.2727 479.013 -7 3 382567281
84199.8 - 71268.1
6 191.2727 479.013 -5 8 833082978
84199.8 - 79314.9
6 191.2727 479.013 -3 3 1215284099
84199.8 - 83529.5
6 191.2727 479.013 -1 7 1426842738
84199.8 - 83912.1
6 191.2727 479.013 1 2 1448420301
84199.8 - 80462.5
6 191.2727 479.013 3 6 461844232
84199.8 -
6 191.2727 479.013 5 73180.9 180281755
84199.8 - 62067.1
6 191.2727 479.013 7 5 308186.411
84199.8 - 47121.2
6 191.2727 479.013 9 9 321331249
∑ 6505583573
σ =¿8065.72
Projected Values
Table 2.75 Projected values for Nitric Acid using SPM
Year X a b c Yc
(a+bX+cX2)
2016 13 84199.86 191.2727 -479.013 5733.261
2017 14 84199.86 191.2727 -479.013 7008.81
2018 15 84199.86 191.2727 -479.013 20708.9
2019 16 84199.86 191.2727 -479.013 35367
2020 17 84199.86 191.2727 -479.013 50983.2
2021 18 84199.86 191.2727 -479.013 67557.3
2022 19 84199.86 191.2727 -479.013 85089.5
2023 20 84199.86 191.2727 -479.013 103580
2024 21 84199.86 191.2727 -479.013 123028
2025 22 84199.86 191.2727 -479.013 143434
2026 23 84199.86 191.2727 -479.013 164799
Figure 2.29 Graphical representation of Nitric Acid historical demand using the
four methods
Table 2.78. Summary of Projected Nitric Acid Demand Using Each Method
Year Arithmetic Arithmetic Statistical -Statistical
Straight Geometric Straight Parabolic
Line Curve Line Curve
2016 67,957.22 69062.34785 53329.24 5733.261
2017 70,867.44 73325.56291 53172.36 7008.809
2018 73,777.67 77851.94601 53015.48 20708.9
2019 76,687.89 82657.74249 52858.6 35367.02
2020 79,598.11 87760.20054 52701.72 50983.17
2021 82,508.33 93177.63305 52544.84 67557.34
2022 85,418.56 98929.48338 52387.96 85089.54
2023 88,328.78 105036.3951 52231.08 103579.8
2024 91,239.00 111520.2862 52074.2 123028
2025 94,149.22 118404.4276 51917.32 143434.3
2026 97,059.44 125713.5266 51760.44 164798.6
Figure 2.30 Graphical representation of Nitric Acid projected demand using the
four methods
The supply for Ammonium Nitrate has reached the 54,000 ton level
in the year 2009 as massive increase in the demand on the same year happened.
Subsequently, supply decreases to just suffice the turned down demand in the
year after. The supply begins to increase as the demand of industries consuming
the product is continuously recovering.
Methods of Projection
Arithmetic Straight Line Method
Formula:
Yc=a+ Yi−1
Where:
Y n−Y c
a=
N−1
Yc = initial value (1st year)
Yn = final value (last year)
N = number of years
Yi = value for the year past
67,017−40,853
a=
10−1
a=¿2907.111111
a 2907.11111
X= = =¿290.711111
N 10
Yc=2907.11111+ 40 , 85 3
Yc=¿43,760.11
( Y −Yc )2=7863039.123
σ =¿692.4617
Projected Values
Figure 2.32. Projected values for Nitric Acid supply using ASLM
Arithmetic Geometric Curve Method
Formula:
Yi+1
Yc=
X
Where:
Yi + 1 = value for the year ahead
X = average rate of increases
r =¿0.057521029
Yc=Yi+1 / (1+ r )=( 40512.02 ) /¿057521029¿
Yc=38308.47
a=
∑ Y −b ∑ X
n n
n ∑ XY −∑ X ∑ Y
b= 2
n ∑ X 2−( ∑ X)
n ∑ XY −∑ X ∑ Y
b= 2
n ∑ X 2−( ∑ X)
b=¿-840.1789773
a=
∑ Y −b ∑ X
n n
587,561.00 66
a= −(−840.1789773)( )
10 10
a=64301.2 8
Table 2.85 Continuation for SSLM analysis
A B (-) Yc Y-Yc (Y-Yc)2
64301.28 -840.179 63461.1 -22,608.10 511,126,288.374096
64301.28 -840.179 62620.92 -21,664.92 469,368,901.397929
64301.28 -840.179 61780.74 -19,434.74 377,709,286.713100
64301.28 -840.179 60940.57 -11,984.57 143,629,806.410519
64301.28 -840.179 60100.39 -6,044.39 36,534,606.512913
64301.28 -840.179 59260.21 -3,800.21 14,441,576.179373
64301.28 -840.179 58420.03 -2,830.03 8,009,060.796262
64301.28 -840.179 57579.85 1,985.15 3,940,822.778353
64301.28 -840.179 56739.67 3,630.33 13,179,292.608600
64301.28 -840.179 55899.49 6,492.51 42,152,666.917686
64301.28 -840.179 55059.31 11,957.69 142,986,290.347656
∑ 1,763,078,599.03649
0
Yc=64301.28+ (−840.179 )( 1 )
Yc=63461. 1
σ =¿4198.903
Projected Values
Table 2.86 Projected values for Nitric Acid supply using SSLM
Year X A B (-) Yc (a+bX)
b=
∑ XY
∑ X2
c=n¿ ¿
a=¿ ¿
( 33979 )( 587,561.00 )−( 451 )(22687977)
a= 2
(9) ( 33979 )−(451)
a=¿95034.25048
b=
∑ XY =−785
∑ X 2 451
b=¿-1.740576497
c=n¿ ¿
( 9 )( 22687977 )−( 451¿ )( 587,561.00 )
c=
( 9 ) ( 33979 )−( 451 )2
c=¿-593.6746216
Table 2.107 Summary of obtained results for standard deviation using each
method
Arithmetic Straight Line Method 692.46
Arithmetic Geometric Curve Method 972.24
Statistical Straight Line Method 4198.903
Statistical Parabolic Curve Method 10414.53
Figure 2.34. Graphical representation of Nitric Acid Supply using the four
methods
Table 2.109 Summary of projected supply of Nitric Acid using each method
Year Arithmetic Arithmetic Statistical Statistical
Straight Geometric Straight Parabolic
Line Curve Line Curve
2016 69,924.11 70871.88681 54219.13 5319.388
2017 72,831.22 74948.51067 53378.95 21350.34
2018 75,738.33 79259.62613 52538.78 38568.65
2019 78,645.44 83818.72139 51698.6 56974.3
2020 81,552.56 88640.0605 50858.42 76567.3
2021 84,459.67 93738.728 50018.24 97347.66
2022 87,366.78 99130.67609 49178.06 119315.4
2023 90,273.89 104832.7746 48337.88 142470.4
2024 93,181.00 110862.8637 47497.7 166812.8
2025 96,088.11 117239.8097 46657.52 192342.6
2026 98,995.22 123983.5642 45817.34 219059.7
Figure 2.35. Graphical Representation of Projected Nitric Acid Supply
Table 2.110. Difference of historical demand and supply of Nitric Acid using
AGCM
Year Demand, kg Supply, kg
2005 35734.41 38308.47
2006 37940.29 40512.02
2007 40282.34 42842.31
2008 42768.97 45306.64
2009 45409.1 47912.73
2010 48212.2 50668.72
2011 51188.33 53583.24
2012 54348.19 56665.4
2013 57703.1 59924.85
2014 61265.11 63371.79
2015 - -
Food Preservation
Food preservation is another area that uses ammonium nitrate. The compound
makes an excellent cold pack when one bag of water and one bag of the
compound are united. When the barrier separating the bags is ruptured, the
ammonium nitrate rapidly dissolves in an endothermic reaction, lowering the
pack’s temperature to 2 to 3 degrees Celsius within a very short time. (IPNI,
Retrieved: Aug, 2017)
Possible Competitors
Table 2.113 List of Possible Competitors
Company Name Company Profile Product and Address
Product
Description
Category
Activities:
Dyno-Nobel Philippines Industrial Services
Incorporated and Equipment Ammonium
Nitrate San Juan,
Brands: Chemicals Prills Metro
manufacture Manila San
Area: Manila d from Juan, NCR
ammonia
Industry: Industrial and nitric
Services and acid which
Equipment has a purity
of 97-99%.
TRADERS
H ROOM
Product List: Sales Ammonium 315, 3/F
Henly-Jerome Industrial
Category Nitrate Republic
Sales
Activities: Prills Supermarke
Chemicals manufacture t Building
Area: Manila d from Rizal
Industry: Chemical ammonia Avenue
s and nitric Santa Cruz
acid which 1000
has a purity Manila,
of 97-99%. Philippines
Belman
Laboratories is a
leading
Belman Laboratories manufacturer, Ammonium Belman
importer, and Nitrate Buiding, 78
distributor Prills Cordillera
of laboratory manufacture Street
chemicals and d from corner
glassware, animal ammonia Quezon
healthcare products, and nitric Avenue,
as well as personal acid which Quezon
healthcare products has a purity City, 1113
of 97-99%. Metro
Manila
Marketing Strategies
For a corporation to last, it is essential to have an excellent marketing
strategy. A marketing strategy is a process that allows an organization to utilize
its resources on the maximum opportunities with the goal of increasing sales and
attaining a sustainable competitive advantage as defined by David Aaker. The
marketing strategies will allow the corporation to surpass its competitors and to
excel in its field.
3 C’s Strategic Model
The Clients
The Competitors
The Corporation
The 3C’s model reiterates that a planner should focus on three key factors
for success. In the creation of a business strategy, three main players must be
taken into consideration. Only by incorporating these three, a sustained
competitive advantage can exist. These key factors refer as the three C’s
or strategic triangle.
In stiff competition, competitors are likely to be dividing the market in
similar ways. Over an extended period of time, the efficacy of a given initial
strategic division will tend to decline. The division is done in terms of the
different ways that various customers use a product. In such situations, it is
convenient to pick a small group of customers and re-examine what are their
needs. In the long run, a company that is genuinely interested in its customers
will be interesting for its investors and take care of their interests automatically.
There are certain needs that arise from the customer end. They include
core benefit or service and expected product. Recognizing this need the
corporation or company offers a basic product. To cater to their expectations and
also to differentiate from competitors who tend to morph their products,
corporations offer augmented products. Also, both the corporation and the
competitors eventually tap the existence of potential products.
3 C’s Sustainability Model
Capability
Consistency
Competency
The rationale behind 3 C's sustainability model revolves around the idea
of shared value to the firm, the environment, and the community. AMNIPRILL
Corporation will ensure that it is capable of generating quality products using
efficient process. It will continue to do so until it become one of the leading
manufacturers of magnesium oxide not only in the Philippines but also all
throughout the world. Also, AMNIPRILL Corporation will continue to nurture its
workers/ employees for their continuous improvement and growth as an
individual.
The corporation will be publishing its own website and link it to social
networking sites such as Facebook and twitter. With this, people and companies
will get to know more about the product. The website will contain all information
that the consumers must know about the product including its MSDS, price,
where it is use and the like.
The corporation will also do sampling in potential clients such as Atlas
Fertilizer Corp and SBS Corp to encourage them to use it.
People
To guarantee the quality of a product and its affordability, AMNIPRILL
Corporation’s employees must be the best in what they do. In line with this, each
employee will undergo series of training such as skills enhancement and
personality development.
Packaging of Products
Packaging of AMNIPRILL Corporation’s product is very crucial for the
corporation. Since the product needs to be entirely secured from the ingress of
water or moisture, HDPE will be used. This is to avoid build-up of moisture
inside the packaging and protect the product from such.