Empowerment Technologies

Quarter 2 – Module 4
ICT Project Publication and Statistics

Compiled and Repackaged by:

MARK JANREE L. VALENCIA

Teacher III
Schools Division of the City of Batac

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Empowerment Technologies – Grade 11
Alternative Delivery Mode
Quarter 2 – Module 4: ICT Project Publication and Statistics

Republic Act 8293, section 176 states that: No copyright shall subsist in any
work of the Government of the Philippines. However, prior approval of the government
agency or office wherein the work is created shall be necessary for exploitation of
such work for profit.
Such agency or office may, among other things, impose as a condition the payment
of royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand
names, trademarks, etc.) included in this module are owned by their respective
copyright holders. Every effort has been exerted to locate and seek permission to use
these materials from their respective copyright owners. The publisher and authors do
not represent nor claim ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Compilers and Lay-out Artists: Mark Janree L. Valencia

Editor: Guillan Maye L. Sudsudan

Reviewers: Marlene C. Castillo Blesilda B. Antiporda

Cover Art Artist: Clarence C. Manarpaac

Management Team: Joel B. Lopez, EdD, CESO V Marilou B. Sales, EdD

Annie D. Pagdilao, EdD Aubrhey Marie R. Oasay, PhD
Jhon Rey D. Ortal, EdD
Marlene C. Castillo

Printed in the Philippines by the Schools Division of the City of Batac

Office Address: 16S Quiling Sur, City of Batac, 2906 Ilocos Norte Philippines
Telephone No: (077) 677-1993
Website: www.csdbatac.com
E-mail Address: batac.city@deped.gov.ph

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Introductory Message
For the facilitator:
This module was collaboratively compiled, repackaged and
reviewed by educators of the Department of Education Schools Division
of the City of Batac to assist learners and teachers or facilitators meet the
standards of the K to 12 Curriculum amidst this difficult situation.
Particularly this module hopes to engage the learners into guided
and independent fun-filled learning activities at their own pace and time.
Furthermore, this aims to help learners acquire the needed 21 st century
skills and the four livelihood skills for survival – 4As (agtagibalay,
agtaraken, agmula, agliwliwa), which are considered a very vital in
surviving any crisis.
To achieve the above objectives, the facilitators and learners need
to be guided by the following reminders:
As a facilitator, you are expected to:
1. orient the learners onhow to use this module;
2. keep track of the learners’ progress while allowing them to
manage their own learning; and
3. encourage and assist the learners as they do the tasks included
in this module.
For the learner:
To get most out of this module you should take note of the following
reminders:
1. Use the module with care. Do not put unnecessary mark/s on any
part of the module. Use a separate sheet of paper in answering the
exercises.
2. Don’t forget to answer What I Know before moving on to the other
activities included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. You are given 1 week to finish this module.
7. Return this module to your teacher/facilitator once you are through
with it.
If you encounter any difficulty in answering the tasks in this module,
do not hesitate to consult your teacher or facilitator. Always bear in mind
that you are not alone.
We hope that through this material, you will become an active
learner and you will experience meaningful learning and gain deeper
understanding of the relevant competencies. You can do it.
 What I Need To Know

Web publishing as defined by Technopedia is the process of publishing original

content on the internet. Its processes include building and uploading websites, updating
the associated web pages, and posting content over the internet.

After uploaded into the web, ICT project will also involve promotion, traction, and
traffic monitoring. This will help the publisher to fully utilize the benefits of an online
project as well as evaluate it for further enhancement.

This module discusses the processes involved in publishing content on the

internet using different tools. It will also discuss the different guides on how to manage
web content.

After going through this module, you will be able to share anecdotes of how ICTs
used to be part of a social movement, change, or cause to illustrate aspects of digital
citizenship. Specifically, you are expected to:

1. upload, manage, and promote a website based on the functionalities and

features as specified by the website design;
2. evaluate the data analytics and other pertinent information related to the
acceptability, the efficiency of work, and other success measures of a
website;
3. formulate recommendations to improve a website;
4. explain how to use web/social analytics platforms; and
5. generate a technical report interpreting data analysis, e.g. Google,
Facebook, or similar traffic data on the general aspects of search
visibility, reach and virality.
CS_ICT11/12-ICTPT-IIq-r 20
CS_ICT11/12-ICTPT-IIq-r 21

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 What I Know
Directions: Read each item carefully. Choose the letter of the best answer. Write your
answers on the attached answer sheet.

1. Which of the following features could help your website to inform the viewers?
A. Make blogs B. Upload videos C. Upload photos D. All of the above

2. Which of the following is NOT a benefit of using a multi-page website?

A. More textual content to display
B. You may include a lot of photos
C. There could be a hefty amount of content
D. Viewers may get tired of browsing when they have an unstable connection

3. What is the most crucial consideration to do when content is not your original work?
A. Claim it
B. Duplicate the original
C. Do not tell anyone about it
D. Make sure to acquire your resources through legal ways

4. What is likely the concern of the objectives for web analytics?

A. Facebook messages
B. Personal blog activity
C. Social Media- Return of Investment
D. Measurement of website performance

5. Which of the following is based on user-generated media, monitoring site statistics?

A. Web site analytics
B. Social media monitoring
C. Log file analysis
D. Web counters

6. What is the closest equivalent to an individual using a website?

A. visit duration
B. unique visitor
C. page impression
D. visitor session

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7. How can you say that your website is accessible to anyone?
A. Needs subscription
B. Fully operable with a keypad
C. Password is needed to access
D. None of the above

8. What is the importance of getting feedback?

A. To brag about it
B. It does not matter
C. To know the good points and flaws of your site
D. To know who among your friends are honest to you

9. Which of the following are reasons to build a website?

A. The ability to reach more people
B. Inform audience about a subject
C. Provide information about area of interest
D. All of the Above

10. What is the first step in the Web design process?

A. Build a website
B. Plan your website
C. Select a Web Host
D. Maintain a website

11. Which of the following is NOT a part of maintaining a website?

A. Finding a Web host
B. Analyzing website traffic
C. Search engine optimization
D. Making sure the website functions correctly

12. What is WEB TRAFFIC?

A. The number of people who leave your site after one visit
B. The number of people who visit your site and then leave
C. The number of users who travel to a given website
D. The number of webpages you have for visitors to access

13. Which of the following reasons is NOT helpful in web data traffic monitoring?
A. Can identify where web traffic is coming to your site from
B. Can increase the efficiency of a website for visitors
C. Can monitor the effectiveness of your marketing efforts
D. Can figure out why your web traffic is leaving your site without converting

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14. Why translation rate is important in web traffic data monitoring?
A. It shows how many page views you're receiving from your traffic.
B. It shows how many people are leaving to a site after visiting only one page.
C. It shows how many people are completing an offer or purchase.
D. It shows how effective your marketing efforts elsewhere are, such as social
media campaign.

15. What is the name of Facebook’s analytic package?

A. Insights
B. Statistics
C. Analytics
D. Overview

Let’s Check!
Turn to page 20 to check your answer.
If you got 100% you may skip the module.
If you got 99%-50% you may proceed with the module.

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 What’s In
In the previous lesson, we have learned that there are four stages involve
in ICT Project Process which are planning, development, release and
promotion, and maintenance.

As an ICT Project developer, why is it important to follow the steps in the

ICT project process?
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________

What’s New
Activity 1
Fill in the table below by writing at least five (5) online platforms you have
already used. Write the tasks you have completed using the online platforms
you have listed.
Online Platform Task Completed
Example: I posted a social campaign blog to raise
awareness on the impact of Kaliwa Dam
WordPress
Project.
1.
2.
3.
4.
5.

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 What Is It
There are three things to consider to publish content:
• Web development software
• Internet connection
• Web server

Web development software can be a web design program; an internet connection is

needed for uploading the content, and a web host is needed to host your website.

Requirements for uploading also include:

• Sign up for web hosting
• Choosing a domain name (URL)
• Create your website and upload

How to Create and Manage a Website through a Free Webhosting Platform

As technology advances, it enables us to achieve more and more tasks without
even realizing how complex the jobs are. Creating a website by yourself is one of these
wonders that has become a reality. With the evolution of website builders, everyone can
design a website and craft an impressive online presence for themselves.

1. How to design a website

Your website should meet one main goal. All elements of your site should
serve that overarching purpose. For example, if your site's purpose is to inform
people about safety precautions, you can utilize different techniques to support
your efforts, such as showing photos, videos, writing blog articles, and more.
Keep in mind that your visitors - as well as Google's bots - want to understand
what your website is all about in the blink of an eye. Having multiple main
objectives is likely to result in confusion, which can, in turn, increase the chances
of your visitors leaving your page prematurely.

2. Choose your website builder

Now that you have identified your goal, it is time to pick the right tool to
reach it. A website builder (also called a content management system or CMS)
is a platform on which you can create, personalize and publish a website.

3. Define your layout

It takes only 50 milliseconds for visitors to form an opinion about a website.
This is why the visual structure of your pages - or in other words, your website
layout - is so crucial to get right. To set off on the right foot, you can pick a
template on which to base your design. Templates are websites with pre-

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 designed layouts, created by professional designers. To make a template your
own, you can fully customize all its elements. Remove, add, or change details
like text, images, and color. Each template comes complete with the necessary
tools, such as an online booking widget if you're an instructor or a Google Map
widget. You can pick between a multi-page template and a single-page one. If
your website includes a hefty amount of content, you'll probably opt for a multi-
page site. In this case, you'll include a classic website menu from which your
visitors can navigate your site. However, if you have less textual content to
display, you may want to go for a one-page website. This trendy option is a
popular choice for landing pages, event websites, and other short-form content
sites

4. Claim your domain name

To put it in simple terms, your domain name is your address on the
internet. It's what your visitors will see in the bar of their browser, right after the
"www." Registering your domain name is critical for your online success.
Websites with a customized domain are automatically perceived by internet
users as more professional and trustworthy. When chosen wisely, a domain
name also helps search engines (like Google and Bing) to understand what your
website is about. In turn, this could positively impact your SEO. Last but not least,
having your domain name is the first step in acquiring your custom email address.

5. Gather your content

This includes your images, slogans, videos, texts, and more. Use your
original materials as much as you can to ensure you're offering valuable and
branded content. Whenever you're not creating unique content, make sure to
acquire your resources through legal ways.

6. Make it accessible to everyone

Make sure to build your website hierarchically, using clear headers to
define the different levels of information. Also, ensure that your site is fully
operable with a keypad, write alt text for your images, use heading tags, and
more. There are many more things you can do to make your website accessible
- and all of them will also boost your SEO efforts.

7. Optimize for mobile

Smaller screens do not equal a smaller impact. With such an increase in
smartphone and tablet usage, you must ensure a seamless browsing experience
across all devices. What's more, since Google implemented mobile-first indexing,
optimizing the mobile version of your site has become even more important if you
want to up your chances of ranking on page one of search results.

8. Ask for feedback

Whether you're creating an online portfolio, blog, or any other type of

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 website, it's time to take a step back and ask someone you trust to provide you
with honest feedback. Be receptive to their critique, and remember that you may
not always like what you hear. To ensure a flawless final result, ask a friend or
colleague to check the following elements: Is the text proofread? Are the pages
easy to navigate? Is the mobile version optimized? Are all the links working? Are
all the SEO elements filled out correctly?

9. Publish - and get back to it

A site that looks like it's been lying dormant for too long is uninviting and
can also seem unreliable. Regularly updating your website shows that you're
present, active, and up-to-date with what's happening in your industry.

Promotion, Traction and Traffic Monitoring

Website Promotion is the process of increasing exposure of a website to bring in
visitors. Various techniques such Search Engine Optimization (SEO) and Web Content
Development are being used to increase website traffic. The following are several ways
to gain traffic:
1. Use Interactive Multimedia
2. Use Various Online Tools
3. Use Images
4. Use blog
5. Collaborate Online
6. Update

Web Traffic
Just like a traffic on a highway which refers to the number of cars traveling down
the road, web traffic is the number of web users who travel to any given website. Each
person who logs on to a website is recorded as a visit or session, with a starting and
ending point. This is a common way to measure success of your website and online
business effectiveness at attracting an audience.

Web Analytics

Web analytics is the process of collecting, reporting, and analyzing website data.
It provides insights that can be used to provide users a better experience when visiting
a website. Analytics platforms or tools are used to measure activity and behavior on a
website. For example, it measures the number of users visited a website, how long the
users stay, how many pages they visited and whether they follow a link or not.

1. Google Analytics – It provides real-time statistics and analysis of user interaction

with the website. It enables website owners to analyze their visitors, with the
objective of interpreting and optimizing website’s performance. It can also track all
forms of digital media and web destinations, advertisements, e-mail and integrates
with other Google products.

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2. Facebook Analytics – With Facebook analytics you can see the ways to act right
away. It creates the overview dashboard where you can see the number of new
users, the number of unique users, and the percentage of people who return to
your site.

Facebook Page Statistics

Running a Facebook business page can help your reach and connect
with your existing and potential customers. And this is one of the inexpensive
ways to promote your business online.

To access Facebook Page Insights, go to your Facebook Page and click

Insights tab in the top menu. Facebook Page Insights gives you detailed
analytics for your Facebook Page, so you can track what works, learn how
people interact with your content, and improve your results over time

o Reach: Organic – your posts seen through the page’s wall, shares by
users, and the News feed.
o Reach: Paid – your posts seen through paid ads
o Post Clicks – number of clicks done to your posts
o Likes, Comments, and Shares – actual interaction done by your
audience either through liking the post, commenting on it, or sharing it
on their walls.

a. Overview- contains the summary of statistics about your page

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b. Likes – contains the statistics about the trend of page likes.

c. Reach – contains information about the number of people who was

reached by your post.

d. Actions on Page- refers to the number of times people clicked Action

Button.

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e. Page views- refers to the total views of your Facebook Page, including
by people not logged into Facebook.

f. Page Previews- refers to the number of times people hovered their

mouse over your page information to see a preview of your page.

g. People – contains statistics about your audience’s demographics (age,

location, gender, language, and country). Also includes demographics
about the people you have reached and engaged with.

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Benefits of Website Analytics & Tracking
Here are some benefits of advanced website analytics.

1. Know the visitors of the site.

2. Know exactly what the customers are looking for.
3. See what area customers are losing.

4. Find out how to improve the website.

5. Measure the success of other marketing activities and see the match rate rise.

What’s More

Activity 2: Pages You Like or Follow

As an internet user, you liked
and followed various Facebook pages
about business, education, health,
government organization, and others.

List 3 most-followed Facebook

Pages and give a brief explanation on
why these pages have the greatest
number of followers/likers.

Name of the Number of Content of the Reasons of being

Facebook Followers/Likers Page the Most-Followed
Page Facebook Page
1.
2.
3.

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Activity 3: ICT in Action: Analyzing your Facebook Statistics

After a week of creating, designing, and maintaining social campaign page, it’s
time to visit your page and analyze the effectiveness of your post by answering the
following questions. Write your answers on the given answer sheets. (Note: You have
already created your social media page on your module 3).

Title of your Page: _____________________________________________

URL Link of your Page: _________________________________________
Creator’s Name/Account: _______________________________________

1. What kind of posts was the most

popular? Was it your video or
infographics?
2. Which day and time does your page
have more visitors?
3. When is the best time to post on
Facebook Page?
4. Who are your audience composed of?
What are their age range, location and
gender?
5. How many likes has your page gotten
so far? How could you boost this even
further?

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 What I Have Learned
Check Your Understanding
Direction. Reflect on the following questions. Write your answers on the answer sheets.
Online publishing became a trend since the Wolrd Wide Web was introduced to
the masses. Big companies started to convert advertising and promotion over the
internet since the web has a wider access to the consumers. What do you think are the
downside of this trend if we want to secureproper information dessimination?

You will be assessed based on the following criteria:

Accuracy of the content (10)- This shows a deep understanding of the concept
presented.
Organization of ideas (10)- All elements in the product are consistent and
logically presented. A very clear message is conveyed
Depth of Reflection (10)- Writing demonstrates a general reflection on the topic
presented, including some supporting details and examples.

What I Can Do

Your Time to Shine: Creating Reports

After analyzing your Facebook statistics, generate a report interpreting data analytics
using the given template below:

Title of your page:

Description of your page:

Page Summary Page Views: Page Likes

Results from:

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 Page Analysis
Which country do page likes (fans) come The number of people who saw any of your
from?*Present your data in a graph form posts at least once, grouped by age and
gender. *Present your data in a graph form

Post Analysis How can you sustain or increase the number of people who
visit the page?
Post Engagements and
Responsiveness How can this information help you in managing and
improving your page?
*Present your data in a graph form

Sample:
Title of your page:

Ferdinand E. Marcos Senior High School

Description of your page:

Ferdinand E. Marcos Senior High School is a stand-alone senior high school that offers
General Academic Strand. A student-friendly learning institution located at the heart of the
City of Batac.

Nangayed a FEMSHS, makaabbukay isem, arapaap tun-oyen!

Page Summary Page Views: Page Likes

Results from:

November 23 - December
20, 2020

Page Analysis
Which country, city, and language do page likes (fans) come from?

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The number of people who saw any of your posts at least once, grouped by age and gender.
*Present your data in a graph form

Post Analysis How can you sustain or increase the number of people who
visit the page?
Post Engagements and
Responsiveness
Creating and publishing relevant content.

How can this information help you in managing and improving

your page?

Based on these analytics, it gives an idea of what to focus

such as what kind of information our audience wants more,
what kind of content can entice people who visit our page.

Furthermore, it serves as a reminder when is the right time to

*Present your data in a graph form publish new content.

You will be assessed based on the following criteria:

Content and Creativity (50%)- Provide comprehensive insight, understanding,
and reflective thought about the topic by building a focused and cohesive
viewpoint. Also, the write- up is creatively and fluently written to stimulate
dialogue and commentary.

Organization of ideas (20%)- All elements in the product are consistent and
logically presented. A very clear message is conveyed.

Depth of Reflection (20%)- Writing demonstrates a general reflection on the topic

presented, including some supporting details and examples.

Quality of Writing and Proofreading (10%)- Free of grammatical, spelling, or

punctuation errors. The style of writing facilitates communication.

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 Assessment
Directions: Read each item carefully. Choose the letter of the best answer. Write your answers
on the attached answer sheet.
1. Which of the following is NOT a part of maintaining a website?
A. Finding a Web host
B. Analyzing website traffic
C. Search engine optimization
D. Making sure the website functions correctly

2. What is WEB TRAFFIC?

A. The number of people who leave your site after one visit
B. The number of people who visit your site and then leave
C. The number of users who travel to a given website
D. The number of webpages you have for visitors to access

3. Which of the following reasons is NOT helpful in web data traffic monitoring?
A. Can identify where web traffic is coming to your site from
B. Can increase the efficiency of a website for visitors
C. Can monitor the effectiveness of your marketing efforts
D. Can figure out why your web traffic is leaving your site without converting

4. Why translation rate is important in web traffic data monitoring?

A. It shows how many page views you're receiving from your traffic.
B. It shows how many people are leaving to a site after visiting only one page.
C. It shows how many people are completing an offer or purchase.
D. It shows how effective your marketing efforts elsewhere are, such as social
media campaign.

5. Which of the following features could help your website to inform the viewers?
A. Make blogs B. Upload videos C. Upload photos D. All of the above

6. Which of the following is NOT a benefit of using a multi-page website?

A. More textual content to display
B. You may include a lot of photos
C. There could be a hefty amount of content
D. Viewers may get tired of browsing when they have an unstable connection

17
7. Which of the following is based on user-generated media, monitoring site
statistics?
A. Web site analytics
B. Social media monitoring
C. Log file analysis
D. Web counters

8. What is the closest equivalent to an individual using a website?

A. visit duration
B. unique visitor
C. page impression
D. visitor session

9. How can you say that your website is accessible to anyone?

A. Needs subscription
B. Fully operable with a keypad
C. Password is needed to access
D. None of the above

10. What is the importance of getting feedback?

A. To brag about it
B. It does not matter
C. To know the good points and flaws of your site
D. To know who among your friends are honest to you

11. Which of the following are reasons to build a website?

A. The ability to reach more people
B. Inform audience about a subject
C. Provide information about area of interest
D. All of the Above

12. What is the first step in the Web design process?

A. Build a website
B. Plan your website
C. Select a Web Host
D. Maintain a website

13. What is the most crucial consideration to do when content is not your original
work?
A. Claim it
B. Duplicate the original
C. Do not tell anyone about it
D. Make sure to acquire your resources through legal ways

18
 14. What is likely the concern of the objectives for web analytics?
A. Facebook messages
B. Personal blog activity
C. Social Media- Return of Investment
D. Measurement of website performance

15. What is the name of Facebook’s analytic package?

A. Insights
B. Statistics
C. Analytics
D. Overview

Additional Activities
Take the Challenge!
Direction. Reflect on the following question and write your answers on the attached
answer sheets.
Based on your experiences and what have you learned in this module, do you
think your ICT knowledge and skills enough to manage the website?

You will be assessed based on the following criteria:

Accuracy of the content (10)- Shows a deep understanding of the concept
presented.
Organization of ideas (10)- All elements in the product are consistent and
logically presented. A very clear message is conveyed
Depth of Reflection (10)- Writing demonstrates a general reflection on the topic
presented, including some supporting details and examples.

19
 20
What I Have Learned What I Know
Answers May Vary 1. D
2. B
3. A
What Can I Do 4. D
5. A
Outputs May Vary 6. B
7. C
Assessment 8. A
9. D
1. C 10. B
2. B 11. C
3. D 12. B
4. D 13. D
5. D 14. D
6. B 15. A
7. A
8. B
What’s In
9. C
Answers may vary
10. A
11. D
What’s New
12. B
Answers may vary
13. A
14. D
What’s More
15. A
Activity 1
Additional Activities Answers may vary
Answers may vary Activity 2
Outputs may vary
Answer Key
References
Department of Education, Empowerment Technologies Student Reader, Pasig City: DepEd,
2016.
Erwin R. Callo and Rosario Laurel-Sotto, Science in Today’s World for Senior High School
Empowerment Technologies, Quezon City: Sibs Publishing House Inc., 2018.
Merry Grace Manucduc, Empowerment Technologies Module 17. Quezon City., 2020.
Ericelle Bianca Baltazar, and Reynaldo Glendro, Empowerment Technologies Module 18.
Quezon City., 2020.
Innovative Training Works Inc., Empowerment Technologies, Manila: Rex Book Store Inc.,
2016.

Online References
Jonathan Sitbon, Step-by-Step Guide: How to Design a Website in 2020, accessed December
22, 2020 from wix.com: https://www.wix.com/blog/2020/05/how-to-design-a-website.

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 For inquiries or feedback, please write or call:

Schools Division of the City of Batac

Department of Education Region I
16 S Quiling Sur, City of Batac 2906 Ilocos Norte, Philippines
Telefax No. (077) 677 – 1993
Website: www.csdb.com
Email Address: batac.city@deped.gov.ph