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  • IC Marketing Campaign Management 10764

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    WafiqIman
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    This document outlines a 5 phase marketing campaign management template. The first phase, planning, includes establishing goals, determining the target audience, and developing a creative concept. The second phase is creative development involving message planning and creating marketing assets. The third phase is the promotion plan, which includes email campaigns, social media, and sales outreach. The fourth phase is testing through split testing and results analysis. The final phase is launch across various channels. The document provides the template for tracking the status and assigning team members to tasks for each phase and activity of the marketing campaign.

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    IC Marketing Campaign Management 10764 (4)

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    This document outlines a 5 phase marketing campaign management template. The first phase, planning, includes establishing goals, determining the target audience, and developing a creative concept. The second phase is creative development involving message planning and creating marketing assets. The third phase is the promotion plan, which includes email campaigns, social media, and sales outreach. The fourth phase is testing through split testing and results analysis. The final phase is launch across various channels. The document provides the template for tracking the status and assigning team members to tasks for each phase and activity of the marketing campaign.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    4 views3 pages

    IC Marketing Campaign Management 10764

    Uploaded by

    WafiqIman
    This document outlines a 5 phase marketing campaign management template. The first phase, planning, includes establishing goals, determining the target audience, and developing a creative concept. The second phase is creative development involving message planning and creating marketing assets. The third phase is the promotion plan, which includes email campaigns, social media, and sales outreach. The fourth phase is testing through split testing and results analysis. The final phase is launch across various channels. The document provides the template for tracking the status and assigning team members to tasks for each phase and activity of the marketing campaign.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    of 3

    MARKETING CAMPAIGN MANAGEMENT TEMPLATE

    ACTIVITY STATUS ASSIGNED TO START DATE END DATE

    PHASE 1: PLANNING

    Establish Goals Complete

    Determine Target Audience In Progress

    Develop Creative Concept Overdue

    Identify Marketing Channels Not Started

    Budget and Financial Projection On Hold

    Set Up Campaign Calendar

    Develop Plan for Testing

    Creative Brief
    PHASE 2: CREATIVE
    DEVELOPMENT
    Message Planning

    Create Marketing Assets

    Gather Customer Testimonials

    Other

    PHASE 3: PROMOTION PLAN

    Email Campaign

    Social Media

    Sales Outreach

    Other

    PHASE 4: TESTING

    Split Testing

    Results Analysis

    Plan Refinement
    Other

    PHASE 5: LAUNCH

    Channel A

    Channel B
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