QUESTIONNAIRE

1. Do you drink cola-soft drinks?

Yes

No If no, go to question 4.

2. How many bottles do you drink per week?

1-3

4-6

7-9

3. What cola-brand do you drink the most?

Coca-Cola

Pepsi

4. Which brand do you prefer as a best?

Coca-Cola

Pepsi
5. Why do you prefer this product?

Your Product:

* By quality we mean the taste.

** Circle of friends implies that you prefer the product as a result of friends and family
consuming it.

6. Has your consumption of cola-soft drinks changed your lifestyle throughout the
years? In that case, how and why?
________________________________________________________________
________________________________________________________________
7. What is your view on Coca-Cola as a brand?

Very good

Good

Bad

Very bad

8. What is your view on Pepsi as a brand?

Very good

Good

Bad

Very bad

9. Do you know what Coca-Cola advertises?

Yes: ________________________________________________

No

10. Do you know what Pepsi advertises?

Yes: ________________________________________________

No
11. How much influence does the advertisement have on your choice of cola-product?

Very much

Very little

12. What do you think about the fact that companies use celebrities in their advertising
campaigns?

Very good

Good

Bad

Very bad

13. How does this affect your view of the brand?

Positively

Negatively

14. Would an advertisement with your idol affect your choice of cola-product?

Yes

No
15. What do you think about the fact that Pepsi, was used by David Beckham in its
advertising campaign?

Very good

Good

Bad

Very bad

Does this affect your consumption of Pepsi?

Yes

No

16. Which logo do you prefer?

17. What do you think about the fact that companies sponsor different sports- and
music events?

Very good

Good

Bad

Very bad

18. How does this affect your view on the brand?

________________________________________________________________
________________________________________________________________

19. If your desired soft drink brand (Pepsi/Coke) is not available then would you
prefer other brand drink?

(A) Yes, I’ll take some other brand to put off my thirst

(B) No, I’m loyal to my brand

20.Which company has more aggressive advertisement?

(A) Pepsi

(B) Coke