THE FUTUR - How to run a profitable bussines and make money

COST, PRICE AND VALUE.

Cost = Effort + Materials. (Money, time, materials, taxes etc)

Price = Cost + Profit

Risk raises profrit

R.O.I - Return in Investment

Venture capital - Really volatile.

Higher the risk higher the reward.

VALUE -

Value is subjective.

Price is determined by the seller.

Value is determined by the buyer.

When value exceds price, people buys it.

Value - Emotions, the feeling you create by the product.

Examples: Coca-cola

Whosale - Requires planning time, and patience. 0,75

Vending machine - Spontaneous purchase, facilitty. 1,75 (Convinience)

Movie theater - Monopoly, if u want to drink, u need to buy from them, so they can
charge any premium they want. 4.50 (Emotional = Value)

Emotion - Acomplishment, convinience, exclusivity.

Positioning the product in the market.