Brand Identity | Content

Brand Applications
Logo 03 Above-the-line 60
Icon 10 Poster templates 61
Tagline 14 Billboard templates 65
Colour 20
Typography 23 Merchandise 74
Circle system 29
Devices 34 Digital 107
Photography 35
Illustration 36 Signage/POS 131
Font pack MVP 37
4G + 5G icons 54 Stationary 168
Latin typography
Arabic typography
Website re-skin typography
Type scale comparison for the website re-skin.

To replace Ooredoo heavy with Rubik SemiBold.

And on Arabic to replace Ooredoo Bold Arabic with
Noto Kufi Ararbic ExtraBold.
Digital typography
Noto Kufi Arabic

Keep headlines short.

We use the different
weight to create
hierarchy.
Thank you