Professional Documents
Culture Documents
Demand Fundamentals
1. Joan has 20 euros a month to buy movies on the internet or to buy soft drinks. Each batch of
films costs 5 euros and each soft drink 1 euro.
a) Represent your budget constraint and write the equation.
20 R
20 = 5P + 1R
b) If you choose to watch 3 movies, how many soft drinks can you buy? R = 5
What is the opportunity cost of each film? 5 soft drinks
c) Assuming that the price of movies decreases and now costs 4 euros, draw the new budget
constraint. Has the opportunity cost of movies changed? It has gone down to 4 soft drinks
P
5
4
20 R
d) Assuming that Pp = 5 and that its income availability increases to 30 euros per month, draw
the new budget constraint. Has the opportunity cost of movies changed?
30 = 5P + 1R. The opportunity cost of the movies is still 5 soft drinks
P
6
4
20 30 R
2. A consumer has an annual income of 40,000 euros that must be divided between regular
consumption (food, transport, clothing, household expenses…) and leisure. The average price of
a regular consumer unit is 40 euros and that of a leisure unit is 10 euros.
a) Graphically represent the budget constraint
b) Represent, in the same graph, a possible curve of indifference and its optimal choice.
c) Suppose that the price of leisure increases to 20 euros, represent the new budgetary
constraint and the new optimum.
C
1000
2000 4000 O
Po
20
10
20 Qo
3. We group the goods of an economy into two classes: tobacco and other goods. Because it is
known that tobacco is harmful to the health of consumers, the Public Administration establishes
a new tax on tobacco. But at the same time, because you don’t want consumers to lose well-
being because of the higher price, it compensates them so that they can continue to get their
initial satisfaction. Graphically represent the previous policy using indifference curves and
consumer budget constraint.
The initial BC is blue. With the tax, the PR becomes red; if it compensates by adding income the
BC becomes green, in the same indifference curve as at the beginning.
Others
Tobacco
4. A consumer has an income of 60 euros per month that must be distributed between coffee
and cookies. The price of a coffee is 2 euros and a portion of cookies is 4 euros.
a) Graphically represent the budget constraint. What is the opportunity cost of a coffee?
b) Represent, in the same graph, a possible indifference curve and the optimal choice.
c) Suppose your income increases to 100 euros, represent the new budget constraint and the
new optimal. Has the opportunity cost of coffee changed?
Coffee a) ½ cookie
c) No change
Cookies
Coffee
18
6 Cookies
c. Compare the above situation with the case that the consumer's income is € 100, and cookies
are considered a normal good. Increases consumption of coffee and cookies
Coffee
18
6 Cookies
d. Deduce a possible demand curve for coffee if the income is 60 euros, the price changes to 1
€ and the consumer continues to buy 6 cookies.
Pcoffee
Qcoffee
18 36
Demand
6. State whether the following events represent: (1) a movement along the demand curve or
(2) a displacement/shift of the curve:
• The owner of an umbrella store observes that customers are more willing to buy on the day
when there is a raining forecast. (2)
• People buy more roses on St. George's Day regardless of price. (2)
• An increase in the price of petrol favors the sharing of private cars and reduces the purchase
of petrol. (1)
7. Draw the following demand curves:
• 200 units demanded at any price.
Q
200
20
• “I buy 4000 units if the price is equal to or less than 10 euros; nothing if it's more expensive "
10
Q
4000
8. Indicate in which direction it is foreseeable that the following factors will both the individual
demand and the market demand for a given good X:
Individual Demand Market Demand
A fall in the number of consumers of good X = ←
A fall in the price of X = (no move, despite the = (no move, despite the
increase in Qd) increase in Qd)
The rise in the price of a good complementary ← ←
to good X
The rise in a consumer income → (if good X is normal → (if good X is normal
and it is this consumer’s and even if it increases
income that has for one consumer only)
increased)
A generalized expectation that the price of X → →
increase
The announcement that X is bad for the health ← ←
The announcement that X makes the → →
consumer immortal
The announcement that good X is illegal ← ←
9. How does the market demand curve of a normal good shift if:
• Lower the price of a substitute good. ←
• The tastes of the public are directed to other goods. ←
• Decreases the price of complementary goods. →
• Increases income. → (it is a normal good)
• Complementary goods become more expensive. ←
• The price of an independent good increases. =
11. The coffee demand curve has shifted to the right. The cause of this displacement can be:
• an increase in the price of tea.
• an increase in the price of sugar.
• an increase in the price of the factors needed to produce coffee.
• a decrease in the tax on coffee.
12. It is a common fact that in big cities there are traffic problems. Suppose the City Council asks
you for a study on what measures can be put in place to reduce the use of private transport in
the city. What solutions can be applied to reduce the demand for car use?
Anything that makes the use of the car more expensive (or makes it more difficult) or makes
other means of transport cheaper: price charges to enter the city, increase the price of petrol,
reduce the price of public transport, limit entry for a few days according to registrations ending
in even or odd numbers, etc.
13. Some bars charge their customers € 5 for a small bottle of water and, on the other hand,
they always make a bowl of nuts available to the customer. But if we go to the supermarket, we
will find that the price of nuts is much higher than that of water. Has the bar owner gone crazy?
Water is a complementary good to nuts, which increases thirst.
14. If the goods X and Y are complementary, in the face of an increase in the price of X:
a) the quantity demanded of X decreases and that of Y increases
b) the quantity demanded of X decreases and that of Y does not vary.
c) the demanded quantity of X decreases and the demand curve of Y goes to the left
d) the demanded quantity of X decreases and the demand curve of Y goes to the right
15. The price of tomato goes up and people buy less onions. From this evidence we can infer
that onions and tomatoes are:
a) substitutes in consumption
b) inferior goods
c) necessity goods
d) all answers are false
17. Suppose chicken and fish are substitute goods. If the price of chicken increases, the demand
for fish ...:
a) it will decrease, and the fish demand curve jumps to the left
b) it will increase, and the fish demand curve jumps to the right
c) it may change, but there will only be one movement along the fish demand curve
d) all answers are false
18. What could shift the olive oil demand curve to the right?
a) a reduction in the salary of olive harvesters
b) a drop in the price of olive oil
c) a rise in the price of sunflower oil
d) all answers are false
20. Since the beginning of the crisis, despite declining incomes, lottery sales have increased by
more than 20%. This means that:
a) The lottery is a luxury good
b) The lottery is a necessity good
c) The lottery is an inferior good
d) all answers are false
23. In a market where two consumers are similar. If the demand function of each of them is: p
= 4 -10Q, then the market demand is:
a) p = 8 - 20Q.
b) Q = 8 - 20p
c) p = 0.8 - 0.2Q
d) p = 4 - 5Q
24. In a market where there are 10 equal consumers. If the demand function of each of them is
p = 4 - 10Q, then the market demand is:
a) p = 40-100Q.
b) Q = 40-100p
c) p = 4-0.2Q
d) p = 4-Q
a) Represent grafically the demand functions of each consumer and the market demand
function.
1 2 Market
P P P
100 100
50 50
26. Find the price elasticity of demand between the two points when the price moves from 10
to 11 and the quantity moves from 150 to 120 units.
ε = -(-30/150)/(1/10) = 2
27. Find the price elasticity of the following demand if the price is 𝑝 𝑥 =10:
𝑄𝑑 𝑥 = 300 − 3𝑝 𝑥
ε = -(-3)(10/270) = 1/9
28. Complete the following table if the demand function is: 𝑄𝑑 𝑥 = 100 − 10𝑝 𝑥
𝑄𝑑 𝑥 𝐸𝑙𝑎𝑠𝑡𝑖𝑐𝑖𝑡𝑎𝑡
𝑝𝑥 = 5 50 ε = -(-10)(5/50) = 1
𝑝𝑥 = 7 30 ε = -(-10)(7/30) = 7/3
29. The price elasticity of demand for good X is 0.5. If the price is 40 euros and we want to
reduce the consumption of good X by 30%, what should be the price variation? And what is its
final price?
ε = Variation% of Q / Variation% P → 0.5 = 30% / Variation% P → the price must go up 60%...
64 euros.
32. Compare two linear and parallel demand functions. Which of the two functions is more
elastic for the same price 𝑝 𝑥 = 50?
𝑄𝑑1𝑥 = 100 − 𝑝 𝑥 and 𝑄𝑑2𝑥 = 200 − 𝑝 𝑥
The first, since P = 50 is in the middle of demand, then ε = 1, while in the second, this price is
below the midpoint of demand, then ε <1.
33. We have two linear demand functions that intersect at a point, which of the two functions
will be more elastic at that point?
𝑄𝑑1𝑥 = 100 − 𝑝 𝑥 and 𝑄𝑑1𝑥 = 200 − 4𝑝 𝑥
They intersect at the point P = 33.3 and Q = 66.6. The second, since P = 33.3 is above the
average price (25), then ε> 1, while in the first this price is below the average point of demand
(50), then ε <1.
34. If we are in an inelastic section of the demand curve, a small decrease in price will involve:
a) an increase in the total revenue of producers
b) the quantity sold will not vary
c) a decrease in the total revenue of producers
d) none of the above answers is correct
35. If for a consumer A, the income elasticity of the demand for a good is 1.5; and for another
consumer B has a value of 0.5, then we will say that the good is:
a) normal for consumer A and inferior for consumer B.
b) first necessity for consumer A and luxury for consumer B.
c) income elasticity cannot have different values for each consumer.
d) luxury for consumer A and first necessity for consumer B.
37. Studies show that the price elasticity of tobacco demand is approximately 0.4. If a pack of
cigarettes costs € 5 and the government wants to reduce tobacco consumption by 20%, how
much will it have to raise the price? Tobacco studies have also found that young people have a
higher price elasticity than adults, what can be the explanation?
ε = Variation% of Q / Variation% P → 0.4 = 20% / Variation% P → the price must go up 50%, that
is, the pack of tobacco must cost 7.5 euros
38. Do you think it would be appropriate for basketball teams to lower the price of tickets to fill
the seats capacity of their pavilions? Will this increase their revenue? And their benefits?
Yes, if the price goes down the demand increases and they could fill the pavilions. However,
revenue may increase or decrease depending on price elasticity; if they have to reduce the price
a lot to fill the pavilion, then they will collect less revenue. The benefits depend on the revenue:
if it goes down, the profits will surely go down, but if the revenue goes up, it is not known what
will happen to the profits, because surely the costs will have gone up too.
39. Suppose that when pay-TVs increase the price of football matches, the amount demanded
for their services decreases. What could explain this?
a) demand shifts to the right
b) the demand is totally inelastic
c) the supply is elastic
d) all answers are false
40. The market demand function of good X is: 𝑄𝑑 𝑥 = 100 − 10𝑝 𝑥 + 4𝑝 𝑦 − 0,1𝑅. If the initial
prices and income are: 𝑝 𝑥 = 1; 𝑝 𝑦 = 5; 𝑅 = 100 (then Qd = 100). Calculate:
Price elasticity. ε = - (-10) (1/100) = 1/10
Cross elasticity. ε = (4) (5/100) = 1/5
Income elasticity. ε = (-0.1) (100/100) = -1/10
41. Which of the following statements are false:
a) If the demand price elasticity is 1.2, producers' revenue fall when the price rises
b) If we compare two linear and parallel demand curves, the one farthest from the origin is more
rigid at each price.
c) If the income elasticity is 1.2, the good is a necessity.
d) If the cross-elasticity between two goods x and y is 0.8, then they are complementary goods
to consumption.
44. If theaters see their revenue decline after a campaign to discount ticket prices, a possible
explanation would be:
a) demand is elastic
b) theater is a luxury good
c) demand has jumped to the left
d) all answers are false
45. In a country, spending on wine increases as its price increases; in contrast, spending on beer
decreases when this product becomes more expensive. One explanation may be that…:
a) the two goods are complementary to each other
b) the two goods are substitutive for each other
c) the demand for wine is inelastic and that of beer elastic
d) all answers are false
CMg CTMe
CVMe
CFMe
2
1 Q
50. An industry is made up of 100 companies in perfect competition with the following cost
function each: 𝐶𝑡 = 𝑞 2 + 4𝑞 + 100. Find:
a) The firm and the industry supply.
P = CMg → P= 2q+4 , or qs = 0,5P-2 individual supply
Qs = 100 qs = 100 (0,5P-2) = 50P - 200
b) Profits or losses in the short term if the price is 10
Then qs = 3, Qs = 300
Individual profit: ∏ = 10*3 – (32 + 4*3 + 100) = 30 – 121 = - 91 losses
51. If the cost of producing two units of product is 5 euros and that of three units is 10 euros,
a) The average cost of three units of product is 10/3.
b) The marginal cost of three units of product is equal to 5 euros.
c) The marginal cost cannot be calculated.
d) (a) and (b) are correct.
53. A competitive industry consists of 1,000 equal firms, each with a function of CMg = 0.1q.
Determine:
a) Individual supply function
P = 0.1q, or q = 10P
b) Industry supply function
Qs = 1000 * (10P) = 10,000 P
d) If the minimum CTMe is given when the price is 10, graphically represent the profits or
losses of the company in the short term when the market price is 15.
15 CMg CTMe
10 CVMe
CFMe
Q
54. A company that is in equilibrium by producing 5 u. of product gets neither profits nor losses.
Calculate the price of this product, if the cost function of the company is:
𝐶𝑡 = 2𝑞 3 + 5𝑞 + 500
∏ = 0 if q = 5; then 5𝑃 = 2𝑞3 + 5𝑞 + 500 ; 5𝑃 = 2 ∗ 53 + 5 ∗ 5 + 500 ; P = 155
55. In a perfectly competitive market there are 100 equal firms with the following total cost
function: 𝐶𝑡 = 10 𝑞 2 + 2 𝑞 + 10. Find:
a) The supply function of the firm and the industry
P = CMg; P = 20 q + 2 individual supply; Qs = 5P - 10 market supply
b) The quantity offered if the price is P = 10. Qs = 40
c) The short-term profits or losses of the company.
∏ = 10 * 0.4 - (10 * 0.42 + 2 * 0.4 + 10) = 4 - 12.4 = -8.4 losses
59. The supply function of a good is: qs = 4p – 2. Represent the supply curve and say whether or
not it moves when…:
a) the workers' wages fall. Yes, right
b) the price of the good rises. No
c) a technological improvement in the production system. Yes, right
d) the price of a substitute good in production decreases. Yes, right
60. Explain how the following factors affect the supply curve of a given good X:
a) a reduction in the number of producers of X. Jump to the left
b) a increase in the taxes paid by producers. Jump to the left
c) a increase in the price of a good or service used in the production of X. Jump to the left
d) a reduction in the price of X. Do not jump
e) a subsidy to X producers. Jump to the right
61. We study the supply of computers. Which determinant of the supply function affect each of
the following?
a) massive use of robots. Technology
b) changes in workers' wages. Price of productive factors
c) changes in the costs of manufacturing computers. Price of productive factors
64. Find the competitive market supply and the quantity offered in equilibrium when 𝑝 𝑥 = 80,
if the market supply is composed of three groups of firms.
The first has 80 companies and each of the companies has the following supply function:
𝑝 𝑥 = 8 𝑞𝑠1𝑥 + 64
The first has 70 companies and each of the companies has the following supply function:
𝑝 𝑥 = 2 𝑞𝑠2𝑥 + 36
The first has 64 companies and each of the companies has the following supply function:
𝑝 𝑥 = 32 𝑞𝑠3𝑥 + 96
Market supply:
Qs = 0 si P < 36
Qs = 70*((P-36)/2) = 35P -1260 si 64 >P > 36
Qs = 70*((P-36)/2) + 80*((p-64)/8) = 35P -1260 + 10P – 640 = 45P – 1900 si 96 > P > 64
Qs = 70*((P-36)/2) + 80*((p-64)/8) + 64*((P-96)/32)) =45P – 1900 + 2P – 192 = 47P - 2094 si P > 96
66. If the supply is 100 units when the price is 5 euros, 0 units when the price is lower than 5,
and infinite when the price is higher than 5,
a) The supply is completely elastic.
b) The supply is inelastic.
c) The supply is of unit elasticity.
d) No previous answer is correct.
68. Which of the following factors causes the chestnut supply curve to shift to the right?
a) an increase in the price of coal to heat chestnuts
b) an increase in the price of a substitute consumer good such as sweet potatoes
c) a reduction in the fee charged by the council for putting a chestnut stall on the street
d) all of the above answers are true
69. A shift in the supply curve to the left may be due to:
a) a variation in consumer preferences
b) a drop in the cost of a productive factor
c) a technological improvement in the production of the good
d) no previous answer is correct.
70. When there is a technological improvement in the production of good X, the price of good
Y, which is a substitute in the production:
a) will go up
b) will go down
c) depends on income elasticity
d) no previous answer is correct.
72. Imagine that the price of the raw material needed in a company’s production process
increases. In this case,
a) There is a movement along the supply curve.
b) There is a jump in the supply curve to the right.
c) The supply curve jumps to the left.
d) All the above answers are correct.
73. Imagine that there is a technological improvement in the production process. In this case,
a) There is a movement along the supply curve.
b) There is a jump in the supply curve to the right.
c) The supply curve jumps to the left.
d) None of the above answers is correct.
75. Imagine that the number of producing companies increases by 25. In this case,
a) There is a movement along the supply curve.
b) There is a jump in the supply curve to the right.
c) Decreases the quantity offered by the market.
d) All of the above answers are incorrect.
76. If the price of a substitute good X in production falls, the supply curve of Y:
a) Move to the right.
b) Move to the left.
c) It does not move.
d) (a) and (c) are correct.