INTRODUCTION

Habla Broaster is a restaurant that operates in a dynamic environment shaped by political,

economic, social, and technological factors. A PEST analysis of the restaurant reveals that its
success is influenced by several external factors.
Mission:
Habla Broaster’s mission is to be the best fast-food restaurant in the world and be able to
generate optimal profits for the restaurant.
Vision:
Habla Broaster’s vision is captivate his clients with his variety of food with an exquisite flavor.
POLITICAL FACTORS:

• TRADE AGREEMENTS: Peru has 22 free trade agreements (FTAs) to date, which
represent a total of 56 world economies, while negotiations are pending with four other
countries and there is also a group that seeks to optimize trade agreements.
• ENVIRONMENTAL POLICY: Peru is one of the 15 countries with the greatest
biological diversity in the world, due to its great genetic variety, flora and fauna species,
and continental and maritime ecosystems. With around 25,000 species of flora, it is the
fifth country with the number of species (10% of the world total), of which 30% are
endemic; it has numerous plants with known and used properties (4,400 species); it has
numerous native domesticated species (182), is second in bird species (1,816 species),
and is third in amphibian (408 species) and mammal (462 species) species. Likewise, it
has nearly 2,000 species of fish (10% of the world total) and 36 of the 83 species of
cetaceans in the world; and it is considered the center of origin due to its genetic
diversity. It has 11 ecoregions, 28 of the 32 types of climates and 84 of the 117 life
zones of the world.

ECONOMIC FACTORS:

• EXCHANGE INFLATION: Inflation in Peru has been decreasing compared to recent

years. In March 2022 inflation was 1.48% of the economy, while in 2023 it is down to
1.25%. However, the restaurant must be aware of changes in ingredient prices and adjust
prices based on its services.

• ECONOMIC SITUATION OF THE COUNTRY: After the situation in the COVID-

19 pandemic, Peru began to reactivate in 2022 growing 2.7% in GDP, in 2023 it is
estimated that GDP will grow 2.4%, this being possible by the primary sectors and local
businesses, for this reason we estimate a good growth in the "Habla Broaster" business
due to the regulation of prices in inputs for the elaboration of the products, This
facilitates the preparation of food and products in the restaurant and the demand.
SOCIAL FACTORS:
• POPULATION GROWTH RATES: In the Bicentennial Year of the
Independence of Peru, the country's population reached 33,035,304 inhabitants,
having requested 17.7 times, compared to the results of the First Population
Census of the Republican era carried out in the year 1836 that totaled 1 million
873 thousand 736 people. Also, this growth brings with it a potential number of
customers who can visit and consume in the restaurant.
• AGE DISTRIBUTION: The population between 15 and 59 years of age went
from representing 51.5% in 1940 to representing 62.5% in 2021. Age
distribution can affect restaurant advertising and promotion, with younger
consumers being more receptive to advertising campaigns on social media.
Likewise, the age distribution can affect restaurant advertising and promotion,
with younger consumers being more receptive to advertising campaigns on
social networks.

TECHNOLOGY FACTORS:

• COMMUNICATION TECHNOLOGIES: Such as mobile apps and online

ordering systems, have enabled consumers to order fast food faster and easier.
They have also allowed restaurants to collect data on customer preferences and
tailor their food offerings.
• COOKING TECHNOLOGIES: The use of iPad at the tables was the
beginning of the use of technology for the dining room, but without a doubt the
hospitality industry has been seeing surprising innovations in the use of new
technologies for restaurants for years that have meant an increase in sales and
customer satisfaction. Clients who have surely seen more than once: Virtual
reality to see the menus, Robots to serve the tables, Online order, and delivery
and until the growing popularity of payment with the contactless system. These
technologies have also allowed restaurants to offer new types of food.
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