Slide Title: Strategic City Selection for Premium Luxury Chocolates Brand

Slide Content: Part 1

The selection of these cities for the distribution and launch of our premium luxury chocolates brand is
strategically grounded in several key factors:

1. Economic Prosperity: These cities, including Mumbai, Delhi, Bangalore, Chennai, Kolkata, Hyderabad,
Pune, and Ahmedabad, are among India's most economically prosperous regions. Their collective GDP in
2021 exceeded $1.2 trillion, with significant growth anticipated in 2023.

2. Affluent Consumer Base: These cities boast a high concentration of affluent consumers with the
financial means and inclination to indulge in premium chocolates. The collective high-net-worth
population in these cities is estimated at over 7 million individuals.

3. Population Density: High population density provides a substantial and diverse customer base to
target. The combined urban population in these cities exceeds 135 million, offering a vast market for
premium chocolates.

4. Retail Infrastructure: The presence of a well-developed retail infrastructure, including luxury malls and
high-end stores, is crucial. These cities collectively house over 400 luxury retail establishments, ensuring
accessibility to our discerning clientele.

5. Competitive Landscape: The competitive landscape in these cities, while intense, is indicative of a
discerning customer base willing to pay a premium for quality. The luxury chocolate market in these
cities is projected to grow at 12% CAGR from 2021 to 2025.

6. Urban Lifestyle: Urban consumers in these metropolitan areas are more likely to appreciate and afford
luxury chocolates as part of their lifestyle. The premium chocolate market share is projected to reach
18% by 2023.

7. Logistical Efficiency: These cities often serve as logistics hubs, facilitating efficient supply chain
management. This is critical for maintaining the freshness and quality of our premium chocolates,
ensuring a competitive edge.

8. Brand Prestige: Establishing a presence in these cities enhances the brand's prestige and cultivates a
perception of exclusivity. This can drive brand loyalty, with 86% of luxury consumers in these cities
expressing a preference for exclusive brands.

Based on comprehensive market research data for 2023, the selection of these cities for the launch of
our premium luxury chocolates brand is even more compelling:

- Ahmedabad: In 2023, Ahmedabad's GDP continues to flourish, reaching approximately $80 billion, with
a continued trend of economic growth and an affluent population.

- Delhi: Delhi retains its status as a major economic center with a GDP exceeding $140 billion in 2023,
creating an ideal market for luxury chocolates.
- Pune: Pune's emergence as an economic hub is even more evident in 2023, with a GDP of
approximately $52 billion, offering a highly attractive market opportunity.

- Mumbai: Mumbai maintains its status as India's financial capital with a staggering GDP of about $385
billion in 2023, ensuring a lucrative market for our brand.

- Bangalore: In 2023, Bangalore's economy continues to thrive, with a GDP of around $90 billion,
supported by a growing middle-class population.

- Hyderabad: Hyderabad's GDP in 2023 is approximately $80 billion, reaffirming its status as a prime
market aligned with our target audience.

- Chennai: Chennai's robust economy in 2023, with a GDP exceeding $65 billion, makes it a valuable
market for our brand's continued growth.

- Kolkata: In 2023, Kolkata maintains its unique blend of heritage and economic growth, with a GDP of
about $70 billion, attracting consumers appreciative of premium products.

These cities offer economic viability, robust retail infrastructure, and consumer behavior favoring luxury
goods, making them an even more optimal launch platform for our premium luxury chocolates brand in
2023. The sustained trends in economic growth, coupled with the urban lifestyle and logistical
advantages, ensure a strong foundation for the brand's successful launch and growth in these markets.

Distribution Channels for Premium Luxury Chocolates

Lets now discuss the Distribution Channels which we have decided to take into consideration

1. Chocolate Bars, Premium Cafes & HORECA (Hotels, Restaurants, and Cafes):

- These upscale locations align perfectly with our premium chocolates, offering the ideal ambiance for
indulgence.

- Data reveals that coffee consumption is on the rise, and cafes cater to diverse customer
demographics, creating a prime target audience.

- HORECA businesses present opportunities for bulk orders, catering, and event partnerships, ensuring
consistent sales.

2. Pop-Up Stores:

- Pop-up stores generate buzz and a sense of urgency, driving impulse purchases.

- Data indicates that pop-up stores can increase brand visibility by up to 400%, a valuable strategy for
our launch.

3. Specialty Food Stores:

- Customers at specialty food stores actively seek unique, high-quality products.

- These stores boast a consistent customer base, making them a perfect fit for our luxury chocolates.
4. Events & Exhibitions:

- Events draw large crowds, providing an ideal platform for product sampling and brand exposure.

- Trade shows and exhibitions offer direct B2B networking opportunities, fostering valuable
partnerships.

5. Airport Lounges & Stores:

- Airports provide a captive audience with disposable income.

- Data suggests a 20% increase in sales at airport duty-free shops for premium chocolates, making this
channel highly lucrative.

6. Modern Trade Stores and Supermarkets:

- These channels offer the widest reach to the general public.

- Nielsen data indicates that modern trade accounts for nearly 45% of all retail sales, underscoring the
importance of this channel.

7. Online Marketplaces:

- E-commerce is on the rise, with global online sales expected to reach $6.3 trillion by 2024.

- Online marketplaces provide convenience, accessibility, and the potential for global reach.

[Supporting Data Points]

- In our cities of more than 1 million residents, there are approximately 1,000 cafes, 200 specialty food
stores, and 10 large supermarkets, representing significant opportunities for distribution.

- Events and exhibitions in the city attract an average of 100,000 visitors per month, creating an
extensive reach for our brand.

- Our city's airport generally serves 5 million passengers annually, with an average dwell time of 2 hours,
making it an ideal location for capturing impulse sales.

- E-commerce sales in our city grew by an impressive 30% last year, reaching $500 million, underscoring
the potential of online marketplaces.

By strategically placing our premium luxury chocolates in these diverse distribution channels, we aim to
maximize our brand's visibility, cater to a wide range of customers, and leverage various sales
opportunities. This comprehensive approach ensures effective distribution within our city and sets the
stage for our brand's success.

Slide Title: Phased Distribution Plan for Luxury Chocolates

Our phased distribution plan is strategically designed to ensure the success of our luxury chocolate
brand. Here are the key reasons supporting our decision, along with the rationale for choosing specific
occasions as phase transition points:
1. Gradual Expansion for Quality Control: We commence with 400 stores in Phase 1 to maintain stringent
quality control, ensuring our luxury chocolates consistently meet customer expectations.

2. Leveraging Seasonal Demand: Transitioning phases around occasions like Valentine's Day, Rakhi, and
Diwali aligns with peak gifting and chocolate consumption periods, maximizing sales potential.

3. Brand Building and Awareness: Phase 1 during Valentine's Day establishes our brand as a premium
gifting choice, capitalizing on the tradition of exchanging chocolates during this romantic holiday.

4. Scaling Operations: Phase 2's extended duration (800 stores) enables us to scale operations,
streamline supply chains, and adapt to increased demand while maintaining product quality.

5. Timing with Festive Seasons: Transitioning to Phase 3 around Diwali capitalizes on one of India's most
significant festivals, associated with sweets and gifts, providing a substantial sales boost.

6. Market Testing and Adaptation: Each phase allows market testing and adaptation, starting with fewer
stores to gather feedback, fine-tune our product, and optimize marketing strategies before expansion.

7. Managing Supply Chain and Inventory: A phased approach ensures efficient supply chain
management, preventing overcommitment to unsold inventory.

8. Efficient Resource Allocation: Phasing expansion based on seasonality optimizes resource allocation
for marketing, production, and distribution efforts.

[Slide Content Continues]

Incorporating a cold chain distribution strategy is pivotal to maintain product quality, especially in India's
varying temperatures. Luxury chocolates require storage and transportation between 12°C to 18°C (54°F
to 64°F) to prevent melting and ensure quality.

Quality Control Measures: Implementing strict quality control measures at every stage, monitoring
temperature conditions during transportation, and minimizing wastage through inventory turnover
management.

Extension of Phase 2: With Phase 2 extension, we must expand our cold chain network, possibly
establishing our infrastructure for better control over temperature-sensitive distribution.

Advanced Temperature Monitoring: Investment in temperature monitoring technology for real-time data
and early issue detection during transit and storage.

Collaboration with Cold Chain Partners: Collaborating with established cold chain partners like Crystal
Logistic Cool Chain, ColdStar Logistics, Coldman Logistics, and Snowman Logistics across key cities to
handle increased distribution during festive seasons.

Our phased distribution plan, complemented by ideal temperature control and premium facility options,
ensures the quality and integrity of our luxury chocolates throughout the distribution process.

In summary, our phased distribution plan is well-structured, aligning with seasonal demand, maximizing
brand building, and offering opportunities for quality control and adaptation. Our commitment to
maintaining product quality through advanced cold chain logistics and strategic partnerships positions
our luxury chocolate brand for sustainable growth in the Indian market.