Republic of the Philippines

Divine Word College of Laoag

School of Business and Accountancy
City of Laoag, Ilocos Norte

Name: Regine Gale E. Ulnagan Date: 01/01//23

Course: Bachelor of Science in Accountancy (BSA – 3)
Subject: Strategic Business Analysis

BUSINESS ANALYSIS OF MANG INASAL

COMPANY PROFILE

Mang Inasal was established on December 12, 2003, in Iloilo City by Edgar
“Injap” Sia II. It is an authentic fusion of traditional Filipino cuisine with the dine-in
concept. Famous for its native-style and “nuot-sarap” Chicken Inasal with its
pioneering “unlimited rice”, Mang Inasal quickly won the hearts of its customers with
its distinctively Pinoy stamp-grilling and special marinade made out of local secret
spices.

The restaurant, Mang Inasal, rapidly expanded, opening nearly thirty branches
in three years. By 2005, it was franchising, focusing on Visayas and Mindanao. The
primary reason for Mang Inasal’s success is its wide array of Filipino comfort food,
especially Chicken Inasal - with its distinct taste that Pinoys have grown and
continue to love. By 2009, only six years after the first branch opened, Mang Inasal
had a store network of one hundred stores.

Mang Inasal soon drew the attention of Jollibee Foods Corporation (JFC), the
Philippines’ largest food service company and one of Asia’s most admired
companies. JFC acquired 100% share of Mang Inasal in April 2016.

Today, Mang Inasal is the leading Pinoy branded outlet in the country, with its
strong portfolio of Chicken Inasal, Pork BBQ, Halo Halo, and Palabok. Variations in
the menu are constantly being developed to meet the discriminating demands of its
growing customer base. It has steadily grown ever since its acquisition, making it one
of the fastest growing quick service restaurants in the country.
 Republic of the Philippines
Divine Word College of Laoag
School of Business and Accountancy
City of Laoag, Ilocos Norte

Mang Inasal now lays the foundation for a new era of prosperity, moving forward
to a horizon of possibilities as the brand continues its winning tradition of excellence.

MISSION: To serve great tasting food, bringing the joy of eating to everyone.

VISION: To be the preferred quick service restaurant of every Pinoy everywhere.

STRENGTH AND WEAKNESSES

STRENGTH
 Large Network - Mang Inasal, a rapidly expanding brand in the Philippines,
Singapore, and other neighboring countries, employs around 10,000 people
across 1000 retail locations.

 Customer Focused - Mang Inasal's employees, staff, and management

prioritize customer satisfaction and satisfaction, aiming to foster repeat
business by meeting their needs and wishes.

 Recognized Brand Image - Mang Inasal has established a strong brand

image through clear and transparent policies, gaining customer trust in the
chain restaurant industry.

 Collaborative Culture - Mang Inasal's top management fosters a

collaborative work environment, providing opportunities for employees to
advance and earn a better living, attracting potential employees and
promoting the brand as a career choice.

 Cost Effective - The company's cost-efficient approach to local ingredients,

supply chain, and distribution network has allowed it to remain profitable and
capitalize on opportunities over competitors.

WEAKNESSES
 Republic of the Philippines
Divine Word College of Laoag
School of Business and Accountancy
City of Laoag, Ilocos Norte

 Needs Improvements - Mang Inasal, a rapidly growing brand, requires

continuous improvement in areas such as service quality, restaurant layout,
design, marketing, and promotion.

 Limited Menu - Mang Inasal's menu offers limited items compared to

competitors, resulting in limited customer choices and a low number of visits
to the brand.

 Slow Service - Many customers express dissatisfaction with slow service,

leading to increased stress during busy hours and a low customer retention
ratio.

 High Turnover - Many customers have complained the service serving time is
very slow. The customers have to wait a significant time for the processing of
their orders. It becomes stressful for customers during busy and rush hours;
that’s why the customer retention ratio of the brand is very low.

BUSINESS ANALYSIS
 Republic of the Philippines

Divine Word College of Laoag

School of Business and Accountancy
City of Laoag, Ilocos Norte