Land Grabs

Presentation
Agenda

 About Land Grab

 Reasons of Land Grab
 Impact of Land Grab
 Coffee & Land Grab
 Recommendation
What is Land Grab ?
 What is Land
Grab ?

The buying up of very large undeveloped rural lands in the

developing world by international investors and development firms.
 Video

https://www.youtube.com/watch?v=OBbRPjVb4XA

https://youtu.be/5GL54O0QthE
Acquisition
Purposes
Agricultural business
Energy Industry
Mining of Natural Resources
Financial Reasons
For Construction/Real Estate Development
 Arguments

 Opposing Opinions  Supporting Opinions

 Break ecology balance
 Resources utilization

❓
 Job opportunities
 Inequity of land allocation
 Urbanization
 Homeless
 Impact of Land Grab

Food security & Equality Community Deprived Contracts not transparent

Pressure on environment Social conflicts in Human Rights

displacement of land
 Understanding the impact using
Case Studies

Kaweri Coffee Plantation (Uganda)

Subsidiary of Neumann Kaffee Gruppe (NKG), Hamburg, Germany
Coffee Industry Coffee export is $20 billion dollar Industry

After crude oil, Coffee is the most sought

after commodity in the world.

90 percent of the world’s coffee production

takes place in the developing countries.

Coffee farms are the economic livelihood

of 25 million people.

Of 50 countries with the highest

deforestation rates, 37 were coffee
producers.

Neumann Kaffee Gruppe supplies 14%

(estimated) of the overall coffee
production in the world.

(Source: Global Coffee Industry Facts and Statistics 2015)

Neumann Kaffee Gruppe (NKG)
facts and figures
 Plantations
 Mexico 1542 Ha (20% of the total plantations)
 Brazil 3506 Ha (46% of the total plantations)
 Uganda 2500 Ha (34 % of the total plantations)

 Market Share : 10% of the global coffee demand

 Responsibility Claims
 Committed to growth and sustainability in Coffee Sector
 Committed to helping to improve the livelihoods of coffee farmers
and families
 Chronology of Events (NKG
Uganda)
August 2001 – Ugandan Army violently expels 2000 villagers from the
land that has been leased to Kaweri Coffee Plantation (Subsidiary of
NKG)
 August 2002 – Evictees file a lawsuit
 July 2004 – The case keeps getting transferred from one judge to
another
 January 2005 – The speaker of the evictees gets arrested under false
charges and released in July 2005
 January 2011 – The case drags on in courts and the evictees continue
to seek support from Human Rights organisations
 March 2013 – The case is settled in the favour of evictees – NKG to
give 11 Million Euros as compensation.
 March 2013 – NKG files appeal in the Court of Appeal
 February 2014 – The case files disappear from the Court
 July 2014 – Judge publicly accuses the Ugandan Justice for mafia like
tendencies, the case file “reappear” at Judicial Service Commission
Starbucks Case Study
Committed to buying 100 percent ethically sourced coffee in partnership
with Conservation International.

- To improve productivity and sustainability,

we share our research and resources through our Farmer Support
Centers—located in coffee-producing countries around the world.
They’re open to farmers regardless of whether they sell to us.

- investing $50 million toward financing for farmers, allowing them to

renovate their farm or pursue more sustainable practices.

- Starbucks has invested more than $100 million in supporting coffee

communities. Collaborative farmer programs and activities – including
Coffee and Farmer Equity (C.A.F.E.) Practices, farmer support centers,
farmer loans and forest carbon projects. All of these programs directly
support improving farmer livelihoods and ensuring a long-term supply
of high-quality coffee for the industry.
 What does it mean for
Supermarket selling Coffee ?
 An Ethical Cup of Coffee –
Sourcing with Integrity

1. Brand Reputation
2. Sales
3. Customer Relationships
 ‘zero tolerance’ for land grabs

Nestle
In August 2014, Nestle also requires its
suppliers to support the ‘Free, Prior, and
Informed Consent’ of indigenous and local
communities, and commits to advocate to
sourcing country governments to implement
strong land tenure.
4/10 for its land policies - Mondelez
understood how important land is
for smallholders and communities.
But needed to take that
understanding to the next level and
commit to.
 Brand
Scorecard
How are responsible supermarkets
handling this issue ?
• UTZ- Environmental issues and Workers’ rights. Douwe
Egberts, Burger King and IKEA
• Rainforest Alliance - Adhere to a list of sustainable
principles, including conserving local wildlife and water
resources, minimizing soil erosion and treating workers
fairly. Around 75 brands including Costa, Lavazza and
Kenco.
• Proudly Made in Africa The “value added” model
addresses some models that don’t focus sufficiently on
producer countries taking responsibility for processing.
It is not yet widely available in the UK, but has certified
coffee brands like Solino and Out of Africa.
• Fair Trade – Active across 74 countries and set
standards to provide the rights of farmers and fair
price for their share of the product sold.
 Why should the supermarkets
care for Sustainable Coffee ?
 Research shows that 80% of the coffee drinkers are millennials.
 Young Coffee drinkers are highly engaged with the Coffee category.
 As many as 70% of the 19-24 year-olds surveyed, say they choose to buy
coffee grown on farms that treat workers well and produce the commodity in
an environmentally sustainable way.
 Sustainability not only indicates high quality, it also positively impacts the
perceived affinity with the operation.
 Research conducted by Mintel last year, 35% of 16-24 year olds who buy
coffee in UK say “ethically sourced” beans are an important consideration in
how they decide what to purchase.
 Research also show that the millennials are willing to pay more for the
sustainable coffee brands.
(Source: Trade Statistics, International Coffee Organisation, London, 2017)
 Recommendation
s
 Source products from brands which are accredited by industry
standards
 Follow the NGO and Industry watchdogs for policies and updates
 Brand Scorecards & Land Policies & Ethical consumers reports are
some guidelines before working with any organization
 Market your ethical sourcing policies to customers and suppliers
Thank You for Listening !!
 Some Key Learnings
(Presentation)
 Have a common theme – colour, slides, images etc.
 Have you noticed a Coffee Image as “Bullet Points”
 Support your slides with images/graphs/tables/short videos wherever
possible.
 Use minimum words on slides (unless specifically asked not to) – You do
not want the audience to be “reading” the slides and NOT listening to you
– Remember – You are the HERO of your presentation.
 Use animations to drive a point across or to create an impact
 You must practice the presentation and map the “transition” and “timing”
 It is OK to carry pointers – more to support you to remember what to say.
 Every image, data, graph should have referencing (APA 6th Edition)