Professional Documents
Culture Documents
Azlan Amran
Azlan Amran
www.emeraldinsight.com/1985-2517.htm
Abstract
Purpose – This paper aims to explore social responsibility reporting of full-fledged Islamic banks in two
developing countries, namely, Indonesia and Malaysia. Corporate social responsibility (CSR) has become an
important aspect of business society. As such, companies have shown a growing interest in reporting their
social and environmental initiatives.
Design/methodology/approach – Content analysis of the annual reports for three full-fledged local
Islamic banks in Indonesia and three Islamic banks in Malaysia was carried out for the period of
2007-2011.
Findings – Results of the study revealed that CSR disclosure of Islamic banks has generally grown both in
Malaysia and Indonesia. More specifically, it was found that workplace and community dimensions were the Journal of Financial Reporting and
most highly disclosed areas by the Islamic banks in both countries. Accounting
Vol. 15 No. 1, 2017
pp. 99-115
© Emerald Publishing Limited
The authors thank Accounting Research institute and the Ministry of Education for the research grant 1985-2517
received. DOI 10.1108/JFRA-01-2015-0016
JFRA Research limitations/implications – The current study provides a cross-cultural perspective on social
responsibility disclosure in Islamic banks across two countries. The study is limited by investigating a
15,1 five-year time frame.
Practical implications – By discussing the findings according to the stages of growth model for CSR, the
authors suggest that Islamic banks can enhance their responsiveness, and transform their role from being CSR
reporters of social responsibility to responders.
Originality/value – While the tenets of CSR have a lot in common with Islamic moral law (Shariah), little
100 is known about CSR disclosure of Islamic banks.
Keywords Corporate social responsibility, Content analysis, Islamic banks, CSR reporting
Paper type Research paper
Introduction
Corporate social responsibility (CSR) and social reporting has become a critical issue for
many companies due to the increase of public awareness about the impacts of companies on
society and environment. The journey of CSR began centuries ago and it is still growing at an
unprecedented pace with no sign of slowing down (Quazi et al., 2015). Avoiding unacceptable
activities and obtaining “social license” (Gunningham et al., 2004, p. 308) have stimulated an
increasing number of companies to be involved in CSR reporting. This is evident from the
number of companies that issued sustainability report. Among the 250 largest companies in
the world, less than half of them presented sustainability reports in 2004, while more than 80
per cent of them issued a sustainability report in 2008 (KPMG, 2008). This leaves no shadow
of doubt as to why many practitioners and researchers consider CSR reporting both as part
and outcome of reputation risk management (Friedman and Miles, 2001; Hasseldine et al.,
2005; KPMG, 2005; Rayner, 2001; Starovic, 2002; Toms, 2002). Moreover, excellent
organizations are expected to be in an advanced state of social responsiveness, through
proactive social reporting (Douglas et al., 2004).
Achieving an ethical and socially responsible attitude toward firm’s stakeholders is the
primary goal of CSR (Hopkins, 2004). Thus, the tenets of CSR are compatible with Islamic
banking. According to Islamic moral law (Shariah), every citizen is responsible to promote
justice and welfare in the society and seeks God’s blessings, to achieve success in this world
and the hereafter. Although CSR is essential to demonstrate accountability and Islamic
ethical decision-making of managers, auditors and the Shariah (moral law) Board (Shariah
Supervisory Board, SSB) members, little is known about CSR disclosure practices in Islamic
banks’ annual report (Hassan and Harahap, 2010). The extant literature shows that majority
of the developed countries, where social responsibility disclosure is a more common practice,
have focused on CSR reporting. Belal (2008) and Momin (2006) stated that CSR studies in
developing countries are at the initial and exploratory stage. Additionally, Visser et al. (2008)
pointed out that due to the existence of discrepancies in the socioeconomic and cultural
contexts, the notion of CSR is different in developing and developed countries. As such, to
bridge the existing gap in the literature and explore Islamic banks’ social responsibility
reporting in developing countries, the current study investigates social responsibility
reporting of selected full-fledged Islamic banks in Indonesia and Malaysia. The reason for
selecting these two countries is that both Indonesia and Malaysia are substantially
promoting Islamic banking system. Besides, these two countries which are categorized as
developing economies are located in the same region with relatively similar culture. In both
countries, Islam is the dominant religion and the total of Muslim population in these two
countries accounts for approximately 14 per cent of the world Muslim population
(PewResearch Center, 2009). Therefore, the relatively similar settings of both countries allow
for a meaningful comparison of social responsibility reporting practices among the Disclosure in
full-fledged Islamic banks. Islamic banks
The findings of this study can help in formulating a global attitude toward CSR through
incorporating developing countries’ experience as recommended by Prieto-Carrón et al.
(2006) and Lund-Thomsen (2004). Specifically, this study seeks to provide answers to the
following questions:
Q1. What areas are included in social responsibility reporting of Islamic banks in 101
Indonesia and Malaysia?
Q2. What are the similarities and differences in social responsibility reporting practices
of Islamic banks in Indonesia and Malaysia?
Q3. What are the stages of growth of social responsibility reporting among Islamic
banks in Indonesia and Malaysia?
To meet the objectives and answer the research questions, first, a review of the existing
literature is provided. Then, research methodology applied in the current study is presented
followed by the findings of the research. Lastly, the results are discussed and study
limitations and directions for future research are outlined.
Ness and Mirza (1991) applied agency theory to elucidate to the reasons behind disclosure of
social and environmental information (see also, Belkaoui and Karpik, 1989, p. 212). Through
reviewing social disclosure of 131 UK leading companies’ annual reports of 1984, they found
consistent results with agency theory. They stated that “managers will disclose social and
environmental information only if it increases their welfare, that is, when the benefits from
the disclosure outweigh the associated costs” (the main assumption of agency theory).
Legitimacy theory was defined by Lindblom (1994, p. 2) as:
[…] a condition or status which exists when an entity’s value system is congruent with the value
system of the larger social system of which the entity is a part.
JFRA Gray et al. (1996) mentioned that legitimacy theory at its simplest argues that existence of
15,1 organizations depends on the way society perceives whether organizations’ value system is
commensurate with society’s own value system. It is argued that corporation should have a
contract with society. Upon meeting these contracts, organizations and their actions are
legitimized. Zeghal and Ahmed (1990) and Patten (1991) proposed the role of business social
disclosures in a response to public policy. Parker (1986) stated that social accounting disclosure
102 can act as an early response which can impede legislative pressure for increased disclosure.
It is also a counter to possible government intervention or pressure from other interest
groups. Consequently, social accounting disclosure in corporate reports can be utilized to
anticipate or avoid social pressure. It may also enhance corporate image or its reputation
status (Gray et al., 1988).
Freeman (1984, p. 25) proposed a definition for stakeholder as “any group or individual
who can affect or is affected by the achievement of the firm’s objectives”. This group or
individual may include employees, communities, society, the state, customers, even
suppliers, competitors, local government, stock markets, industry bodies, foreign
government, future generations and non-human life. Basically, the dynamic and complex
relationship between organization and its surrounding is the focal point in stakeholder
theory (Gray et al., 1996). Corporations are required to attain the ability to balance the
conflicting demands of various stakeholders of the firm (Roberts, 1992). Considering the
increasing demand for transparency from the business, disclosure practices have been
accepted as an important medium to perform corporate responsibility. This can be used to
inform about business operation impact on the society and environment.
Methodology
Social responsibility reporting has been defined differently in the literature. One definition
proposed by Gray et al. (1987) considers corporate social reporting as the process of
104 communicating the social and environmental effects of organizations’ economic actions to
particular interest groups within society and to society at large. This definition was further
illustrated as social and environmental disclosure that includes information regarding a
corporation’s activities, aspirations and public image on environment, employees, consumer
issues, energy usage, equal opportunities, fair trade, corporate governance and the like (Gray
et al., 2001).
The current study performed a content analysis of the annual reports of three selected
full-fledged local Islamic banks operating in Indonesia and three local Islamic banks
operating in Malaysia for the period of 2007-2011. This provided researchers with
information to examine the trend of social responsibility reporting in the two developing
countries’ Islamic banks. The analyses were carried out based on the six themes adapted
from the guidelines of AAOIFI (2005), Haniffa and Hudaib (2004) and Hassan and Harahap
(2010). These themes include Strategy, Governance, Product, Community Development and
Social Goals, Employee and Environment. An equal-weighted index was applied to measure
CSR disclosure score for each bank under each theme, using the following equation:
mj
dj
兺N
i⫽1
where N is the maximum number of relevant items a bank may disclose, and dj is equal to 0
if there is no disclosure and 1 if there is disclosure. The key elements under each theme are
summarized in Table I. A total of 78 constructs were developed as indicators of the index
(Appendix). To ensure reliability, the coder went through preliminary content analysis
training by reviewing five reports. Their coding was then evaluated and checked by
co-authors. Upon achieving satisfactory skills for content analysis, the coder proceeded to
complete content analysis for the whole reports.
To explore the growth stages for social responsibility reporting among the Islamic banks
in Indonesia and Malaysia, a model developed by Ditlev-Simonsen and Gottschalk (2011) on
the stages of growth for CSR was used. This model consists of three core stages, namely, the
first movers, the doers and the changers; and three by-products (laggers), namely, the
followers, the reporters and the responders (Ditlev-Simonsen and Gottschalk, 2011).
Figure 1.
CSR disclosure of
Indonesian Islamic
banks by dimensions
Figure 2.
CSR disclosure of
Malaysian Islamic
banks by dimensions
JFRA rising level of their CSR disclosure over the years. Although Malaysian Islamic banks began
15,1 CSR disclosure at a lower level than Indonesian Islamic banks in 2007, they managed to
surpass Indonesian Islamic banks in 2009, with a substantial 19 per cent increase in
disclosure level, and maintained the lead until 2011. On the other hand, Indonesian Islamic
banks have hardly followed up and managed to minimize CSR disclosure gap since 2010.
With reference to stages of growth model for CSR (Ditlev-Simonsen and Gottschalk,
106 2011), and analysis of the overall growth in CSR among the Islamic banks in Indonesia and
Malaysia, it can be suggested that Islamic banks did not start off as the “first movers”.
Rather, they were drawn into CSR reporting as an effort to ride the wave and to prevent
falling behind other sectors. Despite the growing awareness among the Islamic banks on the
importance of social responsibility, it seems that they are at the reporting stage. This is
consistent with the argument made by Ditlev-Simonsen (2010) that stated Islamic banks
merely report about their CSR-related activities without any actual changes other than
increased reporting.
In summary, there has been a considerable improvement in the investigated Islamic
banks’ CSR disclosure. In particular, Islamic banks in Malaysia and Indonesia had 69
per cent and 58 per cent growth rate, respectively, in terms of disclosure from 2007 to 2011
(Figure 4). However, the rate of growth appears to be settling in the course of time. It was
started off with 31 per cent for Malaysia and 30 per cent for Indonesia at first, and decreased
in the course of time.
Particularly, Malaysian Islamic banks had 183 per cent and 45 per cent growth rate in
CSR workplace and marketplace disclosure, respectively, from 2007 to 2011 (Figure 5).
However, Indonesian Islamic banks had a growth rate of 233 per cent and 108 per cent,
respectively, in environment and community social responsibility reporting from 2007 to
2011 (Figure 6). Moreover, Indonesian banks demonstrated the least growth rate in terms of
workplace CSR disclosure.
Figure 3.
Comparative CSR
disclosure of
Indonesian and
Malaysian Islamic
banks
have demonstrated ongoing efforts toward good citizenship. This is evident from greater Disclosure in
disclosure of their social impacts and higher levels of accountability. As vicegerent of God, Islamic banks
these banks have played their role by engaging in social responsibility activities. The
increasing social responsibility reporting practices among the Islamic banks is in line with
the objective of Shariah and establishment of Islamic organizations.
The study findings can be explained through the lens of legitimacy theory which
supports Islamic banks’ engagements in social responsibility practices and disclosure to 107
seek and maintain their license for operation in the community. In addition, companies can
benefit by engaging themselves in social responsibility. These benefits include better
recruitment and retention of employees (Simms, 2002), improved internal decision-making
and cost savings (Adams, 2002; King, 2002), enhanced corporate image (Bragdon and
Karash, 2002; Epstein and Schnietz, 2002; Hsu and Cheng, 2012), competitive advantage
(Adams, 2002; Bernhut, 2002) and improved financial returns (Margolis and Walsh, 2003;
Orlitzky et al., 2003). CSR engagement and disclosure is a way for the Islamic banks to show
their value system is in line with society’s value system, resulting in their improved image in
the society. Despite the high cost for CSR implementation, the advantages are likely to far
outweigh the costs (Hopkins, 2004).
Figure 4.
Growth of social
responsibility
disclosure level by
Islamic banks
Figure 5.
Social responsibility
disclosure growth by
Malaysian Islamic
banks
JFRA However, an analysis of the growth stages based on Ditlev-Simonsen and Gottschalk’s (2011)
15,1 model for CSR implies that banks only seek to uphold good corporate images for their CSR
activities. Subsequently, it is suggested that Islamic banks should enhance their
responsiveness and transform themselves from a mere reporter of social responsibility to the
responders in the CSR maturity process. This can be performed by adapting new initiatives
initiated by other forefront corporations. Thus, Islamic banks are encouraged to proactively
108 embed social responsibility principles in the DNA and strategy of their organization. Islamic
banks are also encouraged to transparently admit to and mention the ongoing struggles and
conflicts in their social responsibility practices instead of just presenting rhetoric arguments
in their disclosures. This can reduce information asymmetry and build trust in stakeholders
toward disclosures (Dumay and Lu, 2010).
Although community appears to be a dominant social responsibility disclosure by the
Islamic banks in 2007 and 2008, workplace category overtook the community category and
had the highest disclosure level among all the four major categories. This is in contrast with
the findings of a study by Khan et al. (2011) in which most banks were found to disclose more
on the society category than the other sustainability categories.
Given the substantial growth of Islamic finance in the past two decades, this study is
timely to shed some light on the current CSR reporting of full-fledged Islamic banks in
Indonesia and Malaysia. Financial markets could play a key role in achieving the goals of
sustainable development in both developed and developing countries (Dasgupta et al., 2001;
Labatt et al., 2002; Lanoie et al., 1998).
The current study provided fresh insights on the corporate social reporting of Islamic
banks in two developing countries. The comparative approach of this paper allows for
identification of the similarities and differences in the CSR reporting approaches of the
Islamic banking sector in Indonesia and Malaysia. This can assist in the accumulation of
developing countries’ knowledge about corporate social reporting (Brown et al., 2007).
Moreover, Islamic banks in the region can learn from the commonly practiced social
responsibility areas. Islamic principles require Islamic banks to promote development of the
under-privileged echelons of society, promote the social welfare and protect the needs of
society as a whole. However, findings of this study revealed a higher focus on workplace
compared to society by the investigated Islamic banks. This signals CSR initiatives by the
Islamic banks have a deviation toward the Western-centric approach. Our study
implications challenge the status quo on Islamic banks and suggest avenues for future
research.
Figure 6.
Social responsibility
disclosure growth by
Indonesian Islamic
Banks
The findings of this study offer significant value to regulators, shareholders and deposit Disclosure in
holders of Islamic banks. Regulators in both countries can formulate a social responsibility Islamic banks
framework and guideline practice for Islamic organizations. This can be used as a
benchmark tool to view CSR from an Islamic perspective. Shareholders and deposit holders
of Islamic banks can evaluate social responsibility practices of the Islamic banks to ensure
the focus of such practices are directed toward activities prioritized by Shariah. The present
study has empirically examined and categorized the existing social responsibility practices
of Islamic banks in accordance to the Ditlev-Simonsen and Gottschalk’s (2011) stages of 109
growth model for CSR.
The findings of this study are limited to the investigation of a five-year time frame. Future
studies might extend the time frame and also include non-Islamic banks to examine the
effects of Shariah on the tendency toward CSR reporting.
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used by Canadian firms”, Accounting, Auditing and Accountability Journal, Vol. 3 No. 1,
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Further reading
Bebbington, J., Larrinaga, C. and Moneva, J.M. (2008), “Corporate social reporting and reputation
risk management”, Accounting, Auditing & Accountability Journal, Vol. 21 No. 3,
pp. 337-361.
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