Lovely L.

De Castro PERMANA
BSMA 4 HBR CASE

Here's the case analysis I would like for you to submit. The question that you need to
answer is: How should Diya handle all the employees who want to follow Ishan?

Please expound. You may also include other areas of discussion. For instance, what
factors did you consider in your discussion? Who are the key characters in the case
and how would you answer the case from their perspective? Do not limit your answer to
these questions. Feel free to explore all areas of the case that you feel should be given
due consideration.
This is to be submitted on April 12, 2022, 5 p.m. Typewritten.

Studies have found that employees are not motivated solely by money, but motivation is
linked to employee behavior and their attitudes.

Carrot and stick motivation are a motivational approach that involves offering a “carrot”
(a reward—for good behavior) and a “stick” (a negative consequence for poor behavior).
It motivates staff by creating actionable goals and desirable rewards for employees who
can alter their behavior and performance. It is a simple and effective form of feedback
for employees.

Hire the best people you can find and afford. They should have more potential than you.
Their success is your success.
Human beings are complex, often unfathomable, creatures and taking a carrot-or-stick
approach when trying to manage them is perhaps overly simplistic. Yes, rewards can
incentivize, and the threat of punishment can keep your staff on the grind. Both,
however, assume that external motivation is needed to get the job done, and overlooks
the fact that the motivation for excellence can come from within each team and each
individual. In reality, internal motivation can be a much more powerful force than
external circumstances that management tries to impose on staff. Inspiration in the
technology industry has spawned many life changing inventions. Collaboration – in any
industry − has led to outcomes that greatly surpassed expectations. Business leaders
take steps to inspire their employees and create an environment where bold ideas can
be debated. Only where innovation thrives, can a company become extraordinary.
While both the carrot and stick approaches can serve to motivate and influence the
desired behaviors, I firmly believe that dangling the carrot is more effective in
encouraging employees towards better performance and celebrating success. The stick
should only be considered in the areas of corporate compliance. Beyond external
motivators, as leaders, we must also focus on cultivating an environment that stimulates
intrinsic motivation. I believe that creating a great place to work helps to nurture
confident and driven employees.