Professional Documents
Culture Documents
Group 4
Group 4
Group 4
2.CURRENT ENGAGEMENTS WITH PRIVATE SECTOR STAKEHOLDERS P&G (PROCTER & GAMBLE)
PRODUCTION OF BIDA KITS (EST. 70,000 KITS)
○ PARTNERSHIP VIRTUAL LAUNCH WITH DOH
CREATION OF MASS EDUCATION VIDEOS AND OTHER ACTIVITIES
3.CURRENT ENGAGEMENTS WITH CIVIL SOCIETY ORGANIZATIONS
YOUTH FOR PEACE DEVELOPMENT AND MOVEMENT
RELEASE OF BIDA CAMPAIGN MATERIALS IN DIFFERENT CHAPTERS ACROSS THE COUNTRY.
REDSCOPE COMMUNICATIONS INC. RELEASE OF BIDA CAMPAIGN MATERIALS IN THEIR PROJECTS
SUCH AS (COMMUNITY - HOUSE TO HOUSE VISITATIONS, INCLUSION IN NEWSLETTERS, OFFICE
CARAVANS, AND HOSPITAL VISITATIONS)
USAID
4. CURRENT ENGAGEMENTS WITH DEVELOPMENT PARTNERS
PRODUCTION OF BIDA CAMPAIGN MATERIALS (PRINT, RADIO COMMERCIAL, AND TELEVISION COMMERCI
COMMERCIAL.
ASSIST IN THE OVERALL IMPLEMENTATION OF THE BIDA CAMPAIGN
○ PRODUCTION AND DISTRIBUTION OF BIDA KITS
Other Institutions that
helps this program:
THEY ARE GRAVELY AFFECTED BY THE CQ AS MOST ARE DAILY WAGE EARNERS.
THEY DO NOT HAVE THE LUXURY TO WORK FROM HOME AS THEIR SOURCE OF INCOME REQUIRES
THEM TO LEAVE HOME.
THEY LIVE IN CRAMPED SPACES, TAKE PUBLIC TRANSPORTATION, GO TO PUBLIC MARKETS AND
OTHER PUBLIC AREAS WHERE PHYSICAL DISTANCING IS CLOSE TO IMPOSSIBLE.
THEY GET INFORMATION ON COVID-19, ITS DANGERS AND PRECAUTIONS VIA SOCIAL MEDIA
AND COMMUNITY LEADERS.
IMPACT
THIS PROGRAM HAS A GREATER IMPACT SINCE THE SENSE OF NATIONALISM AND THE
TERM “BAYANIHAN” HAVE BEEN AWAKENED WHEREIN EVERY PERSON CAN BE THE
“BIDA” OR HERO ON THEIR OWN BY FOLLOWING THE 4 BIDA BEHAVIORS AND WHERE IN
THERE’S SO MANY AGENCIES AND INSTITUTIONS THAT HELPS TOGETHER JUST TO
SPREAD THIS PROGRAM TO REACH EVERY FILIPINOS.
SUCCESFUL
IN THE END, THE DEPARTMENT OF HEALTH (DOH) PHILIPPINES EARNED THE SILVER
AWARD FOR EXCELLENCE IN LAUNCH/RE-LAUNCH MARKETING FOR ENCOURAGING
MILLIONS OF FILIPINOS TO PLAY AN ACTIVE ROLE IN PROTECTING THEMSELVES AND THE
WHOLE COMMUNITY AGAINST COVID-19. “THE B.I.D.A SOLUSYON SA COVID-19
CAMPAIGN SUCCESSFULLY REACHED MILLIONS OF HOUSEHOLDS ACROSS LUZON,
VISAYAS, AND MINDANAO,” SAID BY DOCTOR BEVERLY HO, DIRECTOR, HEALTH
PROMOTIONS BUREAU AT THE DOH. THEREFORE, THIS PROGRAM