GROUP 4

BIDA SOLUSYON COVID-19

BIDA SOLUSYON COVID-19

The COVID-19 pandemic, also known as

the coronavirus pandemic, is an ongoing
pandemic of coronavirus disease 2019
(COVID-19) caused by severe acute
respiratory syndrome coronavirus 2
(SARS-CoV-2). It was first identified in
December 2019 in Wuhan, China.
(Wikipedia, 2019). This virus had caused
lost of many lives, lost of jobs and lost of
resources of the basic needs of the people.
Before losing everything Department of
Health (DOH) take action by developing
and implementing BIDA Solusyon.
BIDA SOLUSYON COVID-19

BIDA Solusyon is a program that

aims to teach people what to do
to prevent COVID-19 from
spreading and encourage
everyone to follow the rules. It is
expected that everyone will follow
the policy while we are in the
midst of a pandemic. The BIDA
Solusyon program reinforces the
implementation of four main
ideas that will help us avoid this
pandemic.
The program encourages people
to #BIDASolusyon (Be The
Solution) by following 4 BIDA
behaviors:
B – BAWAL WALANG MASK (DON’T GO OUT WITHOUT A MASK)

I – I-SANITIZE ANG MGA KAMAY, IWAS HAWAK SA MGA BAGAY

(SANITIZE YOUR HAND, AVOID TOUCHING THINGS)

D – DUMISTANSYA NG ISANG METRO (KEEP YOUR DISTANCE OF 1 METER)

A – ALAMIN ANG TOTOONG IMPORMASYON (KNOW THE RIGHT INFORMATION)

 PURPOSE
BIDA SOLUSYON COVID-19

THE PURPOSE OF THIS PROGRAM IS TO ENCOURAGE FILIPINOS TO “BE PART OF THE

SOLUTION, HUWAG ANG CONTRAVIDA”. THIS PROGRAMS GOALS ARE TO REACH
EVERY FILIPINOS THEY WANT THIS PROGRAM TO GROW AND EXPAND THROUGHOUT
THE COUNTRY ORGANICALLY AND ENABLE FILIPINOS THEY WANT TO BE AN ENGINE TO
DRIVE SOCIAL DETERMINANTS OF HEALTH.
In achieving the 1.COLLABORATE WITH NATIONAL GOVERNMENT AGENCIES.
purpose and goal they 2.LINK WITH PRIVATE SECTOR STAKEHOLDERS.

have 4 objectives: 3.ENGAGE WITH CIVIL SOCIETY ORGANIZATIONS.

4.CONNECT WITH DEVELOPMENT PARTNERS.

BIDA SOLUSYON COVID-19

Activities Done by the
Program:

BIDA SOLUSYON COVID-19

1.CURRENT ENGAGEMENTS WITH NATIONAL GOVERNMENT AGENCIES

PCOO
LAUNCHING OF THE BIDA SOLUSYON DURING THE PRE-SONA EVENT
COORDINATION WITH OTHER NGAS’ COMMUNICATIONS DIVISIONS/UNITS
RELEASE OF TVC AND RC AT AVAILABLE PCOO’S CHANNELS
DOTR
RELEASE OF BIDA CAMPAIGN MATERIALS IN ALL TRANSPORT SECTOR STAKEHOLDERS
(AIRPORTS, SEAPORTS, RAIL, AND ROAD)
DTI
COORDINATION WITH PRIVATE STAKEHOLDERS AND OTHER OWNERS FOR RELEASE OF BIDA CAMPAIGN
MATERIALS.
MMDA
RELEASE OF BIDA CAMPAIGN VIDEOS IN LED BILLBOARDS
DILG
COORDINATION FOR POSSIBLE RELEASE TO LGUS FOR IMPLEMENTATION
Activities Done by the
Program:

BIDA SOLUSYON COVID-19

2.CURRENT ENGAGEMENTS WITH PRIVATE SECTOR STAKEHOLDERS P&G (PROCTER & GAMBLE)
PRODUCTION OF BIDA KITS (EST. 70,000 KITS)
○ PARTNERSHIP VIRTUAL LAUNCH WITH DOH
CREATION OF MASS EDUCATION VIDEOS AND OTHER ACTIVITIES
3.CURRENT ENGAGEMENTS WITH CIVIL SOCIETY ORGANIZATIONS
YOUTH FOR PEACE DEVELOPMENT AND MOVEMENT
RELEASE OF BIDA CAMPAIGN MATERIALS IN DIFFERENT CHAPTERS ACROSS THE COUNTRY.
REDSCOPE COMMUNICATIONS INC. RELEASE OF BIDA CAMPAIGN MATERIALS IN THEIR PROJECTS
SUCH AS (COMMUNITY - HOUSE TO HOUSE VISITATIONS, INCLUSION IN NEWSLETTERS, OFFICE
USAID CARAVANS, AND HOSPITAL VISITATIONS)
4. CURRENT ENGAGEMENTS WITH DEVELOPMENT PARTNERS
PRODUCTION OF BIDA CAMPAIGN MATERIALS (PRINT, RADIO COMMERCIAL, AND TELEVISION
COMMERCIAL.
ASSIST IN THE OVERALL IMPLEMENTATION OF THE BIDA CAMPAIGN
○ PRODUCTION AND DISTRIBUTION OF BIDA KITS
Other Institutions that
helps this program:

BIDA SOLUSYON COVID-19

1. ABOITIZ 11. MEGA

2. ANGKAS 12. METRO PACIFIC INVESTMENTS CORPORATION
3. CDO 13. MCDONALD’S
4. DAMOSA LAND 14. NCCC
5. DDB 15. ORGANIQUE
6. FOODEE GLOBAL CONCEPTS 16. RS CONCEPTS
7. FWD LIFE INSURANCE PHILIPPINES 17. SHELL PHILIPPINES
8. IPG 18. SM
9. LCC 19. UNITED NEON
10. MAX’S GROUP 20. 7/11
Examples of Materials
they used:

BIDA SOLUSYON COVID-19

•SOLO BILLBOARD •TOLL STATION •BUS WRAPS

•BILLBOARD SERIES •OVERPASS BOARDS •TAXI SIGNAGES

•HIGHWAY POST BILLBOARDS •MRT/LRT WRAPS •ELEVATOR DECALS

•LED-WALL BILLBOARDS •INTERIOR ADS •FLOOR DECALS

•TARPAULIN STANDEE •JEEPNEY SIGNAGES •RESTROOM DECALS

Examples of Materials
they used:

BIDA SOLUSYON COVID-19

•DOOR DECALS •BIDA MASK •SOCIAL MEDIA

•WALL •BIDA FACE SHIELD •TEXT BLASTS

CALENDARS •BIDA VESTS AND SHIRTS •EMAIL BLASTS

•MINI FANS •TV COMMERCIAL •BIDA PLAYLIST

•UMBRELLAS •RADIO COMMERCIAL •BIDA SITCOM

Target Audience The
Lower “D” And “E”
Classes

BIDA SOLUSYON COVID-19

THEY ARE GRAVELY AFFECTED BY THE CQ AS MOST ARE DAILY WAGE EARNERS.
THEY DO NOT HAVE THE LUXURY TO WORK FROM HOME AS THEIR SOURCE OF INCOME REQUIRES
THEM TO LEAVE HOME.
THEY LIVE IN CRAMPED SPACES, TAKE PUBLIC TRANSPORTATION, GO TO PUBLIC MARKETS AND
OTHER PUBLIC AREAS WHERE PHYSICAL DISTANCING IS CLOSE TO IMPOSSIBLE.
THEY GET INFORMATION ON COVID-19, ITS DANGERS AND PRECAUTIONS VIA SOCIAL MEDIA
AND COMMUNITY LEADERS.
 IMPACT

THIS PROGRAM HAS A GREATER IMPACT SINCE THE SENSE OF NATIONALISM AND THE
TERM “BAYANIHAN” HAVE BEEN AWAKENED WHEREIN EVERY PERSON CAN BE THE
“BIDA” OR HERO ON THEIR OWN BY FOLLOWING THE 4 BIDA BEHAVIORS AND WHERE IN
THERE’S SO MANY AGENCIES AND INSTITUTIONS THAT HELPS TOGETHER JUST TO
SPREAD THIS PROGRAM TO REACH EVERY FILIPINOS.
 SUCCESFUL
IN THE END, THE DEPARTMENT OF HEALTH (DOH) PHILIPPINES EARNED THE SILVER
AWARD FOR EXCELLENCE IN LAUNCH/RE-LAUNCH MARKETING FOR ENCOURAGING
MILLIONS OF FILIPINOS TO PLAY AN ACTIVE ROLE IN PROTECTING THEMSELVES AND THE
WHOLE COMMUNITY AGAINST COVID-19. “THE B.I.D.A SOLUSYON SA COVID-19
CAMPAIGN SUCCESSFULLY REACHED MILLIONS OF HOUSEHOLDS ACROSS LUZON,
VISAYAS, AND MINDANAO,” SAID BY DOCTOR BEVERLY HO, DIRECTOR, HEALTH
PROMOTIONS BUREAU AT THE DOH. THEREFORE, THIS PROGRAM

IS SUCCESSFUL SINCE THE RULES THAT HAVE BEEN IMPLEMENTED WERE

FOLLOWED, THE CASES OF COVID-19 WERE REDUCED AND LASTLY THIS
PROGRAM COMPLETED THEIR GOALS
MEMBERS:
Mary Joy Mamaril Ashlee Cerezo
Melisa Cruz Angel Macaalay
Olsen Domantay Elisa Boquiren
Shayrieka Palomino Ivan Pata
Sunshine Mamaril King Aboy
Ellyad Caranto