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Daftar Isi
Daftar Isi
Halaman
LEMBAR PENGESAHAN
KATA PENGANTAR....................................................................................................................i
DAFTAR ISI......................................................................................................................................iii
DAFTAR GAMBAR.......................................................................................................................v
DAFTAR TABEL............................................................................................................................vii
BAB I PENDAHULUAN
A. Latar belakang............................................................................................................1
B. Rumusan Masalah.....................................................................................................3
C. Tujuan...........................................................................................................................3
D. Manfaat.........................................................................................................................4
A. Market Research........................................................................................................5
1. Definisi Market Research................................................................................5
iii
BAB III TINJAUAN KHUSUS Halaman
BAB IV PEMBAHASAN
A. Metode Penelitian......................................................................................................51
1. Menentukan Obyektif........................................................................................51
2. Kuisioner................................................................................................................52
3. Responden..............................................................................................................57
B. Pengolahan Data........................................................................................................
C. Analisa Data................................................................................................................44
BAB IV PENUTUP
A. Kesimpulan.................................................................................................................55
B. Saran..............................................................................................................................56
DAFTAR PUSTAKA.........................................................................................
LAMPIRAN........................................................................................................
iv
DAFTAR GAMBAR Halama
n
Gambar II.1 Proses Riset Pasar ...............................................................................................6
Gambar II.2 Model komunikasi pemasaran.........................................................................8
v
Halama
n
Gambar III.8 Logo Edu - Pro...................................................................................................33
Gambar III.9 Struktur Konsultasi Manajemen Kesehatan PT. Pharma-Pro Int
..............................................................................................................................................................34
vi
DAFTAR TABEL Halama
vii