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Basic SEOVideo Optimization For Videos

This document provides a 3-step process for optimizing video SEO: 1) Choose an informative channel name and video file name related to the target keyword. 2) Write a title including the keyword twice and in a compelling way. 3) Include a call-to-action and link in the description along with additional details about the video's content.

Uploaded by

Hector JE
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
136 views26 pages

Basic SEOVideo Optimization For Videos

This document provides a 3-step process for optimizing video SEO: 1) Choose an informative channel name and video file name related to the target keyword. 2) Write a title including the keyword twice and in a compelling way. 3) Include a call-to-action and link in the description along with additional details about the video's content.

Uploaded by

Hector JE
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Basic SEO Video

Optimization 2 Get
Your Videos On
Page One of Google
By Hector Jayat

[Link] Page 1
[Link] Page 2
Federal Trade Commission Compliance
I make every effort regarding any products or services we use, recommend, or
otherwise make mention of. I strive to clearly differentiate between our own
products or services versus those of third parties, to facilitate inquiries, support,
and customer care. Likewise, just as I (and any other legitimate business) may
profit from the sale of my own products or services, I may also profit from the sale
of others’ products or services (like any retailer).

Additionally, wherever products or services may give rise to income generation, I


endeavor to provide realistic and factual data, but highlight the fact that the
variables impacting results are so numerous and uncontrollable that no guarantees
are in any way made. It is my goal to embrace the guidelines and requirements of
the Federal Trade Commission (FTC) for the benefit of all, and with that in mind
provide the following disclosures regarding compensation and disclaimer regarding
earnings & income.

Note that material connections may not be made known at every single
advertisement or affiliate link. Thus, to be safe, you should simply assume there is
a material connection and that I may receive compensation in money or otherwise
for anything you purchase as a result of visiting this website, and also that we may
be paid merely by you clicking any link.

Compensation You should assume that I may be compensated for purchases of


products or services mentioned on this guide that are not created, owned, licensed,
or otherwise materially controlled by me. Stated differently, while most people
obviously understand that individuals make a living by way of the profit that
remains after the costs associated with providing their product or service are
covered, at least theoretically there may be someone out there who does not
understand that a third party can "affiliate" someone else's products or services
and be compensated by the product or service creator/owner for helping spread
the word about their offering. Just compare it to retailers.

They seldom produce anything, but rather make their money connecting product
and service creators with end users. Earnings & Income In light of all of the factors
above, impinging on the very nature of income-producing products and services,
there is no way to guarantee results of any kind whatsoever. Accordingly, we
affirmatively declare that we make no guarantees as to your earnings & income of
any kind, at any time.

[Link] Page 3
As with any business endeavor or investment, past performance is no guarantee or
predictor of future performance. Any testimonials or other representations of results
are for illustrative purposes only and, though every effort is made to ensure they’re
factually honest, they are not intended to imply or insinuate what is likely to happen
with you. Your reliance on them as such is not advised.

It should be noted that “earnings & income” is so phrased with specific intent. While
income may typify the earnings most either seek or are accustomed to, earnings
can come in nonmonetary forms. These include some forms that are abstract or
intangible, and thus not even readily converted to currency or a common medium
of exchange. Thus, note that all manner of compensation, including earnings of a
non-income yet nevertheless beneficial form, are covered by these provisions.

@2016

[Link] Page 4
In this guide you will learn the very simple process for optimizing your
videos to get them listed on 1 page of Google.

This is something that most regular video creators fail to do but gives
you a significant advantage over most video owners. Proper on-page
video optimization is crucial to the success of every one of your video
marketing campaigns.

Here you will learn how to do it properly and effectively. And you can
use this handy guide as a quick reference as opposed to watching a
video over and over.

Although, this is a simple process, it should not be ignored.

You focus on your main keyword and follow the simple steps below.
We’ll be concentrating more on Youtube optimization for this because
Youtube has the traffic and Google owns Youtube.

When you go to upload a video you will see these exact things and
should follow the steps in order.

We’ll break this down into easy to follow steps.

[Link] Page 5
Step 1: Channel Name
This step is optional but if you are going to make a bunch of videos in
the same niche, it’s very beneficial for SEO and ranking purposes.

Let’s say you are going after the weight loss niche and you plan
on creating a ton of videos to promote several different products.
You would want to create a BRAND NEW Youtube account specifically
for that niche.

You would want to make your new username fit your niche...
Something like – Improve WeightLoss ... Or something like that.

This will help Google and all the other search engines see that you
have the best video content on the niche and deliver the best content
to the user so they give you priority.

On the other hand, if you were wanting to rank your videos for a single
keyword only that has the most searches per month.
Like – Tips To Lose Weight For Women
... You would make your username and the name of your channel your
main keyword.

Of course, you can upload other videos targeting other keywords to


that channel, but this will help target where you want to be in the
rankings.

Again, it’s optional but does help.

[Link] Page 6
Step 2 - Video File Name
After you’ve created your video and you are ready to upload to
youtube, you’ll need to rename that video file as your main keyword.

If you do this, both Youtube and Google and all the other search
engines will know what your video is about from the spiders and
robots. Makes sense? Ok let’s move on.

So if your video is going to be titled “Best Ways to Lose Weight” the


your file name should be bestwaystoloseweight.mp4 (dashes in
between words are optional – it doesn’t matter if you use them or not).

The extension .mp4 make vary depending on what tool of software you
use to create your video, but I hope you get the idea.

Once you have done this, you can begin uploading to Youtube.

[Link] Page 7
Step 3 – Videos’ Title
Here’s where the true optimization begins...
Your title or as I like to call it, your headline is one of the most
important things for two reasons.

1) By inserting your main keyword in the title 2 times, you are


letting the search engines know exactly what your video is about and
what you want to rank for. (sometimes you can’t work your main
keyword in a title two times because it reads funny and that’s fine - we
want the clicks)

2) If you write your title like a you would write a headline for an ad then
you increase the chances of getting click-throughs when people see
your video in both Google and Youtube. Dramatically!

So let’s go with the Weight loss example for when you can’t fit your
keyword in twice and write out title here:
Weight Loss Easy Tips - Top 10 Ways To Lose Weight Fast

You see I couldn’t fit the keyword in twice but I did write a compelling,
benefit driven headline that anyone with this problem would click.

People love top 10 lists by the way.

Now let’s switch it up and write a title with the keyword twice with the
keyword Weight Loss.
Weight Loss - Top 10 Weight Loss TipsTo Work In 2016

See how I worked that?


I put the main keyword first thing in both examples. Why? Because the
earlier you insert your main keyword the easier it is for the spiders to
find out what your content is about. Simple as that.

In the second example you can see how I worked the main keyword in
twice to create a great title that people would want to click.
I also worked some numbers into the title. I have found that when you
put numbers in your titles it increase your click-throughs. Try it.

[Link] Page 8
Most people write boring titles so if you spruce yours up and write it like
a headline with keyword focus... You’ll pull most of the clicks once you
rank.

Step 4 – Video’s Description


First things first, your call to action and link.
Your call to action (CTA) should be the first thing your visitors see in
your description. Why?, well because the people Is watching the video
the can only see a couple of lines of text for the description. You will
always want to put those first at the top of your video description. It
should look something like this:
Learn Where To Get These 10 Tips To Lose weight fast, find more
details: (INSERT LINK HERE)

So one thing you may notice is that in my call to action I like to insert
my main keyword the video is targeting right before the link.
In the past I would recommend link first ALWAYS!

I’ve since changed that with some testing and have seen a great spike
of click-throughs to my links with this. Give your visitor that extra call-
to-action to get them to click.

This also works especially well now that Youtube has changed the
design a bit in the past few weeks.

The links you insert in your description are now a light grey color until
you hove your mouse inside of the description box.

Do what I said above and the black call-to-action text sets a bit of
contrast off to the light grey color of the link. And when the visitor hover
in the description box it makes the link to blue and it sorta pops out.

Anyway - back to what you should write in the description box after the
call to action and link...

A little trick I like to use is to have my video transcribed by someone on


Fiverr for $5 bucks (yes this cost can add up but there’s an alternative).
I do this so that I can insert that text in as my description without
having to think much about it.

[Link] Page 9
Then, you can review that description to make sure it’s keyword dense
and you’re good to go. I like to make sure that I have my keyword in
my description 2 to 3 times depending on the length. And yes, your call
to action text at the top does count as a keyword.

Don’t over do it.

Now if you don’t have $5 bucks to drop every time you make a video
then just write a 250 word “article style” description. With your keyword
in it as well as related keyword.

To find related keywords go to Google and type in your main keyword,


don’t finish typing your keyword so that you can look at that drop down
menu.

Those are your related keywords that people are searching for.
Also, if you speak or type naturally about the subject then related
keywords will come out anyway.

The reason you want to have a long, keyword focused description is


that you can use it for two things.
[Link] let the search engines know exactly what your video is about and
what it should rank for.
[Link] that you can re-purpose your description content for the use as a
captions file.

So it’s pretty important.

Step 5 - Tags
I’m not going to give you a long thing about tags because it’s simple.
Tags help Youtube and Google know what your content is about AND
it helps Youtube to serve up your videos on other related videos
section.

They’re great for SEO and natural views from Youtube.


One thing I like to do is make a short list of tags that videos that are
closely related to mine and that have lots of views are using.
You can’t see the tags on Youtube videos anymore so a neat trick I like
to use is to:

[Link] Page 10
-Find videos closely related to your topic that have lots of views.
-Click to watch those videos.
-Pause the video.
-View the page source from your browser.
-Look for this:

If you look closely at the source code you will see something call
META NAME “keywords”... All the keywords after that are the tags.

Copy those for a few videos into a notepad. Now when it comes time to
actually insert your tags you will start with your main keyword that you
are trying to rank for first. Then, a related keyword.

After that, insert the competitors tags that you found so you show as
related videos to these videos that have high view counts.

You know your competitors videos get views so why not piggy back off
of them so when their visitors are done watching their video, they see
yours.

More free, targeted traffic!

[Link] Page 11
Step 6 - Upload A Captions File
One great thing about Youtube is that they allow you to upload
captions files.
This is meant to be for the hearing impaired but for SEOs it’s just
another way to make sure Google and Youtube find us and rank us
high!

So remember that keyword focused description that you either had


transcribed or wrote yourself?

Now is where is comes in handy AGAIN.


Rather than me explain how to do this... Google has all the help you
need to learn how to upload it. It’s very easy.

Just make sure you use your description only. It doesn’t have to be
captioned for people with hearing disability specific to the video
because your description caption would help them just as much.
Hereʼ the link:
[Link]
hl=en&page=[Link]&guide=2734661

Please make sure you upload a captions file.

Step 7 - Publish
This is easy. Just select your thumbnail if you have the option and click
PUBLISH! ... but your not done yet.

Step 8 - Insert Your Link


Once your video is uploaded and you’ve completed all the steps above
you still have one final thing that I recommend.

You should put your live Youtube link at the very bottom of your
Youtube description for that video.
[Link] Page 12
You do this so that other video site that scrape and pickup video
content can find your URL and put it on their sites. More views.

Also, it helps Google.


So copy and paste your live Youtube URL, go back and edit your
video, paste your URL at the very bottom of the description.
Easy no?, cool.

Well, that’s all there is too it.


It’s very simple and the way I see it, a little common SEO sense goes a
long way. If you follow this step-by-step on-page video optimization
guide, you’ll be way ahead of your competition.

Also, when you blast your video out to all the other video sites with
something like Traffic Geyser or Heyspread you can simply copy and
paste each of these elements so that those videos are optimized too.

Good luck!
Hector Jayat

Do not hesitate in to drop me an email to hejaes2009@[Link] if


you need any support on how to deploy these tips to rank your videos.

[Link] Page 13
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[Link] Page 14
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[Link] Page 15
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[Link] Page 16
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[Link] Page 17
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[Link] Page 18
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[Link] Page 19
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[Link] Page 20
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[Link] Page 21
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[Link] Page 22
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[Link] Page 23
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[Link] Page 24
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[Link] Page 25
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[Link] Page 26

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