STARTUP Club

Lead Magnet Production Worksheet

Lead Magnet Title and/or Headline:

Type of Lead Magnet:

Ebook/Report/Guide Quiz/survey/Test/Assessment
Checklist/Blueprint/Map Free book chapter
Toolkit Free + Shipping offer
Resource List Expert interview archives
Cheat sheet Newsletter
Workbook Video training
Templates Audio training
Swipefiles 3-part ‘launch’ training
Tips,Tricks,Shortcuts,Secrets Email mini course
Tutorials / How-To Free strategy call
Live Virtual event / presentation Free trial / membership
Recorded Virtual event/pres’n Other: ___________________________
Lead Magnet Media Format
PDF Live webinar
Audio (MP3) Live teleseminar
Streaming Audio Live hangout
Video (Mp4) Email / autoresponder
Streaming Video Website / blog
ZIP Member area
Other: _____________________________
“Great Lead Magnet” Checklist
Attention Grabbing Subscriber-friendly media
Polarizing Universal device accessibility
Irresistible Easy to produce
Perceived value Affordable to produce
Immediate Gratification Relevant to multiple avatars
Easy to consume Tools and resources available
One main focus/promise
Enhances trust/authority Total Checked: _________
Advances the sale Minimum Needed: _________
Relates to buying cycle
Product funnel known PASS:
Yes
No
 STARTUP Club
Lead Magnet Production Worksheet

Wants, Needs, Solutions, Benefits Matrix

Needs, frustrations, fears, obstacles Wants, goals and aspirations

Solutions Benefits