THE INFLUENCE OF HALAL CERTIFICATION, PRODUCT QUALITY AND

PRICE PERCEPTION ON CONSUMER LOYALTY OF MIE GACOAN

PURWOKERTO

AN UNDERGRADUATE THESIS PROPOSAL

Submitted to the Faculty of Islamic Economics and Business

UIN Prof. K. H. Saifuddin Zuhri Purwokerto as a Requirement for Writing a Thesis

By :

Noer Falida Amania Ummu Habiibah

Student Number. 2017201011

SHARIA ECONOMICS STUDY PROGRAM

FACULTY OF ISLAMIC ECONOMICS AND BUSINESS

STATE ISLAMIC UNIVERSITY

PROFRSOR KIAI HAJI SAIFUDDIN ZUHRI PURWOKERTO

2023
Title The Influence of Halal Certification,
Product Quality, and Price Perceptions on
Consumer Loyalty of Gacoan Noodles in
Purwokerto

Background of the Problem Halal Certification, Product Quality, Price

Perseption, Comsumer Loyalty

Formulation of the Problem

Research Objectives and Benefits
Literature Review
Hypothesis
Research Methodology
Systematic Discussion