SOM GROUP ASSIGNMENT 1

PRESENTED BY GROUP 9
Ishika Ratnam
Dhanshree Lakkad
Sanjana Nagpal Arnav Bajaj
Vinayak Naithani Pankhuri Khanduri
Pritam Roy Manali Sahu
SWOT ANALYSIS - INDIGO AIRLINES
STRENGTH:
1. Low cost carrier /Cost leadership
2. Market Leadership
3. Brand Reputation
4. Modern Fleet
OPPORTUNITY:
1. International Expansion
2. Growing Indian Aviation Market
3. Regional Connectivity
4. Globalization
WEAKNESS:
1. Overdependence on Domestic
Market
2. Limited International Presence
3. Too many players
4. No established alliance
THREATS:
1. Economic Slowdown
2. Government Regulation
3. Terrorist threats
4. Fuel Price Votality
 POTER’S FIVE FORCES MODEL FOR AVIATION
INDUSTRY
1. Threat of New Entrants: The 3 . B a r g a i n i n g Po w e r o f B u y e r s 5. Intensity of Competitive
aviation industry can be challenging (Customers): The bargaining power Rivalry: Competition among
fo r n ew e n t ra n t s d u e t o s ev e ra l of buyers in the aviation industry can airlines can be f ierce,
barriers: be influenced by several factors: impacting profitability and
1. High Capital Requirements 1. Price Sensitivity market share

2. Availability of Substitutes 1. Price Wars

2. Regulatory Barriers
3. Brand Image 2. Differentiation
3. Economies of Scale
4. Switching Costs 3. Industry Growth Rate
4. Brand Loyalty
4. Threat of Substitutes: The aviation
2. Bargaining Power of Suppliers: In industry faces competition from other
the aviation industry, suppliers can modes of transportation:
have considerable power due to the
specialized nature of the products 1. Trains and Buses
and services they provide:
2. Teleconferencing and Video Calls
1. Aircraft Manufacturers
2. Fuel Suppliers
3. Maintenance and Service Providers