Introduction

This article review is from the article with the title "Attracting international spectators to a
sport event held in Asia: the case of the Formula One Petronas Malaysia Grand Prix". This
article was written by Yasuhiro Watanabe and James J. Zhang. As we can see from the
article, the purpose of the article is to examine the systematic influence of core product
features, event operation quality, sport fan identification, and the image of the host city as a
tourism destination on the behavioural intentions of international spectators at a Formula One
(F1) event held in Malaysia.

The strength of event from the article.

The essential features of Formula One's (F1) business that provide it a competitive advantage
in the market are the ones that are considered to be the organization's strengths. The financial
condition of a brand, the skilled workforce it employs, the one-of-a-kind quality of its
products, and intangible assets such as brand value are all essential variables that contribute
to its strengths. The following is a list of Formula One (F1) strength aspects identified in the
article selected):

1. Formula One racing is a well-known kind of high-speed competition that may reach
speeds of up to 185 miles per hour (350 kilometres per hour) and t was the new
experience for Malaysia industry and people since the day one this event start.
2. The participation of some of the world's most skilled drivers and most prestigious
vehicle brands demonstrates the championship's strong position in the industry.
3. Formula One has a tremendously successful marketing and merchandising presence
all over the world that will be raising income for the country.
4. The incredibly high-caliber racetracks that may be found in every single region of the
world in this event.
5. A devoted fan base all over the world as a result of the participation of well-known
teams and drivers in the racing competitions
6. Throughout the years, some tremendous rivalries have helped to bring extra glamour
to the title.
7. Outstanding television coverage, with an audience of more than 500 million viewers
around the world
8. Formula One features numerous different car brands, such as Ferrari, Mercedes, and
McLaren, among others, that compete in the race events.
The weaknesses of event from the article

There are certain facets of a company's operation that the company, in order to strengthen its
position even more, needs to work on improving. These are the brand's vulnerabilities. Some
shortcomings can be defined as characteristics that the firm does not possess or areas in
which the company's rivals excel more than it does. Here are some of the shortcomings of
Formula One (F1).

1. Sport fan dissatisfaction

Even though the demand for products has not decreased, there is a growing sense of
dissatisfaction among the customers of Promoters Circuit. This is despite the fact that the
demand for the products has not decreased. It can be seen in the reviews that can be found on
a variety of online platforms. Promoters Circuit ought to place its attention on areas in which
it can enhance the shopping and after-shopping experiences of its customers.

2. Diversification in the workforce

Formula One Group has a workforce that is concentrated with mostly local workers and only
a small number of workers from other racial backgrounds. This lack of diversity in the
workforce is a concern for the company. It is more challenging for employees of different
racial backgrounds to adapt to the environment of the workplace when there is a lack of
diversity, which can lead to a loss of talent.

3. Research and Development

Despite the fact that Formula One Group spends more money on research and development
than the industry product, the company or the organizer still spends less money than a few
other players in the industry who have a significant advantage as a result of the innovative
products they produce such as tourism industry.

Critical comments

This event is classified as mega events which is major one time or recurring events of limited
duration, developed primarily to enhance the awareness, appeal and profitability of a tourism
destination (Chamberlain et al., 2019). These events must fulfil four prerequisites for them to
be classified as such, namely to be of a fixed duration, attract an extremely large number of
people, appeal to large media outlets that broadcast the event globally; and create direct
inward investment in the host country in the form of new infrastructure, economic growth
and urban renewal (Lefebvre & Roult, 2011). The Formula One Grand Prix fulfils all these
pre-requisite requirements, but hosting the mega event facilitates a range of positive and
negative impacts the host nation’s dilemma is how to augment the positive impacts whilst
concurrently ameliorating negative impacts (Dolles & Söderman, 2008).

The geographical location of a Formula One Grand Prix event may provide unique
meteorological hazards that are peculiar to that country (Zhang et al., 2019). For example, in
a tropical climate frequent thunderstorms and excessive rainfall can wreak havoc upon
infrastructure and electrical works such natural ‘force majeure’ events are difficult to mitigate
against.

Solution.

Event organisers actively seek to develop new consumer experiences year-on-year that will
showcase the event in a new light, with ambitions to keep exist patrons captivated; attract
new customer demographics; and increase consumer spending. These experiences could
include new trackside activities, larger capacity entertainment venues and more refined
hospitality suites for spectators.

Creating a more vibrant and opulent atmosphere for a Formula One Grand Prix seeks
to attract a greater influx of race attendees. In terms of preparing and staging the event itself,
an expanded event will create additional workload to schedule the construction and
reestablishment of any temporary infrastructures. Stringent programme timescales and
immovable deadlines stipulated for circuit and facilities delivery have made carefully
coordinated night work arrangements justifiable for many circuits.

Conclusion

In conclusion, if a mega sports event is a commercial success, it can bring a lot of real
economic, social, and cultural benefits. Some of these are jobs for local people, long-term
investments in infrastructure for the city or country hosting the event, short-term economic
growth from investors and foreign tourists, and a bigger national profile and more enthusiasm
among the people. But it's hard for any organisation to plan and host a big public event
because the logistical, technical, and practical challenges are so big and change all the time.
Problems can pop up out of nowhere. Such problems can cause the event to have problems
like high costs that aren't covered by the money made, higher taxes to cover the costs, short-
term use of buildings and infrastructure, which is bad for the environment, and bad press.
 This study only looked at a small group of people from other countries who watched
an F1 event in Malaysia. Similar studies need to be done on other types of motor sports to
make the research results more general and to improve the level of conceptualization needed
to make useful theories. This study only looked at fan identification when looking at the
psychology of sports fans. Future studies should look at other motivations for sports fans,
such as entertainment, eustress and stimulation, escape, and catharsis. In the same way, future
studies should include and take into account the different roles, purposes, and groupings of
tourists based on different background variables.

References

Chamberlain, D. B., Edwards, D., Lai, J. C. S., & Thwala, W. (2019). Mega event

management of formula one grand prix: an analysis of literature. Facilities, 37(13/14),

1166–1184. https://doi.org/10.1108/f-07-2018-0085

Dolles, H., & Söderman, S. (2008). Mega-Sporting Events in Asia — Impacts on Society,

Business and Management: An Introduction. Asian Business & Management, 7(2),

147–162. https://doi.org/10.1057/abm.2008.7

Lefebvre, S., & Roult, R. (2011). Formula One’s new urban economies. Cities.

https://doi.org/10.1016/j.cities.2011.03.005

Zhang, J., Byon, K. K., Williams, A. S., & Huang, H. (2019). Effects of the event and its

destination image on sport tourists’ attachment and loyalty to a destination: the cases

of the Chinese and U.S. Formula One Grand Prix. Asia Pacific Journal of Tourism

Research, 24(12), 1169–1185. https://doi.org/10.1080/10941665.2019.1667837