Professional Documents
Culture Documents
PREPARATION
(Public Speaking terminology for taking steps to feel confident and to settle
nerves)
Acclimate yourself to the room and where you will speaking from
before your presentation.
Dress well and appropriate to the audience.
Get to know your audience. Greet them as they arrive. It’s easier to
speak to friends than strangers.
Have your speech thoroughly prepared. Know it backwards.
Make sure that the preparation includes that it will be obvious to the
audience what your one main message is. They have to be able to walk
away knowing what it was.
Memorize your opening.
Don’t apologize for your speech or for your nerves. The audience will
be hoping you succeed. Just have the intention of doing your best.
Take yourself seriously if you want your audience to. Speak with
conviction, enthusiasm and sincerity.
WHAT AUDIENCES LIKE
VOICE
Be yourself, don’t try to be anyone else.
There needs to be vocal variety (i.e. volume, pace, tone and pausing)
for the message to be believed and interesting.
EYE CONTACT
You engage the members of your audience with eye contact.
You make the audience feel welcome and important with eye contact.
When you engage audience in eye contact they think you are sincere,
friendly, credible and honest. This will help your message be believed.
With experience learn to hold eye contact rather than give “glancing”
eye contact.
When speaking to a large audience give normal eye contact to who you
can rather than glancing eye contact to everyone.
HANDS
Hand gestures should match the spoken words.
Never put them in your pockets because you can’t use them
Rest your hands lightly on the lectern, they are ready to be used to
enhance the speech.
Don’t grab the lectern because this restricts their use.
Don’t concentrate on your hands when you are starting Public
Speaking, they will start to talk naturally with experience.
UHMS & AHS
It’s almost impossible to eliminate them altogether but too many is
distracting.
When you speak without ahming the mind is forced to think quicker,
thoughts spring to mind quickly and seemingly from nowhere, confidence
increases and body language starts happening naturally.
Try to pause more and uhm less.
Don’t worry about “ahms” until you have delivered a few speeches and
have started to feel comfortable in giving eye contact.
SPEECH STRUCTURE
Types: To Inform
To Persuade / Inspire / Motivate
To Entertain
Parts: Opening = Tell them what you are going to say (the purpose)
Body = Tell them
Closing = Tell them what you said
Opening
Should contain:
Acknowledgement of audience eg Mr MC, Ladies & Gentlemen.
An Attention Grabber.
The purpose of the speech ie the point of it all, this has to be clearly
understood by the audience from the word go.
The Acknowledgement can be before the attention grabber or said after it ie
for impact.
The objective of the Attention Grabber is to catch immediate attention and arouse the
audience’s interest in your speech subject. An Attention Grabber needs to be short,
sharp and to the point. Examples of Attention Grabber’s are:
A startling question, rhetorical question or a challenging statement.
A display of an object or visual.
A quotation, illustration, or story.
An attention-getting generalisation that relates to the speech subject.
AVOID
An apologetic statement.
A commonplace observation delivered in a commonplace manner.
An unrelated story or joke.
A non-startling question such as “Did you ever stop to think…?”.
A long slow-moving statement or story.
A rhetorical question Attention Grabber could be for example “who would like to make
a million dollars in the next year ?”, this is more effective than “I have a good idea to
make money”. It can be a quote eg “you’re going for the ride of your life” (Malcolm
Blight – ex St Kilda Football Club coach, pre 2001 season), this is more effective than “I
think you (the supporters) can look forward to a few good years”.
Body
It’s what you want to tell them ie the body of the speech.
There should be a few main points (select MUST KNOW points first), avoid having too
many and make them strictly relevant to the purpose of the speech. A 5 to 7 minute
speech should only have 3 or 4 main points. Perhaps one main point per minute.
If the purpose is to persuade include a point that refutes possible arguments against
your argument. This shows you have considered the possible arguments against your
argument which will give the speech more credibility.
The main points should be in a logical order eg Speech is titled “I play golf for
Relaxation”. Main points are:
Closing
Has 3 parts ie a summary, a call to action (for “to persuade” speeches) and a
memorable statement.
Summary = Tell them what you have told them in one or two sentences. Don’t
introduce new material.
Call to Action = only applicable in a speech “to persuade” eg for a speech encouraging
people to become real estate agents - “get on the phone tomorrow and enroll in a
course to learn to sell real estate!”
Memorable Statement = eg for a speech to inform about going to Rome for your next
holidays - “I work hard, I deserve my holidays, I’m off to Rome, arriverderci!”
A Memorable Statement can be a rhetorical question, a story, a quotation or illustration
that emphasises the purpose of the speech. It’s important that the speech has a strong
finish.
IMPROMPTU SPEAKING
Introduction
Imagine you are walking along the street and all of a sudden a TV reporter puts a
microphone in front of you and asks you a question. Your immediate and competent
response could be your first steps to stardom.
Perhaps the above is not reality however the ability to “think and speak” on your feet
will be a tremendous asset to have in your business and daily life. Eg meetings,
presentations, supervising staff, interviews. To successfully communicate your ideas in
these situations you must be able to organise your thoughts quickly and present them
in a clear and logical manner.
The best way to be able to respond effectively to an unexpected request such as this is
to practice, like most things in life. You can always practice to yourself eg look around
you and speak to yourself for 60 seconds on the first noun you see written.
In each session of this course you will deliver a short impromptu speech, usually with
the objective of it being from 60 to 90 seconds.
What is Expected
If you are struggling – slow down and lift those shoulders high, and pause.
A good/dry sense of humour is good – a laugh from the audience settles
everyone, but no sarcasm or anything else that risks offending or insulting your
audience. Don’t risk getting them offside.
Don’t speak about what you don’t know ie don’t pretend, but at the same time
don’t apologise for not knowing eg you can say “I don’t know but what I do know
is…”.
How to be Ready
Read in order to be aware and up to date with current news and general type
events.
Have standard responses or general strategies. Refer under final sub-heading
“Some other Predetermined Strategies for successful Impromptu Speaking”.
Aristotle claimed there are 2 ways to convince an audience ie direct evidence and
believing in your subject. So even if you don’t know anything about the subject speak
with belief, conviction and sincerity. Not only with the words you speak but with tone,
energy, vocal variety, gestures (body language) and eye contact.
Describe how the subject affects you personally and how it affects other people or the
world in general.
Speak on another topic, obviously not appropriate if it’s a request to speak at work.
You can start by saying: “Thanks for that question, and it’s a very good question, but I
don’t want to talk about that. What I’d like to talk about is…” And of course you
already have something prepared on your preferred subject. Or you could say, “Thanks
for the question but what you should have asked is...”.
Follow the PREP Method:
state your Point of view.
give Reason for point of view.
Explain how point of view came about. Give your experience or other real life
experience if possible.
summarise what you said and repeat Point of view.
Follow the PPF (Past, Present, Future) Method:
Start with “there was a time when…”.
Develop with “But now we find that…”.
Close with “In the future I expect…”.
The 3 Important Things Method. Start with “There are 3 important things that come to
mind about this subject…”. This hopefully gives you a good start and you can start to
think of some things while you are saying it. If you think of one thing you have
something to go on to and hopefully other thoughts will happen along the way. If they
don’t just say you forgot what they were, very confidently.
The Pros / Cons Method. Start with “There are 2 sides to this argument…” and
continue on, or start with “I firmly believe that…but on the other hand”.
The 6 Question Method. Ask yourself:” Who, What, When, Why, Where & How” as you
are speaking to jog your memory.
EYE CONTACT
When you engage audience in eye contact they think you are sincere,
friendly, credible and honest. This will help your message being listened to and
believed.
You make the audience feel welcome and important with eye contact. The
audience members know you know they are there ie good eye contact is like
saying, “I know you are there, and I am speaking to you and you are important”.
You can maintain the audience’s attention with eye contact. This is
particularly important in long technical presentations. You can also use eye
contact to wake up an audience member.
With experience learn to hold eye contact rather than give “glancing” eye
contact.
Learn what is an appropriate length of time to maintain eye contact.
Maintaining eye contact on one person for too long may make the recipient feel
uncomfortable and embarrassed.
When speaking to a large audience give solid eye contact to a handful rather
than glancing eye contact to everyone.
Your eye contact should include everyone and everyone equally. There is a
tendency to fix eye contact on dominating audience members or an audience
member who has asked a question.
Don’t become predictable with where your eye contact is going and don’t
concentrate your eye contact on one small section of the room or one side of the
room for too long (particularly when you might be using eye contact to keep
people’s attention in a long presentation).
SELECTING A TOPIC
(assuming a non-work speech)
Talk about yourself, or a part of your life – failures as well as successes as we
can all more readily relate to human weakness stories although we are inspired
by success stories. The more personal you get, the more interested the audience
will be.
Select a topic you are familiar with or interested in, particularly a subject that
you have strong views on – life is difficult enough so select a topic you know.
Select a topic from your interests ie hobby or from your employment.
Draw on your own experiences or experiences of family / friends eg
something that has happened to you, your past holidays, something you do each
day.
Select a topic relevant to the audience. If you don’t know your audience –
find out. The topic can be an audience need or of general interest to them.
Ascertain the audience’s level of knowledge on the subject to know your
starting point.
Know precisely the point you want to make.
All of the points made in the speech should relate directly to the overall point
you are trying to make.
Once decided, don’t change the topic close to the delivery of the speech date.
Go with what you have and do the best you can with it.
Research topic using any means eg library, Internet etc.
If you are advancing arguments that can be supported by statistics, do so and
quote the source.
PREPARING A SPEECH
Importance
The American communications guru John Maxwell claims that there are 4 things that an
audience won’t forgive you for, and one of these is not to be prepared (the others are
not to be committed, not to be comfortable and not to be interesting). It’s imperative
to be prepared.
Public Speaking requires preparation and practice the same as in other areas of life eg
sport. If you don’t prepare and practice it, you can’t expect to deliver a speech as well
as you might.
Prepare Early
Prepare early and not at the last minute. There are no problems with preparing a
speech early and leaving it. It will take little time to refresh your memory, all the hard
work has been done. A benefit of preparing it early is that you are unlikely to leave it
completely. You will occasionally go through it in your mind which means you will get
to know the speech thoroughly. Ideally you will have decided what you want to say
several days prior to delivering it. This will leave you these days to go through it in
your mind, under no pressure of time. A thoroughly prepared speech gives you the best
chance of delivering a speech well and this in turn enhances your general speaking
confidence.
Steps in Preparing a Speech
The first step is to plan the timing. In the Tutorial on Speech Structure you learnt that
each speech should have an Opening, Body and Closing. If you have been allocated a 5
minute speech, allow 30 seconds for the Opening, 4 minutes for the Body and 30
seconds for the Closing. Allow 1 minute per main point, this means 4 main points are
needed.
The second step is to select a topic (refer to the Tutorial on Selecting A Topic). Select it
and write it down. Make sure the topic is specific and not general eg “my next holiday”
and not “holidays”.
Once the topic is selected jot down a general plan of how the speech may be shaped
without specifics eg:
Main Point 1: I’m not going where I’ve been in the past, name the places.
Main Point 2: I’m only going where I can afford to go, name possibilities.
Main Point 3: List desired attributes of a holiday destination.
Main Point 4: Announce where you are going and what you will do there.
Brainstorm jotting down any other main points for consideration and all sub-points,
which are directly relevant to the topic, and that you would like to include in your
speech. It’s a good idea to carry paper and a pencil with you at all times because
sometimes ideas for a speech come at any time.
Put together and structure the speech, in point or abbreviated form, as per the tutorial
on Speech Structure and consider a joining phrase (for the example above it could be
“for my next holiday…”). You may think of this as your first draft.
Speech Notes
Remember that you are delivering a speech, not a reading. At the time of delivery, the
speech notes to be used should be in point form on one piece of paper or on small cards
able to fit comfortably in the palm of your hand. Point form means a key word or key
words to serve as a prompt for you to remember the main or sub-points. If you use
cards, number them, in case you drop them. If you will be using a lectern, an A4 sheet
will fit comfortably on the lectern and not be noticeable. However if there is no lectern,
cards should be used.
How you arrive at the speech notes in point form may depend on your experience. The
inexperienced speaker may want to write the speech out completely, make adjustments
and then break it up back into point form. In fact writing the speech out is a good idea
as it can give you a better feel for the speech. Remember that everything in the speech
should relate directly to the topic.
Practicing the Speech
Once in point form, start practicing it. Never try to memorise the entire speech word
for word, that is courting disaster. No matter how little preparation time you have,
always try to practice it out loud at least once. Practicing to yourself is good but you
will tend to go a lot quicker than out loud. Remember that you have a time constraint
and particularly if you are speaking at a seminar you shouldn’t speak beyond your
allotted time.
Find a target in front of which you can practice at least once eg friend, spouse etc. This
will always be more difficult than speaking to yourself and you will certainly find out
the parts of your speech you know well and parts you don’t know well. For the other
times, stick A4 faces on the wall and speak to the faces.
Memorise the Opening, main points and sub-points of the Body, and the Closing. Go
over these when you are spending non-productive time eg washing the dishes, driving
home from work. Memorising the opening is vital as it is imperative that the speech
gets off to a great start.
When you are very confident that you know your speech, rehearse it in your mind
backwards ie in the order of: Closing, final main point etc. This will guard against
knowing the start well but the end not so well if you have a habit of practising the start
without often arriving at the end.
The last rehearsal should be done as close as possible to the time of actual delivery.
It’s good that it sits on your brain percolating. Go through it in your mind just prior to
delivering the speech.
Audio Tape your Speech
I strongly recommend that you audio tape the speech. On listening back you will
become aware of areas that you thought were clear but that you now think an audience
may have difficulty understanding. Also you may become aware of words which aren’t
pronounced well, areas where it may be appropriate to pause and areas where you are
rushing perhaps because there is too much information. If you are to err on providing
less or more information, err on providing less as the speech will usually take a little
longer than it took practising. It seems to happen that way.
After settling on your speech you can listen to your speech on a walkman from time to
time. This will assist in thoroughly knowing your speech and it is not as hard work as
saying the speech to yourself.
Remember (your speech but also the following)
Make 2 copies of your speech in case one is misplaced on your way to or at
the speech venue.
A well prepared speech that is delivered just as you want it will provide you
with a lot of confidence.
A not so well prepared speech can be a demoralising experience.
SPEECH IMPACTERS
John Maxwell, the renowned American communications expert, believes that there are
4 things that an audience will never forgive a speaker for:
1. If the speaker is unprepared.
2. If the speaker is uncomfortable (not confident and fidgety).
3. If the speaker is not committed (not speaking with conviction).
4. If the speaker is uninteresting.
The following are some of the ways a speech can be made more interesting and also
ways that will give you a greater chance of retaining the audience’s concentration.
These are some speech attributes that have an impact on the audience:
In time, the audience will remember how they felt and not what they heard. So be nice
to them. Treat them as you would like to be treated.
Have structure to your speech ie opening, body, conclusion.
- The opening has to include the whole point to the speech. If you get into a car
you want to know where it’s going. Just like that, an audience wants to know
where the speech is going.
- The Opening should have an attention grabber to get the audience’s attention
immediately.
- Eg “You are in for the ride of your life” attributed to Malcolm Blight the ex coach
of the StKilda Football club. He could have said, “Supporters can look forward to
some reasonable years ahead”.
Make the audience feel important eg engaging eye contact, mention audience
member’s names, introduce yourself before the presentation to get to know
them.
- A non-threatening method to meet the audience is to hand out business card /
program / brochure prior to a presentation.
Extraordinary Happenings
An audience will be more interested in your dinner last night with the Martians
than what you had on your toast for breakfast.
Confidence
- A confident speaker inspires an audience. Keep speaking to enhance
confidence.
Clarity of image
- Use examples, anecdotes, hand gestures, body gestures etc to help the
audience have a vivid picture of your idea.
Relevance to audience
- Ballet training may not be an appropriate subject to an audience of Hell’s
Angels bikies.
Human weakness
- Eg an audience is impressed with hearing stories of human weakness. We can
all relate to them. Eg the time you arrived back at work intoxicated to find a
message on your desk that your boss wanted to see you immediately.
Enthusiasm / Passion
An audience is impressed with a speaker who likes what he’s talking about and
is happy to show it. An audience will be let down if you don’t give it everything
you’ve got.
Animation
- An audience will be persuaded more with body language than words.
They Increase Understanding. Learning occurs more through watching than listening.
Saves Time. One picture is worth 1,000 words. People process quicker information provided
visually rather than verbally.
Information is Retained. Surveys show that people can digest and retain information from what
we read, hear and see in the following proportions:
Promotes Attentiveness. People think faster than you speak, so minds can wander when you are
speaking. Visuals help the audience maintain focus on your message.
Interesting / Memorable. Visuals add variety to a presentation and this makes it more interesting
and more memorable.
Helps the presenter control nerves. Nervous energy is spent without distracting the audience
with fidgety actions such as pacing, rocking, swaying and playing with notes.
Useful to use as you can’t see the part of the presentation that follows.
Stop talking to audience when you turn your back to flip over.
Overhead Projector
Make sure unit is working, focused and set up correctly before starting.
Make sure overheads are laid out in correct order before use.
Slide Projector
Make sure it is clearly visible from the furthermost point in the room.
An Object
Always make sure you are not obstructing the view of your audience by standing -in front of any
visual aids.
Make sure any text is clearly visible from the back of the room.
When using a visual aid with text follow the 7/7 rule:
Ensure that any equipment you are going to use is operating OK, practice it several times and
preferably well before the start of then presentation.
Authority / Credibility
- Be introduced so your credentials are known. Self praise is no recommendation
so write your own introduction and give it to the MC. This will help the MC and
you are more likely to be introduced as you would like. Before addressing an
intimidating audience is no time for false modesty.
- Speak with an air of authority (however not the knower of all).
Don’t appear rushed, troubled or stressed ie the positive, half glass full
approach, no complaining type.
- An audience doesn’t like to see a mirror image of themselves. Like watching a
film, they want some escape from reality.
Gestures
Gestures are the use of hands and arms to illustrate your words. There are 4 main
groups of gestures:
Descriptive Gestures
Used to clarify or enhance. They help visualise size, weight, shape, location, function,
direction etc.
Emphatic Gestures
- Moving forward a clenched fist suggests strong feelings, such as anger or
determination
- Hit your fist into your open palm to show importance or urgency
- A folding of arms illustrates strength and determination
- Clasping your hands together in front of your chest conveys unity
- A forefinger pointed towards the ceiling means listen to me
- Show your clenched fist to urge action.
Suggestive Gestures
These are symbols of ideas or emotions.
- An open palm suggests giving or receiving.
- A shrug of the shoulders indicates ignorance, perplexity or irony.
- Comparison and contrast can be illustrated by either moving hands in unison or in
opposite directions.
Prompting Gestures
These prompt or evoke a desired response from the audience. If you want your
listeners to raise their hand, applaud or perform some action, you’ll enhance the
response by doing it yourself as an example.
Facial Expression
Your face communicates your attitude, feelings and emotions. Don’t be scared to look
angry, look disappointed, to smile etc. In particular, smile. Smiling conveys warmth
and sincerity and makes the audience more receptive to what you are saying.
Settling Nerves
Use your nervous energy, particularly at the start of your speech when you are more
nervous, to making controlled body language. This is a better way than fidgeting with
papers, adjusting items of clothing, pacing etc. It will not be distracting for the
audience and will help get your message across.
SPEECH OUTLINES
The following are outlines of Speech Structure samples. You can use the structures as
outlined or use a combination of them.
OPENING
Attention Grabber
Speech Purpose
BODY
1st Point (select “MUST KNOW” points by asking: “what does the audience have to
know?”)
State Fact
Supporting Material
2nd Point
State Fact
Supporting Material
Continue the same structure for points 3, 4 etc
CLOSING
Summary
Call to action / Memorable statement
SPEECH OUTLINE - GENERAL
OPENING
Attention Grabber
Speech Purpose
BODY
1st Point
Explain point
Explain point
CLOSING
Summary
Call to action / Memorable statement
# A Joining Phrase restates the purpose of the speech. Eg, if the purpose of a speech
is to say where you are going for your next holidays, a joining phrase could be “I am
going to Rome for my next holiday because…”. You can use the Joining Phrase at the
start of each main point.
SPEECH OUTLINE - TO PERSUADE WHEN A PROBLEM EXISTS
OPENING
Attention Grabber
Speech Purpose
BODY
1st Point
State problem
Explain problem
2nd
Point
State why there is a problem
Explain who is to blame and why
3rd Point
State what harm has been done
Explain giving example / anecdote
4th Point
State solution to the problem including how people / the audience can
contribute in achieving this.
Explain
5th Point
State possible arguments against proposed solution or even that there isn’t a
problem
Refute these arguments one by one
CLOSING
Summary
Call to action explaining to audience exactly what they can do
#An extra point in the Body can be included which states several solutions and then
the final point before the Closing would be stating and explaining the best solution.
SPEECH OUTLINE - TO PERSUADE WHEN A NEED EXISTS
OPENING (as per previous samples)
BODY
1st Point - State and explain the need
2nd Point - State solution and what it will do
3rd Point - State the future if solution is not put in place
4th Point - State what people have to do to make it happen in detail ie a call to action
prior to the Closing and therefore the Closing’s “call to action” would be a summary call
to action
CLOSING (as per previous samples)
VOCAL VARIETY
An American communications icon John Maxwell believes that there are a 4
things that an audience won’t forgive a speaker for ie to be unprepared,
uncomfortable, uncommitted and to be uninteresting.
Vocal variety makes a speech more interesting therefore more listenable.
It is important how a speech is delivered otherwise people won’t listen to the
words or won’t believe or be influenced by the words.
- People like English spoken with a French and Irish accent
- People don’t like a monotonous, tiresome, harsh sound
- Spoken Words 7 %
- Voice 38 %
- Body Language 55 %
So how you say the spoken words is vital, in order to get your message across and
believed.
Also an audience will be unimpressed if the speaker is not giving everything they’ve got
ie with voice and body language / gestures (ie hand, facial and body)
A speaker’s voice and body gestures should match the spoken word. He/she should be
speaking with everything that he/she has got eg enthusiasm, passion, sincerity,
emotion with their voices and their gestures. For example say out loud:
First say it with no with passion and secondly with passion in the voice and with fully
body and facial gesture. Feel the difference. The audience will be influenced very little
on the words alone.
It’s important to speak within your range of what is natural. If you want to
expand the parameters of your range, exaggerate and be theatrical while
speaking at a Speaking Club.
The principal Elements of Vocal Variety are : Volume, Pace, Tone, Quality and
Pause.
- A conversational style voice should be your base style from where you add
variety.
Volume
- Different levels of volume can be used as follows:
Pace
Tone (pitch)
The tone should reinforce the spoken words. Examples of different tones are:
assertive manner, friendly manner, pleading manner, questioning manner. You
can use different pitches as follows:
Quality
- Speak louder
- Speak more often to increase confidence and strength
- Speak in an assertive tone
- Speak with lots of vocal variety
- Carry out voice training exercises.