BBA-MBA Integrated (2020-25)

1st Weekly Report of the Summer Internship 2023

at
Atos, Mumbai

Submitted by: 207354 (Rhutvi Kaushik Shah_ C)

Term – IX

Submitted to: Avani Raval

Submitted on: 10-04-2023

(1) INTRODUCTION OF ATOS

Atos, a company with 111,000 workers and around €11 billion in yearly revenue, is a leader
in digital transformation globally. The Group offers customised end-to-end solutions for all
industries in 69 countries, making it the European leader in cybersecurity, cloud computing,
and high-performance computing. Atos, a leader in decarbonization services and
technologies, is dedicated to providing its customers with a secure and decarbonized digital
environment. The SE (Societas Europaea) Atos is traded on the Euronext Paris exchange.

(2) MISSION OF THE COMPANY

Atos’s mission is to contribute to the planning of the information age. Its services and
expertise serve the advancement of knowledge, research, and education using a multicultural
perspective and help foster the growth of superiority in science and technology. The Group
provides a safe and secure information space so that its customers, employees, and members
of society at large can live, work, and develop sustainably.

(3) RAISON D'ÊTRE

Our goal is to create the digital world of the future. Our knowledge and services assist the
advancement of research, education, and knowledge in a multicultural setting and help to
foster excellence in the sciences and technologies. Atos provides safe and secure digital
environments for its clients, employees, and members of society at large to live, work, and
thrive sustainably.

(4) WHAT DOES ATOS DO?

Atos, a pioneer in the cloud and the digital workplace, is also the top-earning provider of
managed security services globally. (2021). Atos is assisting in the creation of the
information space of the future with these capabilities, best-in-class computing power, and
the ground-breaking Quantum Learning Machine.

- Advanced Computing
- Analytics, AI & Automation
- Cybersecurity
- Customer Experience
- Digital Consulting
- Digital Workplace
- Modern Applications & Platforms
and many more…

(5) IT’S INDUSTRY EXPERTISE

Atos has expertise in various fields like:

- Financial Services & Insurance

- Healthcare & Life Sciences
- Manufacturing
- Public Sector & Defence
- Resources and Services
- Telecommunication & Media

(6) THE EXECUTIVE BOARD AT ATOS

The Atos Executive Board is responsible for creating and implementing the group strategy
and making sure that clients, shareholders, partners, and employees receive value. The global
Group Management is under the control of this committee.

(7) MY JOB DESCRPTION

I am working as a Marketing Intern at Atos currently undergoing a project under the heads of
Digital Marketing

(8) WORK DESCRIPTION

April 3 – April 7, 2023 [Week 1]

Day 1: April 3, Monday

- I was assigned a project in which I had to analyse different competitors’ website and do
in-depth research on it.
- I was asked to prepare a SWOT analysis on their website
- I first commenced my work by doing a good study about Atos, its stakeholders, its
operations, activities, etc.
- After getting a clear idea about the company, I started to scroll through its website
- After getting a hang of the different elements that a website constitutes, its importance, its
usage, I went ahead and took a list of the competitors of Atos.
- I drew out a few parameters on the basis of which I will be assessing all the websites (as
shown in Fig 1)
- I also went online to learn about several components of a website like CTA buttons,
website forms, etc.
- At the end of day 1, I was clear as to what I had to start with on the next day.

Fig 1

Day 2: April 4, Tuesday

It was a holiday on account of Mahavir Jayanti

Day 3: April 5, Wednesday

- I had a meeting with the Head of Digital Services and the SEO Lead, the 2 people under
whose guidance I am carrying out this project.
- They briefed me about the entire project
- They gave me a few insights on how a website engages the stakeholders and taught me a
few jargons related to the same.
- They directed me a proper path as to how I should go about with the project.
- Later I started to analyse Wipro’s website who is one of the competitors of Atos.
(https://www.wipro.com/ )
- I jotted down a few points after going through their website, good and bad both (as
shown in Fig 2)
- I attempted at making a SWOT Analysis for Wipro’s website (as shown in Fig 3)

Fig 2
Fig 3

Day 4: April 6, Thursday

- I started off by assessing the next competitor’s website, IBM.

- I kept in mind all the feedback I received on the previous day and went ahead to
accomplish the next part of the project
- I jotted down points for IBM’s website as well (as shown in Fig 4)
- This time, along with jotting down the points I also took screenshots from the website in
order to justify my points (as shown in Fig 5)
- Later, I made a SWOT Analysis for this website as well (as shown in Fig 6)
Fig 4

Fig 5
Fig 6

Day 5: April 7, Friday

- On every Friday morning, I have a weekly update meeting with my organisation mentors.
- In the meeting they assessed my work, gave a few feedbacks and appreciated some of the
work
- After the meeting, I went ahead with analysing Accenture’s website
- Repeated the same steps of writing points (good & bad) about the website, attaching
screenshots for the same from the website and lastly doing the SWOT analyses of that
website
- This time I learnt a few new jargon and technical terms and tried to incorporate them in
my report
- I also went on Google to watch a few videos and read some blogs to get a better
understanding of how an ideal website should be.
- This is how I ended the week 1 of my Summer Internship’ 23.
(9) GENERAL OBSERAVATIONS/ LEARNINGS

- I observed that my company has recently launched a new website which is why the entire
marketing team had their schedules packed, thus I experienced that part of the corporate
where there is a lot of work load on everyone including the interns.
- I leant a lot of new words like CTA buttons- Call to Action buttons, website forms,
typography and many more.
- Now on whenever I open any website, I have a different outlook towards it. I look at it
from a marketing point of view now and observe all the feature carefully.
- Learnt how to behave, speak, work in a corporate as it is very formal and different from
what takes place in school or university.
- This one week was quite hectic but I could get through everyday with a sense of
satisfaction of learning something new every single day of the week.