SERVICIO NACIONAL DE APRENDIZAJE SENA

FORMATO DE DESARROLLO DE EVIDENCIA

2348689 GESTIÓN DEL MERCADO

AP12 EV04 INGLÉS POLÍTICAS AMBIENTE LABORAL INGLÉS

JUAN SEBASTIÁN SABOGAL RODRÍGUEZ

JUAN MANUEL MORA SUAREZ

PRESENTADO

SILVIA NATALIA NOVOA

TECNOLOGÍA EN LA GESTIÓN DE
MERCADOS 2348689

SERVICIO NACIONAL DE APRENDIZAJE -SENA

CENTRO DE ATENCIÓN AL SECTOR AGRARIO PIEDECUESTA SANTANDER
2022
 SERVICIO NACIONAL DE APRENDIZAJE SENA
FORMATO DE DESARROLLO DE EVIDENCIA
2348689 GESTIÓN DEL MERCADO

DESARROLLO

1. Organice un documento en el formato de su preferencia donde realizará las actividades

de esta sección.

2. Ingrese al material de formación The Market Thing: "KNOWING MY TEAM",

ubicado en la actividad de Proyecto 8: Supervisar el equipo de trabajo". Observe el video
tutorial contenido en la sección "Let's listen", y escriba un párrafo de mínimo 10 líneas,
expresando las ideas principales contenidas en él.

3. Descargue y lea los textos contenidos en la sección "Let's read". Realice la actividad de
comprensión lectora de la sección y tome capturas de pantalla en cada pregunta, incluyendo
el resultado final. Agregue las capturas en el documento.

4. Basado en la administración de recursos humanos, escriba una presentación donde

señale las políticas para su propio proyecto, con el objetivo de promover un ambiente
laboral adecuado en su compañía.

5. En la sección "Vocabulary", arrastre cada palabra con el concepto que corresponda.

Tome capturas de pantalla en cada grupo de palabras y agréguelas al documento.

6. Guarde el archivo y envíe el documento al instructor

 SERVICIO NACIONAL DE APRENDIZAJE SENA
FORMATO DE DESARROLLO DE EVIDENCIA
2348689 GESTIÓN DEL MERCADO

Activity 2

The new way of working will allow employees not to attend meetings
physically but through chats or video conferences no matter where they
are through mobile hardware. It will also allow companies to get in
touch with their colleagues and customers in an easier way. This new
way of working will drive the company to be more competitive, because
employees spend more time visiting their customers, going to
conferences or events. There will be systems that will be able to verify
and track employee commitment, ethics and knowledge. This
environment will be created so that everyone can work and can be used
by anyone in the company, with the aim of working faster and more
effectively. However, when there is no connection this new way of
working will be affected, but it is expected that in the future everyone
will have the ability to be online and that the data connection will take
over mobile devices.
 SERVICIO NACIONAL DE APRENDIZAJE SENA
FORMATO DE DESARROLLO DE EVIDENCIA
2348689 GESTIÓN DEL MERCADO

Activity 3
 SERVICIO NACIONAL DE APRENDIZAJE SENA
FORMATO DE DESARROLLO DE EVIDENCIA
2348689 GESTIÓN DEL MERCADO

Activity 4

Policies

CORPORATE VALUES IN RELATION TO SOCIAL COMMITMENT

Quality management
In the poultry farm company ryr must indicate policies that are aimed at
meeting the requirements and commitments set by the company.

Environmental management
My company is required to comply with current environmental
regulations, and promote behaviors such as recycling, the reduction of
pollution. My company has a protocol to be able to deal with the incident
to the environment we use degradable products 100% we are a
company committed to the environment.

Safety and health at work

It is essential that standards are in place to ensure responsible use of
machinery and other tools in the company, with the aim of avoiding
accidents and guaranteeing the physical and mental integrity of
personnel. There must also be protocols for action in the event of
accidents at work, what are the rights and obligations of the worker for
their own safety and that of colleagues, and to what extent the company
is responsible for improper use.

Corporate governance
You must specify how the organization is led. It is essential to
understand who is behind the movements of the company, since this will
clarify what the objectives of this organization are as a whole and what
its philosophy is.

Staff Conduct Policies focused on this point indicate what tasks

employees perform and their responsibilities when they are in the
workplace. This point can be fundamental to ensure a good working
environment, however, aspects that can generate some controversy can
be included, that is why it must be made very clear what workers can
and cannot do.
 SERVICIO NACIONAL DE APRENDIZAJE SENA
FORMATO DE DESARROLLO DE EVIDENCIA
2348689 GESTIÓN DEL MERCADO

Some of the topics discussed at this point are the dress code or when
electronic devices can be used to communicate with the family.

Compensation and harassment policies

It is essential to specify how the company acts in situations of injustice
between employees or if there has been any type of incident related to
harassment or abuse of power. In every organization there must be a
clear policy on this, and indicate what rights and compensation can be
requested by employees who have been victims of inappropriate
behavior. Disciplinary measures should be indicated for those who have
committed the abuse. It is particularly important to ensure that the
signing of the contract clearly indicates what is meant by discriminatory
conduct and harassment.

Substance use
This type of business policies are not so well known because it is usually
implied that in a company you can not consume alcohol, hallucinogenic
drugs and other narcotics within it or during working hours. However,
given the characteristics of some organisations (e.g. brewery) it is
sometimes necessary to specify that it cannot be consumed in the
workplace. It may also be the case that it is necessary to indicate that
the consumption of drugs such as tobacco or even substitutes such as
electronic cigarettes are not allowed in the facilities. In addition, action
plans can be included in the suspicion that the person who has
consumed alcohol at work could really be suffering from a problem of
abuse of this substance and knowing this, my company acts to
contribute to their rehabilitation according to their level of infraction.

Privacy and confidentiality

If a service is offered, it is very important that the organization specifies
to what extent it will use the data of both workers and customers. This
type of policy is usually aimed at protecting the company, but it also
allows a certain degree of transparency to be offered to the market and
to the workers themselves. Confidentiality policies protect the sensitive
information held by the organization, in order to ensure a good legal
relationship between staff, the company and buyers.

Refund
Depending on which product or service, it must be prepared for
situations in which the client has expressed dissatisfaction with what he
has received. It must be clear, either on the organization's website or in
the
 SERVICIO NACIONAL DE APRENDIZAJE SENA
FORMATO DE DESARROLLO DE EVIDENCIA
2348689 GESTIÓN DEL MERCADO

instruction manual that the purchased product may carry, in which

situations the customer will be entitled to a refund.

Ethics
It should be clarified that it is understood by an ethical behavior of the
staff both when interacting with other workers and facing buyers or
people interested in the service of the company.

CORPORATE VALUES OF COMMUNITY ENGAGEMENT

Responsibility: Actively participate in the construction of a society
committed to sustainable development.
Solidarity: Being at the service of collective and shared interests.
Respect: Respect for the law, the internal rules of the group and
respect for others.
Innovation: Search and develop sustainable solutions at the service of
its customers.
Commitment to the client: Ensure that the effectiveness and
efficiency as well as the quality of services are increasing. Remain
attentive to my clients to realize my technical, economic, environmental
and social expectations using my skills to provide adequate and
innovative solutions.

CORPORATE VALUES FOR QUALITY AND WORKING CONDITIONS

I work for everyone on a level consistent with their potential ability,
values and personal interests.
Advancement opportunities for all as potential capability matures, within
the overall opportunities provided by the organization.
Fair and equitable treatment for all, including adequate remuneration
based on equitable differences according to level of work and recognition
of merit linked to the evaluation of personal effectiveness.
Interactive leadership between managers and their subordinates,
including the existence of a common context, evaluation of personal
effectiveness, feedback and recognition, in on-role training.
Clear articulation of responsibility and authority to generate personal
and mutual trust in all labor relations.
Articulation of the long-term organizational vision through direct
communication from above. Opportunities for everyone to participate in
policy development, either individually or through their representatives.

CORPORATE VALUES FOR A GOOD WORKING ENVIRONMENT

Docility: It is necessary to recognize that there are people with more
experience or practice at work, which enriches us and contributes to
improving our performance. Learn to listen to advice and follow
directions.
 SERVICIO NACIONAL DE APRENDIZAJE SENA
FORMATO DE DESARROLLO DE EVIDENCIA
2348689 GESTIÓN DEL MERCADO

Let yourself be helped. When you disagree on something, act smart,

reflect on the point, and then voice your comments at the right time and
to the right person. This will help you to be simpler and more
participatory, achieving true teamwork.

Order and responsibility: A work team is a system in which everyone is

affected in some way by particular acts. Therefore, to the extent that
you are orderly in your work and fully responsible for your functions,
you will help others to be so as well, you will also allow work processes
to flow efficiently.

Decency: Coquetry with co-workers should be avoided at all costs. Good

relationships should never lead to comments that call into question your
personal prestige. Take care of the way you dress and provocative
postures. The attention and treatment we owe to others should never be
confused with caresses or familiar ones that do not correspond to the
place or the professional relationship that prevails.

Service: Coexistence becomes more pleasant when there is mutual help:

going ahead to serve coffee, collaborating in the work of others, offering
to look for some documents, giving up a place at the time of the
meeting or cleaning up damage in the common areas, are small actions
that we all appreciate.

CORPORATE VALUES TOWARDS CUSTOMERS

Value: They always want to know that what they are buying has a fair
price. They'll want to make sure you've purchased the best option
available.
Support: The customer must listen and believe that they will have
support as long as they own the item they are purchasing. In addition,
you will wait for guidance to give the best use of the product or service.
Positive attitude: Even if they don't have it, they'll want the caregiver to
be happy, eager to help, and willing to serve. That is, that it is prepared
to satisfy and satisfy their needs.
Reliability: They expect to be able to trust that they will receive constant
treatment and that you will be there when they need it.
A complete and tangible message: The only way customers can believe
in the integrity of your company's message is through quality product
and performance. If you strive on this factor you will project a
professional image.
Assurance and peace of mind: This is achieved with a delivery of the
product or service when it was promised and with a total knowledge of
it,
 SERVICIO NACIONAL DE APRENDIZAJE SENA
FORMATO DE DESARROLLO DE EVIDENCIA
2348689 GESTIÓN DEL MERCADO

which will be oriented to help the consumer.

Empathy: If you get them to feel understood in their tastes and needs,
in addition to demonstrating a commitment to understanding, you will
get a happy and loyal customer.
Exceptional Service: The best quality service will always attract
customers. Delivering it that way should be a norm, and they'll expect
you to maintain the same level of service every time you interact with
them.
They expect a friendly interaction: If you ask someone about how they
like to be served, the categorical answer will be: a friendly person to
help me get what I need.
They want things NOW: No one wants to be left waiting on the phone, no
one likes to be told they don't have their product, no one wants delays,
or climb to the top floor to stand in long line to get an invoice let alone
"come back next week for the bill." If any of these situations occur in
your business, your customers will avoid coming back to you.

CORPORATE VALUES IN NEGOTIATIONS

Integrity: Integrity means relating to people in an authentic way. It
ranges from not scamming someone to not presenting itself as
something false. At Paga we keep the promises we make to both buyers
and partners and do everything we can to make our business
transparent."
Be blunt: Say it's one of the biggest difficulties employers and
employees face. "With me, what you see is what there is.
Trust: Our company is all about creating better connections. The work
environment is very collegial. People have become roommates, good
friends and mentors to each other. They have great loyalty. Of course,
all families are dysfunctional, but we try to build trust in such a way that
everyone can be honest and speak their minds, no matter how difficult it
is. When there is trust, you know that these criticisms come from a good
intention.
Honest and open communication: It is necessary to create a culture that
recognizes and promotes honesty, even if one disagrees with something.
It's also important to be outspoken, especially if you're an entrepreneur
who wants to impact a culture and change the world. That requires guts
and courage.
Gratitude: We are all grateful for the business we have built together
and the opportunities this has given us. That's why we work hard to
communicate that thank you to our team, our buyers, and our
consumers. Honesty, simplicity, and doing something that has real value
to you: Develop great products and tell an honest story about those
products. Excessive marketing in the commercial world has led to
consumers wanting authentic products
 SERVICIO NACIONAL DE APRENDIZAJE SENA
FORMATO DE DESARROLLO DE EVIDENCIA
2348689 GESTIÓN DEL MERCADO

Transparency and an open culture: It's important to share what many

consider secrets about how the company is performing, including
financial statements, to all employees of the company. There should be
no accumulated information. I also think it is important to support
experimentation.

CORPORATE VALUES TO CONSIDER FOR ADVERTISING

Lightness, going from the heavy and complex, to the agile and simple.
Speed, presenting a quickly understandable message.
Precision, both in terms of the personality of the brand it promotes, and
in the use of language and visual elements of the message.
Visibility, to differentiate oneself from the ordinary through highlighting
uniqueness.
Multiplicity of interpretation of symbols, as well as multiplicity of means
to convey the message.
Coherence between the different messages and media of the same
campaign.
 SERVICIO NACIONAL DE APRENDIZAJE SENA
FORMATO DE DESARROLLO DE EVIDENCIA
2348689 GESTIÓN DEL MERCADO

Activity 5