To build a successful brand and keep it going for centuries, does not happen just from an

idea, but from the efforts put into maintaining what has been built over the years, and that
comes with the understanding of knowing what to do and when to do. Businesses are about
mostly about timings when a decision is made, and how much of an urgency is a marketer
able to create around and about their product/services. Learnings from today’s session
revolve around this only, that SWOT helps a business realize what needs to be done. Also,
that SWOT analysis is not just for a company’s services or products, but it can also be applied
to understand other factors impacting the business such as, internal factors: our own selves
and our brand; and external factors: competitors, and clients/customers, to find out
opportunities and use them for the company’s favor.
It is important for an organization to know their customer, vendors, and clients as much as it
is to know their products and brand, this plays vital role in success of the company. How a
client’s loyalty can be achieved with not just quality and quantity products, but also by
position of brand in the market, moreover how a company’s position in the market affects its
business and that of its competitors, and what should be done when threats from
competitors have been identified.
Companies rely not just on SWOT for their success in the market, but other tools as well like
as mentioned in the session by the host, DBA a seven step process used by Tetrapack to get