Professional Documents
Culture Documents
Employee Journey Mapping
Employee Journey Mapping
Understanding employees’ journey — from their first interaction with your employer brand to the conclusion of their
career with your company — is essential to improving your ability to hire, engage and retain top talent.
Simply follow these steps to create a custom checklist for improving the employee experience in each phase of the
employee journey. Before you start, ensure the map is saved to your computer so you don't lose your changes.
STEP 1:
STEP 2:
STEP 3:
STEP 4:
RECRUIT/FIND/HIRE
CANDIDATE PHASES
Candidate Phases of the Journey Finds and Applies for Job(s) Interviews Evaluates Decides
OF THE JOURNEY
Employer Brand/
Company Connection Recruiter/Hiring Manager Recruiter/Hiring Manager Recruiter/Hiring Manager/HR HR
Application Technology
Looking and applying for job Scheduling interviews with one Interviewing with one or more Receiving job offer(s) and Accepting job offer and
opportunities, hoping for a or more companies. Feeling companies, feeling nervous and weighing options (role, pay, connecting with HR. Feeling
quick response from potential excited, intrigued and wanting to excited about the opportunities. benefits, perks). Feeling excited excited about new opportunity,
WHAT CANDIDATE IS employers. be prepared for, and impressive in Wanting to learn more about the and anxious to make the right but nervous to start a new
DOING, THINKING, FEELING, upcoming interview(s). employer, hiring process, job and decision. Wanting confirmation job. Wanting clear and regular
NEEDING AND WANTING team specifics. Hoping to acquire it’s a fair offer and reassurance communication for a smooth
enough information to know if it's it’s the best opportunity. transition.
the right opportunity and if they
are a good fit.
Provide answers to the following Provide answers to the following Provide answers to the following Provide answers to the following Provide answers to the following
question: (optional) question: (optional) question: (optional) question: (optional) question:(optional)
HOW DO WE CURRENTLY How do applicants find and What does the application-to- What does your interview What does a job offer from you What is your hiring process?
HELP CANDIDATES IN THIS apply for your open positions? interview process look like? process entail? include?
PROCESS?
Think about what you are doing
now. You can use this row to
document your current processes. Example: Job opportunities are posted Example: Recruiters set interview Example: Hiring managers set Example: HR emails offer letter with Example: We send email setting
on multiple job boards so they are expectations during the scheduling follow-up expectations during the compensation and benefits outlined. expectations for the background
easy to find. Online applications make phone call. interview. check process and ask them to
applying easy. complete a form.
Provide answers to the following: Provide answers to the following: Provide answers to the following: Provide answers to the following: Provide answers to the following:
(required) (required) (required) (required) (required)
List steps to improve how List steps to improve how you List steps to improve the List steps to improve the job List steps to improve the hiring
applicants find and apply for prepare applicants for interview process: offer process: process:
your open jobs: interviews:
LIST THE STEPS YOU CAN
TAKE NOW TO IMPROVE THE 1. _________________________ 1. _________________________ 1. _________________________ 1. _________________________ 1. _________________________
CANDIDATE EXPERIENCE.
2. _________________________ 2. _________________________ 2. _________________________ 2. _________________________ 2. _________________________
Use this row to document the
changes you would like to 3._________________________ 3._________________________ 3._________________________
implement. This data will be
used to build your final checklist.
Example: Follow up with strong Example: Send email day before Example: Email candidate after Example: Send offer kit that includes Example: Send email that expresses
candidates within one business interview with directions, interview interview, thanking them for their offer letter, employee testimoni- excitement for them joining the
day of them applying. tips and a reminder of expectations. time and outlining the next steps in als, details of additional perks and organization and sets expectations
the process. personalized correspondence on why for the full onboarding process.
they are a great fit for the role.
ONBOARDING
NEW-HIRE PHASE
NEW-HIRE OF THE
PHASE Completes New-Hire
Goes Through Orientation Gets Introduced to the Team Receives Training Completes New-Hire Survey
JOURNEY
OF THE JOURNEY Requirements
Following instructions from HR Learning about the company and Meeting their team and learning Learning their role and respon- Answering questions on a new-
on completing required forms and excited to be there. Hoping to their department culture. Formu- sibilities, how to do their job, hire survey and wondering if
WHAT NEW HIRE IS DOING, other expectations. Wanting to obtain information needed to feel lating their own views about the what they need to know to be answers are anonymous. Feeling
THINKING, FEELING, get through this process quickly. confident and prepared to fit in company and co-workers. Need- successful and what resources pressured to be more polite than
NEEDING AND WANTING Needing clear directions and and begin working. ing attention, to feel welcomed are available to them. Feeling honest. Needing assurances
appropriate resources to comply. and wanting to understand what is overwhelmed. Needing encour- that all feedback is welcome and
expected of them. agement and clear direction. anonymous.
Provide answers to the Provide answers to the following Provide answers to the following Provide answers to the following Provide answers to the following
following question: (optional) question: (optional) question: (optional) question: (optional) question:(optional)
HOW DO WE CURRENTLY How do new hires complete How do new hires learn about How are new hires welcomed How are new hires trained to How are new hires giving you
HELP NEW HIRES IN THIS required paperwork? the company, culture, policies into their teams? do their jobs? feedback?
PROCESS? and procedures?
Think about what you are doing
now. You can use this row to docu-
ment your current processes. Example: Provide paper forms for Example: Expect manager and/or Example: Send new hire to corporate Example: Send new hire an online
Example: Assign a buddy for their
them to complete on their first day. first day to answer questions and help co-workers to take new hire to lunch headquarters for in-person training. survey 30 days after start date.
them feel welcome. on first day.
Provide answers to the following: Provide answers to the following: Provide answers to the following: Provide answers to the following: Provide answers to the following:
(required) (required) (required) (required) (required)
List steps to improve how new List steps to improve new-hire List steps to improve how new List steps to improve new-hire List steps to improve new-hire
hires complete required tasks: orientation: hires are welcomed into their training: surveys:
teams:
LIST 3 STEPS YOU CAN TAKE
NOW TO IMPROVE THE NEW- 1. _________________________ 1. _________________________ 1. _________________________ 1. _________________________ 1. _________________________
HIRE EXPERIENCE.
2. _________________________ 2. _________________________ 2. _________________________ 2. _________________________ 2. _________________________
Use this row to document the
changes you would like to 3._________________________ 3._________________________ 3._________________________
implement. This data will be
used to build your final checklist.
Example: Provide preboarding Example: Provide welcome videos, Example: Assign team members times Example: Provide on-demand learning Example: Send surveys through
technology and electronic forms to be employee handbook, policies and to meet with new hire to explain their opportunities and development paths employee self-service software at 60-,
completed before their first day. procedures before the first day with role in the department and how they for new hires. 90- and 120- day intervals.
preboarding technology. will work together.
DEVELOP/ENGAGE/RETAIN
EMPLOYEE PHASE Receives Leadership/
Sets Goals Increases Knowledge Has Performance Evaluated Gets Promoted/Rewarded Gives Feedback
OF THE JOURNEY Coaching
Company Different Levels of Internal and External
Direct Supervisor Direct Supervisor/Peer HR/Direct Supervisor HR
Connection Leadership/Mentor Training
WHAT EMPLOYEE Learning expectations and Learning and growing. Gaining an understanding Completing employee self-re- Working to meet and/ Providing feedback through
IS DOING, setting goals to meet them. Wanting regular feedback, of what they need to know view and preparing for peer or exceed expectations. surveys and wondering if
THINKING, Hopeful they can achieve purpose, company commu- to do their job, and meet and/or supervisor reviews. Wondering if they have what their answers matter. Needing
FEELING, goals and wanting the re- nication and career-based their performance and Nervous about feedback. it takes to go to the next level. acknowledgment they’ve
NEEDING AND sources to be successful. conversations. development goals. Wanting Wanting positive scores and a Needing encouragement been heard. Wanting to see
WANTING learning resources to help raise in compensation. and acknowledgment of a employer take action based
them continue to grow, job done well. Wanting a on their feedback.
develop and succeed. promotion and/or reward.
Provide answers to the Provide answers to the Provide answers to the Provide answers to the Provide answers to the Provide answers to the
HOW DO WE following question: (optional) following question: (optional) following question: (optional) following question: (optional) following question: (optional) following question: (optional)
CURRENTLY HELP How do employees know their How are employees What resources do How is employee How do employees get How are employees en-
EMPLOYEES IN performance expectations and currently coached on employees have for performance evaluated? promoted/rewarded? couraged and enabled to
THIS PROCESS? how to achieve them? career development? training? give feedback?
Think about what
you are doing now.
You can use this row
Example: Conduct surveys and
to document your Example: Managers set individual Example: Require managers to Example: Provide on-demand Example: Conduct annual Example: Set clear metrics of send auto-responder emails to
current processes. and team goals. conduct regular one-on-ones. library of training courses. performance reviews. achievement required to be consid- thank employees for participating.
ered for promotion and/or reward. Assure them their opinion matters.
Provide answers to the Provide answers to the Provide answers to the Provide answers to the Provide answers to the Provide answers to the
following: (required) following: (required) following: (required) following: (required) following: (required) following: (required)
LIST 3 STEPS YOU List steps to improve List steps to improve List steps to improve List steps to improve List steps to improve how List steps to improve how
CAN TAKE NOW employee goal setting and employee exposure to employee training employee performance employees get promoted employees are encour-
TO IMPROVE THE achievement: career coaching: opportunities: evaluations: and/or rewarded: aged and enabled to give
EMPLOYEE feedback:
EXPERIENCE.
1. _____________________ 1. _____________________ 1. _____________________ 1. _____________________ 1. _____________________ 1. _____________________
Use this row to
document the 2. _____________________ 2. _____________________ 2. _____________________ 2. _____________________ 2. _____________________ 2. _____________________
changes you would 3._____________________
like to implement. Example: Increase frequency of
This data will be Example: Use goal management Example: Establish a mentorship Example: Provide continuing edu- reviews and make them a regular Example: Provide career path Example: Disclose survey results
used to build your technology so employee and su- program and help pair every cation opportunities for employees part of feedback sessions, rather and development goals for every to employees and outline steps
final checklist. pervisor can set and track goals. employee with a mentor. to achieve and maintain certifica- than the intimidating annual employee to be working toward that will be taken to implement
tions in their fields of expertise. review. the next milestone in his or her suggestions and address con-
career. cerns. Be transparent about what
can’t be changed at this time.
SEPARATE
EMPLOYEE PHASE Gets Laid Off/ Completes Separation Participates in Exit Survey/
Employee Phase of the Journey Initiates Voluntary Separation Prepares for Transition
OF THE JOURNEY Terminated Requirements Interview
Direct Supervisor, Co-Worker,
Company Connection Direct Supervisor/HR Direct Supervisor/HR HR HR
Replacement
Feeling embarrassed, angry and/ Nervous about the reaction they Debriefing on projects and training Feeling overwhelmed. Turning in Answering exit survey questions.
or scared. Wanting an explanation will receive, and what comes replacement. Feeling less engaged company property. Understand- Possibly venting. Providing
and to defend themselves. next for them professionally and and motivated. Ready for transi- ing what will happen regarding honest feedback about their
WHAT EMPLOYEE IS
personally. Needing to know their tion, but may be sentimental about their benefits, pay, commissions, experience. Wondering if anything
DOING, THINKING, FEELING,
decision is respected. Wanting to leaving friends. Needing frequent nondisclosure agreements, etc. they say will change anything.
NEEDING AND WANTING
part on good terms. check-ins to ensure they stay the Needing clear communication and Wanting to be heard.
course for a smooth transition. documentation they can reference
after they are gone.
Provide answers to the following Provide answers to the following Provide answers to the following Provide answers to the following Provide answers to the following
question: (optional) question: (optional) question: (optional) question: (optional) question:(optional)
HOW DO WE CURRENTLY How are employees let go? How are employees treated How are separating employees What does the completion How are exiting employees
HELP EMPLOYEES IN THIS during voluntary separations? empowered to have a smooth of separation requirements providing feedback?
PROCESS? transition? look like?