Ankita Pathak

EDUCATION HISTORY
Post Graduation
Course MBA/PGDM( Marketing )
GET IN CONTACT
College Institute of Management Technology (IMT),
Mobile: 8851957139
Ghaziabad
Email: blissfulliving02@gmail.com
Year of Passing 2022
Grade 87%
PERSONAL DETAILS
Graduation
Current Location Pune
Course B.Tech/B.E.( Mechanical )
Date of Birth Feb 17, 1992
Female College GB Pant University
Gender
Year of Passing 2014
Grade 7.4/10
SKILLS
Product
Similarweb WORK EXPERIENCE
Content Optimisation
Feb 2022 to Present
Microsoft Office
Seo Senior Unit Manager at Bajaj Finance
Wordpress Bajaj Finserv is going through the biggest digital transformation in
Content Writing its history, creating a platform that offers an omnichannel
Content Management experience to the customer, supported by our large distribution
Content Analysis footprint of over 1 million partners. Our ambition is to create a
Data Analysis benchmark of consumer-tech experience in the country.
SEO Writing
Digital Marketing ? Orchestrating digital content strategies across all online
Content Marketing platforms.

? Driving traffic and engagement that translates to sales and brand

promotion.
TECHNICAL SKILLS
Project Management
? Managing a content marketing budget.
Data Analytics
Data Management ? Ensuring a strong web presence on various channels.

? Measuring the results of marketing activity to inform future

LANGUAGES KNOWN marketing campaigns.
English
Hindi ? Managing a team of writers, illustrators, and data analysts.
Spanish
? Implementing SEO best practices.

? Knowing which platform different kinds of content are best suited

to.

? Designing and implementing creative marketing strategies to

disseminate content.

? Analysing competitors? content, messaging, and distribution

tactics
? Identifying target audiences and their key demographics,
interests, and online behaviour

? Looking into content tools and software that can help them to
create and promote content

? Creating an editorial calendar, delegating tasks, and ensuring that

deadlines are met.

? Editing and Ensuring Adherence to a Style Guide

?Publishing, Promoting, Monitoring and Analysis Content

Performance
Won the emerging star award and two special recognition for
exceptional performance.

Jun 2021 to Feb 2022

Content Manager at IndiaLends

Working closely with the product team to effectively plan and
communicate updates / new features - Working with comms /
social media manager to create first-class content that grows our
brand awareness and reputation - Management and collaboration
with agency partners/freelancers as required - Content Strategising
for new product launch.