Definition of tourism

1 : the practice of traveling for recreation

2 : the guidance or management of tourists
3 a : the promotion or encouragement of touring
b : the accommodation of tourists

Definition of promotion

1 : the act or fact of being raised in position or rank : preferment

2 : the act of furthering the growth or development of something; especially : the furtherance
of the acceptance and sale of merchandise through advertising, publicity, or discounting
Tourism promotion means stimulating sales through the dissemination of information. It means
trying to encourage actual and potential customers to travel. According to Salah Wahab, the
objectives of promotion are:
1. To make the tourist product widely known.
2. To make it very attractive in order to encourage many people to try it.
3. To make the message attractive without being dishonest

Qualified Graduates of Tourism Promotion Services can find employment any of the following:
1. Tourism Information Officer
Tourist information officers provide travel, hospitality and accommodation information
to tourists, promote tourism, and assess tourist opportunities for local communities.
2. Tourism Desk Officer
A tourism officer works to develop and enhance the visitor facilities of a region and to
stimulate tourism growth in order to produce economic benefits for a particular region
or site. They often work for local authorities but may also work within private
companies or other public sector agencies.
3. Travel Adviser/Consultant
A travel advisor is a professional travel consultant with the resources, connections and
expertise to add great value to your travel plans. Travel advisors work in partnership
with you to select and plan travel experiences that are tailored to your unique wishes
and budget. The benefits of using a travel agent/advisor are many, and you may find you
uncover new perks each time you work with your travel advisor
4. Concierge Agent
The concierge serves guests of an apartment building, hotel, or office building with
duties similar to those of a receptionist. The position can also be maintained by a
security guard over the late night shift.