In accordance with Casasola (2017), Korean dramas are certainly addictive.

The plot's ability to transition from cliched yet subtle to profound and unpredictable

was perhaps the main causes for a strong desire

Based on Semilla & Soriano (2017) study that aims to find out the Impact of

Korean Drama among the selected Senior High School students of Marinduque

Midwest College and why most of Filipino youth attracted to watch Korean dramas.

They utilized mixed methods of qualitative and quantitative research where 106 senior

high school students were selected using purposive sampling technique to answer the

Self- constructed questionnaire checklist adapted by researchers. The results shows

that students are attracted to watch Korean dramas because of feature good-looking

actors/actresses (cast) and the content/stories that each of Korean dramas depicts.

Hence, they concluded that Korean dramas touch the preferences of the students in

terms of lifestyle and behavior but do not bring negative effects in their lives.

REFERNCE: Creations, J. (2020). THE IMPACTS OF KOREAN DRAMAS AMONG

SENIOR HIGH SCHOOL STUDENTS OF THE MARINDUQUE MIDWEST

COLLEGE. Academia.edu.

In accordance with Estoque et al., (2018) in their study entitled “The Filipino

Millennial and the Korean Drama Fad” was ascertained to find the influence of Korean

Drama into Filipino Millennials’ cultural practices and beliefs. Also, what drives more

to Filipinos to watch Korean Drama. By using researchers self-made Assessment

Checklist with randomly selected respondent amounted 356 and interview among 8

participants, they revealed that overall Korean drama trend/fad is moderately

influential with the reasons of Korean drama being a relaxation, stress reliever, form

of problems escape, exiting stories, unpredictable plot, characters are easy to relate,
true to life stories with varying genre such as love story, modern romance, comedy,

historical fiction, and action drama. And somehow Filipino millennial adapted to the

culture they see in k-dramas which include verbal and non-verbal expression and

imitating the simple Korean practices and fashion style which affects the preferences

and interest of Filipinos. In conclusion, indeed Filipino have a sense of identification

with Koreans lifestyle, practices, and dramas which seen in today’s condition.

REFERENCE: Kindi, A. (n.d.). Journal of Humanities and Social Sciences Studies The

Filipino Millennial and the Korean Drama Fad.

In the Comparative Study conducted by Cabello et al., (2018) is about the

Effects of Korean Drama Consumption to the Patriotism of University of the East-

Caloocan Grade 12 HUMSS fans and non-fans which is an analysis theory of the

successful proliferation of K-drama in Asian countries linked into patriotism. Through

conducting in-depth interview with five (5) Korean drama fans and five (5) non-fans

to compared and contrast the consumption of Korean dramas over Filipino dramas.

Researchers applied semi-structured interview to counterbalance the structure.

Consequently, the results showed that participants are both proud of being a Filipino

and of the Philippines regardless of Korean drama consumption however the pride

tends to be less manifested due to the action of K-drama fans opposing non-fans

because they more preferred Korean TV drama to Filipino TV drama because of the

differences in storyline of Korean drama which is unpredictable, unique, a lot of twists,

and critical conceptualization of production. Also, they prompt to watch k-dram since

the actors undergo rigorous and extensive training or preparations before becoming

professional actor with technology advancement and quality of the films compared to

Filipino production. Hence, it is situated that Korean TV drama fans are dependent on
foreign media because of their increasing and continuous dependence to the said

media in satisfying their Neesa and wants.

REFERENCES: A Comparative Study on the Effects of Korean Drama Consumption

to the Patriotism of University of the East - Caloocan Grade 12 HUMSS Fans and Non-

fans. (n.d.). ResearchGate.