Slide 1 [title] – Burger King’s Women Belong in the Kitchen” Advertisement Campaign

Slide 2 [description]
 Date of the advertisement campaign launched (March 8th 2021; International
Women’s Day)
 The two parts to the ad (the hook and the goal
 Overarching goal of promoting Burger King

Slide 3 [Advertisement Pros]

 HER Scholarships
 Good intentions – praising and promoting the work of women in culinary

Slide 4 [Advertisement Cons (the dilemma)]

 The hook
 Why the hook is offensive
 The public response

Slide 5 [Ethical dilemma]

 Why the hook is harmful
 Hook shows lack of care
 Contextualize the issue

Slide 6 [Recommendations]
 Get rid of hook
 Change hook
o Alternative hooks

Slide 7 [Controlling the Burn]

 Sensitivity training for the advertising department
 Issue an apology and pivot to goal of campaign
o Turn attention into a good aspect