Tackling a Module 3 question Let’s look at a specific example of the sort of question you might get on Module 3 in Paper 2 Read the following scenario carefully then answer the question that follows. You are a final-year Media and Communications major at your local university and you were selected as class representative. The level of enrolment has dropped over the past five years. You have been asked to speak to a group of final year students from your alma mater who are about to make their selection for university. You want them not only to choose your university but also your programme of study. a. Inno more than 90 words, explain how you would use TWO verbal and TWO non-verbal elements to influence your audience's decision. b. Prepare the presentation you will make to the students. c. Discuss how digital technology may aid your presentation. Total 25 marks First, analyse the scenario. Who are you? * A final-year university student © A Media and Communications major * A cclass representative What is the situation? + Enrolment dropped © Need students to apply © Students from your alma mater will be choosing universities What is required of you? © Get students to choose your university © Get students to select your programme Next, determine the format your answer should take. This is not one seamless essay. There are three distinct parts.Then, underline key words in the question. REoesiore | [rowrmioe] outa para ach cule ad joy [The manner or way Wi you redo ak Inno more shan 90 words,expain how you would wse The pape eater ae ‘TWO verbal and TWO non-verbal elements to Snape influence your audience’ decision = STerme + For this question you need to know how to use different verbal elements (such as language strategies and use of different registers) and non-verbal elements (such as body language, pitch and timing). + Even though this question requires just a paragraph, treat it as a mini essay. Itneeds: ++ an introduction — i.e. a topic sentence; ‘+ a body of developmental and supporting sentences; + [Link]— i.e. a summary sentence or statement + Use linking words and phrases to make transitions For example, ‘The first verbal element ..; ‘In addition to the use of anecdotes, another verbal element that | would utilise is a casual register .; ‘The first non-verbal element ..’; ‘Having discussed the use of anecdotes and a casual register as well as body language and artefacts as the verbal and non-verbal elements, respectively, itis clear that "Note hatyou are not gen aword | [Whatyou need vo do wre out] [The specie audience — who lint however you ar expected to write |_| the information you wil ge © re a anenended cesar wanes | [the sudence b. Prepare the presentation you will make to the students. ‘+ Think about what format this will take — it is not an essay, itis more like a speech. Keep in mind the organisational structure, ‘© Consider the situation you are in and your audience in determining, your tone, register and vocabulary. ‘The audience is a group of teenagers and young adult. * They are from your alma mater ~ think about what you have in ‘common, * The situation isa presentation so should be relatively formal, however, the audience is young and also from your alma mater so you have a connection with them. Also the aim is to appeal to the audience so you should modify your register accordingly. (ewes Cond pin [Howie witiep) 1 1 digital technology ake ae ay lpm este] (erage* Identify the digital technology that you would use. For example: a virtual tour, a slide show (say of what), video clips (again, say of what). * Say how you would use each named item. * Explain how will it help the presentation — you must always give a justification for each choice you make Read the following scenario carefully then answer the question that follows. You are a final-year Media and Communications major at your local university and you were selected as class representative. The level of enrolment has dropped over the past five [Link] have been asked to speak to a group of final year students from your alma mater who are about to make their selection for university. You want them not only to choose your university but also your programme of study. a. Inno more than 90 words, explain how you would use TWO verbal and TWO non-verbal elements to influence your audience's decision. b. Prepare the presentation you will make to the students. . Discuss how digital technology may aid your presentation. Total 25 marks“The isthe seen ‘Young people are easily distracted and 2o in addressing ineroducton. Iie snple nd i works a5 eves the examen to wha is ong be ducuuied. Note dt any sudents prerene thor rexponter tothe Module 3 question sing the abel @). ©) and () All responses Should be in ena Gemat including those to the Module 3 quesuon Essays require an nroducton 2 body and conclusion “The student goes on co expan how the non-verbal ‘lorents wil wftvence {he audience inthe nex couple of sentences What ‘slacking howereris an |_| iden oftow exactly pce rd body language wl be Used. Abhough you are ‘constricted by 3 word iit, yourneed wo be as clear hs dete ss posse, ‘Snes the preceding pat ‘ofthe question ake you ‘or the verbal eleens you woud we to rls Jour nodeness deczion, (eis expecsed tat you incorporate te verbal ‘them, the communication tools both verbal ard non- verbal - along with appropriate technology needs careful ‘thought inorder to maintain their interest. To infivence ‘ths audience | would use a combination of chetorical strategies suchas ethos and pathos along witha casual regster as two verbal elements, These | would pair wich proxemics and kinesicsas the non-verbal elements ‘denied the mente ‘hae willbe ving. ‘The opening phrase —'n an eflort wo in uence such fn audence works Sa nice lnk tothe iBeroductory sentence The sudan pers genera reaton or wing the combined eemeres ‘The aim is to have students think seriously about information presented to them and thus simplify their decision making process. Rhetorical devices wil be used ‘throughout the presentation to have studentsactively ‘thinking about the faculty. Additionally, a casual register will enable me to develop a kinship with the audience and ‘tobe more relatable. In this way they are more likely listen to what | have to say and make a positive decision Byutilising space and body language, Iwill be able to display my enthusiasm for the programme, thus engaging ‘the audience to develop a inverest in che university. These non-verbal elements willaiso allow me to exhist: tothe students the type of characters (e.g good, Friendly and respectful) they would expect to see at the university. These verival and non-verbal elements wil reatiy enhance -}— ‘the folowing speech as outlined tobe delvered to this partcularaudence Flow Fortis brothera romatzervhere megs wears —t Faris former and fore Fore Lam don Troma trom |[L tlements you decid “when you write the epeech. ‘the University of the West Indies and a final-year student, specialising in thefleld of Media and Communication. | ‘am here on behalf of the school and my class to promote This paragraph although inthe body ofthe sneral say, serves 2s Srintoduction tothe eech that he student presrcing [Note tat the student fas included raerane ‘ntormation a om the (querdon and used da ae 2 basi for introduction, [Note also that his one i comversavonal yet formal ‘As mentioned nthe previous section, you fre expected to we an 2epropratergeter and tone forthe contexc given ine qu ‘the programme. | ike you, was a student of this noble institartion. | wasnt sure | would find another school that mirrored the Fortis spirit: In fact, | wasrit-oure whats would even want to do i found such a school Whilst completing my final year here, was yet: tobe sure of my field of choice and some of you may be experiencing the same uncertainty. Taday lam here to help you out of that: fuzzy zone by pointing you to the one faculty youneed to bea partof “The question equres you tosay how the elements willbe used andere the aden proves such 29 Splamuon ofhow the ‘orb element are ured, “hit che sudente conehiding sentence. has a dal purpose ast conchdes the paragraph ndalso the name © part Gand ato provides Blink to the subsequent Paragraph ich i he fist paragraph ofthe presentation and therefore the answer to part) by highlighting whats to come. “This Gratin serves the purpose of building» ‘common bond with the idence “The top sentence tele the examiner what the paragraph is about and at ‘the same tine maintains the link withthe preceding The faculty you choose wll be dependent on what: you want to do wit your life. Right now. you might nothave a preferred careerbut are justlookig for afield that promotes innovation and creativity. afield that: pays well and allows _youtohave fun in the process, NANIFTERABEHBE Media and Communication is agreat fed to choose. It gives you great: exibitty and allows you to have fun, actual fun, on the job. With adegreein this feld one can become a publicrelations specialist, photographer: reporter. writer or editor. witha salaryin the range of 30 to GO thousand US dolars per annum. The accredited undergraduate programme to get _youon this route only takes three years to complete witha ‘manageable tuition of USD 3000, paragraph.am aware that this tuition fee is hefty to someand ‘thereforelfyouleaveyouremal acess, inks wilbe provided ‘toyou toaccess nevsites dinigng schotarship programmes and the'ragplcation forme. Lmysel. am abenefcary ofa scholarship HAAG to the echolarships avaiable here, ‘there exist international rogrammes for those who wish ier a ‘to study for come time overseas, PROMAIRQ that a minimum they help to create a GFAof3 ismaintaned students can apply to these cohesive aie progranmesintheitsecend year Ifyou focus on this PowerPoint presentation, you wil see ‘the breakdown ofthe total tition you wllpay for the programme alongeide the minimum potential salary you can make and you wil also see how auckly youcan recover ‘the money you would have spent, Joining this Faculty is an investment in yourself in your future. Pamphlets are ‘also avalable to provide you with addtional information TrahReserieres | | otScholrchipand grant programas deta on the vant tendon igh {jobs associated with the field and aloof other relevant eae eee remain with information about my faculty and the field in general en ea hel Like any other field, hard work is necessary. Striving for Mbit reel success without hard workis lke trying to harvest what; coding sentences you haver't planted. Ifyoujoi my Faculty | quarantee that here do give a sense of at theerd of the field work you'l find the harvest to be well completion to the speech. worth it. The preceding speech can only be effective if itis aided - by various elements - tectnology being one, With ee iano ‘theuse of digital technology, such as microphones, rame te tectologil PowerPoint presentations and smartphones or taoletsa j— devices You done, presentation can become more interesting or appealing, Ceoiocn | Such devices help the presenter to appeal tothe audio induded without purpose and vieual senses tous helping them to conceptwale information, Microphones help in making te presenter audible, and people wil focus more on whats being said if[Nore te sudan develope his paragraph by explaining how the devices wal ad the presenetion. "Noe the traraconal phase used t invoduce the conducirg paragraph ‘they are not straining to listen, which can cause them to lose interest. Although some people learn better through listening, others prefer to see. By using FowerFoint presentations and smartphones or tablets, students will be able to see and not just hear whatis being presented tothem. Teenagers are strongly attached to their phones 50 by sending the relevant information, pictures and videos while presenting, some students willbe more engaged as they are actively participating in what is goingon. TeIBATUB when making a presentation, you must take the audience into consideration and ensure that your speech holds their interest. This means that the verbal and non verbal elements as presented in preceding paragraphs need to be appropriate for the audience and the message you have to deliver. Added to that, using suitable digital ‘technology can aid your presentation by making it more interesting and engaging Contributed by E:Jon Thomas, Kingston College “The student has ‘conclusion Note cht be has reterated ha points without sounding Fapetitie apd all aspect ofthe question have been Included.