Name: IRENE ANTOQUE CEBUAN

Course: BSBA-3B
Instructor: LEOANTRUVIC DALES

MIDTERM CASE
CASE 1: USA Today: Innovation in an Evolving Industry 313
The central problem: The collapse of US today's news due to parlor Journalism.
Minor problem:
1. Battling the image of "McPaper", cheap journalism.
2. High-cost printing
Objectives:
1. To provide more news to their readers in less time.
2. Adapting to changing audience tastes.
3. To make it easier to the people to understand and get correct information.
The alternative course of action 1: should provide accurate information for the people.
Advantages:
1. People will believe the news from the newspaper.
2. People will love to read an interesting story on the news.
3. People will subscribe to the printing news.
Disadvantages:
1. People love to watch the news on TV.
2. News is spread on social media so people are quickly informed by information.
The alternative course of action 2: The news can be spread worldwide not only in a specific
place.
Advantages:
1. It can keep people connected to all happenings in the world.
2. People know the different cultures of different countries.
3. It should be the voice of everyone.
Disadvantages:
1. It Can Be Used for Disinformation and Hate.
2. It can overtake personal connections.
3. It can homogenize culture.
The alternative course of action 3: The the newspaper should be traditional
Advantages:
1. It increases the reading skills and vocabulary of the people who read it.
2. It increases the general knowledge of readers
3. It is easy to understand the readers.
Disadvantages:
1. The quality of the content could be poor
2. It is a slow means of communication
3. Added to the waste material of the people at home.
The alternative course of action 4: Active research on an innovative idea.
Advantages:
1. Can have better innovation when it comes to news headlines.
2. Higher rate when it comes to competition.
3. Leading for all news and media.
Disadvantages
1. More expensive and a waste of money.
2. The news and advertisement would expensive.
3. The news is traditional and would lead to negative feedback from the old readers.
Conclusion:
The company needs to have greater innovative ideas because Successful innovation allows
you to add value to your business so that you can increase your profits—if you don't innovate
well, your business will plateau. Innovation helps you stay ahead of the competition.
Recommendation:
For me, One way to do this is by gaining experience working on exciting, challenging, and
innovative projects, as doing so will expose you to the skills needed to become an innovation
driver within your organization.
Reflection:
Innovation is a choice that can be made by any organization, but what mostly motivates
companies to innovate is the profits, stability, growth, and the risks involved. As part of the
innovation, companies may move towards new technologies to support their organization,
and it will allow them to have a competitive advantage over the innovative companies. This
review will cover the reasons why the companies move towards innovating in new
technologies, what motivates them, what risks are associated with this decision, how a
company's strategies are taken into account, and how will it finally affect the daily operation
of the organization. This report will help to analyze and evaluate the methods and the reasons
why companies need to innovate.

CASE 02: Apple’s Winning Marketing Strategy 327

The central problem: marketing problem due to stiff competition in the industry.
Minor problem:
1. Top the iPhone sales which were unusually high as the first 5G device was launched.
2. Challenge is the chip shortage issue which can easily lead to a dip in unit sales by an
issue of million.
3. The difficulty apple is getting from investors' fears over not disclosing the unit sales.
The alternative course of action: Focus on future trends and demands.
Advantages:
1. Knowing what your competitors are doing.
2. Be able to forecast what is going to be relevant in the future.
Disadvantages:
1. Overestimate the data you acquired about your competitors and give up without even
trying.
2. You misinterpret the uniqueness of your offerings.
The alternative course of action 2: Provide great customer service.
Advantages:
1. You will get customer loyalty.
2. Your customers will be the best marketer of your product.
Disadvantages:
1. Brand loyal consumers typically pay more for their brands.
2. Customers May Not Be Satisfied.
Conclusion:
My conclusion when it comes to businesses like these, we should apply greater strategies to
be ahead in all competition in businesses. We should adopt and follow the trends according to
time. Being innovations of the product should apply in the business in the line of business
because there are a lot of competitors waiting to fail you down and bankrupt your company.
After all, competitors always have their analysis on how to step up from their competitors.
Recommendation:
When it comes to business the best thing to do is to do more research for the good of the
company and gathered an excellent idea to promote your product to the consumers, think
win-win for the situation you are facing in, and make a solution to the problem. Following the
trends and having great customer service and innovation are the top requirements of the
business. That is the best thing that I could recommend when it comes to business.
Reflection:
For me, Innovation is about providing better customer service, enhanced products, and
customer experiences that are better than the previous. Delivering superior customer
interactions without compromising on financial gain and profits is the kind of innovation that
is important for business success.
 FINAL TERM CASE
CASE 01: Zappos: Delivering happiness 451
The central problem: The company is over-exposed as an example of social media
excellence. This causes skeptics to believe that success is difficult because only one company
has achieved it.

Minor problem:
1. Zappos company was difficult for them to hire people in the area who want to make
customer service a career.
2. Customers experience delayed orders due to technical errors from the company.
3. One of its websites from Zappos named 6p..com was hacked. Hacker then changes the
price of its products.
Objectives:
1. To inspire the world by showing at the same time deliver happiness to customers.
2. To build a good relationship with customers and employees and the communities.
3. To give full support to employees, vendors, shareholders, and the community. In a
long-term, sustainable way.
The alternative course of action 1: provide good customer service to the customer.
Advantages:
1. To maintain a good relationship with the customer.
2. To gain trust from the customer to come back and buy the product.
Disadvantages.
1. Occurrence of complains
2. Negative feedback from the customer
The alternative course of action 2: involvement of employees in the product management.
Advantages:
1. Employees would a great marketer of the product.
2. Knowledgeable employees would be an asset to the product.
Disadvantages:
1. A company without a good relationship with the management would cause negative
feedback for the customer.
2. Lack of knowledge about the product is a minus for the customer to buy the product.
The alternative course of action 3: Need an IT expert to keep the company's website safe.
Advantages:
1. The company would be safe and protected by the IT man.
2. The website of the company will remain clean and trusted.
Disadvantages:
1. Occurrence of an expert hacker.
2. The occurrence of negative comments from the prospective customer will be read by
the future customer.
Alternative courses of action 4: Good marketing of the product should be by the law
implemented.
Advantages:
1. the company will become a good example to other companies.
2. The reputation of the company will become stable.
Disadvantages:
1. Negative compliments from the customer on the product from the website.
2. Possibility of copying the strategy of marketing.
Conclusion:
The Zappos company always maintains a good standard and always brings happiness to the
customers at the same time. They have always accepted negative feedback and learned from
it. In conclusion, Zappos encompasses a culture unlike any other. Zappos hires employees
that are passionate about customer service and the brand. It has been able to surpass many
other online retailers because of the focus on its customers and employees. It has the 10 core
values that make up the organization's culture. Zappos CEO Tony Hsieh has been able to take
the organization to the next level because of his commitment to a fun environment and a
passion for what he is doing. Hsieh has been successful at creating an environment that
motivates employees to be customer-driven and understand how important it is that they are
passionate about their jobs. If Zappos were to experience a decline in sales or products it
would be able to recover, because it practices and looks for employees who are comfortable
with change.
Recommendation:
growth pains while ensuring to keep customer service a top priority. Currently, Zappos has a
warehouse in Kentucky, but we believe that this online retail organization should expand to
be able to keep its reputation of fast and courteous service. We recommend using the extra
capital that was provided by Venture Frogs. Adding another warehouse will provide future
room for the company to grow, as well as provide the space for inventory that Zappos
desperately needs. The additional warehouse will also allow Zappos to put to use the old
inventory technology, utilizing efficiency. All these changes will enhance a positive customer
service experience. This capital expansion will help Zappos in providing service-line
extensions and this will support growth in its clothing line and gain a stronger relationship
with the 300 apparel brands that Zappos signed up with. Furthermore, Zappos should use
some of the great strategies on social media.
Reflection:
CUSTOMER SERVICE AND PERSONALITY Zappos is known for its amazing customer
service and it’s shown in the voice of the company. They are very involved and excited for
you to be interested in their products. Their values are shown through their charisma and
kindness towards customers and also how they advertise their products.

CASE 9 Chevrolet: 100 Years of Product Innovation

Central problem: Huge oil consumption
Minor problem:
1. Engine misfires
2. Stuck keys
3. Faulty electronics
4. Problematic power steering
Objectives:
1. To provide the highest level of service in all aspects of automotive dealership
operations.
2. To provide their customers with the highest quality products and services at a fair and
competitive price.
3. To be committed to leading and dominating the industry in automotive excellence in
our market.
The alternate course of action 1: Restricting into a decentralized organization to put more
emphasis on individual brands rather than regional divisions
Advantages:
1. Ensures better control and supervision as the subordinates at the Lowe's levels will
have the authority to make independent decisions.
2. They have a thorough knowledge of every assignment under their control.
 3. In a position to make amendments and take corrective action.

Disadvantages:
1. There's a possible conflict due to the pressure on decisional heads to realize profits at
any cost.
2. This may lead to inter-divisional rivalry leading to bitter fights and duplication of
staff efforts.
Alternative action 2: Market research internal and external analysis to make alternative
successful.
Advantages:
1. You can see that your product is fit for the environment.
2. You can build a building for your product.
3. You can estimate how many people can buy your product.
Disadvantages:
1. People are limited to buying a product, especially cars.
2. The building that you are building for the product doesn't last long.
3. The long-range of years to buy back your product, especially cars.
Alternative action 3: Start with decentralization but aim for the overall more coherent
organization through his pursuit of a reduced constrained strategy.
Advantages:
1. Good organization because the decision is unified for the good of the company
2. The strategy is uniques and valuable for the company.
3. Employees are good and unified.
Disadvantages:
1. How long the knowledgeable employees will stay.
2. The strategy of the company there's a possibility will copy by the competitor
3. Resignee employees would be the biggest problem for the company
Conclusion:
The company is facing bankruptcy and it's really hard to let go of them. It is far better for GM
to reallocate resources now, while it is healthy than to wait until it is in trouble. And the same
applies to the affected workers: The tight labor market means there are opportunities for those
who go through retraining.
Recommendation:
1. Restructure the operations in question way before they threaten the company’s
survival. That is what GM is trying to do. Another way to do this is to sell off pieces
that no longer are sustainable to someone who has the political ability to restructure
them.
2. A major rationale for a great deal of outsourcing activity has been to put assets in the
hands of somebody who can restructure them.
3. The Detroit Big Three did this with a significant portion of their component
operations.