Crehana l Inglés empresarial básico

Glossary
COMMON EXPRESSIONS AND
BUSINESS TERMS

📒 Heads up: To inform or warn someone in advance of something so

that they can prepare themselves.

📒 To address an issue: to discuss a problem. It means that it’s time to

acknowledge it and focus on it to find a solution.

📒 To pull it off: To succeed in doing something difficult or unexpected.

📒 A ballpark figure: To give an estimate of the value, time, or number of

something.

📒 Push back: To delay something so that it happens later than planned

📒 Touch base: To briefly connect with or re-contact someone.

📒 To think outside the box: To think in a creative way that is not typical
or traditional.

📒 On the same page: To be in agreement or to hold the same

views about something with others.

EXPRESSIONS:

Your hands are tied when you are unable to carry out any
meaningful action because of regulations, rules, or other people with
authority.

Cut corners: “To cut corners” is to complete a task in a fast and

careless way. To do something without paying attention to details,
thereby making mistakes or causing new problems.
Example: The new filing system won’t work if we cut corners.

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Crehana l Inglés empresarial básico

Call it a day: To “call it a day” means that you are giving up on

something. This can refer to taking a break on a project because you
have reached a good point to stop, or to stopping something
completely. It can be negative or positive, depending on the context.
Example: Right team, we’ve made plenty of progress, I think it’s time
to call it a day!

Get the ball rolling: To “get the ball rolling” means to get started on
something; to begin making meaningful progress.
Example: Hopefully, we can get the ball rolling on the new pitch next
week.

F I N A N C E A N D A C C O U N T I N G

📒 Assets: Everything a company owns, including cash, property, and

goods.

📒 Liabilities: Everything a company owes to others, like loans and

mortgages.

📒 Balance sheet: A document that records a company’s assets and

liabilities.

📒 Share: Unit of ownership of a company

📒 Shareholder: A person or organization that owns shares in a

company.

📒 Gross amount: An amount of money before taxes are deducted.

📒 Net amount: What's left after paying taxes.

📒 Profit: The amount of money a company has left after deducting

expenses.

D I G I T A L M A R K E T I N G

📒 KPI or the Key Performance Indicator A metric that helps you measure the success
of your marketing activities.

📒 The ROI or Return On Investment A metric that’s used to measure the probability of
gaining a return from an investment

📒 The CTA is the Call To Action. To persuade users to complete an action.

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📒 SEO is the Search Engine Optimisation: The process of optimizing your content so a
search engine shows it a top result for searches.

📒 A sales funnel or a marketing funnel: A visual representation of all the steps a

potential client has to go through before they purchase a product or service.

📒 First stage: Awareness: People who have a certain problem get to know about your
product, company, or brand.

📒 A lead: An individual or company that has shown interest in your

products or services.

📒 Second stage: Interest Potential customers have consumed your content, and now
they want to find out more.

📒 A Prospect is an interested individual who, through interaction and engagement, has

demonstrated that they are prepared for buying your product or service.

📒 Last stage: Conversion: Prospects are almost convinced you are the right solution for
their problem, so they buy your product or services and they become clients.

📒 The bounce rate: The percentage of visitors who leave the website after looking at
just one page

📒 Landing page: A website whose purpose is to obtain information from visitors and
convert them into potential customers.

📒 Conversion rate: The relationship between visits/clicks on a website to conversions. A

conversion is a process where a potential client becomes an actual customer.

📒 B2B (Business-to-Business): The term B2B is pretty straightforward and describes

a business conducted when selling a product or service between two businesses.

📒 B2C (Business-to-Consumer): A business that sells directly to consumers is described

as B2C. They control their product from start to finish, from development to the final
sale. When you head out for a new pair of khakis at GAP, they’re the perfect example
of a B2C business.

📒 Click-Through Rate (CTR): Click-through rate is the number of people that click on a
link out of the total number of people who saw the email, social ad, or call-to-action
(CTA) on a website page.

For example: Let’s say that we have a CTA on a blog post and that
CTA was seen by 900 unique people but only 45 people clicked on
the CTA. This means that the click-through rate is 5%.

📒 Lead Generation: Lead generation is the process of acquiring new leads. Online lead
generation is done by providing valuable content to website visitors in exchange for
their contact information.