MOTORCYCLES INDUSTRY

HONDA MOTORS

CHAPTER : 1

INTRODUCTION:

Honda Motors, a renowned global automotive manufacturer, has consistently exemplified

excellence in the world of automobiles for over seven decades. Founded in 1948 by Soichiro
Honda and Takeo Fujisawa, this Japanese automotive giant has established itself as a symbol
of innovation, reliability, and forward-thinking engineering.

With its corporate headquarters located in Tokyo, Japan, Honda has become a household
name synonymous with cutting-edge technology, environmental consciousness, and a
commitment to providing exceptional mobility solutions. The company's core philosophy
revolves around the relentless pursuit of "The Power of Dreams," which fuels its dedication
to creating vehicles that not only meet but exceed the expectations of millions of customers
worldwide.

Honda's diverse product lineup ranges from fuel-efficient compact cars to high-performance
sports vehicles, motorcycles, and power equipment. Notable models like the Honda Civic,
Honda Accord, and Honda CR-V have consistently earned accolades for their safety, fuel
efficiency, and innovative features. In the world of motorcycles, Honda is equally celebrated
for producing iconic two-wheelers like the Honda CB series and the legendary Honda Gold
Wing.

What sets Honda apart in the automotive industry is its commitment to sustainable mobility.
The company has been at the forefront of developing environmentally friendly technologies,
such as hybrid and electric powertrains, with models like the Honda Insight and the Honda
Clarity leading the charge towards a cleaner future.

In addition to its products, Honda's dedication to safety and quality has earned it a well-
deserved reputation for producing vehicles that prioritize the well-being of both drivers and
passengers. Advanced safety features like the Honda Sensing suite demonstrate the
company's commitment to reducing accidents and making roads safer for all.

As a global corporation, Honda operates manufacturing facilities and sales networks in

various countries, demonstrating its commitment to local communities and contributing to
the growth of economies worldwide. With a strong presence in North America, Asia, Europe,
and other regions, Honda continues to be a driving force in the automotive industry's
globalization.

FOUNDER OF HONDA MOTORCYCLES

Name: Soichiro Honda

Date of Birth: November 17, 1906

Place of Birth: Hamamatsu, Shizuoka, Japan

Notable Achievements:

 Soichiro Honda founded Honda Motor Co., Ltd. in 1948.

 He was a self-taught engineer and had a strong passion for automobiles and
motorcycles from a young age.

 Under his leadership, Honda became a global leader in the motorcycle

manufacturing industry and later expanded into the production of automobiles.

 He played a significant role in the development of the Honda Super Cub, one of the
most successful and iconic motorcycles in history.

 Soichiro Honda was known for his innovative and pioneering spirit, and his company
achieved numerous technological advancements and racing successes under his
guidance.

Soichiro Honda's dedication to engineering excellence and innovation has had a lasting
impact on the motorcycle industry and the automotive world as a whole. His legacy
continues to influence the ethos of the Honda brand, which is committed to pushing the
boundaries of technology and engineering in the pursuit of excellence.
GDP OF MOTORCYCLE INDUSTRY:

The global COVID-19 pandemic has been unexpected and shocking, with demand exceeding
expectations in every region compared to pre-pandemic levels. Our data shows that the
global bike market showed an increase of 8.11 percent in 2020 over 2019. Often referred to
as a "bike," a motorcycle is a two-wheeled motor vehicle textile frames Motorcycles are
outfitted with an engine, several electrical, mechanical parts. These bikes' designs differ
greatly to accommodate different for a variety of activities, including as commuting, cruising,
long-distance travel, sports, racing, and riding off-road

CHAPTER : 2

2.1 INDUSTRY PROFILE:

Honda India overtook Honda Indonesia to become the largest volume contributor to Honda
Motor Corporation in June 2016. And since then, it has not looked back.

In May 2015, its Activa scooter became the largest selling two-wheeler in the country,
overtaking the nearly two-decades of dominance of the Splendor from the Hero MotorCorp
stable, its estranged partner."Between FY14 and the second quarter of FY18, our
contribution to Honda Corporation's overall volume rose by a whopping 11 percentage
points from 21 to 32," HMSI's senior vice president (sales & marketing), Y S Guleria, told.In
fact, this has been on a steady climb in FY15 it rose to 24 per cent from the previous year
and further to 25 per cent in FY16 and continued its upward move to touch 27 per cent in
FY17.Just in the past six months alone, its contribution to the global volume has jumped by
500 bps to 32 per cent, according to the data shared by the company.Commenting on the
achievement, Guleria, said, "India is a very important market for Honda Corporation. We are
not only driving the domestic industry momentum but also leading Honda's global two-
wheeler business that ispresent in over 120 markets.

"India is the number 1 market for Honda's two wheeler business worldwide. This year, in the
first half, our contribution to global Honda sales has reached 32," he added.On the rising
domestic contribution, Guleria said HMSI alone has been adding as much as 47 per cent of
the incremental volume in the country, which has helped it scale its market by 200 bps to 28
per cent overall domestic two-wheeler industry as of the September quarter. "Honda is the
highest volume gainer -- alone adding nearly 47 per cent of the new volumes to the industry
and the highest market share gainer wherein ou pie increased by two percentage point to 28
in the year," he said. For large part of the current fiscal, Honda has been leading the export
market segment as well with its shipment surging 30 per cent to 2,39,219 units.

Honda Motors, often simply referred to as Honda, is a leading player in the automotive
industry. Founded in 1948 by Soichiro Honda and Takeo Fujisawa, Honda has grown to
become a global powerhouse known for its innovation, engineering excellence, and
commitment to quality. It operates in various segments of the automotive industry, including
the production of automobiles, motorcycles, and power equipment.

Key Segments of Honda's Automotive Business

1. Automobiles: Honda is renowned for producing a wide range of automobiles, from

compact cars to SUVs and sports cars. Some of its most popular models include the
Honda Civic, Honda Accord, Honda CR-V, and the performance-oriented Honda Civic
Type R. The company is known for its emphasis on fuel efficiency, safety features, and
advanced technology integration in its vehicles.

2. Motorcycles: Honda is a dominant force in the motorcycle industry, offering an

extensive lineup of motorcycles and scooters. Honda motorcycles are celebrated for
their reliability, performance, and innovation. The Honda CB series, CBR series, and
iconic Gold Wing are among the notable models in their portfolio.

3. Power Equipment: In addition to automotive products, Honda manufactures power

equipment such as generators, lawnmowers, and outboard engines. These products
are recognized for their durability and dependability, making Honda a trusted choice
in various applications.

Innovations and Sustainability Initiatives

Honda has been at the forefront of technological advancements in the automotive industry.
Notable innovations include the development of hybrid vehicles, like the Honda Insight and
Honda Clarity, which contribute to reducing environmental impact and enhancing fuel
efficiency. The company is also working on electric vehicle (EV) technologies to align with the
growing demand for electric mobility solutions.

Global Presence and Manufacturing

With manufacturing facilities and sales networks across the globe, Honda operates as a
multinational corporation. The company has a strong presence in North America, Asia,
Europe, and other regions, catering to diverse markets and adapting its products to local
preferences and regulations.

Commitment to Safety and Quality

Honda places a strong emphasis on safety and quality in its products. The Honda Sensing
suite, an advanced driver-assistance system, exemplifies the company's dedication to
enhancing vehicle safety. Honda consistently receives high safety ratings and has a robust
quality control process in place.
Fig 2.1.1- Structure of organised Honda motors
2.2 Top 10 Largest motor cycles in 2023 as per Market Capitalisation:

2.2.1 Honda

Honda Motors Company Ltd has grown up to become world’s largest motorcycle
manufacturer in addition of also holding one of the leading positions in automotive industry.

Fig 2.2.1

Honda's motorcycle lineup also includes a range of sport-bikes, cruisers, and adventure
bikes. The CBR series of sport-bikes are known for their high performance and cutting-edge
technology, while the Gold Wing is a popular touring bike that is favored by long-distance
riders.

One of the main features of Honda motorcycles is their reliability and it has a reputation for
producing bikes that are well-built, easy to maintain, and designed to have a long life. Honda
motorcycles also have a strong focus on safety. Many Honda models come equipped with
advanced safety features such as ABS brakes, traction control, and airbags. Honda has also
been a leader in developing new technologies for motorcycle safety, such as their Riding
Assist technology, which helps riders maintain balance at low speeds. Overall, Honda
motorcycles are known for their quality, reliability, and safety.

Honda is ranked 1 in the list of top bike brands.

Revenue (million $): 16300

2.2.2Harley Davidson

Harley Davidson is a USA based Company, which has made significant contributions in the
field of motorcycles.

Fig:2.2.2

The company was founded in the year 1903 in the city of Wisconsin and since then become
a cult motorcycle brand.

Harley Davidson has become synonymous with American motorcycle culture, and its bikes
are instantly recognizable around the world. The brand has a loyal fan base, and its
motorcycles are known for the brand's heritage, style, and performance. Harley-Davidson
produces a wide range of motorcycles, from cruisers to touring bikes. One of the most
popular models is the Harley-Davidson Sportster. Harley-Davidson's motorcycle lineup also
includes a range of touring bikes, such as the Electra Glide and the Road King.

The company has built a strong brand around its bikes, with a focus on American heritage,
freedom, and rebellion. The brand also focuses on customization as per customer needs.
Harley-Davidson has a range of accessories and parts that allow riders to customize their
bikes to their liking. The company also offers a range of customization services, including
custom paint jobs, engine upgrades, and custom seats.

Revenue: $5.7B

2.2.3 Bajaj Auto

Bajaj Auto is an India based manufacturing company having its headquarter in Pune, India.

Fig:2.2.3

Indian brand Bajaj Auto has a strong reputation for producing superior quality motorcycles
which are reliable as well as popular with riders in India and globally. The company is known
for its popular Pulsar line of sportbikes, which are known for their performance and cutting-
edge technology. The Pulsar line includes a range of models based on engine, performance
& accessories. Apart from Pulsar, Bajaj Auto produces a range of other motorcycle models,
including the Avenger cruiser, the Dominar sports tourer, and the CT commuter bike.

Innovation and R&D is one the main objectives of Bajaj Auto brand. The brand has been a
leader in the development of new technologies for motorcycles, including the DTS-i
technology, which improves fuel efficiency and performance. The brand has a strong global
reach across more than 70 countries. Bajaj Auto has also focused on environmental
sustainability via development of electric and hybrid vehicles. On the whole, Bajaj Auto is a
highly respected motorcycle manufacturer with a strong reputation for innovation, quality,
and reliability.

Revenue (million $): 4150

2.2.4 Hero Moto Corp

Hero is one of the biggest brand in Indian market having around 40% of the market share in
the two-wheeler market and more than 50 percent market share in motorcycle market in
India.

Fig:2.2.4
The company in total has six manufacturing facilities, out of which five is in India and one is
in Columbia. Further, the company is also expected to start its seventh manufacturing plant
in Bangladesh & has expanded its global presence in 35 different countries and it continues
to grow. The company’s leadership lies in the 100-125cc motorcycles. However, the company
is trying to get into the premium segment which has seen a rise by about 20$ the previous
year. Owing to the local political and economic factors, the exports of two-wheelers saw a
decline by about 5.9%. The company is specifically targeting countries like Nepal and
Bangladesh which has been showing a double-digit growth continuously. In Bangladesh
specifically, the entry level motorcycles are in high demand and hence the move of the
company to open a manufacturing facility there is justified. The company, in a recent move,
has come up with the initiative of “Fight fake, be safe” to fight the menace of spurious parts.
To come into the motorsport map, the company has partnered with Speedbrain Gmbh which
is a German off-road racing specialist. The company has also also associated itself with
Global Golf events and came up with Her Challenge at the British master’s last year. The
company has ventured itself into E-mobility by partnering with Ather Energy which is a start-
ups in the two-wheeler EV space. Hero is one of the best bike brands in India and also
globally.

Revenue (million $): 3600

2.2.5 KTM

KTM AG is a renowned name in the powersports vehicles where it has a reputation of

producing innovative and trend-setting vehicles on a regular basis.

It is a premium manufacturer of high-performance motorcycles for both off-road and street

use, and the company has its headquarter and research and development center in
Mattighofen, Austria. Austria based KTM bikes is known for manufacturing high-
performance motorcycles that are popular with riders around the world. KTM's bikes are
known for their cutting-edge technology, pioneer engineering, and racing performance
history.
 Fig:2.2.5

Austria based KTM bikes is known for manufacturing high-performance motorcycles that are
popular with riders around the world. KTM's bikes are known for their cutting-edge
technology, pioneer engineering, and racing performance history. One of the most popular
models is the KTM 390 Duke, which is a genuine sportbike that is known for its performance
and handling. KTM's lineup also includes a range of off-road bikes, such as the KTM 250 EXC-
F and the KTM 450 SX-F. Another popular model in KTM's lineup is the KTM 1290 Super
Duke.

The company has a long history of success in off-road racing, and its bikes are designed with
racing in mind. Another focus area of KTM is its investment towards R&D and innovation.
KTM was one of the first motorcycle manufacturers to incorporate electronic fuel injection.
KTM is a highly respected motorcycle manufacturer with a strong reputation for
performance, engineering, and racing heritage.

Revenue (million $): ~2600

2.2.6 TVS

TVS Motor Company is the largest company among the 90 companies of the TVS group in
terms of size and revenue.

Fig:2.2.6

TVS group comprises of the companies dealing in the areas of finance, automobiles,
aviation, education, insurance, electronics, textiles, investment, housing, services and
logistics. The company is the third-largest two-wheeler manufacturer in India, and is a global
leader in motorcycles. TVS Motors has recorded a double-digit growth both in sales as well
as revenue of its motorcycles and two-wheelers divisions. Having been ahead of the
industrial performance for three consecutive years, the company is raising bars for itself and
its competitors every year. The company has a production capacity of 3.2 million every year.
The company produces its vehicles from three major manufacturing sites, three out of which
are in India, one each in Tamil Nadu, Karnataka and Himachal Pradesh while the fourth
facility is in Indonesia. The company credit its high growth rate to its continuous
commitment to innovation. It achieved a rare feat of launching seven new products on the
same day. In 2018, the company launched TVS Ntorq 125 which is India’s first scooter with
Bluetooth and smart connectivity. The company has a strong focus on quality improvement
with daily works management, Total Quality Management, Total Employee Involvement
Program, Kaizen to name a few. The company has also taken multiple initiatives in providing
a cleaner and greener product. The company claim to have all its products 85% recyclable.
The company was also the first to use a catalytic converter in its bike. Moving ahead, the
company are looking towards launching electric scooters and the three-wheelers fitted with
CNG and LPG options.

Revenue (million $): 2520

2.2.7 BMW

BMW AG is the parent company of BMW group which is a global leader in cars &
motorcycles.

Fig:2.2.7

The company is based in Munich, Germany and its area of business lies mostly in
Automobiles, Engines, products of machinery and Metal Working Industry as well as it deals
in the services of them all. Its three major segments include automotive, motorcycle and
financial services. The company employs around 1.3 lacks people and operates in more than
150 countries all around the world. In the motorcycle business, the company operates with
the brand, BMW Motorrad. The company operates in the premium segment of the global
motorcycle sector with 250 cc plus models such as Sport, Tour, Roadster, Heritage,
Adventure and Urban Mobility. This segment helps it in generating a higher revenue even
with a lesser unit of sales. The motorcycle division of BWM, Motarrad saw a significant rise
in its sales number and the revenue it generated for the company. For the first time, the
company was able to cross the 150000 mark in its sales volume. It was able to reach a figure
of 1,64,153 from 1,45,032 when compared with the previous year. This is a significant 13.2%
rise. This increase in sales was because of the dynamic rise in the motorcycle sale sin the
Europe market with France having 24.4% jump in its sales volume making it one of the top
bile brands. Italy and Spain also witnessed a double-digit growth. However, there was a drop
in the sales in USA. The period witnessed a launch of six new motorcycle models and five
revised models by the company.

Revenue (million $): 2200

2.2.8 Piaggio

Piaggio Group is an Italian based company headquartered in Pisa, Italy.

Fig:2.2.8
The company also has a research and development center in California, USA by the name
Piaggio Group Advanced Design Center. Piaggio group is one of the largest European
Manufacturer of two-wheelers specializing in the product range of scooters, motorcycles
and mopeds in the segment of 50 to 1400cc. The important brands and products it operates
in are Aprilia, Moto Guzzi, Vespa, Piaggio, Derby and Scarabeo. Besides two-wheeler
segment, the group also has a product range in three-wheeler and four-wheeler commercial
vehicle segment with its model Ape, Quargo and Porter. The Piaggio group also has a 45%
ownership in a Chinese company named Zongshen Piaggio Foshan Motorcycles. The
company does not use the data from this joint venture In the Group’s financial result. This
makes it one of the top bike brands worldwide. In the European market, the company relies
on Aprilia and Moto Guzzi to improve sales and profitability in the European and North
American market. In India, it is using Vespa range to penetrate further into the market. The
company has gained a 9.3% increase in the total sale of its two-wheeler accounting for its
total net sale to reach 3,76,000 units. This has accounted for a total revenue of $1,176 billion
which is 3.7% rise from the previous year. In the motorcycle racing, Aprilia has established
itself as one of the most successful brands in the history having won 54 world titles till date,
38 out of them are in world championships, 7 in superbikes and 9 in off-road disciplines and
hence is one of the best bike brands in the world.

Revenue (million $): ~2100

2.2.9 Royal Enfield

Eicher Motors Limited is one of the leaders in the Indian Automotive space.
 Fig: 2.2.9
The company is having its area of operations in commercial vehicles, motorcycles through
Royal Enfield brands well as in personal utility vehicles. Royal Enfield is one of the oldest
motorcycle brands in continuous production and is now a leader in the premium motorcycle
segment in India with a share of 95% in the mid-size motorcycle market segment (250cc-
750cc). With five models namely Bullet, Classic, Thunderbird, Continental GT and Himalayan,
the company the company was able to make a sale of 8,20,493 the previous year which is a
huge 23 percent jump from its previous performance. In the same period the company
generated a revenue of $1,440 million from the motorcycle segment which is more than
23% rise from its previous year performance. Besides India, the company has started
exploring its base in the countries like Colombia, Indonesia and Thailand where the
motorcycle industry is in the same line as the Indian Market. The company has also tied-up
with Flipkart to sell its complete range of gear and accessories through e-commerce. In
international markets, the company’s motorcycles are sold through 568 dealerships across
46 countries along with 25 exclusive stores across 13 countries and two direct subsidiaries in
North America and Brazil. Rider Mania is the Royal Enfield’s marquee riding festival had its
14th edition held in Vagator (Goa), which witnessed a participation of 6,000+ riders, media
and influencers from across the country. Besides, the company also has “One Ride” which
has become one among the world’s largest community rides organized by Royal Enfield
every year in April. Enfield mainly in India is still fighting for its rank in best bike brands list.
Revenue (million $): 1100

2.2.10 Suzuki

Suzuki Motor Corporation is a Japanese Automobile company headquartered in Minami-ku,

Hamamatsu. The company’s major market segment includes Automobiles, Motorcycles,
marines and Power Products. In the motorcycle segment, the company focuses on the 150cc
and upwards segment in addition to the sports categories. The group deals in the
motorcycles ranging from large-engine displacement to small engine displacement. The
company operates through its subsidiaries such as Thai Suzuki Motor Company Ltd for the
manufacturing of motorcycles in overseas, Suzuki Auto Parts Manufacturing Company Ltd.

Fig:2.2.10

The company’s major market segment includes Automobiles, Motorcycles, marines and
Power Products. In the motorcycle segment, the company focuses on the 150cc and
upwards segment in addition to the sports categories. The group deals in the motorcycles
ranging from large-engine displacement to small engine displacement. The company
operates through its subsidiaries such as Thai Suzuki Motor Company Ltd for the
manufacturing of motorcycles in overseas, Suzuki Auto Parts Manufacturing Company Ltd.
for the manufacturing of parts, Suzuki Motorcycle Sales Inc for the marketing of its
motorcycles in the domestic market and Suzuki Deutschland GmbH for the marketing of
motorcycles in the overseas market. The company witnessed a decline both in its production
and sales of motorcycles worldwide with sale going down by 9% while revenue seeing a fall
by 11.8% in the same period. The domestic market of Japan saw an overall reduction in
motorcycle sales by 6% the previous year with Suzuki managing a rise in sale by 3% in the
same period. As is the case with other brands, motorcycle market in Europe saw a rise which
has impacted positively on all motorcycle brands including Suzuki. North American market
saw a decline and Suzuki sale was no exception. The ASEAN market sale saw a flat figure
with some of its nation like India saw a rise in the sale while China witnessed a decline.
Suzuki has made a return to the motorcycle racing in 2015 and since then has been
developing programs to compete at the highest level and making itself a top bike brand.

Revenue (million $): ~600

2.3 Product Portfolio:

1. Street Bikes:

 Honda CB Series: These are standard or naked bikes known for their versatile
performance and comfortable riding position. Models in this series include
the CB300R, CB500F, and CB650R.

 Honda CBR Series: These are sport-oriented motorcycles, known for their
aggressive styling and sporty performance. Examples include the CBR1000RR
and CBR650R.

2. Cruiser Bikes:

 Honda Rebel Series: Honda's cruiser lineup offers models like the Rebel 300
and Rebel 500, which feature classic cruiser styling with modern technology.

3. Touring Bikes:

 Honda Gold Wing Series: The Gold Wing is a legendary touring motorcycle
known for its comfort, luxury, and advanced features. The Gold Wing comes
in various trims, including the Gold Wing Tour and Gold Wing DCT.

4. Adventure Bikes:
  Honda Africa Twin Series: These adventure bikes are designed for off-road
and on-road adventures. The Africa Twin lineup includes models like the
Africa Twin CRF1100L and Africa Twin Adventure Sports.

5. Dirt Bikes and Motocross Bikes:

 Honda CRF Series: These are off-road and motocross motorcycles designed
for racing and recreational riding. Models range from the CRF110F for
beginners to the high-performance CRF450R.

6. Scooters:

 Honda Activa Series: The Activa is one of the most popular scooters in India
and comes in various engine sizes, including the Activa 6G and Activa 125.

7. Mini Bikes:

 Honda Monkey: The Honda Monkey is a small, retro-style minibike with a

distinct design and compact size, perfect for urban commuting.

8. Electric Motorcycles:

 Honda has been developing electric motorcycles, but the availability of these
models may vary by region.

9. Concept Bikes:

 Honda occasionally unveils concept motorcycles to showcase innovative

design and technology concepts, although not all concept bikes may become
production models.

Chapter :3 COMPANY PROFILE:

Honda Motorcycles has been at the forefront of the two-wheeler industry,

consistently setting new standards for innovation, performance, and reliability.
Established in 1949 in Japan, Honda's dedication to the pursuit of excellence has
transformed it into a global leader in the motorcycle manufacturing sector.
Our journey is marked by a relentless commitment to pushing boundaries and
exploring the limits of engineering. Honda motorcycles are not just vehicles; they are
a testament to our vision of enabling people to realize their dreams. We believe in
the power of mobility to change lives, and this belief is at the heart of everything we
do.

With a rich history of groundbreaking designs and pioneering technologies, we have

consistently redefined the riding experience. From the iconic Super Cub, which
revolutionized urban commuting, to the powerful and sleek CBR series that
embodies our racing heritage, our diverse lineup caters to every rider's needs and
aspirations.

Our manufacturing facilities span the globe, ensuring that every Honda motorcycle is
built to the same exacting standards, guaranteeing unrivaled quality and durability.
We invest in research and development to create sustainable, eco-friendly
motorcycles and promote responsible riding practices.

At Honda Motorcycles, we are not just building bikes; we are creating a community
of riders who share our passion for exploration, freedom, and the thrill of the open
road. Our commitment to safety and innovation ensures that every ride is not just a
journey; it's an experience that leaves an indelible mark on your soul.

In an ever-evolving world, Honda Motorcycles continues to be a beacon of

excellence, driving innovation, and empowering riders to chase their dreams. We
invite you to join us on this journey and experience the unparalleled joy of riding a
Honda motorcycle.

3.1 Logo:

This type of logo was kept till 1973 and had insignificant changes. At the end of 1973,
«НМ» letters changed on «Honda»; the description becomes yellow and was
outlined on its contours. The emblem has not been changed till 1985 and only then
the single color was turned into tricolor (red, white and blue), and the first model,
decorated with a new sign was an «RTL 250» motorcycle.
 Fig:3.1

3.2 Evolution of Honda motorcycles:

 Founding and Early Years (1940s-1950s):

 Honda Motor Co., Ltd. was founded by Soichiro Honda and Takeo Fujisawa in 1948.
Initially, the company focused on producing small engines for bicycles.

 In 1949, Honda released its first complete motorcycle, the Dream Type D, which
featured a 98cc two-stroke engine.

 The early years saw the introduction of various models, including the Honda Juno
scooter and the Honda Benly series.

 Expansion and Growth (1960s-1970s):

 The 1960s witnessed the introduction of the iconic Honda Super Cub, one of the
most popular motorcycles in history, known for its reliability and simplicity.

 In 1961, Honda released its first mass-market four-stroke motorcycle, the Honda
CB450.

 The 1970s brought the Honda Gold Wing, a groundbreaking touring motorcycle
known for its comfort and innovation.
  Honda also entered the motocross and off-road racing scenes, producing competitive
dirt bikes like the Honda CR series.

 Technological Advancements (1980s-1990s):

 The 1980s saw the introduction of the Honda V4 engine, which powered the Honda
VFR series of sport-touring motorcycles.

 In 1983, Honda released the Interceptor VF750F, a sportbike with advanced

technology for its time.

 The 1990s brought the introduction of the Honda CBR900RR "Fireblade," a high-
performance sportbike.

 Honda also ventured into the cruiser market with models like the Honda Shadow
series.

 Global Expansion (2000s-2010):

 Honda continued to expand its global presence, with manufacturing and sales
operations in various countries.

 The 2000s marked the introduction of the Honda CBR1000RR Fireblade, known for its
cutting-edge technology and performance.

 Honda embraced hybrid technology with the introduction of the Honda VFR1200F, a
sport-touring motorcycle with a hybrid drivetrain.

 The company also explored electric motorcycles and unveiled concept electric
models.

 In recent years, Honda has focused on safety features, introducing advanced rider-
assist technologies like Honda Selectable Torque Control (HSTC) and the Honda
Riding Assist-e self-balancing motorcycle concept.

 Sustainability and Electric Mobility (2011s-2020):

 Honda continues to innovate in the direction of sustainability, with hybrid models like
the Honda PCX Hybrid and a growing emphasis on electric mobility solutions.
  The company remains committed to producing eco-friendly motorcycles while
maintaining its reputation for quality and reliability.

 Honda's journey in the motorcycle industry reflects its dedication to technological

excellence, rider safety, and environmental sustainability. The company has
consistently evolved to meet the changing needs of riders and the demands of the
global motorcycle market.

 Global Reach and Community Building (2021s-2023):

 Honda motorcycles have gained a global presence, and the company has fostered a
vibrant community of riders, promoting responsible riding and a passion for two-
wheel exploration

3.3 Vision and Mission Of Honda:

 Vision

"To be a company that society wants to exist, and one that contributes to the society
through its products and services."

This vision reflects Honda's commitment to not only being a successful business but also a
responsible corporate citizen that actively contributes to the betterment of society. It
emphasizes the importance of creating value for society by providing high-quality products
and services that meet the needs of customers and contribute to the overall well-being of
commu:nities.

 Mission of Honda Motorcycle & Scooter India (HMSI):

“ Honda, will maintain a global viewpoint, looking to the future to create motorcycles that
accommodate the needs of customers around the world, and to provide useful products that
bring joy to people worldwide."

Honda's mission emphasizes several key principles:

  Global Perspective: Honda Motorcycle & Scooter India takes a global view,
recognizing that its products and innovations should have a broad and international
appeal.
 Customer-Centric Approach: The mission underscores the importance of
understanding and meeting the needs of customers worldwide. It places a strong
focus on customer satisfaction.
 Innovation and Joy: Honda's mission highlights the company's commitment to
innovation and creating products that not only meet practical needs but also bring
joy to people's lives. This reflects Honda's passion for engineering and design.
 Contributing to Society: While providing joy to individuals, the mission also implies a
responsibility to contribute positively to society through its products and services .

3.4 Promoters:

 Soichiro Honda (1906-1991): Soichiro Honda was the co-founder of Honda Motor
Co., Ltd. He played a pivotal role in the company's early years, and his innovative
spirit and dedication to engineering excellence have left a lasting legacy on the
company.
 Takeo Fujisawa (1910-1988): Takeo Fujisawa was another co-founder of Honda
Motor Co., Ltd. He was responsible for the company's financial and operational
aspects, complementing Soichiro Honda's engineering prowess.
 Current Leadership: The specific individuals who serve as the executives and leaders
of Honda Motorcycle & Scooter India may change over time. As of my last knowledge
update in September 2021, the company's leadership team included figures such as
Atsushi Ogata, President, CEO, and Managing Director of Honda Motorcycle &
Scooter India.

3.5 Capital Structure of honda motorcycle

1. Equity: Equity represents the ownership interest in the company. Shareholders,

including the parent company (in this case, Honda Motor Co., Ltd.), hold equity in the
company. Equity capital can also include retained earnings, which are profits
reinvested in the company.
 2. Debt: Companies often utilize debt as part of their capital structure. This can include
loans, bonds, and other forms of debt financing. Debt is typically used to fund
operations, expansion, or other financial needs. The interest on debt is a cost that
the company must manage.

3. Reserves and Surplus: Accumulated reserves and surplus represent retained

earnings and profits that the company has earned over the years. These funds can be
reinvested in the business or distributed to shareholders as dividends.

4. Preference Shares: Some companies issue preference shares, which offer specific
dividend rights and often have a fixed dividend rate. These shares are a hybrid of
equity and debt and are less common than common shares.

5. Working Capital: Part of the company's capital structure includes working capital,
which is the difference between current assets (such as cash, accounts receivable,
and inventory) and current liabilities (such as accounts payable and short-term debt).
Working capital is essential for day-to-day operations.

6. Long-Term Capital: Long-term capital may include long-term loans, debentures, and
equity capital invested in long-term assets such as manufacturing facilities,
machinery, and research and development.

7. Short-Term Liabilities: These include short-term debt obligations and accounts

payable. They are typically settled within one year.

3.6 Subsidiaries:

1. American Honda Motor Co., Inc. (AHM): American Honda is Honda's subsidiary in
the United States and handles the distribution and marketing of Honda motorcycles,
scooters, ATVs, and power equipment.

2. Honda Motorcycle & Scooter Vietnam (HMSV): Honda has a significant presence in
Vietnam, and Honda Motorcycle & Scooter Vietnam is one of its subsidiaries
responsible for manufacturing and marketing motorcycles and scooters in the
Vietnamese market.
3. Honda Motorcycle & Scooter Thailand (HMSI): Honda operates in Thailand through
Honda Motorcycle & Scooter Thailand, which produces motorcycles and scooters for
the Thai market and exports to other countries.

4. Honda Motorcycle & Scooter China (HMCL): In China, Honda operates through
Honda Motorcycle & Scooter China, which manufactures and sells motorcycles and
scooters tailored to the Chinese market.

5. Honda Motorcycle & Scooter Indonesia (HMSI): Indonesia is another significant

market for Honda, and Honda Motorcycle & Scooter Indonesia is responsible for
manufacturing and marketing motorcycles and scooters there.

6. Honda Motorcycle South America (HMSA): Honda has subsidiaries in various South
American countries, such as Brazil, Argentina, and Peru, which produce and sell
motorcycles and scooters in the region.

7. Honda Motorcycle Europe (HME): Honda's European subsidiary, Honda Motorcycle

Europe, handles the distribution and marketing of motorcycles and scooters
throughout Europe.

3.7 Awards and Recognitions :

1. Indian Motorcycle of the Year (IMOTY): Various Honda motorcycle models have
received the prestigious IMOTY award, which recognizes the best motorcycle in India.
The Honda CB Hornet 160R and the Honda CB Unicorn were among the winners in
different years.

2. NDTV Motorcycle/Scooter of the Year: Honda motorcycles and scooters have been
recognized multiple times by NDTV for their performance, design, and innovation.

3. Auto Expo Excellence Awards: Honda motorcycles and scooters have received Auto
Expo Excellence Awards in various categories, including "Best Scooter of the Year."

4. Bike of the Year Awards: Honda models have been honored as "Bike of the Year" by
leading automotive publications and organizations.

5. Viewers' Choice Awards: Honda motorcycles and scooters have won the hearts of
consumers and riders, earning them viewers' choice awards.
 6. Green and Environment Awards: Honda's commitment to environmental
sustainability has been recognized through awards for eco-friendly technologies,
such as Honda's HET (Honda Eco Technology) and BS-VI compliant engines.

7. Safety Awards: Honda has received safety awards for its motorcycles, thanks to
features like the Honda CBS (Combi Brake System) and other advanced safety
technologies.

8. Customer Satisfaction Awards: Honda Motorcycle & Scooter India has been
recognized for its commitment to customer satisfaction and after-sales service.

9. Design and Styling Awards: Honda motorcycles have received awards for their
innovative designs and aesthetics.

10. Manufacturing Excellence Awards: Honda's manufacturing facilities in India have

been acknowledged for their efficiency and excellence in production.

Chapter No: 4
 Fig:4.1

4.1 Organisation Structure :

1. Top-Level Management:

 President & CEO: The President & CEO is responsible for overall leadership and
strategic direction. They oversee the company's performance and set long-term goals
and objectives.

2. Senior Management:

 Executive Directors: Executive Directors assist the CEO in making strategic decisions
and managing key functions within the company, such as sales, marketing, finance,
and operations.

3. Functional Departments:

 Sales and Marketing: This department is responsible for product promotion, market
research, dealer network management, and sales strategy.

 Finance and Accounting: Finance and accounting teams handle financial planning,
budgeting, financial reporting, and cost management.
 Manufacturing and Operations: This department manages the manufacturing
process, production facilities, and quality control to ensure the timely production of
motorcycles and scooters.

 Research and Development (R&D): The R&D department is responsible for

innovation, product development, and engineering. It plays a crucial role in designing
and improving the company's products.

 Human Resources (HR): HR oversees recruitment, employee training, talent

development, and workforce management.

 Supply Chain and Logistics: This department manages the supply chain,
procurement, inventory, and distribution to ensure a smooth flow of materials and
products.

 After-Sales Service and Customer Support: This team focuses on customer service,
warranty support, and maintaining customer satisfaction.

 Quality Assurance: Quality control and assurance teams ensure that the motorcycles
and scooters meet quality and safety standards.

4. Regional and Area Management:

 Regional Sales Offices: HMSI may have regional sales offices responsible for
managing sales and marketing efforts in specific geographic regions within India.

 Area Managers: Area managers oversee operations and sales activities in smaller
areas or territories.

5. Dealership Network:

 Dealers and Service Centers: Honda Motorcycle & Scooter India has an extensive
network of authorized dealers and service centers across India responsible for selling
and servicing the company's products.

6. Support Functions:

 Information Technology (IT): The IT department handles technology infrastructure,

software, and digital solutions to support various business functions.
  Legal and Compliance: This department manages legal affairs, regulatory
compliance, and intellectual property rights.

 Corporate Communications and Public Relations: This team manages external and
internal communications, brand promotion, and public relations efforts.

 Environmental and Sustainability: In alignment with Honda's commitment to

sustainability, this department focuses on environmental initiatives and compliance
with eco-friendly standards.

Chapter : 5

Department profile of honda motorcycle:

Fig:5.1
1. Sales and Marketing Department:
 Responsibilities: This department is responsible for market research, product
promotion, sales strategy, dealer network management, and customer
relationship management. It plays a crucial role in identifying market
opportunities, launching new models, and achieving sales targets.
  Functions: Market research, advertising and promotion, sales planning, dealer
development, sales operations, and customer support.
2. Finance and Accounting Department:
 Responsibilities: The finance and accounting department oversees financial
planning, budgeting, financial reporting, and cost management. It ensures
that the company's financial operations are well-managed and compliant with
accounting standards.
 Functions: Financial planning, budgeting, accounting, auditing, taxation,
financial reporting, and treasury management.
3. Manufacturing and Operations Department:
 Responsibilities: This department manages the manufacturing process,
production facilities, and quality control to ensure the timely production of
motorcycles and scooters. It focuses on optimizing production efficiency and
product quality.
 Functions: Manufacturing operations, production planning, quality control,
supply chain management, and plant maintenance.
4. Research and Development (R&D) Department:
 Responsibilities: R&D is responsible for innovation, product development, and
engineering. It plays a crucial role in designing and improving the company's
products, ensuring they meet performance and safety standards.
 Functions: Product development, engineering, prototype testing, design, and
technology innovation.
5. Human Resources (HR) Department:
 Responsibilities: HR oversees recruitment, employee training and
development, talent management, performance evaluation, and workforce
planning. It plays a crucial role in building and maintaining a skilled and
motivated workforce.
 Functions: Recruitment, training and development, performance
management, employee relations, and HR policies.
6. Supply Chain and Logistics Department:
  Responsibilities: This department manages the supply chain, procurement,
inventory, and distribution to ensure a smooth flow of materials and
products. It focuses on optimizing supply chain efficiency.
 Functions: Procurement, logistics, inventory management, distribution, and
vendor management.
7. After-Sales Service and Customer Support Department:
 Responsibilities: This department focuses on providing excellent customer
service, warranty support, and maintaining high levels of customer
satisfaction. It ensures that customers receive support and assistance when
needed.
 Functions: Customer service, warranty support, spare parts management, and
service center operations.
8. Quality Assurance Department:
 Responsibilities: Quality assurance teams ensure that the motorcycles and
scooters meet quality and safety standards. They conduct quality control
inspections and implement quality improvement processes.
 Functions: Quality control, quality assurance, testing, and quality
management systems.
9. Information Technology (IT) Department:
 Responsibilities: The IT department manages technology infrastructure,
software, and digital solutions to support various business functions. It
ensures that the company's IT systems are secure and efficient.
 Functions: IT infrastructure management, software development,
cybersecurity, and digital solutions.
10. Legal and Compliance Department:
 Responsibilities: This department manages legal affairs, regulatory
compliance, and intellectual property rights. It ensures that the company
operates within legal and regulatory boundaries.
 Functions: Legal compliance, contract management, intellectual property
protection, and legal advisory.
Chapter : 6

6.1 PRODUCTS AND SERVICES :

1. Motorcycles:

Fig:6.1.1

 CB Series: Honda's CB series includes a range of commuter and sporty motorcycles

designed for various purposes. These bikes offer a balance of performance, fuel
efficiency, and style. Examples include the Honda CB Shine and CB Hornet 160R.
 X-Blade: The Honda X-Blade is known for its sharp design and sporty features, making
it a popular choice among young riders.
 Unicorn Series: The Honda Unicorn series focuses on comfort and practicality,
offering reliable and comfortable commuting options.
 Hornet Series: Honda's Hornet series features sportier bikes with a focus on
performance and aggressive styling.
 Livo: The Honda Livo is a commuter motorcycle known for its fuel efficiency and
value for money.
2. Scooters:

Fig:6.1.2
 Activa Series: Honda's Activa series is one of the most popular scooter lineups in
India. It includes models like Activa 6G and Activa 125, known for their reliability,
comfort, and practicality.
 Dio: The Honda Dio is a sporty scooter designed for a younger audience, featuring a
stylish design and advanced features.
 Grazia: The Honda Grazia is a premium scooter offering a combination of style,
performance, and features.
 Aviator: The Honda Aviator targets riders looking for a more premium scooter with
additional features and styling.

3. Services:
 Service Centers: Honda Motorcycle & Scooter India has a widespread network of
authorized service centers across India, providing regular maintenance, repairs, and
warranty support to customers.
 Genuine Spare Parts: Honda offers genuine spare parts and accessories for its
motorcycles and scooters to ensure quality and safety.
 Customer Support: The company provides customer support services to address
inquiries, feedback, and concerns from customers.
 Financing Solutions: Honda may offer financing options through tie-ups with banks
and financial institutions to facilitate the purchase of its motorcycles and scooters.
 Warranty: Honda typically offers warranties on its products, ensuring that customers
have peace of mind regarding the quality and reliability of their purchases.
 Roadside Assistance: Some models may come with the option of roadside assistance,
providing help in case of breakdowns or emergencies.
Chapter :7
7.1 Unique Selling Proposition USP:
1. Motorcycles:
Honda manufactures a variety of motorcycles designed for different purposes and riding
experiences:
 Commuter Motorcycles: These motorcycles are ideal for daily commuting and offer a
balance of fuel efficiency, comfort, and reliability. Examples include the Honda Shine
and Honda Livo.
 Sporty Motorcycles: Honda produces sportier motorcycles known for their
performance and aggressive styling. The Honda Hornet 2.0 and X-Blade are examples
of sporty bikes in the lineup.
 Premium Motorcycles: Honda also offers premium motorcycles that combine style,
performance, and advanced features. The Honda CBR series, including the CBR 650R,
targets enthusiasts seeking a high-performance riding experience.
 Classic Motorcycles: Honda's classic motorcycles, such as the Honda CB350RS,
embrace retro styling and modern technology, appealing to riders with a nostalgic
taste.
2. Scooters:
Honda's scooter lineup includes a range of options tailored to different rider preferences:
 Activa Series: The Activa series is one of the most popular scooter lineups in India,
known for its reliability, comfortable ergonomics, and practicality. Models like Activa
6G and Activa 125 are part of this series.
 Sporty Scooters: Honda offers sportier scooters like the Dio and Grazia, designed for
a younger audience seeking style and performance.
 Premium Scooters: The Aviator is an example of a premium scooter in Honda's
lineup, featuring added features and a more upscale design.
3. Services:
In addition to its product lineup, Honda Motorcycle & Scooter India provides a range of
services to enhance the ownership experience:
 Authorized Service Centers: Honda has an extensive network of authorized service
centers across India. These centers offer regular maintenance, repairs, and warranty
support.
 Genuine Spare Parts: Honda ensures the availability of genuine spare parts and
accessories to maintain the quality and safety of its motorcycles and scooters.
 Customer Support: The company provides customer support services to address
inquiries, feedback, and concerns from customers.
 Financing Solutions: Honda may offer financing options through partnerships with
banks and financial institutions, making it easier for customers to purchase their
desired motorcycles or scooters.
  Warranty: Honda typically offers warranties on its products, providing assurance of
quality and reliability to customers.
 Roadside Assistance: Some models may come with the option of roadside
assistance, offering help in case of breakdowns or emergencies.
Honda Motorcycle & Scooter India aims to provide a comprehensive range of products
and services to meet the diverse needs and preferences of riders in India, ensuring a
satisfying ownership experience for its customers.

7.1 Unique Selling Proposition USP of honda motor cycle

1. Reliability and Durability: Honda motorcycles are known for their legendary
reliability and durability. The brand's engines are often praised for their longevity and
low maintenance requirements, making Honda motorcycles a trusted choice for daily
commuting and long-term ownership.
2. Advanced Engineering: Honda is at the forefront of motorcycle engineering and
innovation. The company continually introduces cutting-edge technologies in its
motorcycles, enhancing performance, fuel efficiency, and safety.
3. Innovative Features: Honda motorcycles often incorporate innovative features that
improve the riding experience. Examples include Honda's CBS (Combi Brake System),
ABS (Anti-lock Braking System), Honda Eco Technology (HET) for improved fuel
efficiency, and Honda Selectable Torque Control (HSTC) for enhanced safety.
4. Fuel Efficiency: Honda motorcycles are known for their excellent fuel efficiency. This
is especially appealing to cost-conscious riders and those using motorcycles for daily
commuting.
5. Wide Range of Models: Honda offers a diverse range of motorcycles, catering to
various segments and rider preferences. From commuter-friendly models to sporty
bikes and premium cruisers, there's a Honda motorcycle for nearly every type of
rider.
6. Environmental Responsibility: Honda is committed to environmental sustainability.
The company has developed efficient and eco-friendly engines that meet stringent
emission standards. In some markets, they are also exploring electric mobility
solutions.
7. Strong Resale Value: Honda motorcycles tend to have strong resale value due to
their reputation for reliability. This is a significant advantage for buyers who plan to
upgrade or sell their motorcycles in the future.
8. Global Brand Reputation: Honda's reputation as a global leader in automotive and
motorcycle manufacturing instills confidence in consumers. Many riders are drawn to
the brand because of its worldwide recognition and success.
9. Extensive Service Network: Honda has a vast network of authorized service centers
and dealerships, ensuring that customers have access to quality service and support,
even in remote areas.
10. Safety Focus: Honda places a strong emphasis on rider safety. Many models come
equipped with advanced safety features like ABS and CBS to enhance braking
performance and stability.
11. Innovative Design and Styling: Honda motorcycles often feature innovative and
stylish designs that appeal to a wide range of aesthetic preferences. The combination
of form and function is a hallmark of Honda's design philosophy.
12. Customer-Centric Approach: Honda is known for its customer-centric approach,
actively seeking feedback and continuously improving its products and services
based on customer input.

Chapter: 8
8.1 Strategy of honda motorcycle
1. Product Innovation:
 Honda places a strong emphasis on continuous product innovation. This involves
developing new motorcycle and scooter models that incorporate advanced
technologies, improved performance, and innovative features.
 The company focuses on meeting evolving customer demands and regulatory
requirements, such as stricter emissions standards, by introducing eco-friendly and
technologically advanced engines.
2. Diverse Product Portfolio:
 Honda maintains a diverse product portfolio that covers various segments of the
Indian two-wheeler market. This includes commuter motorcycles, sporty bikes,
premium motorcycles, and a wide range of scooters to cater to different rider
preferences.
 Offering a wide variety of models allows Honda to reach a broad customer base and
address the unique needs of various segments.
3. Customer-Centric Approach:
 Honda adopts a customer-centric approach, seeking feedback from riders and using
it to improve product design, features, and customer service.
 The company places a strong emphasis on enhancing the overall customer
experience, including after-sales service, spare parts availability, and customer
engagement.
4. Quality and Reliability:
 Quality and reliability are cornerstones of Honda's strategy. The brand is known for
producing motorcycles and scooters that are highly reliable, durable, and require
minimal maintenance.
 Maintaining a reputation for quality contributes to customer loyalty and strong resale
value.
5. Environmental Responsibility:
 Honda is committed to environmental responsibility and sustainability. The company
focuses on developing cleaner and more fuel-efficient engines that comply with
stringent emissions standards.
 It is also exploring electric mobility solutions and alternative fuels to reduce the
environmental impact of its products.
6. Safety Focus:
 Safety is a paramount concern for Honda. The company incorporates advanced safety
features like ABS (Anti-lock Braking System) and CBS (Combi Brake System) into many
models to enhance rider safety.
 Honda invests in safety research and technology to develop motorcycles and scooters
that provide a secure riding experience.
7. Market Expansion and Network Growth:
  Honda aims to expand its presence in the Indian market by increasing its dealership
and service center network, especially in rural and semi-urban areas.
 Expanding its reach ensures that Honda can serve a wider customer base and provide
easy access to sales and service facilities.
8. Brand Building:
 Honda places significant importance on brand building and marketing to create a
strong and positive brand image in the minds of consumers.
 Effective marketing campaigns and brand promotion help build trust and attract new
customers.
9. Global Integration:
 Honda Motorcycle & Scooter India leverages the global expertise and resources of its
parent company, Honda Motor Co., Ltd., to stay aligned with global trends,
technologies, and best practices.
11. Adaptation to Market Dynamics: - Honda closely monitors market dynamics,
economic conditions, and competitive factors. The company is agile in adjusting its
strategies and product offerings to meet changing consumer preferences and market
conditions.

Fig:8.1

Chapter : 9

9.1 Application of Technology:

 Fig:9.1

1. Engine Technology:

 Fuel Injection: Many Honda motorcycles feature fuel injection technology, which
optimizes fuel delivery for improved performance, fuel efficiency, and reduced
emissions.
 HET (Honda Eco Technology): HET is a technology developed by Honda to improve
the overall efficiency of its engines. It includes features like reduced friction,
improved combustion efficiency, and lightweight components to enhance fuel
economy.

2. Advanced Braking Systems:

 CBS (Combi Brake System): Honda motorcycles often come equipped with CBS,
which distributes braking force to both the front and rear wheels simultaneously,
enhancing braking performance and stability.
 ABS (Anti-lock Braking System): Some premium models feature ABS, which prevents
wheel lockup during hard braking, reducing the risk of accidents.

3. Electronic Fuel Injection (EFI):

  EFI systems in Honda motorcycles optimize air-fuel mixture and ignition timing,
resulting in smoother power delivery, improved throttle response, and lower
emissions.

4. Transmission Technology:

 Automatic Transmission: Honda's scooter range includes models with automatic

transmissions, making them convenient and user-friendly, especially for urban
commuting.

5. Advanced Suspension Systems:

 Honda employs advanced suspension technology to provide a comfortable and stable

ride. Models may feature telescopic front forks and monoshock rear suspensions for
improved handling and comfort.

6. LED Lighting Technology:

 Many Honda motorcycles and scooters feature LED headlights, tail lamps, and turn
indicators for improved visibility and energy efficiency.

7. Digital Instrument Clusters:

 Honda motorcycles are equipped with digital instrument clusters that provide riders
with essential information, including speed, fuel level, trip meters, and more. Some
models also offer smartphone connectivity.

8. Safety Features:

 HSTC (Honda Selectable Torque Control): This advanced traction control system is
designed to prevent wheel spin during acceleration, especially in challenging road
conditions.
 Side Stand Indicator: Some models come with a side stand indicator to remind riders
to retract the side stand before riding.

9. Environmental Technologies:
  Honda is committed to meeting stringent emission standards. Their motorcycles
feature environmentally responsible technologies to reduce exhaust emissions and
promote sustainability.

10. Design and Aerodynamics: - Honda uses aerodynamic design principles to improve the
efficiency and stability of its motorcycles, reducing wind resistance and enhancing fuel
efficiency.

11. Smart Key and Keyless Ignition: - In some premium models, Honda offers keyless
ignition systems and smart keys for added convenience.

12. Mobile Connectivity: - Some Honda motorcycles can be connected to smartphones via
Bluetooth, allowing riders to access navigation, receive call alerts, and control music
playback through the instrument cluster.

These are just some examples of the technology applications in Honda motorcycles. The
company continually invests in research and development to incorporate the latest
advancements in automotive technology into its products, providing customers with
enhanced performance, safety, and convenience.

Chapter :10

10.1 SWOT Analysis of honda motorcycle:

Strengths:

1. Strong Brand: Honda is a globally recognized and trusted brand known for quality,
reliability, and innovation. This brand strength contributes to customer loyalty.

2. Diverse Product Portfolio: Honda offers a wide range of motorcycles and scooters,
catering to various market segments and rider preferences. This diversity allows the
company to capture a broader customer base.

3. Advanced Technology: Honda incorporates advanced technology into its products,

including fuel injection, ABS, CBS, and digital instrument clusters, enhancing
performance, safety, and rider experience.
 4. Global Expertise: As a subsidiary of Honda Motor Co., Ltd., HMSI benefits from the
global expertise and resources of its parent company, ensuring alignment with global
trends and best practices.

5. Quality and Reliability: Honda motorcycles are known for their high quality,
durability, and minimal maintenance requirements, contributing to strong customer
satisfaction.

Weaknesses:

1. Premium Pricing: Some Honda models are perceived as premium and relatively
higher priced compared to competitors in the Indian market, potentially limiting
market share in price sensitive segments.

2. Limited Electric Portfolio: As of my last knowledge update in September 2021,

Honda had limited offerings in the electric motorcycle and scooter segment in India,
which may impact its presence in the emerging electric vehicle market.

Opportunities:

1. Electric Mobility: The Indian government's push for electric vehicles presents an
opportunity for Honda to expand its electric portfolio and capture a share of the
growing electric two-wheeler market.

2. Rural Market Expansion: Expanding into rural and semi-urban areas with affordable
and rugged models can help Honda tap into new customer segments.

3. Customization and Accessories: Offering customization options and a wide range of

accessories can attract buyers looking to personalize their motorcycles or scooters.

4. Export Markets: Honda can explore opportunities to expand its presence in export
markets, leveraging its strong brand and diverse product range.

Threats:

1. Intense Competition: The Indian two-wheeler market is highly competitive, with

numerous domestic and international brands vying for market share
2. Regulatory Changes: Frequent changes in emission standards and safety regulations
can require significant investments in research and development to comply,
potentially impacting costs.

3. Economic Factors: Economic downturns, fluctuations in fuel prices, and changes in

consumer spending can impact the demand for motorcycles and scooters.

4. Emerging Competitors: New entrants, particularly in the electric vehicle space, pose
a threat to established players like Honda.

5. Supply Chain Disruptions: Disruptions in the global supply chain, such as those
caused by the COVID-19 pandemic, can affect production and component
availability.

Fig:10.1

Chapter No: 11

11.1 Corporate Social Responsibility (CSR) activities of Honda:

1. Road Safety Initiatives:

 Honda has been actively involved in promoting road safety awareness and education.
The company conducts road safety programs, seminars, and workshops to educate
riders and the general public about safe riding practices.

2. Skill Development Programs:

 Honda has established various Skill Enhancement Centers to provide vocational
training and skill development to youth in rural and semi-urban areas. These
programs aim to empower youth with employable skills and promote self-
employment.

3. Swachh Bharat Abhiyan:

 Honda has participated in the Swachh Bharat Abhiyan (Clean India Campaign) by
organizing cleanliness drives and awareness campaigns. The company encourages its
employees and associates to actively participate in cleanliness initiatives.

4. Education Support:

 Honda has supported educational initiatives by providing infrastructure, scholarships,

and educational materials to underprivileged children. This includes the "Honda
Wings" program, which supports the education of girls in rural areas.

5. Healthcare Services:

 Honda has organized health camps and provided healthcare services to communities
in need. The company focuses on promoting preventive healthcare and addressing
healthcare disparities.

6. Environmental Conservation:

 Honda is committed to environmental sustainability. The company has initiated

various eco-friendly practices within its operations, such as water conservation,
waste management, and reducing carbon emissions.

7. Disaster Relief Efforts:

 Honda has been actively involved in providing relief and support during natural
disasters and emergencies. The company contributes to disaster relief funds and
provides aid to affected communities.

8. Community Development:
  Honda supports community development projects aimed at improving the quality of
life in local communities surrounding its facilities. This includes infrastructure
development, clean water initiatives, and more.

9. Women's Empowerment:

 Honda has undertaken initiatives to empower women, including skill development

and employment opportunities. The "Honda Technical Training Institute" in Gujarat,
for instance, provides vocational training to women.

10. Employee Volunteerism: - Honda encourages its employees to participate in CSR

activities and volunteer their time and skills to support various social and environmental
causes.

11.2 CSR Governance Structure:

1. CSR Committee:

 HMSI may have a CSR committee comprising senior executives, leaders from various
departments, and external experts. This committee is responsible for formulating
CSR policies, strategies, and annual plans.

2. CSR Head/Manager:

 The CSR department is typically led by a designated CSR head or manager who
reports to senior management. This individual oversees the day-to-day operations of
CSR activities, including project planning, implementation, and reporting.

3. CSR Team:

 A dedicated CSR team may be in place, consisting of professionals with expertise in

areas such as social development, sustainability, and community engagement. This
team collaborates with various stakeholders to execute CSR initiatives effectively.

4. Board Oversight:

 The CSR committee may report to the company's board of directors, which provides
oversight and guidance on CSR strategy and implementation. Board members may
review and approve major CSR projects and budgets.
 5. Stakeholder Engagement:

 HMSI engages with key stakeholders, including local communities, non-governmental

organizations (NGOs), government agencies, and employees, to identify relevant CSR
projects and assess their impact.

6. Reporting and Transparency:

 The CSR department is responsible for preparing annual CSR reports, detailing the
company's CSR activities, expenditures, and outcomes. These reports are typically
made available to the public, demonstrating transparency and accountability.

7. Partnerships:

 HMSI often collaborates with NGOs, educational institutions, government bodies,

and other organizations to implement CSR projects effectively. These partnerships
help leverage expertise and resources for maximum impact.

8. Budget Allocation:

 A dedicated budget is allocated for CSR activities, which may include funding for
education programs, healthcare initiatives, skill development, environmental
conservation, and disaster relief efforts.

9. Monitoring and Evaluation:

 The CSR team monitors the progress of ongoing projects, assesses their impact, and
evaluates their effectiveness in achieving intended social and environmental goals.

10. Compliance and Governance: - HMSI ensures that its CSR activities comply with
applicable laws and regulations. Ethical and governance standards are upheld throughout
the implementation of CSR initiatives.

11. Annual Planning: - The CSR committee typically engages in annual planning to
identify priority areas, set objectives, and allocate resources for CSR projects in alignment
with the company's CSR policy.
 12. Employee Engagement: - HMSI may encourage employee participation in CSR
activities through volunteering, contributing expertise, and engaging in community service
initiatives.

Chapter No: 12

Financial Analysis of Honda motorcycles:

Honda Motor Co., Ltd. reported earnings results for the first quarter ended June 30,
2023. For the first quarter, the company reported sales was JPY 3,851,338 million
compared to JPY 3,079,487 million a year ago. Net income was JPY 363,069 million
compared to JPY 149,219 million a year ago. Basic earnings per share from continuing
operations was JPY 73.02 compared to JPY 29.0767 a year ago.

12.1 Ratio Analysis:

Ratio analysis is a financial analysis technique that involves the evaluation of various
financial ratios to assess a company's performance, financial health, and efficiency. These
ratios are derived from a company's financial statements, such as the balance sheet,
income statement, and cash flow statement. Ratio analysis provides valuable insights
into a company's operations and helps stakeholders make informed decisions. Here are
some commonly used financial ratios .

12.1.1Importance of ratio analysis

1. Performance Assessment: Ratio analysis helps in evaluating a company's overall

financial performance. By analyzing various ratios, such as profitability, liquidity, and
efficiency ratios, you can gain insights into how well the company is operating.
2. Comparison: Ratios allow for easy comparison between different companies,
industries, or time periods. This comparative analysis can help investors, creditors,
and analysts make informed decisions.

3. Identifying Trends: Ratios help in identifying financial trends over time. By comparing
ratios from different financial periods, you can determine if a company's financial
performance is improving, declining, or remaining stable.

4. Risk Assessment: Ratio analysis aids in assessing the financial risk associated with an
investment. For instance, analyzing liquidity ratios can help determine if a company
can meet its short-term obligations, reducing the risk of default.

5. Financial Health: It provides a snapshot of a company's financial health. Key ratios

like the current ratio, quick ratio, and debt-to-equity ratio help in understanding a
company's financial stability.

6. Management Efficiency: Ratios related to efficiency, such as the inventory turnover

ratio or the accounts receivable turnover ratio, provide insights into how efficiently a
company manages its assets and collects payments.

7. Investor Decision-Making: Investors use ratio analysis to make investment decisions.

By assessing a company's financial ratios, investors can determine whether the
company is a good investment and what the potential return on investment might
be.

8. Creditor Decision-Making: Creditors, such as banks and bondholders, use ratio

analysis to assess a company's creditworthiness. They want to ensure that the
company can meet its debt obligations, and ratios help them gauge the risk
associated with lending.

9. Operational Efficiency: It helps in evaluating how well a company is utilizing its

resources and managing its costs. For example, profitability ratios like the net profit
margin reveal how efficiently a company is turning its revenue into profit.

10. Strategic Planning: Companies use ratio analysis to inform their strategic decisions.
By understanding their financial ratios, they can make informed choices about
budgeting, investment, and business expansion.
11. Early Warning Signals: Certain ratios can serve as early warning signals of financial
distress. For example, a declining current ratio or a deteriorating debt-to-equity ratio
may indicate potential financial problems.

12. Benchmarking: Ratios help in benchmarking a company's performance against its

competitors or industry standards. This is valuable for setting goals and striving for
continuous improvement.